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This paper aims to present recently published resources on library instruction and information literacy providing an introductory overview and a selected annotated bibliography of publications covering all library types.

This paper introduces and annotates English-language periodical articles, monographs, dissertations, reports and other materials on library instruction and information literacy published in 2018.

The paper provides a brief description of all 422 sources, and highlights sources that contain unique or significant scholarly contributions.

The information may be used by librarians and anyone interested as a quick reference to literature on library instruction and information literacy.

This paper briefly outlines the origins and development of the account planning function within advertising agencies. The transformation of the marketing communications environment during the 1990s is discussed together with the evolution of marketing theory and practice. The main focus of the paper examines if and how account planning has responded to the challenges of the marketing environment during the 1990s and the increasing demand for integrated marketing communications. It questions the extent to which account planning is meeting marketing communications needs in the new millennium both in terms of its traditional internal agency functions and the much debated topic of media neutral planning. The term media neutral planning is analysed and the distinction is drawn between media neutral ideas and neutrality in channel choice. The paper concludes that planning is an inherently flexible discipline and that its prime function is to place the consumer at the heart of creative marketing and communications planning.

Social media marketing (SMM) denotes attaining website traffic or attention through social media platforms. The paper aims to focus on examining the viewpoint of library professionals from different universities along with the user respondents from different disciplines and universities on the role of social media tools to market university libraries.

It is a survey-based study that used the questionnaire as its chief data collection instrument designed to be administered to library professionals (n = 100) and users (n = 1,189) from eight universities. The study also adopted the general observation and interview methods to supplement the data. The data was analyzed using SPSS software, and Chi-square test and ANOVA were applied to ascertain the significant variations in viewpoints of the library professionals and the users.

The research study showed that library professionals (from different universities) and users (from different disciplines and universities) felt that social media could be an appropriate marketing tool for libraries in the future. Observations during data collection highlighted a lack of confidence and unwillingness among library professionals to implement any changes in the present time.

The present study provides some significant insights for improving the current situation of the libraries under study in terms of increasing awareness among the students and adopt social media tools for marketing of library facilities and services in future. It is important to note that a few issues that came into light during data collection were a marked lack of willingness and prevalence of less confidence among the library professionals to execute or implement the social media tools to market library resources and services among the users.

SMM programs focus on creating content that attracts attention and encourages readers to use it. This study attempts to fill the gap in of marketing in libraries through social media. The paper offers insights into the use of marketing tools for promoting library resources and services as per the needs of library users. The research work differs from other studies undertaken on library marketing related to social media as it has included both library professionals and users together to obtain a better picture in this regard.

The purpose of this study is to explore informetrics researchers' use of social media for academic activities, their attitudes to the applicability of altmetrics in research evaluation, the factors influencing their attitudes, and the main opportunities and weaknesses of using altmetrics.

A survey using a questionnaire was conducted with researchers who participated in the 16th International Conference on Scientometrics and Informetrics ISSI 2017 and a sample of 125 respondents was obtained.

Progressively more researchers are using social media for different types of academic activities. The study found that many factors affect informetrics researchers' attitudes in different application scenarios with respect to research evaluation. Researchers who have studied altmetrics and who began using social media platforms recently or frequently have more positive attitudes. Academic users and social users have statistically significantly disparate attitudes toward altmetrics in different disciplines and different application scenarios.

Our study only focused on 125 informetrics researchers, who participated in ISSI 2017. We mainly used the questionnaire method, but did not conduct in-depth interviews with the researcher's views.

Informetrics researchers are participants in social media and major researchers of altmetrics. Previous research has examined their use of social media, and this study combines this use of social media with their attitudes to altmetrics to explore the value of altmetrics from a particular perspective. The paper also provides suggestions for the application of altmetrics in research evaluation.

The research on social media-based academic communication has made great progress with the development of the mobile Internet era, and while a large number of research results have emerged, clarifying the topology of the knowledge label network (KLN) in this field and showing the development of its knowledge labels and related concepts is one of the issues that must be faced. This study aims to discuss the aforementioned issue.

From a bibliometric perspective, 5,217 research papers in this field from CNKI from 2011 to 2021 are selected, and the title and abstract of each paper are subjected to subword processing and topic model analysis, and the extended labels are obtained by taking the merged set with the original keywords, so as to construct a conceptually expanded KLN. At the same time, appropriate time window slicing is performed to observe the temporal evolution of the network topology. Specifically, the basic network topological parameters and the complex modal structure are analyzed empirically to explore the evolution pattern and inner mechanism of the KLN in this domain. In addition, the ARIMA time series prediction model is used to further predict and compare the changing trend of network structure among different disciplines, so as to compare the differences among different disciplines.

The results show that the degree sequence distribution of the KLN is power-law distributed during the growth process, and it performs better in the mature stage of network development, and the network shows more stable scale-free characteristics. At the same time, the network has the characteristics of “short path and high clustering” throughout the time series, which is a typical small-world network. The KLN consists of a small number of hub nodes occupying the core position of the network, while a large number of label nodes are distributed at the periphery of the network and formed around these hub nodes, and its knowledge expansion pattern has a certain retrospective nature. More knowledge label nodes expand from the center to the periphery and have a gradual and stable trend. In addition, there are certain differences between different disciplines, and the research direction or topic of library and information science (LIS) is more refined and deeper than that of journalism and media and computer science. The LIS discipline has shown better development momentum in this field.

KLN is constructed by using extended labels and empirically analyzed by using network frontier conceptual motifs, which reflects the innovation of the study to a certain extent. In future research, the influence of larger-scale network motifs on the structural features and evolutionary mechanisms of KLNs will be further explored.

The purpose of this paper is to explore undergraduate student attitudes towards the inclusion of social media training within higher education pedagogy, student perceptions of social media proficiency as professional expertise and its impact on graduate employability.

In all, 81 undergraduate students studying medicine, law, science and arts volunteered to complete an online survey. Questions examined student attitudes towards the delivery of social media pedagogy at university and the perceived benefits of social media proficiency.

Participants stated that social media skills should be taught in optional classes (85 per cent) covering generic competencies (56 per cent). The majority (91 per cent) of respondents reported that social media skills and training were valuable for employability.

This was a pilot study and was therefore limited by the self-selection of participants, sample size and geographic location.

This study identifies that undergraduates across a range of disciplines are receptive to developing professionally relevant social media skills within higher education pedagogy and identify a link between social media proficiency and graduate employability.

Despite the increasing necessity for social media skills in professional environments, few studies have examined the teaching of social media skills as a core competency in higher education. Instead, social media is largely examined in relation to curriculum delivery and student engagement. This study explores attitudes towards the delivery of social media pedagogy at university and the perceived benefits of social media proficiency exclusively from the viewpoint of undergraduate students, to provide an alternative insight rarely explored in the literature.

Stanford University, situated in California’s Silicon Valley, is in a prime location to both study the emerging new media as well as to incorporate it into the academic programs. This opportunity arises at the same moment that Stanford is encouraging intellectual explorations across all disciplines on the campus. The Media‐X project promotes collaborative efforts, not only on campus but between the Institution and the larger Silicon Valley community, exploring new opportunities in research, teaching and professional scholarship, as well as the implications for the Core Curriculum in the “new” liberal arts of the 21st century and beyond – Ed.

This study concentrates on assessing the research productivity in the domain of social media security in the past decades. The purpose of this study is to conduct a comprehensive bibliometric review on social media using various bibliometric indicators.

A total of 8,121 scientific publications were retrieved from Scopus database from period 1998 to 2021 using associated keyword search. This study also used VOSviewer^© tool to evaluate the network visualisation.

The result of this study revealed that there is a steady growth of annual publications except for the years 2015 and 2016. A total of 8,121 scientific publications and 80,454 total citations were found with 11.2 average citations per publication. The USA, China and India were top productive countries in terms of publishing research in the field; Chinese Academy of Sciences secured top position with 126 publications in highly productive organisation in the domain. The lecture notes in computer science from Springer Nature received a highly produced title with 553 publications and 4,453 total citations. For co-occurrence of author’s keywords, network visualisation analysis revealed that “Social Media”, “Social Network”, “Security”, “Privacy” and “Trust” found maximum occurrence in the domain of social media security.

This study provides comprehensive research status of social media security by performing a bibliometric analysis. The findings of this study will help relevant researchers to understand the research trend, pursue scientific collaborators and enhance research topic preferences.

The rareness of this study, detailed bibliometric analysis on the domain of social media security, is proven using numerous bibliometric indicators and application of VOSviewer in the domain.

The purpose of this paper is to provide a selected bibliography of recent resources on library instruction and information literacy.

The paper identifies and annotates periodical articles, monographs, and audiovisual material, in the area of library instruction and information literacy.

The paper provides information about each source, discusses the characteristics of current scholarship, and describes sources that contain unique scholarly contributions and quality reproductions.

The information in the paper may be used by librarians and interested parties as a quick reference to literature on library instruction and information literacy.