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The implementation of mobile health (mHealth) in developing countries seems to be stuck in a pattern of successive pilot studies that struggle for mainstream implementation. This study addresses the research question: what existing health-related structures, properties and practices are presented by rural areas of developing countries that might inhibit the implementation of mHealth initiatives?

This study was conducted using a socio-material approach, based on an exploratory case study in West Africa. Interviews and participant observation were used to gather data. A thematic analysis identified important social and material agencies, practices and imbrications which may limit the effectiveness of mHealth apps in the region.

Findings show that, while urban healthcare is highly structured, best practice-led, rural healthcare relies on peer-based knowledge sharing, and community support. This has implications for the enacted materiality of mobile technologies. While urban actors see mHealth as a tool for automation and the enforcement of responsible healthcare best practice, rural actors see mHealth as a tool for greater interconnectivity and independent, decentralised care.

This study has two significant limitations. First, the study focussed on a region where technology-enabled guideline-driven treatment is the main mHealth concern. Second, consistent with the exploratory nature of this study, the qualitative methodology and the single-case design, the study makes no claim to statistical generalisability.

To the authors' knowledge, this is the first study to adopt a socio-material view that considers existing structures and practices that may influence the widespread adoption and assimilation of a new mHealth app. This helps identify contextual challenges that are limiting the potential of mHealth to improve outcomes in rural areas of developing countries.

The purpose of this paper is to analyze the issue of knowledge transfer in the context of international asymmetric alliances. The objective is mainly to identify the barriers that can impede the knowledge transfer between asymmetric partners and to analyze the solutions adopted to overcome these barriers.

The authors use a qualitative study involving six cases of asymmetric alliances between Tunisian small-and-medium enterprises (SMEs) and European multinational corporations (MNCs).

The results of this research highlight a set of obstacles related to the context of asymmetric alliance itself and the nature of knowledge transferred by partners. The study emphasizes the importance of translation using artefacts by both partners and proximity with its geographical, organizational and technological dimensions to overcome these obstacles.

The investigation of knowledge transfer in asymmetric alliances was based on the role played by only three proximity dimensions (geographical, organizational and technological), while other factors, such as institutional, social and cultural issues, were not considered. Indeed, future research may take these variables into account in studying solutions to overcome knowledge-transfer barriers in asymmetric alliances.

The paper calls the attention of asymmetric alliance managers to the importance of translation to perform work processes, facilitate knowledge transfer and overcome linguistic barriers. Managers should use virtual artefacts to reduce the constraints resulting from their geographical remoteness and to strengthen cooperation. Further, reinforcing geographical, organizational and technological proximity between partners involved in an international alliance is essential to facilitate knowledge transfer, essentially of tacit knowledge, and to accelerate innovation.

This study emphasizes the importance of the simultaneous role of artefacts, translation and proximity in overcoming obstacles related to the asymmetric alliance itself and the nature of knowledge transferred by partners. The results shed light on the issue of knowledge generation in asymmetric alliances.

The purpose of this paper is to explore informational structures producing and organising the construction of waste sorting in Sweden. It shows how the issue is constructed by it being searched for in Google and how this contributes to the specific informational texture of waste sorting in Sweden. It is guided by the following questions: who are the main actors and which are the central topics featuring in Google results on popular, suggested searches for waste sorting in Sweden? What do the link relations between these tell the author about the issue space that is formed around waste sorting in Sweden? How is the construction of the notions of waste sorting and waste shaped in the information available through Google’s features for related and other relevant searches?

Waste sorting is discussed as a practice structured along moral rules and as a classification exercise. The study brings together two types of material, results from searches carried out in Google and lists of Google query suggestions for relevant search terms. These are analysed with a mixed method approach, uniting quantitative network analysis and qualitative content analysis of query suggestions. A sociomaterial approach theoretically grounds the analysis.

Waste sorting in Sweden emerges as an issue that is characterised by dense networks of rules and regulation, focused in public authorities and government agencies, which in turn address consumers, waste management businesses and other authorities. Search engine use and waste sorting in Sweden are shown to be joined together in various mundane everyday life practices and practices of governance that become visible through the search engine in form of search results and suggested searches. The search engine is shown to work as a fluid classification system, which is also created and shaped by its use.

The study offers a novel methodological approach to studying the informational structures of an issue and of its shaping through it being searched for. The sociomaterially grounded analysis of Google as a fluid classification system is original.

The purpose of this paper is to present a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies.

Drawing on speculative fiction, the authors propose a methodology that positions service innovations within a six-stage research development framework. The authors begin by reviewing and critiquing designerly approaches that have traditionally been associated with service innovations and futures literature. In presenting their framework, authors provide an example of its application to the Internet of Things (IoT), illustrating the central tenets proposed and key issues identified.

The research framework advances a methodology for visualizing future experiential service innovations, considering how realism may be integrated into a designerly approach.

Design fiction diegetic prototyping enables researchers to express a range of “what if” or “what can it be” research questions within service innovation contexts. However, the process encompasses degrees of subjectivity and relies on knowledge, judgment and projection.

The paper presents an approach to devising future service scenarios incorporating new and emergent technologies in service contexts. The proposed framework may be used as part of a range of research designs, including qualitative, quantitative and mixed method investigations.

Operationalizing an approach that generates and visualizes service futures from an experiential perspective contributes to the advancement of techniques that enables the exploration of new possibilities for service innovation research.

In many countries, there is a growing interest in cooperation among archives, libraries and museums. For the sake of the interested user it is important to make it easier to obtain information from the different institutions, and so to make a crossover strategy to give people access to their cultural heritage. The goal is to provide people with the opportunity to search material in archives, libraries and museums simultaneously. Consequently, it is necessary to try to create minimum standards for cataloguing and description with the starting point in the standards already accepted internationally. In Denmark there have been some interesting projects the objective of which has been to make it possible to search for material in several institutions at the same time. NOKS is one of these projects, it is an abbreviation for Nordjyllands Kulturhistoriske Søgebase, which is a database with material about the cultural history of the North of Jutland. The project involved nine institutions. The records from the institutions have been put together in one database, which can be reached via the Internet address www.noks.dk. The database consists of 115,000 records, among them 8,000 photos, including different types of material, printed material, books, leaflets, newspaper clippings, archives, museum items, etc.

To date, a few studies have examined the use and circulation of votive materiality in religious pilgrimages. However, to the best of the authors’ knowledge, no study has explored the ritual reuse of votive materiality within pilgrimages. This paper aims to explore the (re)uses and circulations of votive materiality in the ritual process.

In the analysis, the authors adopt the cross-views of an anthropologist and a marketing researcher. Votive practices are examined through the anthropologist’s past ethnographies. Audiovisual data play a central role in this analysis. Moreover, the authors choose a comparative perspective by focusing on two not famed pilgrimage arenas, each mobilising Muslim pilgrims and food offerings.

Revisiting the thoughts of Weber (1978) on the religious field and those of Kotler (2019) on transformational experiences, the authors propose a graphic schematisation to trace the circulations of votive materiality (sugar) involving four interdependent ideal-typical actors: the merchant, the priest, the mystical operator and the pilgrim-consumer who, in her/his quest for the divine, is the target for the first three. Either pilgrims or mystical operators can ritually reuse votive materiality. However, such reuses are not performed for ecological purposes, but for practical reasons, mainly due to an overabundance of votive materiality.

It is often believed that a votive object is only for single use, used only once, for a single request or thanksgiving, by a single person. But the authors show that once used, certain votive objects – as vehicles for grace – can be reused, revealing an unexpected ritual reuse.

Consumer studies drawing on interpretative approaches have tended to rely on sedentary interviews, which the authors argue are ill-equipped to capture the embodied, tacit and pre-reflexive knowledge that conditions routinized practices. This paper aims to provide practical and theoretical framing of the walking-with technique, in particular, with reference to practice theories. Specifically, this paper draws on Bourdieu’s concept of the “habitus” to illustrate the “workings” of the habituated body in performing routine consumption.

This paper used the walking-with technique to elicit “mobile stories” with senior executives in Hong Kong. This paper explored how walking to and from work/lunch/dinner can open up culturally and historically embodied narratives that reflect evolving consumption practices throughout participants’ professional trajectories.

This paper demonstrates the uses of the walking-with technique by illustrating how embodied narratives foreground the pre-reflexive practices of mundane consumption. This paper illustrates how walking as a “mobile mundane practice” can expand a researcher’s horizon of understanding, enabling them to “fall into the routines of participants’ life”, “get into grips with participant’s temporal (time travel portal) and cultural conditioning” and “co-experience and empathise with participants through bodily knowing”. The authors argue that walking-with necessarily implies an inter-subjective sharing of intermundane space between the researchers and the participants. Such a method is therefore conducive to engendering co-created embodied understanding-in-practice, which the authors argue is accomplished when there is a fusion-of-habituses. Future applications in other consumer contexts are also discussed.

The walking-with technique embeds data collection in the day-to-day routes taken by participants. This does not only ease the accessibility issue but also render real-life settings relevant to participants’ daily life.

Despite receiving growing attention in social science studies, the walking-with technique is under-used in consumer research. This paper calls for the need to mobilise walking-with as a method to uncover practical and theoretical consumer insights in a way that allows for embodied and performative knowledge (know-how) to emerge.

The purpose of this paper is to examine personal digital libraries (PDL) as a self-archiving approach, mainly based on individuals’ activities. Literature presents a wide range of perceptions of the term PDL. The rationale of using PDL and the capabilities that PDL should offer are also discussed. The key questions we focus on are: “What are the critical features of PDL?” and “Are there technologies that enable the implementation/incorporation of such capabilities in a low cost software product?”

We focus on “a user centred view of information process”, and examine how PDL could assist individuals to “create, seek, share and manage the life of information” (Foster et al., 2010). The capabilities that PDL should support, and the related technologies, are also discussed. Then, we describe experimentation with a prototype implemented to support/provide the mentioned capabilities. It is used to clarify our view for the creation of PDL. Finally, further discussion and conclusions are presented.

The technology is mature enough for building up PDLs with the specified features/capabilities.

A new perception of the term PDLs is presented. This perception tries to combine the self-archiving approach of information, based on a low-cost tool, and the user-centred approach to manage the “life of information”. This type of library is mainly used to cover personal needs. Users benefit from this type of PDL by personalised handling of information, reduced time to search and seek specific documents in their personal collections and less possibility for broken links or unavailable documents. We must also mention that new opportunities seem to appear for offering PDL as a service in the cloud.

Storytelling has been identified as an important vehicle for culture transmission. Explores the role of story creation and storytelling in culture change and culture formation. Using an anthropological approach, the research was conducted using qualitative methodology and a holistic definition of culture. Based on research in a company which had recently reorganized knowledge workers into self‐directed work teams, describes the process by which a critical incident becomes a story used to form culture. Addresses the questions: how does culture form in an organization? How can one identify its presence when one cannot assume that every grouping has culture? Can one see culture forming? What part do stories have to play in culture formation and change? Contributes to our understanding of some of the issues involved in managing self‐directed work teams.

The study of international business has become increasingly important in recent years. So important that the American Assembly of the Collegiate Schools of Business (AACSB) has called for the internationalisation of business curricula. In 1992 and beyond, successful business people will treat the entire world as their domain. No one country can operate in an economic vacuum. Any economic measures taken by one country can affect the global economy. This book is designed to challenge the reader to develop a global perspective of international business. Globalisation is by no means a new concept, but there are many new factors that have contributed to its recently accelerated growth. Among them, the new technologies in communication and transport that have resulted in major expansions of international trade and investment. In the future, the world market will become predominant. There are bound to be big changes in the world economy. For instance the changes in Eastern Europe and the European Community during the 1990s. With a strong knowledge base in international business, future managers will be better prepared for the new world market. This book introduces its readers to the exciting and rewarding field of international management and international corporations. It is written in contemporary, easy‐to‐understand language, avoiding abstract terminology; and is organised into five sections, each of which includes a number of chapters that cover a subject involving activities that cross national boundaries.