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The purpose of this paper is to present a design fiction diegetic prototyping methodology and research framework for investigating service innovations that reflect future uses of new and emerging technologies.

Drawing on speculative fiction, the authors propose a methodology that positions service innovations within a six-stage research development framework. The authors begin by reviewing and critiquing designerly approaches that have traditionally been associated with service innovations and futures literature. In presenting their framework, authors provide an example of its application to the Internet of Things (IoT), illustrating the central tenets proposed and key issues identified.

The research framework advances a methodology for visualizing future experiential service innovations, considering how realism may be integrated into a designerly approach.

Design fiction diegetic prototyping enables researchers to express a range of “what if” or “what can it be” research questions within service innovation contexts. However, the process encompasses degrees of subjectivity and relies on knowledge, judgment and projection.

The paper presents an approach to devising future service scenarios incorporating new and emergent technologies in service contexts. The proposed framework may be used as part of a range of research designs, including qualitative, quantitative and mixed method investigations.

Operationalizing an approach that generates and visualizes service futures from an experiential perspective contributes to the advancement of techniques that enables the exploration of new possibilities for service innovation research.

The purpose of this study is to highlight the role of qualitative research in service research. This study discusses what qualitative research is, what role it has in service research and what interest, rigor, relevance and richness mean for qualitative service research.

This study examines the most common qualitative research methods and discusses interest, rigor, relevance and richness as key characteristics of qualitative research. The manuscripts in the special issue are introduced and categorized based on their contributions to service research.

The findings suggest that the amount of research using qualitative research methods has remained stable over the last 30 years. An increased focus on transparency and traceability is important for improving the perceived rigor of qualitative service research.

This special issue is the first issue that is explicitly devoted to the qualitative research methodology in service research. In particular, the issue seeks to contribute to a better use and application of qualitative research methodology.

This study aims to explore the influence of science fiction on innovators and present a comprehensive model using the theory of planned behavior and social support theory to discuss the impact of science fiction on the intention of becoming an innovation worker.

Partial least squares structural equation modeling (PLS-SEM) was adopted in this study and responses were obtained from 244 Chinese innovators.

The results revealed the adequacy of the proposed model and the above-mentioned constructs in explaining innovation intention. Science fiction perception was found to influence the intention of becoming an innovation worker directly. Subjective norm, perceived behavioral control, and attitude directly influence the intention of becoming an innovation worker. Additionally, attitude is a mediator between science fiction perception and the intention of becoming an innovation worker. Moreover, social support network moderates the relationship between attitude and intention.

These results shed light on the mechanism by which science fiction influence innovators as well as provide critical managerial implications for policymakers and practitioners.

The purpose of this paper is to address a central question in foresight exercises: how to communicate derived results?

By drawing on an empirical study, this paper presents a framework for using visualizations in foresight and illustrates its application by referring to a case study.

The argument is made that by using a dimensional framework, the effects of visualization can be leveraged for communicating foresight results and creating stronger buy-in.

Although visualizations appear to be a central means of communication and engagement, little is known in the context of foresight on the functions and dimension of visualizations.