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Archival institutions must make their holdings and services known to the public to ensure increased usage. It is the obligation of archival institutions to adopt strategies to market their services to increase the usage of their holdings. Therefore, this study aims to assess the National Archives of Zimbabwe’s (NAZ) decentralisation drive as a strategy to market its archival services.

The multiple case study research design, which is interpretive and qualitative, was used for the study. The study used interviews, questionnaires and document review as data collection tools. The collected data were presented, analysed and discussed using the thematic data analysis approach.

Findings revealed that the NAZ decentralised provincial records centres were actively involved in the marketing of archival services offered by the NAZ. The study also established that the decentralised provincial records centres perform activities such as records surveys, training, oral history, issuance of brochures, guided tours and career guidance, which increase their interactions with communities they serve. The decentralised offices took advantage of these interactions to market archival services offered by the NAZ.

The study illustrated that decentralisation of archival institutions and services to the lower tiers of government is a powerful strategy for the marketing of archival services. Therefore, there is need for archival institutions to adopt or enhance the use of this strategy to increase the usage of archives.

The study explores the evolution of Indian domestic electronics manufacturing post-economic reforms and also investigates the lack of natural growth stages among Indian start-up/SME electronics manufactures.

The theoretical framework is inspired by Dawar and Frost's survival strategy theory that local companies may follow to overcome competitive threats from MNCs. The study adopts a qualitative methodology, more precisely, a phenomenological approach to walking through policy/regulatory reforms amid market distortions, technological gaps and colonial mindset from the perspective of Indian domestic electronics manufacturers. The study has adopted Gioia method of data analysis to inductively suggest a few research propositions.

The phenomenological approach revealed eight essential structure (essence) narratives to explore the complex issue that plague the industry: make in India, made in India, preferential market access strategy, equitable market access strategy, blue ocean strategy, competitive positioning strategy, technical capability and importance of policy/regulatory arbitrage.

The situation of Indian electronics manufacturing units is comparable to the bonsai tree situation, where natural evolution in business stages does not exist; they are born and die as start-ups/MSMEs. The study advocates for equitable market access by removing market distortions. The long-term solution may lie in making available locally manufactured products as a dependable alternative to the imported products or produced locally by MNC OEMs in terms of cost, quality, technology, volume, after-sale service and integrated supply chain.

While the favorable FDI policies, digital India and make-in India initiatives have strengthened domestic electronics production, it is yet to significantly impact India's position in global trade, including manufacturing and exports.

Limiting the use of antibiotics in food animals is a cornerstone of contemporary EU policy. Despite that marketing of antibiotics for growth promotion and nutrition has been banned since 2006, the use is still high and varied. This paper aims to investigate the forces behind the different usage patterns in Italy, with one of the EU’s most extensive use of antibiotics in animals, versus Sweden, with the union’s most restricted use, including how these usage patterns are related to EU and national policies.

The industrial network approach/the 4R resources interaction model is adopted to investigate the major forces behind the different antibiotic usage patterns. Furthermore, the study relies on the notion of three main characteristics related to the use of a resource activated in several user settings (Håkansson and Waluszewski, 2008, pp. 20–22). The paper investigates the Swedish and the Italian using settings, with a minimised, respectively, extensive usage of antibiotics. The study is exploratory in nature and based on qualitative data collected through a combination of primary and secondary sources.

The paper underlines the importance of integrating forces for policy to succeed in attempts to reduce the use of a particular resource. It reveals that Sweden’s radically reduced use was based on great awareness, close interactions between animal-based food producers and policy – and that integrating forces were supported by an era of state-protected food production, with promising ability to distribute the cost of change. The Italian characteristics hindering the integration of forces mounting for reduced use were restricted awareness, top-down business and policy interactions – and a great awareness about the difficulties of distributing the cost of change.

The study deals with the analysis of forces affecting the different usage of antibiotics within two EU settings. The investigation, based on the industrial network approach’s notion of connectivity of economic resources, that is, of exchange having a content and substance beyond discrete transactions, reveals how indirect related contextual forces, neglected by policy, have an important influence on the ability to achieve change, in this case of antibiotics usage patterns.

The purpose of this paper is to analyse whether publicly shared images on Instagram are representative of tourist behaviour in a destination. This aspect is crucial for destination image management, as it can influence the way tourists perceive the destination.

The research compares three different factors: the route followed by a group of tourists, the whole set of photographs taken by them and the images that they made publicly available on Instagram. It relies on a field work done by a group of 122 tourists in Turin (Italy). At a qualitative level, the answers given by tourists to the motivations that led them to share some of the image are analysed.

The results showed how the spatial distribution of the images shared publicly on Instagram only partially coincides with the whole set of images taken by tourists.

It is important to avoid basing marketing and management policies on just the places featured in publicly shared images. If not, there is a risk of taking decisions based on the behaviour of some, rather than all, tourists.

Many papers claim to be based on the Instagram image as elements to study tourism. However, most of these papers only analyse public images. This fact can affect the results as there may be, for example, areas visited by tourists where photos are not taken. This paper therefore contributes to a better understanding of Instagram as a tool for the study of urban tourism.

This chapter aims to analyse how tourism has oscillated from a wicked problem and a geopolitical strategy tool in Brazilian federal tourism public tourism policies (PTP) over the past century (spanning from 1921 to 2022). Recently tourism has garnered significant relevance, emerging as an alternative avenue for development within the constraints and resource limitations faced by the National States. The empirical study collected secondary data from the government official press, encompassing records from the Senate, the House of Representatives, as well as the executive and judiciary branches. Considering this timeframe, a corpus comprising more than 31,000 documents TNAs (‘Tourism Normative Acts’) was meticulously gathered and systematically analysed. Our analytical framework integrates classical geopolitics, with a primary focus on State actors and the nation-building process, and the public policy approach, which is focussed on the degrees of wickedness. Our findings show that (a) the number of international tourists as well as the number of NAT have increased in a considerable way recently, but we cannot directly connect both; (b) three are the periods (1970–1980, 1990–2000, and 2002–2016) in which we can see a tourism geopolitical strategy has been more explicitly and effectively mobilized, and it is not necessarily reflected in the number of NAT, but in the actions generated in each period; and (c) the wicked degree of the tourism policies seem to be reduced according to the more explicit geopolitical strategy is. Despite, the importance tourism has reached, the support system underpinning this endeavour remains deficient, notably in terms of material and financial resources essential for its efficacious execution.

This study aims to identify Critical Success Factors (CSFs) for tourism route development and proposes a tailored conceptual model. It addresses a comprehensive range of tourism routes, considering their respective goals and performance.

The authors applied a qualitative approach to investigate five tourism routes, interviewing 31 current and former members and examining secondary data from organisational documents. A conceptual model was developed through content analysis of transcripts and secondary data.

Based on the identified CSFs, the model is organised into six components: Product, Goals, Resources, Governance, Activities and Performance assessment.

The study analyses various tourism routes concerning their products, implementation levels, goals, performance and perceived success.

Most respondents are public authorities from European countries. Besides, consideration should be given to developing quantitative research to validate the derived theory.

The model may facilitate participants in enhancing and developing tourism routes, thereby contributing to achieving sustainable development goals related to rural-urban connections and tourism partnerships.

The development of tourism routes is expected to impact socio-economic development in rural/peripheral areas positively.

本研究旨在确定旅游线路开发的关键成功因素 (CSFs), 并提出量身定制的概念模型。本文提出了一系列旅游线路, 考虑了各自的目标和绩效。

我们采用定性方法探究了五条旅游线路, 采访了 31 名现任和前任成员, 并检查了组织文件中的二手数据。通过对记录和二手数据的内容分析, 开发了一个概念模型。

根据识别的关键成功要素, 该模型分为六个部分：产品、目标、资源、治理、活动和绩效评估。

本研究分析了各种旅游线路的产品、实施水平、目标、绩效和感知成功。

大多数受访者是来自欧洲国家的公共当局。此外, 还应考虑开展定量研究来验证所得出的理论。

该模型可帮助参与者改善和发展旅游路线, 从而有助于实现与城乡联系和旅游伙伴关系相关的可持续发展目标。

旅游路线的发展预计将对农村/边缘地区的社会经济发展产生积极影响。

Esta investigación se centra en diversas tipologías de rutas turísticas, buscando identificar Factores Críticos de Éxito (FCE) y proporcionar un modelo conceptual adaptado.

Aplicamos un enfoque cualitativo para investigar cinco rutas turísticas. Entrevistamos a 31 miembros y examinamos datos secundarios de documentos organizativos. Se desarrolló un modelo conceptual mediante el análisis de contenido de transcripciones y datos secundarios.

Basado en los FCE identificados, el modelo está organizado en seis componentes: Producto, Objetivos, Recursos, Gobernanza, Actividades y Evaluación del desempeño.

El estudio analiza diversas rutas turísticas en relación con sus productos, ubicaciones y nivel de implementación, así como los objetivos, rendimiento y éxitos percibidos de los involucrados.

La mayoría de los encuestados son autoridades públicas de países europeos. Se debe considerar el desarrollo de investigaciones cuantitativas para validar la teoría derivada de este estudio.

El modelo puede potencialmente ayudar a los participantes a mejorar y desarrollar rutas turísticas, contribuyendo así a lograr los objetivos de desarrollo sostenible relacionados con las conexiones rural-urbanas y las asociaciones turísticas.

Se espera que el desarrollo de rutas turísticas tenga un impacto positivo en el desarrollo socioeconómico en áreas rurales/periféricas.

Social networking sites have become breeding grounds for the spread of fake news and misinformation. At the height of the Covid-19 pandemic, the spread of fake news intensified, causing complications for health communicators by drowning authentic information from verifiable official sources. Looking at the impact of this growing phenomenon on people’s attitudes and behaviour during the pandemic, research in the area must be populated to help governments, supranational organisations, non-governmental organisations as well as civil society organisations to formulate policies to curb the menace. This study was therefore undertaken to unravel current gaps and future research avenues to empower academia in achieving the desired scholarly impact.

The study adopted the systematic review approach, relying on 56 peer-reviewed articles on social media, fake news and misinformation in the Covid-19 pandemic.

The study found that the use of social media during the height of the pandemic led to unhelpful information creation and sharing behaviours such that people’s self-awareness reduced drastically, thereby impeding the fight against the pandemic. The study also established that Entertainment motives, Ignorance and Altruism motives were the dominant factors that influenced the spread of fake news. There was evidence of the marginalization of research on the subject matter from contexts such as Africa, South America and Oceania.

This study has established existing gaps in issues and evidence, methodology, theory and context and consequently discussed future research avenues for social media use and the spread of fake news. The study has also provided practical implications for both governmental and non-governmental organisations in curbing the phenomenon of fake news and misinformation.

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-07-2022-0366.

Industrial heritage works within a world of contradictions, contentions and scalar liminality. Archaeologists and historians focus upon oral histories and discourses of tangible and intangible memory and heritage while planners and economists see industrial World Heritage, in particular, as a marketing ploy to redevelop deindustrialized spaces. Within this liminality, we explore the potential for geographical perspectives to solder such contradictions into transdisciplinary heritage assessments and tourism contexts. How might the spatial tools of landscape and scalar analyses expose alternative and sustainable futures within broader patterns of industrial heritage management and consumption?

Using three comparative cases, interview and landscape methods and conducting discourse analysis within a spatial and scalar framework, we explore the increasing presence of industrial World Heritage.

We present both an institutional reflection upon the complexities of heritage discourse across complex spatial configurations and the intersectional historical, cultural, political, environmental and economic geographies that guide and emerge out of World Heritage Designations. Framed scalarly and spatially, we highlight common interpretation, tourism and heritage management styles and concerns found across industrial World Heritage. We point out trans-scalar considerations for future municipalities and regions looking to utilize their industrial landscapes and narratives.

We believe that more theoretical groundings in space and scale may lead to both the flexibility and the applicability needed to assess and, in turn, manage trans-scalar and trans-spatial complex heritage sites. These perspectives may be uniquely poised to assess the complex geographies of industrial, particularly mining, World Heritage Sites.

In the past 10 years, the scale of running events in China has increased dramatically, and the forms of running events have also become rich and diverse. Running is not only a social phenomenon but also a historical and cultural phenomenon as an organic part of human culture with its own sociological values in China. This chapter offers insight into the development of Chinese running culture and how this has emerged from ancient and modern Chinese running cultures based on Foucault's disciplinary power theory, biopower and the technologies of the self. This chapter argues that running culture in China constructs the subjectivity of the Chinese runners under the joint action of the technologies of power and the technologies of the self. The findings acknowledge how Chinese Runners present and express themselves by showing a ‘sense of presence’. Runners illustrate the implicit or explicit meaning and value of a particular way of life through running. Runners regard running as the technology of the self for self-expression and self-creation so that individuals can control their bodies and soul, thoughts, behaviours and ways of existence. Emerging technologies of power provide possibilities for the production of running culture in China, and the current policy under the technologies of power meets the needs of runners. In Chinese running culture, power was not oppressive but productive.