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This article presents the key findings from a collaborative study about the experiences and support needs of carers whose relatives are admitted into a nursing or residential care home. Drawing upon data from carers' qualitative accounts, it considers carers' post‐admission roles, responsibilities and profiles, and the contribution carers make to the continued care of their relative. Carers' post‐admission caring experiences are described in detail and differences between spouse carers and carers involved in looking after a parent are identified. A temporal model depicting the complex and dynamic nature of carers' postadmission experiences is presented. The implications for policy and practice are discussed.

This paper presents some of the key findings from a study about supporting carers in employment. It describes the qualitative experiences of family carers for older people who are in paid employment, paying particular attention to their views on assessment and service provision. The perspectives of other key stakeholders, including staff from statutory and independent sector agencies, are also considered. Support for carers in employment is one of the five priority action areas underpinning the National Strategy for Carers (DoH, 1999). However, the findings from this study reveal that carers in employment have a limited profile at strategic level and their specific needs are rarely addressed in mainstream health and social care planning processes. The findings also suggest that assessment and care management practices are failing to support carers in relation to their employment aspirations. The effectiveness of health and social care assessments in identifying and exploring the needs of carers in employment is limited and very few separate carer assessments are completed. Carers' first‐hand experiences of service provision are described. Deficits in current services are identified and examples of good practice are highlighted. The paper concludes by outlining the implications for policy and practice. It is suggested that flexible support, underpinned by partnerships between employers and staff from statutory and independent sector agencies, is the key to supporting carers in employment.

The purpose of the paper is twofold: first, to examine how managers and employees in start‐ups understand and define a corporate brand; and second, to reveal how corporate brand co‐creation with different stakeholders is executed in companies in their start‐up phase.

The data are gathered via a multiple case study from the managers and employees of three start‐ups that operate in the software business.

Corporate brand has both internal and external aspects. Corporate brand co‐creation is a process that begins with the stakeholders inventing the corporate name before the company is established, and continues at the start‐up phase by developing the new corporate name, updating the logo and communications material, and developing the product and business. The events and stakeholders in each of the above mentioned sub‐processes are also revealed.

The small number of interviews from a specific context limits the statistical generalisability of the results. Only a corporate viewpoint is taken, which may not offer a profound understanding of the process.

Managers need to recognise the stakeholders that could help the company, and how they could possibly help, both before and after establishing the company. The stakeholders may offer ideas and viewpoints that the entrepreneur could not invent alone, and which could, as their best, improve the whole business.

To the best knowledge of the author this is one of the rare studies that examines corporate branding in start‐ups and perhaps the first study to examine them from a corporate brand co‐creation viewpoint.

The purpose of this paper is to describe company renaming as a process among small firms, including the events and actors in and the reasons for company renaming.

The study presents an interpretative narrative process research approach. The empirical part is conducted as an instrumental multiple case study of six cases.

Company renaming is a long-lasting, complex, iterative and management-centric process among small firms. The process consists of six main events that are conducted more or less simultaneously but which need to be further divided into sub-events in order to reveal their order. The reasons for renaming are that the current company name is difficult to use or it is less known than the name of the company's well-known product among stakeholders.

The existing research on branding from the viewpoint of organisational change has been scarce. The study suggests that also other reasons than change in the organisation or in its environment may cause corporate rebranding. The empirical data from a specific contest, the B2B software industry, may limit the statistical generalizability of the results.

For small business managers, the study suggests actively involving stakeholders to the process. The new name can be developed cheaply, but the process can be long. For ensuring a shorter process, costs need to be accepted.

The use of interpretative narrative process research approach and an instrumental multiple case study provide methodological contributions to the field of corporate rebranding.

Media play a significant role in the process of raising public awareness about autism spectrum disorder (ASD). Despite an increase in ASD media coverage, there is scarcity of research that examines how the actual frame is constructed and how the news stories are narrated. This study aims to examine the extent to which Finnish print media papers extend medical and societal narration of ASD to other issue domains and the extent to which newspaper stories use a positive, negative or neutral narrative.

The authors analyzed 210 full newspaper reports from the largest daily appearing newspaper by circulation in Finland from 1990 to 2016. The authors used the newspaper’s electronic database to conduct a systematic papers search. The authors then used coding scheme about news story framing, which was followed by a detailed content analysis of the papers.

Approximately two-thirds of the papers consisted of a straightforward informational or clinical lens to educate the public (n = 110). This is in line with international studies. However, the authors’ analysis revealed four additional themes of medical and societal ASD reporting.

The study increases understanding about how the media can shape the public perception of ASD, which in turn might influence how autistic individuals are accepted in the society, as well as how they feel that they belong.

While ASD itself is at the center of neutral news reporting, this study’s results imply how to construct ASD from new paradigms. Linking ASD to a culture, and thus extending it to the more commonly accepted notion of deafness as a culture, might shape the public’s perceptions about ASD.

This study aims to analyse consumers' preferences for domestic chicken cut parts and the premium they are willing to pay for the various parts using data from a contingent valuation survey of individual chicken meat consumers in the Kumasi Metropolitan Area of Ghana.

The willingness to pay premiums are obtained using the double-bounded dichotomous choice approach. Determinants of the consumers' willingness to pay amounts are identified through a multivariate Tobit regression analysis.

The study finds that the wing is the most preferred chicken part by the consumers followed by the thighs. All consumers who express interest in a particular domestic chicken cut part are willing to pay a premium. Age, sex, years of formal education, household size and income level of the consumers as well as convenience, product availability and perceived wholesomeness of the product are identified as the key factors that influence the willingness to pay amounts.

The findings and recommendations of this study could serve as a guide to domestic poultry meat producers and investors in Ghana and other developing countries on how to process or package the meat for the market or consumers. This could further contribute to policy formulation regarding the development of the domestic poultry meat industry.

The uniqueness of this study is seen in the contributions it makes to the literature on consumer preferences and willingness to pay for chicken cut parts from a developing country perspective where the market for these products is virtually non-existent.

The purpose of this paper is to explore how clinical nurse education and nursing students’ care practices are shaped by different logics of care.

Inspired by Mol’s work on care, the paper explores care practices connected to the clinical education of nurses. The empirical data were generated from longitudinal, multi-sited ethnographic fieldwork among nursing students in clinical practice combined with follow-up interviews with the students and their supervisors.

The paper illustrates how three logics of care shape clinical education: the logic of relational care, the logic of care education and the logic of care production. The paper demonstrates how the logics unfold and entangle in everyday clinical education. On the one hand, care of patients based on the relationship between patient and nurse is highly valued. On the other hand, this logic is not institutionalized in the same way as practices induced by the logic of care production and the logic of care education.

The paper may be of value to scholars and practitioners in clinical education, as well as to health educational policy makers. The findings focus on paradoxes produced by conflicting logics in practice, thus offering new reflections and alternative sensemaking of well-known problems connected to clinical education.

The purpose of this study is to investigate the moderation effects of the Big Five personality traits on the relationships between holistic experience constructs (i.e. servicescape and other visitors’ behaviours), emotional responses and revisit intention in the context of winery visitation experiences in Greece.

The study adopts a holistic approach to visitor experience and suggests that visitors base their experience perception on the servicescape’s attributes and other visitors’ suitable behaviours. Path analysis was adopted to measure the impact of these constructs on visitors’ emotions and the role these emotions play in predicting visitors’ revisit intentions. The moderation effect of the Big Five personality traits in such relationships was examined using the SPSS PROCESS. A self-administered, highly structured questionnaire was distributed to winery visitors in Greece; a total of 615 responses were used in data analysis.

The results indicate that all the examined relationships become stronger as a result of visitors having high or average scores for openness, extraversion, agreeableness and conscientiousness, or low scores for neuroticism.

The findings enhance the existing literature pertaining to experiential marketing, wine tourism marketing and the role of personality in tourism by providing new insights.

The overall findings may benefit wineries in their efforts to carry out the following: increase visitors’ revisit intentions; design and manage the winery environment and the winery experience effectively; and design marketing strategies.

The paper’s originality lies in providing information to clarify the role of visitors’ personalities as a contributing factor to their emotional stimulation and their revisit intentions in terms of both constructs of experience (i.e. servicescape and other visitors’ behaviours). Furthermore, this study attempts to respond to recent calls to conduct multidimensional research on the servicescape construct, focusing on both the substantive staging of the servicescape and the communicative staging of the servicescape. Finally, the present study provides new and practical insights regarding the winery experience in the Greek context – an area where very limited research has been conducted so far.

本研究的目的是在希腊酒庄参观体验情境下探讨五大人格特质对整体体验建构(即服务场景、其他游客行为)、情绪反应和的重游意愿之间关系的调节作用。

本研究采用了一种游客体验的整体性方法, 并建议游客将他们的体验感知建立在服务景观的属性和其他游客的适当行为上。采用路径分析法来衡量这些建构对游客情绪的影响, 以及这些情绪在预测游客重访意图中所起的作用。运用SPSS软件, 分析了五大人格特质在关系中的调节作用。给希腊的酒庄游客发放了高度结构化的自填问卷, 最终回收615份问卷用于数据分析。

结果表明, 由于游客在开放性、外向性、亲和性和尽责性方面有较高或平均的得分, 或在神经质方面得分较低, 所有被调查的关系变得更强了。

丰富了现有的关于体验营销、葡萄酒旅游营销和个性在旅游中的作用的文献。

总的研究结果将有利于酒庄努力实现以下目标:a.增加游客的重游意愿;b.有效地设计和管理酒庄环境和酒庄体验;c.设计营销策略。

通过提供信息, 明确了游客的个性在两种体验构建（即服务场景和其他来访者行为）中作为情感刺激和重游意愿的促成因素的作用。此外, 本研究试图响应最近对服务场景构建进行多维研究的呼吁, 既关注服务场景的实质阶段(SSoS), 也关注服务场景的交际阶段(CSoS)。最后, 本研究提供了关于在希腊背景下的酒庄体验的新的、实用的见解——目前为止, 相关领域的研究都还非常有限。

关键词 葡萄酒旅游, 酒庄体验, 游客情感, 游客行为意向, 五大人格特质

El objetivo de este estudio es investigar el efecto moderador de los Cinco Grandes rasgos de la personalidad sobre las relaciones entre los constructos de la experiencia holística (como, por ejemplo, servicescape, otros comportamientos de los visitantes) las respuestas emocionales, y la intención de repetir en el contexto de las experiencias de la visita de bodegas en Grecia.

El estudio adopta un enfoque holístico de la experiencia del visitante y sugiere que los visitantes basan su percepción de la experiencia en los atributos del servicescape y en otros comportamientos adecuados de los visitantes. Se utilizó el análisis de pautas (Path Analysis) para medir el impacto de estos constructos en las emociones de los visitantes y el papel que estas emociones juegan en la predicción de las intenciones de repetir de los visitantes. El efecto moderador de los Cinco Grandes rasgos de personalidad en tales relaciones fue examinado usando SPSS PROCESS. Se distribuyó un cuestionario autoadministrado y altamente estructurado a los visitantes de bodegas en Grecia; se utilizaron 615 respuestas para el análisis de los datos.

Los resultados indican que todas las relaciones examinadas se vuelven más fuertes en el caso de los visitantes que tienen puntuaciones altas o medias de apertura, extraversión, amabilidad y conciencia, o bajas puntuaciones de neurotismo.

Los resultados mejoran la literatura existente relativa al marketing experiencial, el marketing del turismo enológico y el papel de la personalidad en el turismo, proporcionando nuevas perspectivas.

Los resultados globales pueden beneficiar a las bodegas en sus esfuerzos por llevar a cabo lo siguiente: a. aumentar la intención de los visitantes de repetir, b. diseñar y gestionar el entorno de la bodega y la experiencia enológica de manera efectiva, y c. diseñar estrategias de marketing.

La originalidad del trabajo radica en proporcionar información para aclarar el papel de la personalidad de los visitantes como un factor que contribuye a su estimulación emocional y sus intenciones de repetir en términos de ambos constructos de la experiencia (p. ej., servicescape y otros comportamientos de los visitantes). Además, este estudio intenta responder a los recientes requerimientos de realizar investigaciones multidimensionales sobre el constructo servicescape, centrándose tanto en la puesta en escena sustantiva del servicescape como en la puesta en escena comunicativa de la misma. Por último, el presente estudio aporta nuevas ideas prácticas sobre la experiencia enológica en el contexto griego, un ámbito que, hasta ahora, cuenta con un número limitado de investigaciones.

Enoturismo, Experiencia enográfica, Emociones del visitante, Intenciones conductuales del visitante, Cinco grandes rasgos de personalidad

trabajo de investigación