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The Chinese Professional Baseball League (CPBL) experienced a rapid decline in attendance after the mid 1990s. In this study, market demand analysis is used to discover the causes of variation in CPBL attendance from 1990 to 2008. The ordinary least squares (OLS) is employed for model estimation. From this model, empirical evidence reveals that a homogenous sport substitute, Taiwan Major League (TML), the Major League Baseball (MLB) effect and game-fixing scandals in CPBL negatively influence CPBL attendance. Additionally, real income is found to negatively affect CPBL attendance, making CPBL games an inferior product. The proposed model accounts for approximately 91% of variation in CPBL attendance between 1990 and 2008.

Experiences of high quality games between top-class sports teams could influence sports fans’ decision to attend the domestic sports games. For example, soccer fans who watched the World Cup games between the best national teams are likely to be disappointed with the performance of their domestic league teams after the World Cup event, while more people might be attracted to watch a soccer game because of their increased interest in soccer games. The purpose of this paper is to investigate how the international sports event (i.e. the World Cup) influences the demand of the domestic sports league games in the non-hosting country.

To test these antithetical hypotheses, the authors collect the Chinese Super League game-level data from 2004 to 2011. For analysis, the authors propose two empirical models rigorously developed based on previous sports marketing theories.

The findings are surprising compared to previous studies for the hosting countries or countries that performed spectacularly during the World Cup tournaments. The authors find that the international event negatively influences the attendance of domestic games. Specifically, it gives salience to the competitive quality of a match and helps enhance the impact of star players. Furthermore, the authors find evidence of dynamic effects of the international event.

The study contributes to the previous sports literatures by expanding our understanding of the effect of international sports events. Particularly, the results shed light on international events’ impact on the domestic sports league demand in more general conditions based on its influence on people’s behavior, rather than focusing on the effect caused by facility development or dramatic performance during the international event.

The purpose of this paper is to examine the impact of team performance, price dispersion – having multiple ticket prices for a single event, and market characteristics on fan attendance. By considering the context of the Chinese Super League (CSL), this study considers multiple strategies for enhancing the demand for sport in relation to factors on- and off-the-field of play.

This study uses economic demand theory to examine consumer interest in sporting events in relation to pricing. Through employing econometric modeling, regression analysis is used to estimate results from match-level data encompassing multiple seasons.

The findings estimated from the linear regressions indicate that using multi-tiered pricing for sporting events does not significantly enhance demand in this context. Furthermore, it is found that consumers are responsive to matches against rival teams and strong opponents.

The results run counter to prior literature on price dispersion, indicating that attendance demand may not always be influenced by the number of price points.

The findings help to develop an understanding of how team performance and pricing are important parts of meeting organizational goals in sport. From this, strategies can be formed to help stakeholders and managers in improving organizational performance.

This research is one of the first to consider the CSL, where both single and multiple price points exist for sporting events. Thus, it helps to build both theoretical and empirical knowledge in regards to the importance of pricing systems.

This chapter analyzes the aggregate performance of Home Run Derby competitors’ performance both before and after the Home Run Derby for the time period 1999–2013. Regression to the mean suggests that in general, those players with outstanding performances in the first half of the season will regress to the mean. The findings here are consistent with regression to the mean, and the mean performance along four key analytics is statistically significantly worse for the competitors. However, the winners’ mean performance both before and after the Home Run Derby are not statistically significantly different. Thus, the results are consistent with previous research, but the results also find so-called “winner and loser” effects in Major League Baseball.

The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing economies.

A comprehensive review of literature was the primary research method to introduce the following critical questions, “what are the major challenges in the sport industry of developing economies in a globalized market environment and what to do?”.

Seven articles are selected based on their theoretical and practical contributions.

This special issue is committed to trigger more investigations into sport businesses in developing countries and ultimately advancing theories and seeking solutions.

The purpose of this study was to investigate the complexity of how spectators' multiple identities influence their behavioral intention. Specifically, the authors examined the effects of spectators' place identification, team identification and an interaction effect on attendance intention using social identity complexity framework.

Data were collected from spectators attending professional baseball games in South Korea. While 550 questionnaires were returned, 475 (86.36%) were used in the analysis after excluding incomplete responses. The research model was tested using latent moderated structural equations modeling.

Results indicated place identification only influenced attendance intentions through an interaction effect, while team identity directly affects attendance intention. Highly identified sport consumers intended to attend future games regardless of place identification, while the sense of love for the team's home region motivated low-identified sport consumers more to attend future games.

The findings of this research led to understanding the relationships between multiple identities and behavioral intention and provided the spectator sport industry with valuable strategies to manage their sport consumers.

Since the appearance of Simon Rottenberg's seminal paper on the baseball players' labour market in the Journal of Political Economy (1956), the literature on the economics of professional team sports has increased rapidly, fuelled by major changes in the restrictive rules which had pervaded these sports, themselves a consequence of battles in the courts and the collective bargaining arena. These changes have not been limited to North America, to which most of the literature relates, but also apply to Western Europe and Australia in particular. This monograph surveys this literature covering those various parts of the world in order to draw out both theoretical and empirical aspects. However, to argue that the existence of what is now an extensive literature “justifies” such a survey on professional team sports clearly begs a number of questions. Justification can be found in at least two major aspects.

The purpose of this paper is to understand why some sports show a positive economic impact and other sports do not, and to identify a common set of explanatory factors explaining the differences.

This explanatory research reviews the economic impact literature to identify the underlying conditions that would theoretically allow any sport, large or small, to generate positive economic effects.

Nine conditions are identified that, when present, could allow a community to experience a positive economic impact from a team or stadium. These are then used to explain the discrepancy in known empirical outcomes in major and minor league baseball (MiLB). It appears as if major league teams are more likely to violate the conditions than minor league teams. This research finds theoretical support for previous suggestions that smaller teams and events may be beneficial to local economies. In doing so, it also explains previous empirical results that found some MiLB classifications are associated with positive gains in per capita income.

Stakeholders can use the nine conditions to understand expected economic impact of their relevant sports. This research provides a comprehensive guide to understanding when economic impact can be positive.

This research helps explain some of the existing controversy regarding economic impact analysis.

It is the first research to help provide a pre-set of conditions that can help predict whether positive economic impact will occur for specific sports teams or stadium projects.

This study aims to examine the “external effect” of a migrated star player on their domestic sport industries. By exploring the new aspect of star power, this study provides important insight and critical implication to many relevant stakeholders in the professional sports league. Particularly, this is critical under the recent circumstance where the globalization of sports products becomes the central strategic issue of the world-class leagues.

In this paper, the external effect of star players migrated from three Asian leagues (Japan, Korea and Taiwan) to Major League Baseball in the USA, the world-class baseball league, on their domestic league attendance demand was empirically investigated. For the analysis, comprehensive historical data from various reliable sources from each league were collected.

The findings of the paper strongly support the external effect of migrated stars significantly existing in all the three leagues. The effect is consistent across various measurements of migrated star players. More interestingly, the effect was found to be mixed across different leagues; for example, migrated star players increases in domestic league attendance in Japan, while it decreases in Korea and Taiwan. This indicates that the external effect of migrated star players depends on the characteristics of the domestic leagues. In addition, it was found that the external effect was substantial enough to compare to the effect of major demand drivers such as team winning, competitive balance and star power. For managerial implications, this study also provides revenue projections induced by the impact of migrated star players.

This study opens a new chapter related to star power topic and immediately calls for future studies regarding this external effect, particularly, theoretical and behavioral approaches.

This paper investigates the role of competitive balance among teams in a league in predicting attendance at spectator sporting events. It also controls for the demographic and economic characteristics of the league's markets, and changes in the number of teams in the league. The research relies on a sample that includes 707 non-major professional team seasonal win-loss records (12,956 games) from five sports, aggregated into 75 seasons to develop a model consistent with extant literature. The authors find that competitive balance and average income in the league's markets are significant predictors of leaguewide attendance.