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The sport industry in growing economies: critical issues and challenges

James J. Zhang (Department of Kinesiology, University of Georgia, Athens, Georgia, USA)
Euisoo Kim (Department of Kinesiology, University of Georgia, Athens, Georgia, USA)
Brandon Mastromartino (Department of Kinesiology, University of Georgia, Athens, Georgia, USA)
Tyreal Yizhou Qian (Department of Kinesiology, University of Georgia, Athens, Georgia, USA)
John Nauright (College of Education, University of North Texas, Denton, Texas, USA)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 8 May 2018

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Abstract

Purpose

The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing economies.

Design/methodology/approach

A comprehensive review of literature was the primary research method to introduce the following critical questions, “what are the major challenges in the sport industry of developing economies in a globalized market environment and what to do?”.

Findings

Seven articles are selected based on their theoretical and practical contributions.

Originality/value

This special issue is committed to trigger more investigations into sport businesses in developing countries and ultimately advancing theories and seeking solutions.

Keywords

Citation

Zhang, J.J., Kim, E., Mastromartino, B., Qian, T.Y. and Nauright, J. (2018), "The sport industry in growing economies: critical issues and challenges", International Journal of Sports Marketing and Sponsorship, Vol. 19 No. 2, pp. 110-126. https://doi.org/10.1108/IJSMS-03-2018-0023

Publisher

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Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

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