The purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing economies.
A comprehensive review of literature was the primary research method to introduce the following critical questions, “what are the major challenges in the sport industry of developing economies in a globalized market environment and what to do?”.
Seven articles are selected based on their theoretical and practical contributions.
This special issue is committed to trigger more investigations into sport businesses in developing countries and ultimately advancing theories and seeking solutions.
Zhang, J.J., Kim, E., Mastromartino, B., Qian, T.Y. and Nauright, J. (2018), "The sport industry in growing economies: critical issues and challenges", International Journal of Sports Marketing and Sponsorship, Vol. 19 No. 2, pp. 110-126. https://doi.org/10.1108/IJSMS-03-2018-0023
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