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We report the findings from a study exploring the experiences of individuals undergoing MRI scanning for research. Semi‐structured interviews took place before and after scanning with 17 participants; 12 were healthy volunteers and five were patients with a diagnosis of remitted depression. Themes of apprehension and curiosity prior to scanning were common in both groups. Patients were often confused about the procedure. Negative feelings were an issue at the outset, characterised by shock related to the physical surroundings, after which positive feelings, for example relaxation, were often experienced, and in the case of patients, learning more about their brain. Written information about imaging was deemed satisfactory; however the ability to ‘experience’ aspects of scanning beforehand was suggested. Scanning may be viewed as a process beginning prior to the procedure itself and involving positive and negative emotions. Increased information, reassurance and a more interactive intervention to reduce anxiety may be beneficial and may improve individuals' experience of this widely used procedure.

During the past 50 years the phenomenon of nuclear magnetic resonance (NMR) has evolved from a scientific curiosity to a powerful analytical tool for physical scientists and the medical community. Its primary use is for analytical chemistry and medical imaging. NMR imaging and spectroscopy can non‐invasively and non‐destructively examine the physical and chemical composition of materials. The technology is now at a level of sophistication and maturity where industrial applications are possible. This article describes the basis of NMR imaging and spectroscopy and examines the application of NMR to a broad range of industrial applications.

The resolution of magnetic resonance imaging, commonly known as MRI, depends on the homogeneity and field strength of the used primary magnetic field \vecB₀ over the volume of interest. In clinical tomographs homogeneous fields are produced by solenoid coil windings or long round permanent magnets. These solutions are unsuitable for mobile usage because of weight and costs. This paper introduces an optimized magnetic circuit for a mobile universal surface explorer (MOUSE) which meets the requirements of sufficient homogeneity and low weight.

The purpose of this paper is to present new expressions in Cartesian coordinates for the potential and magnetic field of prolate and oblate spheroids with arbitrary direction of the symmetry axis in a homogeneous field.

The potentials found in prolate or oblate spheroidal coordinates are transformed to Cartesian coordinates. These results are represented in such a form that they depend only on expressions, which are invariant under rotations around the symmetry axis. Thus, it is easy to change to arbitrary directions of both the symmetry axis and of that of the primary field. The gradients of the potentials are calculated and transformed exactly to the simplest form possible.

The paper presents simple expressions for the magnetic perturbations due to homogeneous prolate or oblate spheroids in a homogeneous magnetic field.

Results are exact for single non‐ferromagnetic spheroids in a homogeneous field.

Superposition of these perturbations presupposes small values of the magnetic susceptibilities of both the spheroids and their environment as in biological tissues.

The paper presents novel formulas for fields of homogeneous spheroids in a homogeneous magnetic field which are very useful for modelling biological tissues in studies of magnetic resonance imaging and magnetic resonance spectroscopy.

In this paper, an efficient magnetomechanical calculation scheme based on the finite element method is presented. This scheme is used for the precise forecast of the dynamical behavior of a clinical magnetic resonance imaging scanner. The validity of the computer simulations has been verified by means of appropriate measurements. Application examples include the optimization of the superconducting magnet regarding the eddy currents and vibrations in its cryostat.

The purpose of this paper is to provide a detailed accounting of energy and materials consumed during magnetic resonance imaging (MRI).

The first and second stages of ISO standard (ISO 14040:2006 and ISO 14044:2006) were followed to develop life cycle inventory (LCI). The LCI data collection took the form of observations, time studies, real-time metered power consumption, review of imaging department scheduling records and review of technical manuals and literature.

The carbon footprint of the entire MRI service on a per-patient basis was measured at 22.4 kg CO₂eq. The in-hospital energy use (process energy) for performing MRI is 29 kWh per patient for the MRI machine, ancillary devices and light fixtures, while the out-of-hospital energy consumption is approximately 260 percent greater than the process energy, measured at 75 kWh per patient related to fuel for generation and transmission of electricity for the hospital, plus energy to manufacture disposable, consumable and reusable products. The actual MRI and standby energy that produces the MRI images is only about 38 percent of the total life cycle energy.

The focus on methods and proof-of-concept meant that only one facility and one type of imaging device technology were used to reach the conclusions. Based on the similar studies related to other imaging devices, the provided transparent data can be generalized to other healthcare facilities with few adjustments to utilization ratios, the share of the exam types, and the standby power of the facilities’ imaging devices.

The transparent detailed life cycle approach allows the data from this study to be used by healthcare administrators to explore the hidden public health impact of the radiology department and to set goals for carbon footprint reductions of healthcare organizations by focusing on alternative imaging modalities. Moreover, the presented approach in quantifying healthcare services’ environmental impact can be replicated to provide measurable data on departmental quality improvement initiatives and to be used in hospitals’ quality management systems.

No other research has been published on the life cycle assessment of MRI. The share of outside hospital indirect environmental impact of MRI services is a previously undocumented impact of the physician’s order for an internal image.

Gives a bibliographical review of the finite element methods (FEMs) applied in biomedicine from the theoretical as well as practical points of view. The bibliography at the end of the paper contains 748 references to papers, conference proceedings and theses/dissertations dealing with the finite element analyses and simulations in biomedicine that were published between 1985 and 1999.

The purpose of this paper is to provide a brief overview of the methodology of several brain imaging techniques and in particular, functional magnetic resonance imaging (fMRI) and its potential implications for market research. The aim is to enable the reader both to understand this emerging methodology and to conduct independent research in the area.

A short introduction on current neuroimaging methods used in behavioral neuroscience is provided by means of a literature review. The ensuing discussion focuses on fMRI as the currently most popular neuroimaging technique. Having described the fMRI methodology, an outline of the analysis of functional neuroimaging data follows, after which there is a discussion of some key research issues.

Although in its infancy, fMRI seems to be a useful and promising tool for market researchers. Initial studies in the field reveal that fMRI is able to shed light on subconscious processes such as affective aspects of consumer behavior.

Because brand positioning, advertising strategies and even pricing strategies are often based on constructs such as emotions, neuropsychological findings and methods should have important implications for practitioners in the field of brand management and advertising. Nonetheless, far more basic research is needed before fMRI can be adopted for marketing practice.

This paper is one of the first in the marketing literature to provide a methodological overview of fMRI and discuss the potential implications for marketing research.

This paper seeks to provide evidence that the long‐term success of capital‐intensive technology products requires continuous integration of innovations in the form of new features and capabilities that meet broad user preferences.

Magnetic resonance imaging (MRI) research centers, which represent lead users in this industry, are used as a case study. An online survey was developed to identify and rank the main factors behind brand switching, then secondary sources are used to confirm the research results.

A multi‐faceted approach to data collection is used to show that product innovations in the form of specific features are the main motive for switching to a new technology, consistent with the expectation that lead users seek technologies that maintain leading‐edge positions.

There are limitations to generalizing from this case study to other industries. The findings can be generalized to industries with similar characteristics, such as aircraft and heavy machinery manufacturing. In practice, managers should find a reliable strategy to assess factors underpinning brand switching that is unique to their industry. Determining the main factors behind switching is a critical matter when defining the appropriate strategy to keep their market share from eroding.

The literature reports considerable research that investigates brand switching. However, most of it focuses on highly competitive markets for consumer goods. This paper addresses a paucity of knowledge about what influences lead users of capital‐intensive products to switch between brands.