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Informed by the critical perspective of dialogic accounting theory, the purpose of this paper is to explore the use of evaluation as a means of enhancing accountability to beneficiaries within nonprofit organisations (NPOs). As a stakeholder group frequently marginalised by traditional accounting practices, the participation of beneficiaries within a NPO’s accountability structure is presented as a means of increasing social justice.

The research design used case studies involving two NPOs, examining documents and conducting interviews across three stakeholder groups, within each organisation.

Findings reveal that when viewed on beneficiaries’ terms, accountability to beneficiaries, through participative evaluation, needs to consider the particular timeframe of beneficiary engagement within each organisation. This temporal element positions downwards accountability to beneficiaries within NPOs as multi-modal.

The research poses a limit to statistical generalisability outside of the specific research context. However, the research prioritises theoretical generalisation to social forms and meanings, and as such provides insights for literature.

In acknowledging that beneficiaries have accountability needs dependent upon their timeframe of participation, NPOs can better target their downwards accountability structures. This research also has practical implications in its attempt to action two of the United Nation’s Sustainable Development Goals.

This paper makes a contribution to the limited research into nonprofit accountability towards beneficiaries. Dialogic accounting theory is enacted to explore how accountability can be practised on beneficiaries’ terms.

The introduction of the printing press to Europe in the mid‐fifteenth century, and its effect on the communication of information, are considered, largely by reference to the writings of Elisabeth Eisenstein. Analogies and similarities with the impact of the Internet are identified, as a way of gaining insight into the current communications revolution.

AFTER the most severe winter in living memory we can look at the position of libraries with some satisfaction. The almost impossible weather energized some libraries as never before and many report a circulation surpassing that of any previous winter. Many circumstances go to such a result. The failure of other types of circulating library, owing to the continuing scarcity of books, to meet demands formerly made upon them is one. The earlier closing than was the case of most places of amusement should also be borne in mind. The disappointing thing about the situation is that we are unable ourselves to supply the best fiction, for example, in editions of which we can be satisfied. We have not been able to take advantage of our opportunities.

In the very able and striking address which he recently delivered before the Society of Arts, Sir WILLIAM PREECE insisted that commercial success—whether of a man, of a body of men, or of a nation—is referable to the working of distinct laws, the recognition and study of which may justly be said to constitute a “science of business.” In terms rendered the more severe by their dispassionate and moderate character, Sir WILLIAM referred to the lamentable ignorance displayed by the legislature, by the manufacturer, and by the general public, of what may bo regarded as the most elementary facts and methods upon which such a science must be based. He pointed to the loose and bungling character of our commercial legislation; to the lack of co‐operation and combination; to the nonexistence of a properly organised and effective consular service whereby full information could be supplied and the interests of British trade, both home and colonial, might be studied and advanced; and finally to the lethargy of British producers and manufacturers themselves, who allow foreign competitors to drive them out of even their own home markets without making an effort to discard the old‐fashioned and worn‐out methods which have given those competitors the advantage. Of late years the warning voice has been raised from time to time, but it has been as a voice crying in the wilderness. The remarkable speech delivered at the Guildhall by H.R.H. THE PRINCE OF WALES is fresh in the recollection of those who are not too drowsy or too indifferent to appreciate the vital nature and the magnitude of the evil. In 1891 Lord PLAYFAIR stated that if the Americans were right in principle in the management of some of their commercial concerns, “the whole policy of the United Kingdom was founded on a gigantic error, and must lead to our ruin as a commercial nation.” Sir WILLIAM PREECE is amply justified in attaching severe blame to the British manufacturer and producer. They have allowed “the Americans and the Germans to oust them out of their own markets, not by any superiority in the quality of their goods, but by lower prices, by superior knowledge of the demands of the markets, by the establishment of new markets, by better direct communication with foreign countries, by superior methods in business ways, by establishing regular intelligence departments, and, above all, by possessing and exercising superior commercial technical knowledge,” “and,” continued Sir.WILLIAM, “they must lay aside the commercial habits of their fathers.” With regard to food‐products, for instance, can it be truly said that any adequate steps are taken to secure any satisfactory and permanent improvement of the national food supply with respect to purity and good quality? Has anything been done, with governmental or legislative assistance, to make a systematic study of, and provide authoritative information upon such questions as the sources from which food stuffs are obtained, the adequacy or inadequacy of supplies, the true value of home‐produce and the advantages of utilising colonial products as far as possible? The answers to these questions can only be emphatically in the negative. There is no civilised country in the world in which the producer and vendor of adulterated, impoverished, and inferior articles of food can cany on their nefarious practices with more impunity, in certain respects, than in the United Kingdom, although, originally, we led the way in framing legislative enactments on these all‐important matters. At every port of entry today we might most appropriately set up the old waste‐land notice that “rubbish may be shot here.” As we offer all the necessary facilities, and as they are being taken advantage of more and more, wo might also freely advise that “rubbish should bo manufactured here” as well, What steps do British producers and manufacturers of articles of food take to move with the times, to set their houses in order, to protect themselves, and to enable the public to differentiate between the good and the bad? In the vast majority of instances the attitude they adopt is still one of unmasterly inactivity, except in the direction of unscientific and clumsy advertisement. On this they spend enormous sums without proportionate returns, and in following this course they constantly lay themselves open to condemnatory criticism by the publication of unauthorised and exaggerated statements which, in spit© of CARLYLE'S dictum “mostly fools,” are now merely received by the general public with a shrug of the shoulders. The time has come when, in order not only to develop their trade but in order to keep it, British manufacturers must give evidence of an independent and authoritative character to justify the faith that is presumably in them in recommending their goods to the public. Those who refuse to entertain new ideas and who are content to rest in a semi‐comatose condition on the achievements of the past,—relying merely on the possession of the hitherto reputable “name of the firm,”—by the operation of an inexorable law must inevitably drop out of the race.

OUR readers begin this month a year which we hope has many library possibilities. The growing recognition of libraries and of the calling of the librarian gives one reason to believe that progress will continue, gradually it is true, but surely, towards a fairer and more generous library policy than has been possible in the past. Vestiges of worn ideas Still remain, as when we hear that a library has mutilated its newspapers deliberately in the belief that this would in some way suppress the betting habit. There are libraries, too, in some towns, even in some universities—incredible as that may seem to those who do not know them—where librarianship is so bad that its natural recognition is pity or contempt. And it is curiously the nature of things that people who know bad libraries accept them as bad and do not attempt righteous criticism. But such ideas and such libraries grow fewer every year. We begin 1930 with new and high hopes.

A NEW YEAR is always a time for a glance backwards and forwards, in the library world as in other worlds. If 1937 was not particularly dramatic in events or achievements, it was at least a year which was not unworthy in the library movement. A list of the libraries which came into being appears every year in the Annual Report of the L.A. and we are convinced that the one for the year just ended will be quite sizeable. The opening of a branch library now‐a‐days, as an addition to a large system, or to serve a lately‐populated part of a new area, excites little comment; and that, in itself, is significant and gratifying. People are coming to regard the provision of public libraries as a normal part of urban and even village equipment.

LIBRARIES have come impressively into the public picture in the past year or two, and seldom with more effect than when Their Majesties the King and Queen opened the new Central Reference Library at Manchester on July 17th. In a time, which is nearly the end of a great depression, that the city which probably felt the depression more than any in the Kingdom should have proceeded with the building of a vast store‐house of learning is a fact of great social significance and a happy augury for libraries as a whole. His Majesty the King has been most felicitous in providing what we may call “slogans” for libraries. It will be remembered that in connection with the opening of the National Central Library, he suggested that it was a “University which all may join and which none need ever leave” —words which should be written in imperishable letters upon that library and be printed upon its stationery for ever. As Mr. J. D. Stewart said at the annual meeting of the National Central Library, it was a slogan which every public library would like to appropriate. At Manchester, His Majesty gave us another. He said: “To our urban population open libraries are as essential to health of mind, as open spaces to health of body.” This will be at the disposal of all of us for use. It is a wonderful thing that Manchester in these times has been able to provide a building costing £450,000 embodying all that is modern and all that is attractive in the design of libraries. The architect, Mr. Vincent Harris, and the successive librarians, Mr. Jast and Mr. Nowell, are to be congratulated upon the crown of their work.

AT this time of the year librarians take their holidays. They will need the break this year as much as in any year since the end of the war. There are many problems to be faced in the autumn and winter, among them the continuous rising prices of everything, and the diversion of public funds to rearmament, which must have some repercussions upon the library service. Whether it is yet a fact that the pound is worth little more than five shillings in real money, we are not prepared to say, but it is certain that every cost has increased, and is continuing to increase. Especially is this so in connection with book production and bookselling; even, as our correspondent on another page suggests, in some cases the royalties of authors are in jeopardy. How far this will go it is impossible to say. At the same time the rates everywhere promise to increase still further, and in spite of the advances, it is unlikely that libraries will be exempt from the stringencies of the time. Such predictions have, however, been frequently contradicted by our past experience. Some of the real advances libraries have made have seemed to be the direct result of bad times. This is hardly a holiday meditation, but we think our readers will need all the physical and mental refreshment they can get before they face the possibilities that may follow.

Recruiting college students for research studies can be challenging. The purpose of this paper is to describe the lessons learned in the various recruitment strategies used for enrolling college students in a theory-based, tailored, and web-delivered health intervention at 13 US universities.

The community-based participatory research (CBPR) model was used to develop a staged-tailored, web-based, randomized control trial, focussing on eating behavior, physical activity, and stress management. Participant feedback during baseline assessments was used to evaluate recruitment strategies.

Findings from this feedback suggest that traditional recruitment strategies, such as newspaper ads and flyers, may not be the best approach for recruiting college students; instead, web-based efforts proved to be a better recruitment strategy.

This project included results from 13 US universities and thus may not be generalizable: more research is needed to determine successful recruitment methods for 18-24 years old college students.

This paper lessens the gap regarding successful recruitment strategies for 18-24 years old college students.