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To provide an overview of the Japanese publishing industry and to compare it with the publishing industry in the United Kingdom to see whether similarities and differences are industry- or culture-specific.

The paper provides detailed descriptions of the activities of the three main players in the Japanese publishing industry (publishers/editors; distributors; and booksellers). This tripartite structure of the industry encourages divide-and-rule mechanisms also found in the Japanese advertising industry. At the same time, a comparison with the UK publishing industry reveals certain structural differences between it and the Japanese publishing industry.

Three developments that have affected trade relations in the UK publishing industry (retail chains, literary agents, and mergers and acquisitions) do not have such great impact in Japan. In Japan, wholesale distributors are extremely powerful – something not noted, but possibly overlooked, by Thompson for the UK publishing industry. Comparative material between Japan and the United Kingdom, as well as across industries within Japan, suggest certain cultural influences prevail in the organization of Japanese publishing.

The Japanese publishing industry appears to operate under certain cultural constraints that inhibit cross-cultural comparison, while enabling cross-industry comparison within Japan. Why this is so needs further research. Can the parallels between advertising and publishing industries be extended to other forms of cultural production in Japan? In particular, the way in which money is circulated within an industry has an influential effect upon its structure.

A useful source of information for practitioners and academics interested in the functioning of a non-Western publishing industry. The paper also provides food for thought for those interested in trying to better the organization of publishing in Japan and/or the United Kingdom.

A hitherto undocumented comparative study in English of the Japanese publishing industry.

The purpose of this paper is to find the problems in the establishment of Chinese digital publishing policies and regulations system.

The research is through analysis the digital publishing policies and regulations in China referring to digital publishing macro policies, e-book policies, digital music policies, network animated cartoon policies, network game policies, as well as through examining the legal system (law, administrative regulation, departmental rules, judicial interpretation) in China.

The paper concludes that the framework of this system should contain three layers, and Chinese digital publishing policies and regulations system will continue to be improved and digital publishing market will be standardized operation. The digital publishing industry policies, digital publishing resource policies, digital technology policies, copyright policies and personnel training policies need for further investigation and research.

Because of the coverage of digital publishing industry is so wide, the policies and regulations which the paper analyzed were not so comprehensive.

It can help the Chinese government make more comprehensive and rational policies and regulations for digital publishing industry and ensure the sustainable development of digital publishing industry.

The sound of digital publishing policies and regulations system could create a regular and healthful environment for social community participating spiritual creating and sharing.

The paper proposes that the government should first make clear the basic objectives of the digital publishing policies and regulations system in China and then determine the content of the system. It has a positive significance to promote the establishment the system of policies and regulations in China and can ensure the sustainable development of digital publishing industry.

The book publishing industry, compared with other more “glamorous” industries such as automobiles or computers, has received relatively scant attention from academic researchers. Little has been written on the subject, despite the fact that it is an US$18 billion industry (in USA). The general perception is that publishing is a staid and old‐fashioned industry, with few changes since the invention of the movable type by Gutenberg in the fifteenth century. This view no longer holds true. In the past 15 years, many exciting challenges and changes have taken place that have altered the very foundations of the industry. The first major wave of change took place in the early 1980s, with the advent of the personal computing. Following that, shifts in consumer demand, and merger and acquisition activities have also affected the industry. The onset of the information superhighway promises even greater changes, but has also given rise to confusion and uncertainty as to the industry’s future.

The purpose of this paper is to study the empirical relationship between specialization, diversification and rate of survival in the digital publishing industry. The sample includes all publishing companies in Italy that produce electronic content and distribute it through internet platforms.

The first part of the paper discusses the pros and cons of specialization against diversification, and applies the related economic theories to the digital publishing industry. The empirical work regarding the factors that affect firm survival is reviewed. The second part is empirical and analyzes the diversification strategies of 2,838 Italian digital editors between 1995 and 2014, and the impact of diversification on the probability of survival.

On the whole, digital publishing companies that are also active in traditional print activities have been constantly declining. However, those who combine print and digital activities or operate other mass media businesses have a higher probability of surviving in the market. These findings hold controlling for firm size and market structure, before and after the economic crisis exploded in 2009, in different geographical areas and by different legal forms of publishing companies.

As the industry often presents country-specific characteristics, the econometric analysis should also be integrated with case studies that highlight particular survival conditions.

The study provides mass media scholars as well as practitioners with detailed information on the digital publishing trends in the medium term.

This research is significant because, in the period under review, many digital native entrepreneurs with scarce experience entered the industry, targeted digital native consumers/readers and challenged traditional and established media conglomerates.

The purpose of this study is to investigate the status, challenges and impacts of the Arab international book fairs, with particular focus on the Muscat Book Fair. This study proposes a framework to assist in the design and organisation of future Arab book fairs.

The study used a variety of methods to obtain data, including questionnaires, site visits (both regional and international), observations and interviews. A literature review was also undertaken which helped determine major worldwide issues related to aspects of book fairs and the publishing industry, focusing on Arab book fairs.

Arab international book fairs remain relatively traditional, however, there are several examples of innovative improvements in some states. Reading habits and literacy trends were found to be influenced by dominant socio-cultural factors, emphasising religion and children’s literature. This seems to have a reverse effect on the publishing industry. Results also revealed a number of disadvantages related to economic downturns and political instability. Despite continuous expansion, Arab book fairs still suffer from various obstacles which affect the publishing industry’s growth. There are other obstacles that they face which are directly associated with distribution and marketing as well as violations of intellectual property laws.

This study proposes a framework for future improvement of the Muscat Book Fair. It discusses the engagement of local cultural institutions, non-profit community and academic organisations, as well as private sector organisations. These will leverage value and help keep abreast of international developments in book fairs/publishing. It is hoped that the proposed framework will be beneficial to those running book fairs at a regional level, and to countries with developing economies.

There have been no previous empirical studies investigating book fairs in the Arab states. This study adds to the currently scarce body of literature related to book fairs and the publishing industry.

The purpose of this paper is to empirically test how company size affects the use of Scotland’s place brand in product branding by small and medium-sized enterprises (SMEs) in the book industry in Scotland.

This paper uses a mixed-method approach to investigate place brand adoption for product branding by SMEs in the Scottish book industry through the analysis of Scotland’s place brand identifiers in a corpus of 208 online book blurbs.

Results from the analysis show that, amongst SMEs in the Scottish publishing industry, smaller companies are more likely to use Scotland place brand identifiers in product marketing.

This is the first study to analyze book blurbs from a marketing perspective and it is one of the few articles on product-place co-branding. Additionally, branding in SMEs is a relatively new and uncharted area of research to which this study contributes, and branding in book publishing is also a scarcely researched area, to which this study offers new, empirical data about the relationship between place brands and product brands.

The purpose of this paper is to report the findings from a research project aiming to investigate the implications of digitization for the Australian book publishing sector and in particular for current and emerging business models. Recognizing the dynamic nature of the publishing industry in Australia with the rapid development of information and communication technologies, this study aims to address several critical research questions in the publishing industry in Australia as follows: what are the major trends emerging within the publishing industry in Australia? What implications do these trends have for business models? What technologies and applications offer the greatest potential for supporting value creation activities and business model development in the digital era?

A comprehensive review of the literature on business models is conducted, in particular, in relation to the publishing industry. The current status of the technology used in the publishing industry is explored, and the overall profile of the Australian publishing industry is established with the use of a document analysis method based on secondary data available. This leads to the development of an online questionnaire for surveying the book publishers in Australia, and results in the conduct of 14 follow‐up case studies, the latter forming the basis for the current paper.

The findings are that global trends towards consolidation and increasing competition are replicated in Australia, and that business models are responding, for example, with the emergence of hybrid models, embodying traditional elements and those consequent on the advent of digitization. It is also clear that the internet and related network technologies, along with content and digital rights management technologies are emerging as key to change, but those strategic decisions are ultimately based on business drivers rather than on emerging technologies.

The research findings would be of significant benefits to Australian business, especially, the publishers in Australia in their endeavour to effectively deal with the challenges that the rapid advance in information and communication technologies has brought to every organization. These findings help organizations, including Australian publishers, realistically assess the impact of the digital technologies on their businesses and subsequently formulate effective policies and strategies for fully making use of the potential of the digital technologies for developing and sustaining their competitive advantages in the market.

The originality of this study is the use of a multi‐method approach for investigating the implications of digitization for the Australian book publishing sector and in particular for current and emerging business models. Such a study is of tremendous value to the Australian publishers due to the rapid advance of digital technologies; the need for a better understanding of the impacts of such technologies advances on publishers; and the increasing competitive market in publishing. The research findings would help Australian publishers and also other organizations develop specific strategies and polices for effectively dealing with the challenges from the rapid development of the digital technologies.

This study gives insights into how marginalized logics evolve after having been replaced by a new dominant logic. In light of the case of UK trade book publishing where an editorial logic persisted and morphed after the increasing commercialization of the field – epitomized by the proliferation of so-called “factory fiction” – the authors identify three generative paths of marginalized logic evolution: preservation, purification and radicalization. The authors show how these paths hinge on the activities of three groups of actors who resist conforming to a dominant logic. The findings of this study advance scholars’ understanding of the historical evolution of institutional logics, but also remind them that the acts of resistance are typically embedded in macro-level dynamics related to broader institutional processes. In particular, this study sheds light on the different ways in which acts of resistance may be structured by actors’ experience of friction between competing institutional logics.

This paper draws upon research on women’s employment in the UK book publishing industry. Contrary to public opinion that publishing offers exceptional opportunities for women, the survey revealed that although women make up 60 per cent of the workforce, men were more than twice as likely to become managers and more than 5 times as likely to become directors. Processes contributing to gendered occupational segregation and the operation of dual labour markets are analysed in terms of “pressures” and “preferences”; mediated by a traditionally informal approach to personnel practices. Structural change is creating polarisation into large conglomerates and small specialised operations; the implications for women’s careers are discussed briefly.

In order to better optimize the internal management system of book publishing and to cope with the changes in the external market environment, the purpose of this paper is to carry out cross-border publishing with the help of a transmedia storytelling model to realize the transformation and upgrading of the industry. Focusing on the relationship between the book publishing transmedia storytelling model and business performance, the moderating effect of the innovation environment on different variables is assessed.

This paper proposes several feasible hypotheses based on existing research. The research data came from 365 managers of Chinese book publishing organizations, and the scale was validated by Cronbach’s a, composite reliability (CR) and average variance extracted (AVE). Reliability and validity were verified, and correlation and regression analyses were used to test the impact of the book publishing transmedia storytelling model on business performance and to analyze the moderating role of the innovation environment.

The results show that the book publishing transmedia storytelling model (content production, technology integration, organizational innovation, marketing integration) helps to improve business performance (market performance, financial performance), and the innovation environment has a positive moderating effect on the relationship between the book publishing transmedia storytelling model and business performance, which provides a guarantee for the transformation and upgrading of book publishing. The market information reflected in the innovation environment has a certain role in promoting the innovation and business performance of the book publishing transmedia storytelling model.

The empirical evidence provides a theoretical link between the book publishing transmedia storytelling model and business performance, but there are still some shortcomings, and more factors, such as equity structure, government subsidies and research and development investment, should be included in future research. In addition, the scope of the research should be broadened on this basis to make the results of the data analysis more objective.

This paper introduces the transmedia storytelling model and deeply analyzes the relationship between the book publishing transmedia storytelling model and business performance, which is of great practical significance for optimizing the application and service quality of book publishing, prolonging the industrial chain, enhancing the interaction and participation of users and perfecting the business management system of the book publishing industry.

The application and research of the book publishing transmedia storytelling model are imperfect. Therefore, this paper not only helps to promote the innovation of book publishing organizational structure and improve the management system of business performance, but also may help to improve the innovation environment of book publishing enterprises and promote the diversification of industrial structure.