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Open Access
Article
Publication date: 16 August 2022

Caspar Krampe

To advance marketing research and practice, this study aims to examine the application of the innovative, mobile-applicable neuroimaging method – mobile functional near-infrared…

1358

Abstract

Purpose

To advance marketing research and practice, this study aims to examine the application of the innovative, mobile-applicable neuroimaging method – mobile functional near-infrared spectroscopy (mfNIRS) – in the field of marketing research, providing comprehensive guidelines and practical recommendations.

Design/methodology/approach

A general review and investigation of when and how to use mfNIRS in business-to-consumer and business-to-business marketing settings is used to illustrate the utility of mfNIRS.

Findings

The research findings help prospective marketing and consumer neuroscience researchers to structure mfNIRS experiments, perform the analysis and interpret the obtained mfNIRS data.

Research implications

The application of mfNIRS offers opportunities for marketing research that allow the exploration of neural processes and associated behaviour of customers in naturalistic settings.

Practical implications

The application of mfNIRS as a neuroimaging method enables the investigation of unconscious neural processes that control customer behaviour and can act as process variables for companies.

Originality/value

This is one of the first studies to provide comprehensive guidelines and applied practical recommendations concerning when and how to apply mfNIRS in marketing research.

Details

European Journal of Marketing, vol. 56 no. 13
Type: Research Article
ISSN: 0309-0566

Keywords

Open Access
Article
Publication date: 26 April 2024

Xue Xin, Yuepeng Jiao, Yunfeng Zhang, Ming Liang and Zhanyong Yao

This study aims to ensure reliable analysis of dynamic responses in asphalt pavement structures. It investigates noise reduction and data mining techniques for pavement dynamic…

Abstract

Purpose

This study aims to ensure reliable analysis of dynamic responses in asphalt pavement structures. It investigates noise reduction and data mining techniques for pavement dynamic response signals.

Design/methodology/approach

The paper conducts time-frequency analysis on signals of pavement dynamic response initially. It also uses two common noise reduction methods, namely, low-pass filtering and wavelet decomposition reconstruction, to evaluate their effectiveness in reducing noise in these signals. Furthermore, as these signals are generated in response to vehicle loading, they contain a substantial amount of data and are prone to environmental interference, potentially resulting in outliers. Hence, it becomes crucial to extract dynamic strain response features (e.g. peaks and peak intervals) in real-time and efficiently.

Findings

The study introduces an improved density-based spatial clustering of applications with Noise (DBSCAN) algorithm for identifying outliers in denoised data. The results demonstrate that low-pass filtering is highly effective in reducing noise in pavement dynamic response signals within specified frequency ranges. The improved DBSCAN algorithm effectively identifies outliers in these signals through testing. Furthermore, the peak detection process, using the enhanced findpeaks function, consistently achieves excellent performance in identifying peak values, even when complex multi-axle heavy-duty truck strain signals are present.

Originality/value

The authors identified a suitable frequency domain range for low-pass filtering in asphalt road dynamic response signals, revealing minimal amplitude loss and effective strain information reflection between road layers. Furthermore, the authors introduced the DBSCAN-based anomaly data detection method and enhancements to the Matlab findpeaks function, enabling the detection of anomalies in road sensor data and automated peak identification.

Details

Smart and Resilient Transportation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2632-0487

Keywords

Open Access
Article
Publication date: 15 September 2021

Qun Lim, Yi Lim, Hafiz Muhammad, Dylan Wei Ming Tan and U-Xuan Tan

The purpose of this paper is to develop a proof-of-concept (POC) Forward Collision Warning (FWC) system for the motorcyclist, which determines a potential clash based on…

1361

Abstract

Purpose

The purpose of this paper is to develop a proof-of-concept (POC) Forward Collision Warning (FWC) system for the motorcyclist, which determines a potential clash based on time-to-collision and trajectory of both the detected and ego vehicle (motorcycle).

Design/methodology/approach

This comes in three approaches. First, time-to-collision value is to be calculated based on low-cost camera video input. Second, the trajectory of the detected vehicle is predicted based on video data in the 2 D pixel coordinate. Third, the trajectory of the ego vehicle is predicted via the lean direction of the motorcycle from a low-cost inertial measurement unit sensor.

Findings

This encompasses a comprehensive Advanced FWC system which is an amalgamation of the three approaches mentioned above. First, to predict time-to-collision, nested Kalman filter and vehicle detection is used to convert image pixel matrix to relative distance, velocity and time-to-collision data. Next, for trajectory prediction of detected vehicles, a few algorithms were compared, and it was found that long short-term memory performs the best on the data set. The last finding is that to determine the leaning direction of the ego vehicle, it is better to use lean angle measurement compared to riding pattern classification.

Originality/value

The value of this paper is that it provides a POC FWC system that considers time-to-collision and trajectory of both detected and ego vehicle (motorcycle).

Details

Journal of Intelligent and Connected Vehicles, vol. 4 no. 3
Type: Research Article
ISSN: 2399-9802

Keywords

Open Access
Article
Publication date: 8 August 2019

Johann Wilhelm and Werner Renhart

The purpose of this paper is to investigate an alternative to established hysteresis models.

3355

Abstract

Purpose

The purpose of this paper is to investigate an alternative to established hysteresis models.

Design/methodology/approach

Different mathematical representations of the magnetic hysteresis are compared and some differences are briefly discussed. After this, the application of the T(x) function is presented and an inductor model is developed. Implementation details of the used transient circuit simulator code are further discussed. From real measurement results, parameters for the model are extracted. The results of the final simulation are finally discussed and compared to measurements.

Findings

The T(x) function possesses a fast mathematical formulation with very good accuracy. It is shown that this formulation is very well suited for an implementation in transient circuit simulator codes. Simulation results using the developed model are in very good agreement with measurements.

Research limitations/implications

For the purpose of this paper, only soft magnetic materials were considered. However, literature suggests, that the T(x) function can be extended to hard magnetic materials. Investigations on this topic are considered as future work.

Originality/value

While the mathematical background of the T(x) function is very well presented in the referenced papers, the application in a model of a real device is not very well discussed yet. The presented paper is directly applicable to typical problems in the field of power electronics.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering , vol. 38 no. 5
Type: Research Article
ISSN: 0332-1649

Keywords

Content available
Article
Publication date: 1 September 2006

27

Abstract

Details

Pigment & Resin Technology, vol. 35 no. 5
Type: Research Article
ISSN: 0369-9420

Keywords

Content available
Article
Publication date: 1 February 2002

A. Michael Noll

263

Abstract

Details

info, vol. 4 no. 1
Type: Research Article
ISSN: 1463-6697

Keywords

Open Access
Article
Publication date: 22 September 2021

Gianluca Maguolo, Michelangelo Paci, Loris Nanni and Ludovico Bonan

Create and share a MATLAB library that performs data augmentation algorithms for audio data. This study aims to help machine learning researchers to improve their models using the…

1897

Abstract

Purpose

Create and share a MATLAB library that performs data augmentation algorithms for audio data. This study aims to help machine learning researchers to improve their models using the algorithms proposed by the authors.

Design/methodology/approach

The authors structured our library into methods to augment raw audio data and spectrograms. In the paper, the authors describe the structure of the library and give a brief explanation of how every function works. The authors then perform experiments to show that the library is effective.

Findings

The authors prove that the library is efficient using a competitive dataset. The authors try multiple data augmentation approaches proposed by them and show that they improve the performance.

Originality/value

A MATLAB library specifically designed for data augmentation was not available before. The authors are the first to provide an efficient and parallel implementation of a large number of algorithms.

Details

Applied Computing and Informatics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2634-1964

Keywords

Open Access
Article
Publication date: 3 August 2020

Jihad Maulana Akbar and De Rosal Ignatius Moses Setiadi

Current technology makes it easy for humans to take an image and convert it to digital content, but sometimes there is additional noise in the image so it looks damaged. The…

1031

Abstract

Current technology makes it easy for humans to take an image and convert it to digital content, but sometimes there is additional noise in the image so it looks damaged. The damage that often occurs, like blurring and excessive noise in digital images, can certainly affect the meaning and quality of the image. Image restoration is a process used to restore the image to its original state before the image damage occurs. In this research, we proposed an image restoration method by combining Wavelet transformation and Akamatsu transformation. Based on previous research Akamatsu's transformation only works well on blurred images. In order not to focus solely on blurry images, Akamatsu's transformation will be applied based on Wavelet transformations on high-low (HL), low-high (LH), and high-high (HH) subunits. The result of the proposed method will be comparable with the previous methods. PSNR is used as a measure of image quality restoration. Based on the results the proposed method can improve the quality of the restoration on image noise, such as Gaussian, salt and pepper, and also works well on blurred images. The average increase is around 2 dB based on the PSNR calculation.

Details

Applied Computing and Informatics, vol. 19 no. 3/4
Type: Research Article
ISSN: 2634-1964

Keywords

Abstract

Details

Soldering & Surface Mount Technology, vol. 21 no. 1
Type: Research Article
ISSN: 0954-0911

Content available

Abstract

Details

Circuit World, vol. 35 no. 1
Type: Research Article
ISSN: 0305-6120

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