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1 – 10 of over 14000Betsy D. Gelb, Joanna Pishko and Carl Herman
This study aims to explore a previously unidentified antecedent of remaining in selling rather than leaving the field. That antecedent is “love of selling”: prioritizing intrinsic…
Abstract
Purpose
This study aims to explore a previously unidentified antecedent of remaining in selling rather than leaving the field. That antecedent is “love of selling”: prioritizing intrinsic rewards over those that are extrinsic.
Design/methodology/approach
The differences between those with each of those priorities are explored here in a survey of 348 salespeople, both inside and outside, and also qualitative interviews with a 20-person subset.
Findings
Comparing salespeople who select on a questionnaire the option that they “love selling” vs respondents who primarily enjoy its payoffs, the authors find the former group significantly less likely to say they would leave the selling field if they could get another job that pays as well. They are significantly more likely to rate their own selling skills highly, but sales results between the two groups do not differ. Telephone interviews asking what their company does to reinforce love of selling, and what it could do, elicit comments on support – but also on administrative dissatisfiers.
Practical implications
Organizations benefit from encouraging a love of selling and can do so by training, by management efforts to build confidence, by emphasizing challenge and by reducing administrative barriers to enjoying the selling experience.
Originality/value
This is the first study to identify “love of selling” as a characteristic of salespeople that managers will want to understand and foster.
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Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American…
Abstract
Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.
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The purpose of this paper is to examine the respective effects of advertising, word of mouth (operationalized as “tweets” on Twitter), and serialization on sales of console game…
Abstract
Purpose
The purpose of this paper is to examine the respective effects of advertising, word of mouth (operationalized as “tweets” on Twitter), and serialization on sales of console game series in Japan.
Design/methodology/approach
To do this, the author classified console game series into four categories on the basis of their sales, identified a singular case that corresponds to each category, and presented a performance calculation model that approximates variation in sales for the first and second titles of each series.
Findings
Coupled with the results generated by the performance models a comparison of each game series showed that although word-of-mouth and backward serialization may influence sales performance for the first title in a console game series, sales of the second title in the series were most heavily influenced by forward serialization and advertising. The author further found that word-of-mouth via social networks was unlikely to affect the sales performance of a series’ second title.
Research limitations/implications
The sales of first title video game console series permit the forecasting and evaluation of the sales’ second title performance through the performance calculation model incorporating the advertising, word-of-mouth, and serialization effect and vice versa.
Originality/value
Taken together, these results demonstrate that the affordances of social networking can be used to improve sales performance for the first title in a series, and the use of backward serialization for subsequent titles could incite the purchase of over a million copies of the game(s).
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THE Conservative Government elected on June 18th last has lost no time in putting into practice its avowed principle of reducing direct taxation. Late in July it flew a kite…
Abstract
THE Conservative Government elected on June 18th last has lost no time in putting into practice its avowed principle of reducing direct taxation. Late in July it flew a kite through an inspired leak showing that it intended to save millions on education, one small part of which would be £10 million, purporting to be “saved” by making readers pay for books borrowed through public libraries. First indications of this were in a story included in The Guardian, Daily Telegraph and other papers, and as this story was not denied by the Government, the Library Association thought it proper to issue a press statement immediately, with the message that the Association was totally opposed to the introduction of such charges.
Many of the human communities that comprise the South have cosmologies that place human and nonhuman animals on a continuum. Culturism, with its foreign logic and dynamics, has…
Abstract
Summary
Many of the human communities that comprise the South have cosmologies that place human and nonhuman animals on a continuum. Culturism, with its foreign logic and dynamics, has broken this continuum, thereby fuelling speciesist practices. In this chapter, I portray the deep relation that some rural Southern communities have with nonhuman animals, and analyse some of the imposed logics that lead the South to abuse nonhuman animals while denying that what they are doing is mistreatment.
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Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American…
Abstract
Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.
Details
Keywords
A self‐help guide to achieving success in business. Directed more towards the self‐employed, it is relevant to other managers in organizations. Divided into clear sections on…
Abstract
A self‐help guide to achieving success in business. Directed more towards the self‐employed, it is relevant to other managers in organizations. Divided into clear sections on creativity and dealing with change; importance of clear goal setting; developing winning business and marketing strategies; negotiating skills; leadership; financial skills; and time management.
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Verity Hawarden and Amy Fisher Moore
The sub field of academia that the case is designed to teach is small business development, entrepreneurship or women in business.
Abstract
Subject area:
The sub field of academia that the case is designed to teach is small business development, entrepreneurship or women in business.
Study level/applicability:
This case is appropriate for graduate and post-graduate, MBA and executive education students focusing on entrepreneurship, small business development or women in business.
Case overview
This real-life case is based on interviews that took place with Kate Rogan, the co-founder of Love Books, and other stakeholders associated with the small bookselling business that is based in the suburb of Melville in Johannesburg. It describes how Rogan’s past influenced how she saw and was open to the opportunity; and how, through passion, commitment, dedication and stakeholder management, she created a business that brought meaning to her and others’ lives. Rogan’s vast experience in editing, publishing and radio influenced how she evaluated the bookstore opportunity. For the past 11 years, she focused on building a loyal customer base through knowing her customers, staying on top of current industry and market trends and constantly thinking about how she could add value through minimal financial outlay. COVID-19 further complicated her thinking about how to traditionally market and sell books to her client base. As the case concludes, Rogan wonders how to build upon the foundations of her successful bookshop and grow profitability while remaining true to her and the business’s values.
Expected learning outcomes
The case allows students to consider the key enablers for assessing entrepreneurial opportunities and drivers of small business growth. Following discussion and analysis of the case, students should be able to: explore how cognitive dynamics affect an entrepreneur’s evaluation of opportunities; analyze the case against the 4Cs (continuity, community, connection and command) of competitive business advantage; evaluate building blocks for sustainable business profitability; and assess and recommend different learnings for entrepreneurs and small business owners.
Supplementary materials
Teaching notes are available for educators only.
Subject code
CSS 7: Management Science.
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