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1 – 10 of 10Francine Harel‐Giasson, Marie‐Francoise Marchis‐Mouren and Louise Martel
This study comprised interviews with 60 women chartered accountants in Quebec. It revealed their strong professional identity, strategies for reconciling family and career at the…
Abstract
This study comprised interviews with 60 women chartered accountants in Quebec. It revealed their strong professional identity, strategies for reconciling family and career at the birth of their first child and the dilemma they face when considering a second child. The importance of organisational innovation is also discussed
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Mariette Louise Zietsman, Pierre Mostert and Göran Svensson
This study aims to explore the relationships, direct and indirect, between business customers’ perceived value, satisfaction and loyalty.
Abstract
Purpose
This study aims to explore the relationships, direct and indirect, between business customers’ perceived value, satisfaction and loyalty.
Design/methodology/approach
The study was set in the business banking industry, with data collected from 381 micro-enterprise business customers of a large South African bank by means of a self-administered, internet-based questionnaire.
Findings
The results reveal that business customers’ perception of value results in both economic and non-economic satisfaction. The results further indicate that non-economic satisfaction mediates the relationship between economic satisfaction and behavioural loyalty.
Research limitations/implications
The study contributes to business services marketing literature by taking a multidimensional approach to the traditional value-satisfaction-loyalty chain.
Practical implications
The study contributes to business services marketing literature by emphasising the importance of perceived value in driving both economic and social outcomes, which, in turn, drives behavioural outcomes. By providing evidence of the outcomes associated with higher perceived value, service providers gain insights into the importance of focussing on value creation and the building of personal connections with micro-sized businesses to ensure future repurchase behaviour.
Originality/value
This research expands on current value research by positioning economic and non-economic satisfaction and attitudinal and behavioural loyalty as outcomes of business customers’ perceived value. This is possibly the first study to investigate satisfaction and loyalty as outcomes of perceived value where both comprise two distinct dimensions.
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Joëlle Hafsi and Louis Jacques Filion
Pierre Nelis joined a small group of artists working for a creative entrepreneur who had invented software to produce movies. He brought a great deal of marketing expertise to a…
Abstract
Pierre Nelis joined a small group of artists working for a creative entrepreneur who had invented software to produce movies. He brought a great deal of marketing expertise to a team of technology creators, and it was this that ultimately allowed the firm to sell its software to movie industry leaders throughout the world. The firm – Softimage – was bought by Microsoft, which hired Pierre Nelis to oversee the integration process, and later to develop new communications products. Nelis has an outstanding ability to identify the elements needed by a firm to become more effective, and this led him to set up a one-of-a-kind external facilitation programme that went on to become a model for many business growth support organizations throughout the world, but especially in North America and Europe.
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Isabelle Barth and Anne-Lorraine Wagner
Physical appearances constitute a criterion of discrimination recognised by the French law. This topic is often raised in the field of media and advertising, but the consequences…
Abstract
Physical appearances constitute a criterion of discrimination recognised by the French law. This topic is often raised in the field of media and advertising, but the consequences of stereotypes and prejudices about appearances at work are not taken into account as much. However, this criterion is subject to a multitude of normative injunctions, located in time and space, and significantly affects all spheres of life. Voluntary or involuntary transgression of these norms leads to processes of segregation, discrimination and harassment. These processes are all the more insidious because their legitimacy is less questioned than when it concerns a criterion shared by a collective such as race or gender. Appearances are, in fact, perceived as individual characteristics; moreover, some of them are perceived as controllable, which justifies the unfavourable treatment of people who do not fit the norm.
At work, recruitment is the most obvious step in which appearances play a role because first impressions are largely based on them. But remuneration or daily life at the office is also affected by beliefs and expectations about appearances. After presenting testimonies from focus groups on this issue, we offer some advices for organisations concerned by the topic.
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Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are…
Abstract
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are…
Abstract
Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.
Louise Walker and Orla Flannery
The purpose of this paper is to explore the characteristics of office cake (OC) consumption and the associated attitudes and behaviours among UK office workers to gain insight…
Abstract
Purpose
The purpose of this paper is to explore the characteristics of office cake (OC) consumption and the associated attitudes and behaviours among UK office workers to gain insight into the implications for workplace health.
Design/methodology/approach
A cross-sectional online questionnaire was completed by 940 respondents. Data were analysed using descriptive statistics and cross-tabulation with χ2 tests for between-group difference.
Findings
Respondents reported both positive social and negative health-related consequences of OC. OC influenced eating behaviour through increased salience and availability, and the effects of social influencing. Almost all (94.8 per cent) reported ideal OC frequency to be once/week or less. Gender and age significantly affected attitudes and behaviour.
Research limitations/implications
The questionnaire was not validated so data accuracy could have been diminished or biased. Portion size was not examined and consumption data were self-reported which could have resulted in under-reporting. Only office workers were investigated therefore results may not be applicable to other workplaces.
Practical implications
OC appears to influence both the workplace eating environment and employee eating behaviour. It could therefore affect employee health and workplace health promotion programme efficacy. However the findings suggest that nudge-based initiatives could reduce OC consumption to make workplaces healthier while retaining social benefits.
Originality/value
The present study provides the first data on OC culture and insights on how to address it sensitively. It also highlights that sweet treats used for celebration and employee recognition should be considered a relevant part of workplace food provision alongside canteens and vending.
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