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Article
Publication date: 13 November 2020

Jan Philipp Graesch, Susanne Hensel-Börner and Jörg Henseler

The enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become…

Abstract

Purpose

The enabling technologies that emerged from information technology (IT) have had a considerable influence upon the development of marketing tools, and marketing has become digitalized by adopting these technologies over time. The purpose of this paper is to demonstrate the impacts of these enabling technologies on marketing tools in the past and present and to demonstrate their potential future. Furthermore, it provides guidance about the digital transformation occurring in marketing and the need to align of marketing and IT.

Design/methodology/approach

This study demonstrates the impact of enabling technologies on the subsequent marketing tools developed through a content analysis of information systems and marketing conference proceedings. It offers a fresh look at marketing's digital transformation over the last 40 years. Moreover, it initially applies the findings to a general digital transformation model from another field to verify its presence in marketing.

Findings

This paper identifies four eras within the digital marketing evolution and reveals insights into a potential fifth era. This chronological structure verifies the impact of IT on marketing tools and accordingly the digital transformation within marketing. IT has made digital marketing tools possible in all four digital transformation levers: automation, customer interaction, connectivity and data.

Practical implications

The sequencing of enabling technologies and subsequent marketing tools demonstrates the need to align marketing and IT to design new marketing tools that can be applied to customer interactions and be used to foster marketing control.

Originality/value

This study is the first to apply the digital transformation levers, namely, automation, customer interaction, connectivity and data, to the marketing discipline and contribute new insights by demonstrating the chronological development of digital transformation in marketing.

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Article
Publication date: 12 June 2017

Huay Ling Tay and Stephen Wee Kiat Low

Lean is considered as a major management approach for improving operational productivity and organizational performance. It is a systemic philosophy that emphasizes on…

Abstract

Purpose

Lean is considered as a major management approach for improving operational productivity and organizational performance. It is a systemic philosophy that emphasizes on fulfilling customer needs, waste minimization, and a commitment to a culture of continual improvement. In recent years, many higher education institutions (HEIs) have leveraged on the use of technology to provide flexibility in learning and just-in-time training for learners in the efforts to improve both the internal processes of course delivery and enhance the provisions of education quality. In recognizing these trends in HEIs, the purpose of this paper is to identify the key factors that facilitate the conversion of printed learning resources to e-learning resources in a HEI.

Design/methodology/approach

This study used a qualitative exploratory case study approach and examined a unique case of a HEI that is undergoing the transformation process from printed learning resources to digital sources to simplify the processes involved in educational service delivery and operational complexity. Data sources include semi-structured interviews with key personnel directly involved in the project of converting printed learning resources to digital sources, notes taken from informal discussions, and secondary data such as minutes of meetings, learning resource archives, and relevant literature. A retrospective perspective was adopted in the case analysis since the HEI has already completed 50 percent of the conversion phase when this study was carried out.

Findings

Abductive reasoning approach and well-established lean principles were used to make sense of the digital transformation process of the HEI. Based on the retrospective case analysis, the authors found evidence that characterizes lean management principles and identifies the critical factors (CFs) that have facilitated the HEI to achieve the key milestones in the conversion journey. These include common vision, top management support and leadership, timely information sharing, and relationship management with key stakeholders in the transformation processes.

Research limitations/implications

Since this research is an exploratory case study, the results obtained cannot be generalized. Future research can be conducted to provide an impact analysis of the potential risk factors of a system that employs only the use of e-study materials. In addition, future studies can also assess the quality of the learning services that is supported by the e-resources by gathering student feedback on their e-learning experience that is supported by the online digital learning resources and learning management system.

Practical implications

This study provides managerial insights into the levers to engender the transformation from a traditional print learning resources model to leaning with digital e-learning resources. The insights into the CFs aid education managers to introduce process innovations and encourage behavioral changes that will benefit learners, instructors, and administers.

Originality/value

The study is one of the first to apply lean management principles in making sense of the transformation processes involved in the use of digital innovation in higher education context. The findings provide a holistic view of the process transformations.

Details

International Journal of Productivity and Performance Management, vol. 66 no. 5
Type: Research Article
ISSN: 1741-0401

Keywords

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Article
Publication date: 17 August 2021

Sorin Gavrila Gavrila and Antonio De Lucas Ancillo

The coronavirus disease 2019 (COVID-19) pandemic has taken society, business and industries by surprise leading to a worldwide economic recession, pushing organizations to…

Abstract

Purpose

The coronavirus disease 2019 (COVID-19) pandemic has taken society, business and industries by surprise leading to a worldwide economic recession, pushing organizations to rethink their business model in order to shift from activity shutdown toward sustainable growth. The purpose of this research is to comprehend the implications and relationship between entrepreneurship, innovation, digitization and digital transformation aspects as the levers to achieve this goal.

Design/methodology/approach

Following the existing literature, an empirical approach has been established involving a quantitative analysis of secondary information obtained from official datasets and reports.

Findings

The COVID-19 pandemic was found to be an unfortunate accelerator regarding both consumers' habits and organizations' innovation and digital transformation, breaking with the past leading to new sustainable growth business models.

Practical implications

The research provides an underlying outcome that addresses how wealth and economic value could be generated within the framework of new economic models in a post-pandemic environment.

Originality/value

The research highlights how the pandemic has disrupted what was known about sustainable business growth, and how this affects the future of business beyond the pandemic scenario, transforming the way society, businesses and customers interact.

Details

International Journal of Entrepreneurial Behavior & Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-2554

Keywords

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Article
Publication date: 19 May 2021

Sorin Gavrila Gavrila and Antonio de Lucas Ancillo

The purpose of this study is to comprehend and determine the impact of the COVID-19 pandemic on business organizations and society, together with its relationship to…

Abstract

Purpose

The purpose of this study is to comprehend and determine the impact of the COVID-19 pandemic on business organizations and society, together with its relationship to entrepreneurship, innovation, digitization or digital transformation, by means of analysis of the Spanish Internet domains registration data set.

Design/methodology/approach

Following existing literature regarding time series analysis, the authors have designed a SARIMA methodology involving the forecasting of a non-COVID-19 data set from the available data and compared it to the existing COVID-19 data set in order to validate the formulated hypothesis.

Findings

The COVID-19 pandemic was found to be an unfortunate accelerator, regarding entrepreneurship and innovation as a digitization and digital transformation lever, with the results of the Internet domain registration analysis as a reliable indicator.

Originality/value

This research confirms the existence of new non-invasive approaches to complementary information, such as Internet domain registration analysis, that could serve as an early and quick indicator of innovation and entrepreneurship initiatives within business activities.

Content available
Article
Publication date: 10 August 2021

Tom A.E. Aben, Wendy van der Valk, Jens K. Roehrich and Kostas Selviaridis

Inter-organisational governance is an important enabler for information processing, particularly in relationships undergoing digital transformation (DT) where partners…

Abstract

Purpose

Inter-organisational governance is an important enabler for information processing, particularly in relationships undergoing digital transformation (DT) where partners depend on each other for information in decision-making. Based on information processing theory (IPT), the authors theoretically and empirically investigate how governance mechanisms address information asymmetry (uncertainty and equivocality) arising in capturing, sharing and interpreting information generated by digital technologies.

Design/methodology/approach

IPT is applied to four cases of public–private relationships in the Dutch infrastructure sector that aim to enhance the quantity and quality of information-based decision-making by implementing digital technologies. The investigated relationships are characterised by differing degrees and types of information uncertainty and equivocality. The authors build on rich data sets including archival data, observations, contract documents and interviews.

Findings

Addressing information uncertainty requires invoking contractual control and coordination. Contract clauses should be precise and incentive schemes functional in terms of information requirements. Information equivocality is best addressed by using relational governance. Identifying information requirements and reducing information uncertainty are a prerequisite for the transformation activities that organisations perform to reduce information equivocality.

Practical implications

The study offers insights into the roles of both governance mechanisms in managing information asymmetry in public–private relationships. The study uncovers key activities for gathering, sharing and transforming information when using digital technologies.

Originality/value

This study draws on IPT to study public–private relationships undergoing DT. The study links contractual control and coordination as well as relational governance mechanisms to information-processing activities that organisations deploy to reduce information uncertainty and equivocality.

Details

International Journal of Operations & Production Management, vol. 41 no. 7
Type: Research Article
ISSN: 0144-3577

Keywords

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Abstract

Details

Digital Transformation Management for Agile Organizations: A Compass to Sail the Digital World
Type: Book
ISBN: 978-1-80043-171-3

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Article
Publication date: 12 April 2021

Mojtaba Kaffashan Kakhki, Marzie Zarqi, Hadi Harati, Yaser Asemandoreh and Ehsan Namdar Joyame

The aim of this study is to examine the effect of organizational levers and information technology (IT) absorptive capacity on librarians' innovation.

Abstract

Purpose

The aim of this study is to examine the effect of organizational levers and information technology (IT) absorptive capacity on librarians' innovation.

Design/methodology/approach

This survey-analytic study investigated the librarians who were working in the libraries of the medical sciences universities in Iran. The data were collected using a researcher-made questionnaire distributed randomly among the members of the sample. The SEM and the LISREL software for data analysis were used.

Findings

It was found that the librarians' job autonomy and fairness of rewards had an effect on acquiring new knowledge and applying transformed knowledge. Although the results did not confirm the effect of the librarians' job autonomy on knowledge assimilation and transformation, they showed a direct and positive effect of fairness of rewards on knowledge assimilation and transformation. Furthermore, this study confirmed the effect of acquiring and applying new knowledge about the library IT on enhancing the librarians' innovation. The effect of knowledge assimilation and transformation, from the application of IT in libraries, on the librarians' innovation was not confirmed.

Practical implications

Learning about the effect of organizational levers on librarians' knowledge absorptive capacities, in terms of applying technologies, to create innovation is an important issue. This will elucidate the gaps of disregarding the effect of organizational levers and librarians' knowledge absorptive capacities on librarians' innovation, and will pave the way for better planning to achieve the libraries' innovative goals.

Originality/value

This is among the few articles that have helped to fill the existing theoretical and research gap in knowledge absorptive capacity in Library and Information Science (LIS). In addition, this article has made a valuable contribution to understanding the role of IT knowledge absorptive capacity as a mediator variable between the organizational levers and librarians' innovation.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

Keywords

Content available
Book part
Publication date: 15 December 2017

Abstract

Details

The Emerald Handbook of Modern Information Management
Type: Book
ISBN: 978-1-78714-525-2

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Article
Publication date: 17 March 2020

Antonello Garzoni, Ivano De Turi, Giustina Secundo and Pasquale Del Vecchio

The purpose of this paper is to analyse how digital technologies trigger changes in the business process of manufacturing small and medium-sized enterprises (SMEs) in the…

Abstract

Purpose

The purpose of this paper is to analyse how digital technologies trigger changes in the business process of manufacturing small and medium-sized enterprises (SMEs) in the Apulia Region (South Italy). As SMEs play an essential role in the process value creation of industries and countries, the article examines the enablers of Industry 4.0 in a regional contexts characterized by delay in research and development and innovation performances where the companies' competitiveness is based on limited knowledge and technological assets.

Design/methodology/approach

The case study of Smart District 4.0, an ongoing project aimed to promote the digitalization of SMEs operating in the Agri–Food, Clothing–Footwear and Mechanics–Mechatronics in the Apulia Region (South Italy) is analysed. The project has been financed by the Italian Ministry of Economic Development with the final aim to sustain the digital transformation of SMEs in South Italy.

Findings

The results introduce a four levels approach of engagement of SMEs in the adoption of digital technologies, namely, digital awareness, digital enquirement, digital collaboration and digital transformation. Furthermore, for each level of engagement the study describes and discusses some relevant variables that could be used by managers and entrepreneurs to assess the level of readiness for utilization of digital technologies and how to digitalize some processes.

Practical implications

Practical implications regard the definition of a roadmap useful to assess and manage the level of digital transformation of SMEs. Limitations of the study regarding the temporal dimension of the evidences associated to the Smart District 4.0 as well as to the regional context was analysed.

Originality/value

Originality resides in the definition of a roadmap for the digital transformation of SMEs in a region where the profile of companies' digital maturity is still low.

Details

Management Decision, vol. 58 no. 8
Type: Research Article
ISSN: 0025-1747

Keywords

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Article
Publication date: 25 March 2020

Annika Steiber and Sverker Alänge

Corporations' emphasis on startup collaboration for corporate innovation has reached a new level in the context of digital transformation. The purpose of this paper is to…

Abstract

Purpose

Corporations' emphasis on startup collaboration for corporate innovation has reached a new level in the context of digital transformation. The purpose of this paper is to examine three different models of corporate-startup collaboration and the models' effects on the case companies' capabilities for, and actual outcome in regards to their business transformations.

Design/methodology/approach

The theory and case studies on corporate-startup collaboration models are based on several years' empirical study on 30+ multi-national corporations in the Western world. Further, iterative literature reviews on digital and business transformation have been conducted, leading to the identification of two different, but complementing frameworks used to analyze each case's capabilities and outcome in regards to business transformation.

Findings

Collaboration with startups was found to positively affect the firms' business transformation. Further, the three-step analytical process is a valuable path to better understand, and improve, the cases' capability for, and outcome in regards to their business transformations.

Research limitations/implications

The paper includes three case studies and a new process for analyzing their effects on capabilities for, and actual outcome in regards to business transformation. More research is needed, both on cases and on how to refine the analytical process.

Practical implications

The practical contributions from this paper are the in-depth description of the three operational cases, as well as insights on how each model's set up (approach) can affect both capabilities for, but also level of business transformation. As a result, a company might need a portfolio of different startup collaboration initiatives in order to manage a more holistic transformation of their business.

Originality/value

The paper's main theoretical and practical contributions are further knowledge on organizations and organizational practices for corporate-startup collaboration, as well as a three-step process for analyzing each case's effect on the respective firm's capabilities for, and actual outcome in regards to business transformation.

Details

European Journal of Innovation Management, vol. 24 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

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