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The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on business trips, in leisure activities during their full-time business trips has revealed the bleisure trend. Although bleisure has emerged as a term in recent years, it has been seen that people combine vacations and business trips in previous years.

Considering the research on bleisure tourism, it is thought that bleisure tourism can be helpful to increase employee productivity. The fact that individuals who go on business trips very often are away from their family or friends can create a social deformation. However, people who go on business trips within the scope of bleisure tourism sometimes can take their close friends or family members with them. This provides extra motivation for bleisure tourists and increases work efficiency. However, it is beneficial to plan bleisure tourism. Excessive entertainment or shopping can lead to distraction, being late for work and being over budget on a business trip. For this reason, bleisure should be planned jointly with tourism agencies and companies.

Bleisure tourism will benefit business travellers, travel companies, hotels, restaurants, other tourism businesses and local people. For this reason, it is necessary to focus on studies related to bleisure tourism, a new tourism trend.

With the move towards a consumer-orientated approach in the hospitality market, this article investigates the impact of the servicescape on female's hotel experiences and examines the helpfulness of the hotel grading to their female customers. The findings suggest that the hotel's products arguably did not adequately meet female travellers’ expectations, especially for businesswomen, and that the hotel grading offers scant information about the quality of hotel service and facilities catering for female customers. The industry needs to address its currently male-oriented service products to meet the needs of women travellers, particularly as they are anticipated to be the fastest growing segment of the travel market for the next century.

Throughout history, the concept of luxury has had different emphases. It was scaling its existence in tourism, from the lifestyles of ancient kingdoms to the Roman empire's witnessing sightseeing trips, tourist attractions in townships to business tours and luxury hotels in Paris to the British phenomenon of ‘The Grand Tour’ and the ‘Golden Age of Travel’. The chapter also covers its spread across the small number of affluent societies and groups of wealthy consumers hailing from not only developed but developing economies in the early twentieth century.

Presently, the concept has become ‘mass’ as the Digital-First Millennial and Generation X, and also the affluent female market is all contributing to reshape the concept and the demand of luxury travel in the emerging scenario. Therefore, to understand it fully, it is imperative to review what has gone before and the influences of factors such as economic development, technological innovation and the consumption behaviour for luxury in different societies. Thus, the chapter is an attempt to understand the historical progression of luxury tourism for giving directions for future implications for the sustainable growth of this form of tourism across the globe and in India. The chapter concludes by noting the applied and social approaches in the development of luxury tourism, leaving many academic researchers and those in the tourism industry to resolve the real progression of luxury tourism and its development with the support of a cross-cultural perspective.

Urban tourism in megacities is a rather recent research topic. There is a dearth of literature on urban tourism in Indian megacities, especially Mumbai. Though much research has looked into slum tourism activities, other urban tourism aspects have been kept aside. The chapter aims to present a different perspective of leisure tourism in Mumbai. After introducing some contextual background information on the city, the chapter examines critically official tourism communication and policies by tackling the spatiality of tourism and the geographical clusters in the city. It attempts to understand the consumption patterns of various tourists' groups and looks into recent tourism developments.

Developing places bears several challenging questions such as: “How can strategic initiatives be identified? How can we purposefully link businesses, attractions, and living spaces? How must we shape the environment of a place so that it allows for the emergence of a ‘good atmosphere’?” The case of Altdorf (CH) presents how a community first identified current activities by reconstructing flows of visitors. By doing so, they assessed the quality of services and the overall feeling about the town. Imminent new projects such as the enlargement of the main train station with the development of a new business centre as well as the new traffic concept in the town centre have triggered a new design of the place. This implied involving actors at different stages and combining spatial configuration and trajectories, infrastructure, services and heritage in a meaningful way. The case of Altdorf presents a practical and straightforward way of making the complexity and dynamics of a place well understandable to every person involved.

People continue to become more liberated and individualised day by day. They look for ways to somehow get out of any situation that restricts them, tend to get rid of their typical holiday patterns and travel alone, without being stuck within anyone else's borders, precisely as they want. In addition, people can travel alone to discover themselves, meet different cultures, relieve stress and learn new skills. Women travel alone more than men, although they face more difficulties than men. The experiences of women solo travellers suggest that this form of travel can provide a meaningful foundation for advancing gender equality. By challenging gender roles and expectations, empowering women to assert their autonomy and agency and creating opportunities for community-building and solidarity, solo travel can help to transform social norms and promote gender equity.

This chapter aims to build a body of knowledge that will have a widespread impact based on available data on the relationship of women solo travellers to gender equality. It also examines the effects of women solo travellers on gender equality based on secondary data sources. This chapter, designed as conceptual research with descriptive analysis and document analysis, is important in revealing what the indirect gains of women solo travellers can be for gender equality, the fifth of the United Nations Development Programme (UNDP) Sustainable Development Goals.

This chapter introduces its readers to the concept of tourism. It sheds light on the rationale for tourism, as it explains the tourists’ inherent motivations to travel. It also describes different aspects that together make up the tourism industry. Tourists travel to destinations that are accessible to them. They require accommodation if they are visiting a place for more than 24 hours. Leisure and business travellers may also visit attractions, and engage in recreational activities. Hence, the tourist destinations should have the right amenities and facilities. In this light, this chapter clarifies how destinations may offer different products to satisfy a wide array of tourists. Tourism products can include urban (or city) tourism, seaside tourism, rural tourism, ecotourism, wine tourism, culinary tourism, health tourism, medical tourism, religious tourism, cultural (or heritage) tourism, sports tourism, educational tourism, business tourism (including meetings, incentives, conferences and events), among others.

This study focuses on tourists’ perceptions of a capsule hotel, a budget form of accommodation with a unique appearance and the small size of a sleeping pod. The data were obtained in Bangkok from 402 foreign travellers from over 30 countries. The results indicate that room size, sleep ambient control system and in-room television were the three main attributes that were positively correlated with decisions to stay in such hotels. Tourists with previous experience of staying in capsule hotels had more positive perceptions regarding room size and indicated higher intentions to stay than those without such experience. The researchers also found that budgetary considerations negatively moderated the relationship between room size and intention-to-stay. Additionally, the relationship between intention-to-stay and three other hotel attributes, including room size, the service scape and perceived security, was weaker for female travellers than for male travellers. Lastly, risk avoidance also positively moderated the relationship between intention-to-stay and location and security.

This contribution explores the demand side of gastronomy tourism, in particular the characteristics of travellers who are driven by their gastronomic interest. Such ‘passionate tourists’ gain a number of experiences from gastronomy within their holidays, and these ranges from enjoyment to socialization and learning. Regardless of their motivation to travel, gastronomic experiences are often taken in conjunction with other activities available (especially those related to culture). Practical implications for destinations include improvements in thematic offerings (both in terms of variety and authenticity), cross-marketing activities and promotion. In doing so, they need to become aware of the diversity of consumption patterns of these tourists.