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Risk reduction in cities of fast developing nations is both an opportunity and a big challenge. It is an opportunity because cities are considered efficient spatial forms of human habitation where smart interventions can be optimized. However, involvement and ownership of urban society is a big challenge. This paper illustrates these challenges and opportunities with an example of India's largest city – Mumbai. It discusses Mumbai's key drivers of risk, contributing factors to vulnerabilities and places it in the context of the 2005 flood – a disaster of a scale never experienced before. Citizen–government partnerships emanating from community-based small-scale initiatives for improving neighborhood's environment are analyzed. The paper concludes that there are enormous benefits in scaling up the participatory approaches, which result in reducing vulnerabilities and enhancing resilience of cities. Urban risk reduction will remain a daunting task if not built around these existing strengths of cities and their citizens.

Urban tourism in megacities is a rather recent research topic. There is a dearth of literature on urban tourism in Indian megacities, especially Mumbai. Though much research has looked into slum tourism activities, other urban tourism aspects have been kept aside. The chapter aims to present a different perspective of leisure tourism in Mumbai. After introducing some contextual background information on the city, the chapter examines critically official tourism communication and policies by tackling the spatiality of tourism and the geographical clusters in the city. It attempts to understand the consumption patterns of various tourists' groups and looks into recent tourism developments.

Organizational behavior, leadership, strategic management.

This case can be used at Master's level management students as well as for executive education programmes. The case can be used to teach courses like organizational behavior, leadership and strategic management.

Mumbai Rail Vikas Corporation (MRVC) had been established with a purpose of catering the rail transportation requirement of Mumbai, the economic capital of India. After its establishment in the year 1999, commuters were hopeful but very less development and improvement was reported for six years. Mr P.C. Sehgal took over as Managing Director of MRVC in the year 2005. The primary task of Mr P.C. Sehgal was to implement the rail development plan proposed by Mumbai Urban Transport Project within the deadlines. Implementation of the given plan had various challenges and required high degree of coordination with different stakeholders (like Government of Maharashtra, Central Railway, Western Railway, etc.). It also required taking important decisions to move work fast and dealing with media and public pressure.

The case would instigate students to delve on the aspects of leadership and how the leader brings about change. The students would also get to know the challenges a leader face when he takes charge of an underperforming but critically important organization. Further the students are also exposed to the context of organizational management where the organization is trapped in a web of relations with conflicting stakeholders.

Teaching note.

The Government of India’s National Policy of Education 2020 stipulates that in the following five years all stand-alone teacher education colleges will be required to convert to multidisciplinary higher education institutions. This calls for a complete overhaul of the country’s vast, diverse, and age-old system of teacher preparation. Evidence-based policy implementation is thus the need of the hour. This chapter attempts to aid the process by presenting insights from a comparative education research on pre-service teacher education (PSTE) of secondary school teachers at stand-alone teacher education institutions (TEIs) in the Indian city of Mumbai and university-based teacher education in the Chinese city of Hong Kong. Documentary sources, field visits, and 57 interviews form the basis of the findings. The dimensions for comparison include academic freedom and autonomy; pathways to PSTE; linkages of teacher education providers; and role and working conditions of teacher educators. The chapter deduces the core differences in teacher education at stand-alone TEIs vis-à-vis that at a university and draws out implications of shutting down the former. It concludes by laying down a road map for the effective universitization of teacher education in India that will result in genuinely improving teacher quality.

Persuading “urban communities” and “sustaining” environmental risk reduction measures among them, always remains a challenge. Disasters are generally perceived as one‐time, long return period, high impact events. Even in the disaster struck areas, as the time passes, people tend to overlook the miseries of the past and continue to create risk. This paper seeks to examine how neighborhood environmental issues bring communities together and also sustainably reduce risk in Mumbai.

This diagnostic study is based on thorough literature survey backed with field visit to capture viewpoints of communities, local officials, civic society, etc. The urbanization pattern of Mumbai is elaborated with specific focus on city governance and recognizing environmental and disaster vulnerabilities. Recent flood in Mumbai is deconstructed to delve of specific role of communities and other stakeholders. Existing participatory mechanism known as ALM is construed to reflect on its role in risk reduction followed by suggestive course of action.

ALM as “municipal agency‐neighborhood group partnership” has helped people learn caring the areas beyond own housing premises and work together for locality problems. City government boosted this community‐led effort, as it was not only reducing burden on overstressed municipal services and reducing flood risk but also helping to let down epidemics and water‐borne diseases.

This study is based on field study from only one city of India. Inputs from other cities from the developing world may further enrich the research.

It is observed that with due encouragement and support from local government, the voluntary community action towards neighborhood level issues can be well mobilized and sustained for long‐term.

People‐centered approaches transcend across developmental disciplines and significantly contribute towards reduction of environmental and hazard risk.

The purposes of this study are to empirically test the differences among three major cities in India by their affluence level, selected factors related to consumer purchase behaviors, and to examine the regional differences in purchase behaviors.

A total of 652 usable data were collected from consumers of age 18 years or older residing in Mumbai, New Delhi, and Bangalore, India via mall intercept surveys.

Overall, the findings confirmed that affluence level in each region explains the variances in region's values, attitudes, lifestyles, and consumption patterns of foreign branded goods. That is, Mumbai (i.e. the highest GDP among the three cities) showed individualistic characteristics (i.e. lower levels of face saving and group conformity). Attitude toward economizing was found to be inversely related to a city's affluence level with Bangalore (least affluent) having the highest attitude toward economizing and Mumbai (most affluent) having the lowest attitude toward economizing. Mumbai and New Delhi consumers purchased significantly more foreign jeans than Bangalore consumers. In purchasing foreign brand goods, social attributes (i.e. brand name and latest fashion) were more prominent in Bangalore consumers who are the most collectivistic in this study.

The findings of this study convey a clear message: assuming Indian consumers are the same across regions is a mistake and a localization approach should be considered to market to each region.

This study is one of the first attempts to examine regional differences in the Indian market. This study adds empirical evidence that differing economic affluence levels are critical in estimating consumption differences by region.

The courses prominent in this context are: social media marketing, integrated marketing communication, internet marketing. For the students of internet marketing, the case may be focussed on understanding the dynamics of social media marketing.

The case shall be administered among students pursuing their post graduate degree in management.

The case reflects the importance of social media marketing and various successful campaign activities led by Mumbai Indians. It highlights how companies can connect with audience vide social media that provides instant feedback and direct connection with the target audience. The strategic frame that can be used to organize the campaign has been suggested by the authors in teaching notes, besides evolving the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel.

The case may be focused on understanding the dynamics of social media marketing. Management students would have a huge learning in terms of how social media campaigns are developed and effectiveness of social media campaigns. The case explains the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel which would be a learning for student studying online marketing.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

The lives of the poor in the urban spaces of India are filled with hardships. They live amidst poverty and struggle to survive within other problems such as insecure jobs, lack of proper housing, unsanitary conditions and low levels of health immunity. This vulnerable section of the population has been rendered furthermore vulnerable by the outbreak of the COVID-19 pandemic in ways that were never imagined before. Taking this into consideration, the purpose of this article is to examine the vulnerability of the poor in the urban settings of India with special reference to Mumbai in the context of the COVID-19 pandemic.

The methodology adopted in the study is based on the analysis of secondary data and content analysis of the existing literature. In addition to this, the study also makes use of certain narratives of the urban poor in Mumbai that have been captured by various articles, reports and blogs.

The findings of the study reveal how the urban poor of India, with special reference to Mumbai, the financial capital of India, has emerged as the worst sufferers of the socioeconomic crisis caused by the social distancing and lockdown measures imposed for combating the pandemic.

The study tries to explore the reality of the urban poor's right to the city in the wake of the pandemic.

Gateway cities such as Delhi, Mumbai and Kolkata are central in the tourist experience to India, yet the official government authorities and destination marketing organizations tend to underestimate the potential of these destinations to prospective and returning international tourists. In particular, there is little empirical research on urban tourism, food tourism and city marketing in the aforementioned cities. This paper aims to explore the scope for the promotion of Delhi, Mumbai and Kolkata as food urban destinations.

For the purposes of this study, a case study methodology using content analysis was developed to ascertain the nexus between food and tourism in the three observed cities. Materials were gathered for the year 2019, with a focus on brochures, tourist guides, websites and social media accounts for Delhi, Mumbai and Kolkata. A two-coding approach through NVivo was designed to analyse and report the findings.

The findings of the study suggest that the cities of Delhi, Mumbai and Kolkata fall short in positioning themselves as food urban destinations. Moreover, the study reports a dissonance between the imagery of Delhi, Mumbai and Kolkata portrayed to international tourists through induced images and the food-related experiences available in the cities. This divide reflects a pattern in destination marketing in India observed in previous research.

The exploratory nature of this study calls for more research in the trends and future directions of food tourism and urban marketing in Indian cities. Moreover, this study calls for further research on the perceptions of urban food experience in Indian cities among international and domestic tourists.

A series of practical implications can be drawn. First, urban and national destination marketing organizations need to join efforts in developing urban marketing campaigns that place food as a key element of the urban experience. Second, cities worldwide are rebranding themselves as food destinations and Indian cities should reconsider local and regional culinary traditions as mean to reposition themselves to food travellers’ similar niche segments.

The quest for authenticity is central in the expectations of incoming tourists. Moreover, the richness and variety of local and regional food in the cities analysed in this study can enhance urban visitor experience, with obvious economic and socio-cultural benefits for the local businesses and residents.

This study is the first of its kind to provide preliminary evidence on the nexus between food and tourism in Indian cities. Building from the literature, it developed a conceptual framework for the analysis of food tourism and urban branding and shed light on a currently overlooked aspect of incoming tourism to India.

Over the period, the role of finance has emerged significant in the socio-economic development of the women. There are two major types of finances, i.e. formal and informal ones. Thus, the purpose of this paper is to investigate first the determinants of the demand for credit and then the demand for these credit sources by women especially in urban slums.

In this study, a primary survey was conducted with the help of a structured questionnaire in slums of two major urban cities in India, i.e. Delhi and Mumbai. In total, 450 individuals were interviewed in each city.

This paper presents a range of significant socio-economic factors affecting the demand for credit and source of credit by women borrower in Delhi and Mumbai. Despite, the greater emphasis by the government to increase the formal credit utilization, the informal credit is still preferred.

The outcomes of the study are expectedly useful to various policymakers and banks in encouraging women to opt more for the formal credit. The government can follow the research outcomes to scale up the programmes and schemes targeted for women empowerment in urban slums.

The study is unique of its kind in doing a comparative analysis in slums of two differently located urban cities with large slum population.