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The primary goal of this study is to examine how services advertising strategy relates to the prevalence of minority portrayals in magazine advertisements.

The paper uses a content analysis method. Over 1,000 advertisements were collected, and 455 were employed in the study. Chi‐square difference tests were used to test hypotheses. A second sample was collected to verify some initial findings.

It was found that minority models were more likely to appear in advertisements for services than in advertisements for goods. Differences were also found across types of services. Asian models were overrepresented in advertisements for technologies, a product category with a strong services influence.

Emphasis was placed on portrayals of African‐Americans and Asians, so findings are most directly applicable to these groups. The generalizability of the results may be limited to the types of publications from which the sample was drawn.

Given the frequency of minority portrayals in advertisements for services, especially for particular types of services, managers must consider implementing this approach to reach these customer groups. Those already implementing portrayals of minority models must be mindful of the negative effects of stereotyping.

The paper considers services advertising strategy in light of changes in the make‐up of the US population. It applies the same theoretical approach to explain differences in the frequency of minority portrayals in services advertising versus goods advertising, and across different types of services.

Online aggression represents a serious, and regularly occurring, social problem. In this piece the authors consider derogatory, harmful messages on the social media platform, Twitter, that target one of three groups of women, Asians, Blacks, and Latinx. The research focuses on messages that include one of the most common female slurs, “b!tch.” The findings of this chapter reveal that aggressive messages oriented toward women of color can be vicious and easily accessible (located in fewer than 30 seconds). Using an intersectional approach, the authors note the distinctive experiences of online harassment for women of color. The findings highlight the manner in which detrimental stereotypes are reinforced, including that of the “eroticized and obedient Asian woman,” the “angry Black woman,” and the “poor Latinx woman.” In some exceptions, women use the term “b!tch” in a positive and empowering manner, likely in an attempt to “reclaim” one of the common words used to attack females. Applying a social network perspective, we illustrate the tendency of typically hostile tweets to develop into interactive network conversations, where the original message spreads beyond the victim, and in the case of public individuals, quite widely. This research contributes to a deeper understanding of the processes that lead to online harassment, including the fortification of typical norms and social dominance. Finally, the authors find that messages that use the word “b!tch” to insult Asian, Black, and Latinx women are particularly damaging in that they reinforce traditional stereotypes of women and ethno-racial minorities, and these messages possess the ability to extend to wider audiences.

Black fathers, and specifically fathers who identify as African American, represent a group of parents who are at once not well understood and pervasively stereotyped in negative ways. In this chapter, we describe the risks and resilience of Black fathers and their children, with a special focus on mental health and coping with stress. We emphasize a cultural practices approach that takes into account both the risks specific to Black fathers’ capacity to parent their children and a theoretical foundation for understanding the inherent strengths of Black men and their families. Finally, we address the need for early childhood educators to partner with Black fathers as a means to best support children and their families.

This study seeks to contribute to the relatively sparse literature on how emerging market firms (EMFs) acquire firm-specific advantages (FSA), how they adjust their organizational structures, processes, HR policies, leadership and cultures in the internationalization process, and how they interact with their domestic institutional context.

We report the results of a survey sent off to the most internationalized Indian firms, measured by foreign income. Our survey includes 26 variables measuring individual aspects of organizational innovation.

Our respondents report significant changes along all 26 organizational variables over the period investigated (2003–2008). Based on self-reported assessments by top managers, our findings suggest: first, that Indian firms are rapidly transforming their organizations, second, that Indian executives are increasingly confident that they will be able to compete successfully on an international scale, and third, that Indian firms may increasingly benefit from organizational innovation complementing their low cost advantages.

First, our sample size is relatively small at 76. Second, the ratings on the organizational variables we studied are based on self-reporting. Finally, our survey especially captures developments at the largest and most international Indian companies.

With its organization-wide scope of analysis, our study may guide EMF managers looking at organizational innovation in the internationalization context.

This paper elucidates the interplay of Indian firms’ internationalization and organizational innovation.

Despite many studies that aim to argue, develop and position the concept of psychological contracts, few have explored how a psychological contract may be applied to safety in the construction industry. A psychological contract of safety (PCS) describes an individual's conceptualized belief that relates to mutual safety obligations, drawn from explicit or implicit promises of associated workers or its supervisor. This study investigates safety practices on construction sites through the lens of the widely applied and researched psychological contract theory emanating from a business paradigm.

The process of validating a PCS scale within the construction industry required the collection of data from a mega-construction project in Sydney, Australia. A quantitative methodology was used to collect data from 352 construction workers through a survey instrument designed to reveal their perception of procedures, policies and practices. Structural equation modelling (SEM) was used to ensure data reliability and data validity of the survey findings together with goodness of fit of PCS model.

The findings showed the presence of a PCS in a construction safety setting examined. A two-factor model underlying aspects, namely employer and employee obligations was recommended since the four-factor model, including relational and transactional components of both parties' safety obligations, could not be validated due to the discriminant validity associated with the particular constructs.

Conceptualizing the extant PC theory as a framework from which to leverage safety management initiatives brings a new approach to construction safety studies, revealing the influential role of supervisors in interpreting safety practices. The research aimed to identify safety obligations, which are influential in the development of PSC scale, further the research provides an explanation as to how a PCS may be contextualized in the construction industry.

This paper aims to track how African-American or black male advertising models are viewed by male consumers within the context of dramatic ongoing cultural and legal change. It provides broader implications for other ethnic minorities.

A content analysis of black male advertising images culled from over 60 years of issues of two male-targeted magazines assesses these changes. The analysis contextualizes the imagery in African-American history and general media portrayals periodized into seven historical phases.

Results indicate that the number of black male advertising representations has exploded in the past 30 years from virtual invisibility to over 20 per cent of all male ad images. Roles have migrated from representations of black ad models as servants and porters to a wide range of images of black men in professional contexts. However, black males, relative to white males, are disproportionately presented in ads as athletic figures and celebrities and rarely depicted in romantic situations.

This research focuses on two popular male-targeted publications, thereby limiting its scope. Relatively few black male images (relative to white male images) are to be found in print advertisements in these publications.

This research assists business practitioners as they create business and marketing strategies to meet the needs of an ever more diverse marketplace.

The disproportionately large number of black male depictions as athletes and sports celebrities is indicative of remnant racism and minority stereotyping in American society.

This research builds upon work done by Kassarjian (1969, 1971) on black advertising images. Its originality stems from a specific focus on male models as viewed by male consumers, the addition of historic context and periodization to this history and the updating of past research by almost half a century.

International assessment data consistently indicate that when compared to their peers from other major developed nations, American students, irrespective of their race, underperform in reading and mathematics (Darling Hammond, 2010; NCES, 2011; PIRLS, 2011; PISA, 2009; TIMSS, 2011). Within an American context, African American males generally have the lowest reading scores as compared to their White peers (Husband, 2012; NCES, 2011; Schott Foundation, 2010; Spellings Report, 2006). Existing research indicates that these disparities in academic performance are a result of inequalities in access to quality education and differences in the treatment of students, which are deeply imbedded in historical patterns of racial, gendered, and class discrimination. However, past studies also indicate that these same students optimize their learning experiences and become high performers when they receive high quality instruction and school enrichments. Thus, this chapter examines the use of Readers Theater as an instructional model that may help to enhance the school achievement of student groups, such as African American males. The chapter documents the challenges that Black males face in schools and proposes performing arts education as a mediating mechanism and reading enhancement tool. Additionally, it includes an in-depth description of Readers Theater and examines several studies on this instructional method and its potential impact on African American males and their reading skills.

The contradiction between the purpose of the water-splashing tradition, the use of water in a water-stressed destination and overconsumption during a time of water shortage led the researchers to question the spirit of the Songkran Festival. It is important to keep the spirit of the festival alive without interrupting the livelihoods of the community and to critically engage with opportunities and challenges related to water-saving practices during the festival. Thus, this study aims to investigate the opportunities and challenges to responsible practices of water-saving at a cultural festival, using a case study of the water-splashing practice at the Songkran Festival in Thailand.

This study used the cultural practice, namely, the water-splashing tradition at the Songkran Festival in Thailand, as a case study. The researchers conducted document analysis on local newspapers, the Bangkok Post specifically and participant observation at the Songkran Festival in the Khao San Road area in Bangkok, to gain first-hand insights to develop comprehensive results which answers the study’s objectives.

The key findings show three significant themes representing the opportunities for implementing sustainable water-saving practices; a call for a water-saving campaign, education on water saving and water-splashing restrictions. In terms of challenges to implementing water-saving practices, two key themes emerged; a lack of water stress and drought awareness and the hedonistic characteristic of water splashing. The study findings provide important implications to theory and practice for sustainable event management and provide considerations for event stakeholders to minimise water overuse in festivals.

Environmental degradation is a key global issue that the United Nations addresses in the Sustainable Development Goals (SDGs) scheme (United Nations Development Program, 2016). According to Pereira et al. (2009), water scarcity can be caused by both human activities and natural causes. Factors such as unlimited water consumption, population growth and climate change are some of the contributing factors that not only affects resident's access to water but also on events hosted within communities. It is crucial that event managers critically re-think the way festivals are designed in water-stressed destinations.