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Non‐academic information systems (IS) and information technology (IT) related magazines have been commonly used by the IS practitioners as main sources to obtain information about state‐of‐the‐art information technologies. These trade magazines are also useful to information systems faculties for keeping abreast of new developments in IT and for supporting teaching and research. This paper presents the results of a survey which solicited the perception of IS faculties regarding the relative quality and usefulness of the computer print magazines and provides lists of top‐ranked ones in support of teaching and research activities. Results of a similar survey for the practitioner are included for comparison. Reasons of deviation between the two results are analysed.

Medicalization is the increasing social control of the everyday by medical experts. It is a key concept in the sociology of health and illness because it sees medicine as not merely a scientific endeavor, but a social one as well. Medicalization is a “process whereby more and more of everyday life has come under medical dominion, influence, and supervision” (Zola, 1983, p. 295); previously these areas of everyday life were viewed in religious or moral terms (Conrad & Schneider, 1980; Weeks, 2003). More specifically, medicalization is the process of “defining a problem in medical terms, using medical language to describe a problem, adopting a medical framework to understand a problem, or using a medical intervention to ‘treat’ it” (Conrad, 1992, p. 211). Sociologists have used this concept to describe the shift in the site of decision-making and knowledge about health from the lay public to the medical profession.

This study compares the informativeness and the appeals used in magazine advertising in China with those used in France and in the United States. It provides international marketers with a snapshot of current magazine advertising tactics and provides scholars with an assessment of how consistently expectations based on seminal cross-cultural research predict the informativeness and the appeals used in magazine advertising in each country. Surprisingly, the expectations based on the literature were most often inconsistent with the observations. These findings should serve as a reminder to international marketing scholars that the seminal cross-cultural works, as useful as they are in providing cultural insights, were never intended to apply equally to all subgroups (e.g., the Little Emperors) within a culture.

As Bond scholarship has shown, men’s magazines played a crucial role in shaping images of masculinity that circulated around James Bond from the 1960s onwards (Hines, 2018). More generally, critics have charged both the Bond film franchise and men’s magazines with perpetuating sexist imagery that upholds patriarchal values or erodes the gains of feminism. Yet close readings of men’s magazines and Bond films can produce a more complex picture of masculinity and gender relations, especially since the mid-1990s saw not only the return of James Bond to the screen following a six-year production break, but also scholarly and media attention to masculinity and significant growth in the men’s magazine market, including the rise of lad mags. This research will analyse magazine content relating to Bond in British men’s magazines during the Pierce Brosnan era, beginning with the launch of the 1995 film GoldenEye, to examine the interrelationship between James Bond as a longstanding male icon, and contemporary models of masculinity characterised by this publishing phenomenon. It will argue that these men’s magazines become an important site for (re)negotiating James Bond’s culturally loaded masculinity throughout the Brosnan years.

Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre‐adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls.

Two pre‐adolescent girls' magazines, Total Girl and Barbie, and two adolescent girls' magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) of female celebrities were recorded along with image context; celebrity occupation and age were researched.

Results showed that there was little difference between pre‐adolescent girls' magazines and adolescent magazines in the frequency of celebrity images, and surprisingly only minimal difference in the average age of featured celebrities (22 compared with 23 years old). The occupations of the most frequent celebrities (in all magazines) were limited to actors, singers, and socialites. Further examination of the 12 most frequent celebrities appearing in the pre‐adolescent magazines identified that many of them were publicly recorded as engaging in behaviors such as disordered eating and drug use.

The study is novel in its analysis of celebrities in pre‐adolescent magazines, which have grown in popularity over the last decade. The frequent appearance of relatively older celebrities who could be considered age‐inappropriate role‐models is cause for concern; educational interventions that focus on criticality towards female beauty standards need to be reinforced in primary schools.

Although fewer than 150 years have passed since Jacques Daguerre perfected the first photographic image in 1839, the flood of evolving equipment and applications has already generated a broad and richly varied field. Simultaneously one of the youngest arts and one of the newest technologies, photography is now used in medical research, space exploration, criminal investigations, agricultural production, design of industrial machinery, ad infinitum. At one extreme, it records family life and supplies the surest method of identification on drivers' licenses. At the other end of the spectrum, photography (once denounced in haute couture) has within the past five years not only become an “acceptable” art form, but has assumed centerstage in museums and exhibits throughout the United States and Europe.

The paper seeks to examine the manifestation of management paradigms in personnel magazines of Finnish metal and forest industry corporations from the 1930s to recent years.

The research data consist of articles of personnel magazines on management. The articles were analyzed by quantitative and qualitative content analysis.

The findings indicate that normative paradigms, such as industrial betterment, human relations school, and cultural theories, have been discussed in personnel magazines more than rational paradigms, although earlier studies suggest that in general rational management paradigms have been more influential in Finland. The frequent use of normative paradigms can be seen as a tool in enforcing the role of personnel journals in generating a sense of belonging and togetherness among employees. Normative paradigms are also discussed more frequently in the articles that are written from the viewpoint of the worker than those written from the viewpoint of the manager or company.

The study offers empirical evidence on the adoption of management paradigms in different lines of industries. It also shows that personnel magazines provide a rich and interesting source of data that could be used more frequently than has traditionally been the case.

The purpose of this research was to investigate the nature of the coverage of health issues in magazines, and specifically to compare the coverage in men's and women's magazines Content analysis was used to examine the health information in the six upmarket magazines (Cosmopolitan, Elle, Esquire, GQ, Marie‐Claire, and Maxim) selected for the study, with a wide range of criteria used to analyse the health information contained in them. Interviews with four of the health editors from the sample were conducted in order to elucidate some of the main findings. Unexpectedly, the differences in health information coverage are greater between the individual magazines than between the total women's and men's groups. Overall, men's magazines appear to treat health information in a more informative manner than women's, although both groups provide unusually high levels of information required to change their readers health behaviour. With this level of information provision it is noteworthy that many of these magazines have no clear health information policy, and that their editors have no qualifications or training in either health or science.

The purpose of this paper is to investigate the online fashion sponsorship, shedding light on the content and appeal of online fashion magazine advertising. Heeding the call of researchers for cross-cultural advertising investigations, this research offers a comparison of online fashion magazine advertisements in France and the USA in terms of needs appeals, emotional appeals, and sex appeals.

Elle and Vogue were identified as prominent fashion magazines with an online presence in France and the USA After pretesting to identify appeals that appeared most frequently in online fashion advertisements, a content analysis of website advertisements was conducted with the full population of online advertisements in the US and French Elle and Vogue at the time of the study.

The research found that need appeals conform primarily to national character and that emotional advertising is more preponderant in French advertisements, whereas sexual advertising is more preponderant in US advertisements. For needs appeals, the need for affiliation was higher for US advertisements, whereas online French magazines advertisements were more likely to use guidance and safety appeals. The need for prominence, attention, and autonomy were higher for online US magazine advertisements, whereas French advertisements were more likely to use escape and aggression appeals.

As fashion magazines develop an online presence that is well coordinated with their print fashion pages, it is important to understand how advertising sponsors on the magazines’ webpages target consumers. This study is a first step in providing cross-cultural comparative insights into advertising appeals in relation to national character and preferences.

Demonstrates the popularity of children’s magazines in the UK, and the power of licensed characters for children up to seven years old; magazines aid in children’s self‐development, they are an alternative to sweets and TV as a treat, they have a variety of content, and they give parents and children quality time together. Outlines the size of this highly competitive market, and its segments of preschool, comics (mainly aimed at boys), and girls, their retail profile, and market trends. Moves on to how these magazines fit into parents’ and children’s worlds, including case studies of four major licences: Disney, Barbie, Thomas the Tank Engine, and Clifford. Explains why these licences are so successful, and suggests how brands can use them to communicate with children and parents, through suitable advertisements, competitions and promotions.