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Open Access
Article
Publication date: 19 April 2022

Nitin Bhaurao Raut and Gweneth Gorman

The interruption of on-campus teaching and learning, due to the COVID-19 pandemic, forced universities around the globe to rethink their pedagogical models and adopt innovative…

Abstract

Purpose

The interruption of on-campus teaching and learning, due to the COVID-19 pandemic, forced universities around the globe to rethink their pedagogical models and adopt innovative strategies and approaches that enabled continuity of learning. Engineering schools and faculties were faced with the challenge of how to continue to engage students with the practical component of coursework, especially in terms of lab work and experimentation, which are mandatory requirements for degree awards.

Design/methodology/approach

This study documents how the Faculty of Engineering in a university in Oman engaged students with the practical component of their course during the pandemic by launching the remote DoIt@Home Lab. The DoIt@Home Lab approach included the design and development of video recorded labs, virtual labs, simulation exercises and DoIt@Home experiments which were provided to students as teaching tools and guides to conducting home experiments remotely.

Findings

This study presents the DoIt@Home Lab approach introduced to Year 2 Chemistry for engineering students. Students' grades improved by 11% over the previous year when the course was delivered face-to-face. Failure rates dropped by 8% while the number of students earning a 3.25 grade point average (GPA) or higher increased by 18%.

Originality/value

The DoIt@Home Lab for engineering courses could enhance students' learning experience and create an effective remote learning environment. While the DoIt@Home Lab was created to supplement on-campus activity in the event of a temporary disruption, it can also be used to supplement regular face-to-face program delivery.

Details

Learning and Teaching in Higher Education: Gulf Perspectives, vol. 18 no. 2
Type: Research Article
ISSN: 2077-5504

Keywords

Article
Publication date: 14 August 2017

Dominik Jung, Marc Adam, Verena Dorner and Anuja Hariharan

Human lab experiments have become an established method in information systems research for investigating user behavior, perception and even neurophysiology. The purpose of this…

Abstract

Purpose

Human lab experiments have become an established method in information systems research for investigating user behavior, perception and even neurophysiology. The purpose of this paper is to facilitate experimental research by providing a practical guide on how to implement and conduct lab experiments in the freely available experimental platform Brownie.

Design/methodology/approach

Laying the groundwork of the tutorial, the paper first provides a brief overview of common design considerations for lab experiments and a generic session framework. Building on the use case of the widely used trust game, the paper then covers the different stages involved in running an experimental session and maps the conceptual elements of the study design to the implementation of the experimental software.

Findings

The paper generates findings on how computerized lab experiments can be designed and implemented. Furthermore, it maps out the design considerations an experimenter may take into account when implementing an experiment and organizing it along a session structure (e.g. participant instructions, individual and group interaction, state and trait questionnaires).

Originality/value

The paper reduces barriers for researchers to engage in experiment implementation and replication by providing a step-by-step tutorial for the design and implementation of human lab experiments.

Details

Journal of Systems and Information Technology, vol. 19 no. 3/4
Type: Research Article
ISSN: 1328-7265

Keywords

Article
Publication date: 6 May 2017

Kung Wong Lau, Chi Wai Kan and Pui Yuen Lee

The purpose of this paper is to discuss the use of stereoscopic virtual technology in textile and fashion studies in particular to the area of chemical experiment. The development…

Abstract

Purpose

The purpose of this paper is to discuss the use of stereoscopic virtual technology in textile and fashion studies in particular to the area of chemical experiment. The development of a designed virtual platform, called Stereoscopic Chemical Laboratory (SCL), is introduced.

Design/methodology/approach

To implement the suggested educational approaches of SCL, a set of teaching and learning materials with emphasis on the application methods was revised from the existing subjects. The architecture of SCL includes building of virtual objects with the Autodesk software Maya and designing of interactivity by using Unity, a game engine system. Prototype version of the SCL has been passed to selected academic colleagues and students for further evaluation and application feedback.

Findings

Textile students can conduct laboratory experiments associated with coloration and finishing of textile technologies in a stereoscopic 3D and multisensory laboratory, and hence enhance their learning experience. With the use of SCL, students can learn relevant experiment tools, experimental processes, procedures, and safety and health precautions.

Originality/value

There is very limited educational or training approach in applying stereoscopic virtual reality in teaching activities. In the area of textile experiment, the authors could say it is virtual and does not exist in current research domains.

Details

The International Journal of Information and Learning Technology, vol. 34 no. 3
Type: Research Article
ISSN: 2056-4880

Keywords

Article
Publication date: 9 November 2015

Martin Dufwenberg

How can laboratory experiments help us understand banking crises, including the usefulness of various policy responses? After giving a concise introduction to the field of…

Abstract

Purpose

How can laboratory experiments help us understand banking crises, including the usefulness of various policy responses? After giving a concise introduction to the field of experimental economics more generally, the author attempts to provide answers. The paper aims to discuss this issue.

Design/methodology/approach

The author discusses methodology and surveys relevant work.

Findings

History is often too complicated to be meaningfully revamped or modified in the lab, for purposes of insight-by-analogy. But as people argue about how to understand financial history, they bring ideas to the table. It is possible and useful to test the empirical relevance of these ideas in lab experiments.

Originality/value

The paper pioneers broad discussion of how lab experiments may shed light on banking crises.

Details

Journal of Economic Studies, vol. 42 no. 6
Type: Research Article
ISSN: 0144-3585

Keywords

Article
Publication date: 18 January 2023

Suresh Malodia, Amandeep Dhir, Muhammad Junaid Shahid Hasni and Shalini Srivastava

The purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this study…

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Abstract

Purpose

The purpose of this study is to present a systematic methodological review of the application of field experiments in the domain of marketing research. By performing this study, the authors seek to offer necessary advice and suggestions to marketing scholars interested in the application of field experiments and to promote the adoption of field experiments as a preferred methodological choice among scholars in this domain.

Design/methodology/approach

A total of 315 field experiments published in the ten leading marketing journals in the past five decades were analyzed in this systematic methodological review. This study examines various aspects of field experiments, including the research profile of existing research, different trends and topics related to field experiments, choice of research questions, methods of observations, unobtrusive data collection, types of interventions and outcome variables.

Findings

This study identified various trends and topics, categories of manipulations, types of limitations and important considerations in designing field experiments and offered necessary advice on the future of field experiments in marketing research.

Research limitations/implications

This study provides a complete roadmap for future marketing scholars to adopt field studies in their research plans. The systematic summary of limitations and the checklist will be helpful for the researchers to design and execute field studies more effectively and efficiently.

Practical implications

This review study offers a complete roadmap for marketing scholars who are interested in adopting field experiments in their research projects. The discussion of trends and topics, manipulations, limitations, design considerations and checklist items for field experiments offers relevant insights to marketing scholars and may help them design and execute field experiments more effectively and efficiently.

Originality/value

To the best of the authors’ knowledge, this study is the first of its kind to provide a comprehensive methodological review of field experiments published in leading marketing journals throughout the past five decades. This study makes novel and unique contributions to both theory and literature on field experiments in the marketing discipline.

Details

European Journal of Marketing, vol. 57 no. 7
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 24 August 2010

Kumar S. Ray and Piyali Chatterjee

The purpose of this paper is to propose an alternative approach to approximate reasoning by DNA computing, thereby adding a new dimension to the existing approximate reasoning…

Abstract

Purpose

The purpose of this paper is to propose an alternative approach to approximate reasoning by DNA computing, thereby adding a new dimension to the existing approximate reasoning method by bringing it down to nanoscale computing. The logical aspect of approximate reasoning is replaced by DNA chemistry.

Design/methodology/approach

To achieve this goal, first the synthetic DNA sequence fuzzified by quantum dot, which is a recent advancement of nanotechnology. Thus with the help of fuzzy DNA, which holds the vague concept of human reasoning, the basic method of approximate reasoning on a DNA chip is realized. This approach avoids the tedious choice of a suitable implication operator (for a particular application) necessary for existing approximate reasoning based on fuzzy logic. The inferred consequences obtained from DNA computing‐based approximate reasoning is ultimately hybridized with appropriate complementary sequence probed on a DNA‐chip to confirm the result of inference.

Findings

The present approach is suitable for reasoning under vague and uncertain environment and does not require any subject choice of any individual expert, which is essential for existing approximate reasoning method.

Originality/value

This new tool for approximate reasoning based on DNA computing is applicable to several problems of science and engineering; namely pattern classification, control theory, weather forecasting, atmospheric science, etc.

Details

International Journal of Intelligent Computing and Cybernetics, vol. 3 no. 3
Type: Research Article
ISSN: 1756-378X

Keywords

Article
Publication date: 13 April 2012

Saiedeh N. Razavi, Ali Montaser and Osama Moselhi

Location awareness is essential to decisions pertinent to tracking and progress reporting, as well as to safety in construction projects. However, these applications have been…

Abstract

Purpose

Location awareness is essential to decisions pertinent to tracking and progress reporting, as well as to safety in construction projects. However, these applications have been mostly limited to the outdoor environment, where satellites for positioning information are in view. Recent studies on indoor location sensing systems are now overcoming this limitation and offering significant potential on construction practices, and radio frequency identification (RFID) is the most widely utilised technology for such application. The purpose of this paper is to address a wide range of protocols that are vital for RFID deployment for indoor construction. The paper identifies deployment settings to provide data acquisition with higher accuracy for indoor location sensing in construction.

Design/methodology/approach

A computational platform was designed to assess and evaluate the most suitable condition related to deployment of reference tags in construction. In this platform, a number of protocols and parameters are presented and their performance is evaluated. The evaluation scenarios were performed on a construction facility in Montreal, as well as in a controlled lab environment. The computational platform used for the study comprises the use of passive reference RFID tags and K Nearest Neighbour algorithm (K‐NN) for course‐grained detection of target's location and its classification into pre‐defined zone areas.

Findings

The studies resulted in a number of observations, findings, and lessons learned for RFID deployment in construction. The results indicate that: the speed of the reader is in direct relationship with the detection error rate; zone configuration effectiveness is in direct relationship with the deployed RFID read‐range; error rate on the controlled environment is significantly lower than rates in construction site; and stationary reader performs better than moving reader.

Originality/value

The paper's findings are expected to be of considerable value to researchers and practitioners involved in the utilisation of RFID technology in construction. The paper provides a set of helpful protocols for the deployment of passive RFIDs for automated onsite management of construction operations.

Article
Publication date: 5 September 2016

Sascha Kraus, Fabian Meier and Thomas Niemand

The purpose of this paper is to evaluate the emerging field of experimental research on entrepreneurship to better understand its development and potential.

2784

Abstract

Purpose

The purpose of this paper is to evaluate the emerging field of experimental research on entrepreneurship to better understand its development and potential.

Design/methodology/approach

A systematic, evidence-based literature review was applied, resulting in a sample of 47 articles having used experiments in entrepreneurship research so far. The papers are analyzed according to their topic, methods, and research design, revealing insight into their limitations and prospective contributions.

Findings

The paper discusses the potential and disadvantages of experimental methods while arguing for experiments as the method of choice for answering causality questions. This study finds a persistent increase in experimental entrepreneurship research since its introduction in 1990.

Research limitations/implications

The study provides research from the field of entrepreneurship with future directions, with potential research areas and an orientation for those interested in conducting experiments.

Originality/value

Experiments are employed in a variety of research areas and have become more and more popular in the field of entrepreneurship. No study has analyzed the experimental studies in entrepreneurship. This paper contributes by providing an overview of the field, reflecting and discussing the outcomes while characterizing the methods employed.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 22 no. 6
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 4 April 2022

Yuli Zhang and Chen Wang

Marketing persuasive materials are often displayed on a curved surface (e.g. a curved hallway). This study aims to investigate how the curvature (concave vs convex) of a display…

Abstract

Purpose

Marketing persuasive materials are often displayed on a curved surface (e.g. a curved hallway). This study aims to investigate how the curvature (concave vs convex) of a display surface influences the persuasion of the marketing appeals presented on it.

Design/methodology/approach

The conceptual framework was tested in a field experiment, a lab experiment and two online experiments on Amazon Mechanical Turk. Analyses of variance and mediation analysis were used to test the hypotheses.

Findings

This research demonstrates that a concave (vs convex) display surface may increase persuasion for marketing materials with social appeals. This occurs because a concave surface enhances consumers’ perception of self–other overlap, which is matched with the content of the social appeal presented on it, thereby enhancing the appeal’s persuasiveness. It further identifies the appeal content as an important moderator of the effect; a convex (vs concave) display would enhance persuasion when the marketing materials contain personal appeals.

Research limitations/implications

Future research could investigate how a time delay (e.g. hours, days) and the curvature of a display board or wall would play a role in the effect of display curvature.

Practical implications

The findings offer a novel, simple and cost-effective approach to enhance persuasion for both nonprofit and for-profit marketing materials.

Originality/value

This research contributes to the persuasion literature by investigating the impact of one ubiquitous but overlooked aspect of the message setting (i.e. the curvature of the message’s display surface) on persuasion while holding the message source and content constant. It also advances knowledge on consumer shape perception by examining an underexplored shape (i.e. the curved shape of a display surface) that is nondiagnostic in message persuasion.

Details

European Journal of Marketing, vol. 56 no. 4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 18 May 2020

Melanie R. Savelli

Without having a shared operationalization of what constitutes a direct-to-consumer advertising (DTCA) exposure, it is impossible to accurately generalize findings about their…

Abstract

Purpose

Without having a shared operationalization of what constitutes a direct-to-consumer advertising (DTCA) exposure, it is impossible to accurately generalize findings about their effects. First, it needs to be established how the variables involved in exposures impact outcomes. This will allow for more accurate operationalizations.

Design/methodology/approach

A sample of 216 participants were recruited from Amazon’s Mechanical Turk and randomly assigned into one of four conditions to take an online survey. A 2 × 2 experiment (active/passive attention × low/high exposure) was conducted to determine if the level of attention, otherwise known as attentiveness, and the number of exposures impacted preferences for a fictitious prescription sleep aid.

Findings

Results indicated a significant difference among active and passive conditions such that active exposures resulted in stronger positive preferences.

Research limitations/implications

Studies using different operationalizations should not be aggregated for generalizations about the effects of DTCA of prescription drugs.

Originality/value

This paper urges researchers to clearly operationalize their definitions for “exposure” and to be hesitant about generalizing findings studies using different definitions.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 1750-6123

Keywords

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