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The kindergarten curriculum in mainland China has evolved through four periods and the current reform began in the end of 1980s. The reform aimed to transform kindergarten practice by shaping ideologies including respect for individual child, active learning, and play-based integrated curriculum. This review of research literatures shows that compared with the practice before the reform, many kindergarten teachers organize classrooms in learning centers, provide more play materials, pay time, and freedom for free play, and pay more attention to individuals. But indoor space organized in rice-seedling-bed model, teacher-led group instruction and teacher-controlled interactions are still often observed after three decades of reform efforts; there still exist great variations among kindergartens of different sponsoring bodies and in different regions. The problems resulted from the innate deficiencies of the top-down and value-priority reform, the conflicts between the advocated value and the traditional Chinese culture with emphasis on Ming-Fen, testing, and the value of children for the whole family and nation, and the unequal distribution of public resources decided by the educational institutions. Therefore, the curriculum reform is not a separate endeavor from other social changes, but a comprehensive and systematic change. To guarantee the success of the curriculum reform, the Chinese society needs cultural transformation and institutional reconstruction.

This chapter comparatively analyzes the most recent national curriculum guidelines for early childhood education (ECE) in Norway, Finland, China, and Hong Kong. By exploring the aims and dominant concepts in the guidelines, we aspire to better understand how governments of different cultures utilize the dominant concepts, that is, play and learning to manage and facilitate ECE and children’s development. The major data sources are the national curriculum guidelines for ECE and major policies directing and/or influencing the formulation of the guidelines. Content analysis and comparative analysis methods are utilized to analyze the documents. Through analysis and comparison, this chapter aims to inspire policy makers, practitioners, and interested parties in the four cultures and internationally to understand and reflect on their own ECE so that ECE can be better approached in their own culture as well as in settings of diverse cultures.

This chapter provides a Foucauldian genealogical analysis of the concept of “community” in three curriculum documents signposting major changes in the conceptualization of kindergarten education in Hungary. Our approach is to closely examine the discourses of the core curriculum documents and their sociopolitical contexts in order to explore the shifts in the ideas of “community” and “communitarianism” contained within the texts, focusing particularly on the period of “transition” in Hungary. This chapter interrogates the shifting ideas of “community” and finds that the meaning of “transition” in the context of post-World War II (WWII) Hungary needs to be radically reassessed. Furthermore, the study suggests that the “transition” in Hungary has been in fact a drawn out process, one beginning well before the early 1990s and involving major reforms throughout the post-WWII period. By outlining the shifts in the conceptualizations of “community” embedded in kindergarten curriculum, the chapter explores what political problems were attempted to be solved through the changing conception of this early education. Furthermore, the study examines whether these reconceptualizations can be considered to be directly linked to the transition of particular political ideologies – from socialism to neoliberal capitalism – or rather, do they represent much smoother transitions to a new era after the fall of the Berlin Wall.

Aims primarily to examine how stressful kindergarten principals as leaders and managers of their schools found their work to be, and if such job stress was related to negative emotions and job satisfaction. The secondary aim was to explore if social support from a close friend could reduce and buffer job stress. Seventy‐seven kindergarten principals in Hong Kong responded to a questionnaire containing the variables of interest. The results showed that the principals found their work to be moderately stressful. However, emotional and informational support from a close friend had beneficial impacts on stress.

The purpose of this paper is to present an adapted form of a qualitative research method, focus group interview, for use with small children and demonstrate its use in a small-scale study. Researchers often avoid direct study of children, and study them indirectly by asking adults. This was frequent before 1990s, but today, researchers increasingly discuss research with children rather than on children. Nevertheless, in research with young children it is not possible to use all research methods, therefore the authors modified and tested one. The additional research objectives, besides verification of methodology, were to determine the pre-school children’s attitudes to books, book-related places, reading.

The adaptation of the focus group interview involved merging the content questions of the research with a story and using a toy as the storyteller. This resembled storytelling and enabled the children to directly participate by talking to the animation toy instead of the researcher. The authors tested the method on a purposive sample of 13 pre-school children aged four and five in one public kindergarten.

Despite of the belief of some experts, who claim that focus group interview is not an appropriate method to explore habits or opinions of children, the authors found that adaptation of this method for the use with small children by means of storytelling and toy animation brings positive results because it enabled gathering data directly from the children. The content results show positive attitudes towards books and reading, differences in reading interests between boys and girls, daily exposure to books and reading, both in kindergarten and at home, and quite good knowledge of book-related places, especially libraries, somewhat less bookstores.

Since this is only the first attempt to use this adapted methodological approach, it is necessary that the method is tested on different user groups and in different circumstances to further validate its suitability for this user group. Regarding the content of the study, the results cannot be generalized due to non-probability purposive sampling.

This is the first attempt to use the adapted methodological approach for researching young children. The research may serve as a beginning and incentive for further research in this area, since only high-quality results provide good modifications and adaptations of educational programmes and activities to ensure proper development of children’s reading competences and attitudes to books and reading.

Entrepreneurship, Marketing management, Consumer behaviour

Undergraduate students, taking courses of entrepreneurship, marketing management and/or consumer behaviour that cover the topics related to entrepreneurial challenges, institutional support, growth strategy, market segmentation and marketing promotion strategy.

This case demonstrates the dilemma of a founder, cum entrepreneur dealing with the issue related to a change in operating days that would affect her business profitability in the kindergarten industry. The case begins with the problem faced by Azizah Ayob, the founder and entrepreneur of Taska Kyrana when she hears that the state minister of Johor has announced that business operation days will be changed from Sunday to Friday with effect from 1 January 2014. The change would be applicable to government institutions in the state. However, businesses and corporations in the private sector can choose to continue observing Saturday-Sunday weekends or switch to the new official rest days of Friday-Saturday. As customers of Taska Kyrana consist of parents working in public and private sectors, as well as Singaporean parents, Ayob needs to choose either to follow the state requirement or to maintain the usual operation days.

Using this case, the students should be able to understand the need for institutional support for an entrepreneur; understand a possible growth strategy to cope with the volatile situation; understand the importance of a proper segmentation strategy to target the right group of customers; and understand the importance of a promotional strategy to attract new customers and to retain the existing one in a volatile situation.

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CSS 8: Marketing.

As we opened this chapter in relation with Loyla's life, we did so with a transcript excerpt from a research conversation in which Loyla spoke about a series of experiences shaping much unhappiness in her life; they were experiences also creating significant concern for Orie. On the day in May when Loyla, Orie, and Janice engaged in the conversation from which the transcript excerpt is taken, Orie and Loyla had, just hours prior, participated in an after-school meeting with Mrs. Gallagher. Orie explained to Janice that she had requested the meeting as a result of a series of situations unfolding over a number of months between Loyla, Cicily, and Ahlam. Recounting the events to Janice, Orie began with Loyla's shift in inviting Ahlam to her birthday party. Initially, Loyla suggested Ahlam as a friend she wanted to invite but then, the next morning, she told Orie she no longer wanted to invite Ahlam because Cicily had said that if Ahlam was invited, she would not attend (Journal entry, Orie, December 8, 2008).

The purpose of this paper is to examine an experimental neo-Herbartian and Frobelian curriculum Work in the kindergarten: An Australian programme based on the life and customs of the Australian Black published by Martha Simpson in 1909.

The paper uses both primary and secondary sources to understand the context of production and reception of the settler narratives advocated for use in the curriculum. Simpson's curriculum and other primary literary texts provide case study examples.

The research found that colonial and imperial literary texts provided a departure point for learning activities, enabling the positive construction of white Australian identity and the supplantation of Aboriginal people in a post-federation kindergarten setting.

By considering the role of imperial and colonial narratives in post-federation experimental curriculum, this paper offers insight into the role such narratives played in the formation of Australian national identity.

Illustrated through ethnographic data drawn from a case study of a full-day kindergarten in Ontario, Canada, this chapter argues for an approach to inclusive curriculum that places the ethical relation at the center and promotes children’s rights through opportunities for multimodal communication. Theoretically, this case drew on multimodal literacy and ethical curricula. The study used ethnographic tools such as class observations, semi-structured interviews, and collection of children’s work. Findings indicate that responsive, ethical curricula through multimodal pedagogies were intrinsically inclusive of all children’s funds of knowledge and encouraged children to become curricular informants and take control of their choices of meaning making.

This review study focuses on the framework for pre-primary education and language acquisition for non-Chinese-speaking students (NCS students) from ethnic minority families (EM families) in Hong Kong.

This paper adopts a multidisciplinary perspective that involves both assessing the broader governing framework and researching their specific needs. In its overview of the significant changes made in recent years and an exploration of the gaps in the framework, with reference to other jurisdictions, along with input from developmental psychology as it relates to the issues faced by NCS students.

This study contributes to the literature on how to shape further policies and reforms to optimize learning of NCS children in Hong Kong from a young age. This helps NCS students and families achieve their right to education and equal opportunities and schools to cater the needs of these students and families, which is essential to providing an enriched learning environment for our children regardless of their ethnicity.

This study uses multidisciplinary approach to study pre-primary education and Chinese language acquisition of ethnic minority students in Hong Kong.