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This paper seeks to highlight the current confusion in the terminology for group research, identify the geographic, historical and scientific sources of this confusion and suggest a reduction in the number of terms used to two, thereby offering a definition on which researchers from different cultural backgrounds and scientific traditions may be able to agree.

A review of the academic and practitioner literature on qualitative group research in academic, social and market research indicates that various terms for groups are used interchangeably and are often assumed to have the same meaning. These terms include; Focus Group, Group Discussion, Group Interview, Group, Focus Group Interview, Focus Group Discussion, Qualitative Group Discussion and Nominal Group Interview.

The contribution of this paper is that it offers a resolution of this issue and so allows researchers from across geographic borders, different scientific traditions and from both academic and practitioner backgrounds to talk to one another in a common language.

This issue of differences in terminology for groups has largely been ignored by researchers and this paper hopes to bring some clarity and understanding of the key differences between focus group interviews and focus group discussions.

This chapter introduces the approaches and methods employed in a four-country research project that resulted in the 2017 report The People in the Pictures: Vital perspectives on Save the Children’s image making. It presents and explores the ethical issues that emerged throughout the process of the research, particularly in relation to photo elicitation – the use of images (still and moving) within both interviews and focus groups. Interviews and focus groups took place in the UK, Jordan, Bangladesh, and Niger with a total of 202 research participants. The research involved sharing Save the Children content (fundraising materials, published reports, online news features, TV adverts, and short films) with research participants. Research participants included those featured in some of these visual communication materials (referred to as contributors), and other individuals within their communities (referred to as non-contributors). The following principles and decisions informed the research design: safe and ethical practice; inclusive, engaging and accessible approaches; the participation of children; prioritising first-hand accounts; no photography or filming; and the preparation of location- and language-specific resources for each interview and focus group. The main ethical issues to emerge during the design of the research related to predicting (and responding) to any potential negative impacts of the research on participants, particularly contributors, but also children. The researchers also experienced some unexpected ethical encounters, including visual materials causing some concern or distress. Additionally, assuring research participants’ anonymity led to the necessity of extra care when publishing the report and the use of images within that.

The purpose of this paper is to explore the effects of communicative interaction on meaning construction in three focus group interviews.

Within the framework of cultural‐historical activity theory, Bakhtin's perspectives of communicative interaction was applied to three interview cases on commercial aerospace supply chains.

These interactions are found to self‐organise without the control of any single actor. However, interventions by interviewees or the researcher affect the outcome when they create disturbances that go beyond the resilience of the established perspectives of the focus group community. The researcher's intervention or guidance is helpful in opening up reality perspectives of the community.

Focus group interviews may be difficult to control by the researcher. The potential for gathering rich data may, however, out‐weigh that.

The paper illustrates how focus group interviews enhance the richness of data collection compared to other interview methods.

The aim of this research was to consider whether focus groups have justifiably become a more frequently used qualitative market research technique because of a superior research outcome. Although focus groups have extrinsic advantages such as speed and cost, there is evidence that individual depth interviews have intrinsic advantages relating to the quality of the research outcome.

A parallel research study was undertaken examining a single business issue using both focus groups and individual interviews. Results of both processes were analysed for relevance to the business issue. Follow up individual interviews with participants of the focus groups were undertaken to assess the validity of the data collected, and to investigate the nature of the processes in the groups.

Group processes appear to have had considerable influence on the consensus view expressed in focus groups, which may not be representative of respondents' individual views. Both the groups and the interviews identified the principle issues relating to buyer motivations and processes, target markets and branding. The groups were unable to match the depth and detail generated by individual interviews and to uncover subtleties in attitudes. The interviews offered less breadth of data and contextual information.

Whilst groups may be less expensive and faster in data collection, individual interviews demonstrated a superior ability to inform marketing strategy by uncovering important underlying issues.

The findings indicate that groups do not justify their predominance as a market research method in preference to interviews on the grounds of quality of outcomes alone.

Focus group interviewing, an important social science research methodology dating to the 1920s, is currently experiencing renewed popularity worldwide. This paper aims to review the implementation of this qualitative assessment tool as it relates to the library environment. The article is designed to stimulate the use of focus groups in librarianship and to demonstrate the range of positive applications across various activities within this field, such as administration, cataloging, reference, internet, and other areas. The goal is to bolster recognition that this data‐gathering technique can be utilized to achieve a variety of goals.

A comprehensive search of online databases was conducted in library science and in numerous other social sciences, given the interdisciplinary nature of the topic. The salient monographic and journal literature was selected and annotated. A number of standard handbooks, textbooks, references sources, and scholarly articles were consulted to provide the background information found in the introductory essay.

The paper finds focus group interviewing can be successfully employed in a wide range of endeavors within librarianship. Relative to the other social sciences, to date libraries have underutilized the approach.

This research may be useful for librarians, library administrators, and others who are involved in planning and conducting a focus group project in order to appraise the quality of library programs, services, and policies. No other article provides this level of in‐depth review and evaluation through copiously annotated entries covering the spectrum of use throughout the library literature.

Children are not clay tablets upon which adults can etch predetermined futures. Rather, children are active agents who repeatedly interact with various social fields. Religion, one of those fields, is a major social institution that influences one’s religious beliefs as well as one’s secular behavior. Studying children’s views on religion and how they relate to their religious communities makes explicit the ways children actively participate in their own religious socialization. Consequently, this study is an examination of children’s participation in their religious communities at two evangelical Protestant churches in Northern California utilizing focus group interviews of children as a way to get at children’s collaborative constructions of meanings. Consistent with current understandings in the sociology of childhood, findings indicate that children separate themselves from those of adults within their own “kid congregations” that are distinctly separate from the adults. Moreover, this research addresses a gap in the sociological literature regarding how children talk about their relationships to their church communities; it has implications for how one interprets and approaches current and future studies investigating how children relate to their religious communities.

The purpose of this paper is to argue for the reflective use of visual techniques in qualitative inter-viewing and suggests using visuals not only as projective techniques to elicit answers, but also as facilitation techniques throughout the interview process.

By reflecting on their own research projects in organization and management studies, the authors develop a practical approach to visual interviewing – making use of both projective and facilitation techniques. The paper concludes by discussing the limitations of visualization techniques, and suggesting directions for future research on visually enhanced interviewing.

The integration of projective and facilitation techniques enables the interviewer to build rapport with the respondent(s), and to elicit deeper answers by providing cognitive stimulation. In the course of the interview, such an integrative approach brings along further advantages, most notably focusing attention, maintaining interaction, and fostering the co-construction of knowledge between the interviewer and the interviewee(s).

This paper is reflective of what is currently occurring in the field of qualitative interviewing, and presents a practical approach for the integration of visual projection and facilitation in qualitative interviews.

This study identifies and interprets the experiences and relationships of a host community to a marine national park in Sabah, Malaysian Borneo, as it transformed from a local recreation site into an international tourist destination. This chapter elaborates on an original and innovative amalgamation of qualitative methods used to collect data consisting of verbal and pictorial techniques, including focus group interviews, visitor employed photography, and an adapted Q-methodology incorporating photo-elicitation. The research design for data collection is provided as a guideline to illustrate how the study progressed through two essential parts. This study contributes to a gap in method on how to extract pictorial measures on a collective basis to systematically to produce group place meanings. Recommendations are suggested based on the challenges faced in this study. This innovative qualitative method was successful in deriving sense of place for a marine park.