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The pandemic slowed down most industries globally, but health care maintained its steady growth, and for Pharma, it was a boom. Considering the comparatively better economic condition of India than other developed countries post-COVID-19, and the Russia–Ukraine war, multinational manufacturers of medical equipment companies are focusing on securing the maximum share of wallets from India through partnerships with health care service providers. The study tried to analyze the impact of the strategic key account management (KAM) partnership between multinational medical technology (MedTech) companies and health care service providers, from a global perspective. For the study, primary data were collected through questionnaires survey, and secondary data through a review of literature. The chi-square was tested using IBM SPSS software, and based on the results, three null hypotheses were rejected and one was accepted. Secondary data reveal that the Indian health care sector is highly competitive from a global perspective which can be observed by Nos of Venture Capital (VC) investment in health care, massive growth in medical tourism, and huge investment by international pharmaceutical companies in India. This partnership will help to develop more clinical packages through a clinical trial in India in a cost-effective way which will drastically reduce the manufacturing cost of high-tech medical equipment giving them an edge in global competition and also improving return on investment (ROI) for the partners.

This paper provides a useful template for integrating the teaching of International Financial Reporting Standards (IFRS) into the accounting curriculum.

We document the evolution of the dedicated IFRS course taught at Drexel University, sharing our department’s experiences teaching it at both the undergraduate and graduate levels.

We identify instructional delivery options for teaching IFRS either as an independent course or as a supplement to an existing financial reporting, advanced accounting, or special topics course. We discuss the different approaches we have used to deliver such material and present our recommendations for best practices.

Recent surveys note that academia’s slow integration of IFRS into the classroom does not match the expectations of many accounting practitioners, particularly those with an international presence. With more than 100 countries around the world, including most of the emerging and major economies such as China, Brazil, and Germany, having already adopted IFRS, accounting firms expect job candidates to be conversant with international accounting standards and to be appropriately prepared in anticipation of an SEC decision to adopt IFRS.

This paper provides academics who intend to begin teaching IFRS with the essential information they need to keep their students current with global accounting trends.

We describe an innovative course whose purpose is to expose business students who are not accounting majors to the importance of accounting in the corporate world. We achieve this purpose by devoting most of the class time to speakers who work in the “real, global world,” such as auditors, corporate executives, and business journalists. Students do not prepare journal entries or financial statements. Rather, they listen to presentations by a variety of individuals, ask them questions, write reflections of each presentation, and do a term project focusing on a real corporation's accounting issues. The course structure has been successful at helping students gain an appreciation of the importance of accounting in the business world they soon will be entering. The course also helps students to develop critical skills, including attentive listening, asking questions (as opposed to only answering them), reflective ability, analytical ability, and writing skills. Student feedback has been a critical component to the continuous improvement in the course.

Emerging thoughts and models in strategic management increasingly involve complex hypotheses at different levels of analysis and multiple sides of relationships. Such complexities often result in less than ideal empirical testing, with the ensuing implications being limited or sometimes even wrong. One such case is global relationship management (GRM). The effective implementation of GRM has been argued to be a principal source of a firm's value creation but the testing of GRM scenarios have been very limited. Using GRM as a case example, we introduce a new methodology to the strategic management literature that alleviates many of the limitations of existing techniques – static triangulation simulation (STS). A series of GRM hypotheses are briefly introduced and then tested via the STS technique. Starting values for the simulation, based on input from companies, are included from two sides of each GRM relationship (customer and supplier) and two levels (company and account) from each side. Such elaborate testing is typically not feasible via “normal” methodology – the STS technique, however, allows for a robust assessment of the different drivers that affect GRM outcomes.

The previous chapter outlined the conceptual debates surrounding the multiplicity of activities that can be defined as already existing spaces of grassroots sustainability enterprise. The case has therefore already been made for a serious reflection on the contributions that these activities are making, and perhaps more importantly potentially could make, in terms of creating more resilient communities. In particular, the importance of grassroots sustainability enterprise has been emphasised for those who are already vulnerable to the vagaries of unsustainable development as currently practised around the globe. While these benefits, and the challenges that abound in terms of realising them, will be more carefully examined through detailed case study analysis in the second part of this book it is important to engage first with the complex issue of how such benefits can be elucidated in the context of sustainable development.

The sharp increase in interest in social networks among marketing scholars and practitioners has coincided with the rapid proliferation of social networks among broader populations. Considering the substantial body of research that has emerged, it is an opportune time to reflect on the state of social network research (SNR) in marketing. Therefore, this chapter reviews recent marketing research, organized according to substantive areas of interest, followed by a discussion of critical dimensions of SNR for researchers, including network actor characteristics, modes, boundaries, impacts, and mechanisms, as well as the relevant level of analysis. By documenting how SNR can inform marketing decisions and influence marketing outcomes, this study also establishes recommendations for research to advance the state of SNR in marketing. A 2 × 2 classification schema reveals four categories that might guide scholars' choices of research designs, theories, constructs, and measures for SNR.

Finding an efficient way for enhancing brand reputation by using social media among customers and business partners has long been the main purpose of every business. However, due to micro and macro changes in the business field, strategies to find a way to improve brand reputation with business partners and customers have altered from transaction marketing to newer approaches such as employing a social media platform. However, not all brands make use of social media to enhance their reputation. The present study uses Apple as an example of the one of the best known brands which does not benefit from social media platforms as to the degree expected.