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Article
Publication date: 8 May 2018

Tamilla Curtis and John R. Ledgerwood

The purpose of this study is to identify students’ motivations and perceived benefits of engaging in study abroad programs, as well as challenges and missed opportunities.

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Abstract

Purpose

The purpose of this study is to identify students’ motivations and perceived benefits of engaging in study abroad programs, as well as challenges and missed opportunities.

Design/methodology/approach

An online survey was sent to random samples of students on two university campuses. Descriptive statistics and frequency analyses were conducted with the use of the SPSS data management software package.

Findings

Despite the majority of students having previous international travel experience and understanding the benefits of study abroad programs, most of them will not pursue the possibility to enroll in the study abroad programs. Contrary, most of respondents did express an interest to participate in international co-op/internship opportunities while attending the university. The study identified motivations, perceived benefits and constraints for students to enroll in study abroad programs.

Research limitations/implications

Further research using samples from different universities and colleges would present a more comprehensive picture of motivations, expectations and constraints.

Practical implications

Educators should promote study abroad program benefits and clearly identify the link between international experiences and future students’ employability. Study abroad programs can serve as important tool for increasing overall students’ retention and recruitment.

Social implications

In higher education, study abroad programs can serve as important tool for increasing overall students’ retention and recruitment.

Originality/value

This research uncovers students’ study abroad intent, interests, motivations, perceived personal and professional benefits and desired structure for the program. The findings provide insights into how administrators can enhance the value of the summer study abroad program offered by higher educational institutions.

Details

Journal of International Education in Business, vol. 11 no. 1
Type: Research Article
ISSN: 2046-469X

Keywords

Article
Publication date: 25 April 2022

Nazuk Sharma and James R. Stock

This research aims to investigate the moderating impact of product shadows in gestalt versus component product frames on ad effectiveness perceptions. It offers insights on…

Abstract

Purpose

This research aims to investigate the moderating impact of product shadows in gestalt versus component product frames on ad effectiveness perceptions. It offers insights on shadow-compatible and incompatible modes of product presentation color as well as consumer visual processing modes that offer optimal advertising effectiveness.

Design/methodology/approach

This research begins with a content analysis of some popular print magazines and builds on qualitative findings from interviews conducted with two industry executives. It then undertakes four experiments to test the proposed hypotheses following a more deductive approach.

Findings

Results reveal that incorporating product shadows increase ad effectiveness for gestalt products presented in black-and-white, but lower ad effectiveness for component products presented in color. Additionally, ad effectiveness for a gestalt (component) product presented in black-and-white (color) increases (decreases) in the presence of product shadow when consumers are currently processing in a compatible, gestalt (component) visual mode.

Research limitations/implications

In addition to extending the limited marketing research on product shadows, this research contributes to the literature studying information communication theory (ICT) and advertising effectiveness, Construal-Level Theory (CLT), Heuristic–Systematic Model (HSM) of information processing and stylistic visual cues used in advertising.

Practical implications

This research is focused on advertising effectiveness, providing a tangible outcome of interest to practitioners. An optimal use of this simple, inexpensive and stylistic ad element can help managers design effective communications without forgoing established brand equity.

Originality/value

Limited marketing research on product shadows has only looked at their impact on product luxury implications (Sharma, 2016), experiential versus functional brand evaluations (Sharma, 2018) and product heaviness perceptions (Sharma and Romero, 2020). To the best of the authors’ knowledge, this work is the first to investigate specific gestalt versus component product contexts and the role of black-and-white and colored product presentations, along with specific consumer visual processing modes where shadows either increase or decrease the overall ad effectiveness.

Details

Journal of Consumer Marketing, vol. 39 no. 4
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 25 August 2020

Grant J. Rich and Skultip (Jill) Sirikantraporn

After decades of focus on disaster, crisis, and trauma itself, in recent years more attention has been devoted to the study of human strengths and resilience, as reflected in the…

Abstract

After decades of focus on disaster, crisis, and trauma itself, in recent years more attention has been devoted to the study of human strengths and resilience, as reflected in the rise of positive psychology and strengths-based social work. In particular, psychological growth after trauma has been increasingly studied, and one of the official terms referring to the phenomenon is posttraumatic growth (PTG). The PTG literature reflects work on positive psychology, trauma recovery, and resilience. The main components associated with PTG are new possibilities, interpersonal growth, personal growth, appreciation for life, and spiritual change (Calhoun & Tedeschi, 2014). These domains have been tested and measured with a scale, the Posttraumatic Growth Inventory. While PTG and related concepts such as resilience have been studied in various populations, they have not yet been investigated extensively in Southeast Asia (SEA) populations. This chapter explores the psychological examination of resilience and PTG in the SEA context, with some discussion of the background of both positive psychological concepts and PTG research cross-culturally, and their application to the SEA region specifically. Brief relevant trauma history of the region, such as human-made and natural hazards impacting the region’s individuals and communities, and similarities and differences in the results of these traumas will be described. Implications for broader international work as well as cultural and clinical implications also will be discussed in this chapter.

Details

Resistance, Resilience, and Recovery from Disasters: Perspectives from Southeast Asia
Type: Book
ISBN: 978-1-83909-791-1

Keywords

Book part
Publication date: 9 April 2019

Barrie Gunter

Abstract

Details

Gambling Advertising: Nature, Effects and Regulation
Type: Book
ISBN: 978-1-78769-923-6

Abstract

Details

Rape Myths: Understanding, Assessing, and Preventing
Type: Book
ISBN: 978-1-80071-153-2

Abstract

Details

Advances in Accounting Education Teaching and Curriculum Innovations
Type: Book
ISBN: 978-0-76230-758-6

Book part
Publication date: 19 March 2018

Nguyen Thien Kim, Le Hoang Long and Nguyen Minh Sang

Microfinance plays a crucial role to reduce the poverty in developing countries. For that reason, the effectiveness of microfinance institutions (MFIs) is widely investigated in…

Abstract

Microfinance plays a crucial role to reduce the poverty in developing countries. For that reason, the effectiveness of microfinance institutions (MFIs) is widely investigated in the literature. This study examines the levels of efficiency of MFIs in Vietnam and their determinants. The research, then, evaluates the relationship between MFIs’ efficiency and poverty reduction. Data are mainly taken from the MIX market website and other empirical researches. Regarding the methodology, two-stage data envelopment analysis (DEA) is used to estimate MFIs’ efficiency scores in Vietnam and their determinants, while meta-analysis and statistic descriptions are employed to examine the relationship between MFIs’ efficiency and poverty reduction. The findings show that technical efficiency (TE) of MFIs in Vietnam is considerably high with the average TE score and efficiency of scale being 85.5% and 94.7%, respectively. Size, age, outreach, and market target of MFIs are found not to be determinants of efficiency, while capital structure is. Also, many researches confirm the impact of MFIs’ efficiency to poverty reduction. However, the relationship is different between countries because of particular characteristics and operational mechanisms.

Details

Global Tensions in Financial Markets
Type: Book
ISBN: 978-1-78714-839-0

Keywords

Article
Publication date: 1 September 2004

Peter Koveos and Dipinder Randhawa

The objective of this study is to analyze the framework within which microfinance institutions (MFIs) deliver their services and provide an assessment of their operations and…

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Abstract

The objective of this study is to analyze the framework within which microfinance institutions (MFIs) deliver their services and provide an assessment of their operations and financial management. These institutions are examined because of their current importance to a special group of consumers, primarily the poor and disenfranchised in the developing world, and of their future promise as an economic development solution. Since the objective of these institutions is somewhat unique, the manner of their assessment must also differ from that used to assess the performance of traditional financial intermediaries. In particular, assessment of MFIs must recognize their dual (bank and development instrument) status. Their efficiency, then, must be analyzed in terms of its economic (or financial) dimension as well as its social dimension. The first dimension may be examined with traditional measures, while examination of the second requires measures that reflect the MFI’s social objectives. In order to accommodate the special nature of MFIs, this study proposes the use of a Balanced Scorecard approach. It contributes to the study of financial institution performance by examining a non‐traditional group of institutions using a variety of assessment measures. The findings should be of value to those interested in the financial sector as well as those involved in public policy decision making.

Details

Managerial Finance, vol. 30 no. 9
Type: Research Article
ISSN: 0307-4358

Keywords

Content available
Book part
Publication date: 15 November 2018

Andrew N. Kleit

Abstract

Details

Modern Energy Market Manipulation
Type: Book
ISBN: 978-1-78743-386-1

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