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Technological improvements in broadband and distributed computing are making it possible to distribute live media content cost‐effectively. Because of this, organizations are looking into cost‐effective approaches to implement e‐Learning initiatives. Indeed, computing resources are not enough by themselves to promote better e‐Learning experiences. Hence, our goal is to share preliminary results on testing a holistic evaluation method for e‐Learning environments. To this end, we have built an experience within class dynamics using an open source Learning Virtual Environment integrated with webcast and video archive features. Our proposed evaluation method capyures user feedback by classifying it according to motivation to e‐learn in groups, since we have found this approach simpler than using classic behavioural methods. This helped us to define practical design guidelines to yield faster and more efficient e‐Learning development processes. Our results show that consistent communication both online and offline, translates into efficiency. It also dampens negative perceptions during the transition from traditional to online learning environments. These results will contribute in designing intervention strategies to optimize organizational investments in e‐Learning across user groups and contexts.

This chapter introduces the important connections between media, democracy, and development in Brazil. Brazilian thought has relied heavily on conceptual oppositions in attempts to understand the country, as if there were something mysteriously contradictory in our culture and history, forever set on a rift between modernity and tradition. However convincingly described, the origin of such oppositions has never been fully explained. Introducing media history and theory into this discussion, we present a material dichotomy that illuminates the more abstract and cultural explanations of our particular history. We look at the region of Minas Geraes, where a sophisticated and diverse culture developed after the gold rush in the eighteenth century, in the Americas, and contrast such cultural achievements with the insurmountable difficulties in establishing a compatible written culture, primarily due to the prohibition of printing in the colony. We take note of the particular experience of the Conversos in Brazil, Jews who adopted Christianity in the shadow of the Portuguese Inquisition, as key to understand our ambivalent relationship to the written word and to knowledge. We describe commercial and cultural networks and contrast them with the paucity of media networks, including those of books and mail, domestic and international. This material disconnect, constitutive of colonial times in general, was particularly important during the formative years of a national market and identity and continues to resonate in the present.

This research is about the evaluation of organizational risks in the hospitality sector, using the experience of a guest with visual impairments. The objectives of this research are to (1) identify if the previous expectations of a guest with visual impairments trip will be exceeded in the final; (2) classify organizational risks in the hotel sector; (3) verify if there are direct impacts on the travellers' future behaviour, such as destination recommendation and intention to return to the destination. Despite of the fact that organizational risks are composed by transport, hospitality and tourism attractions (tourism players can jeopardize the success of a travel experience), this research will only focus on the hospitality sector. To assure the achievement of the referred objectives, a case study will be used based on the analysis of the experience of a Portuguese guest with disabilities, who traveled alone, around Europe, with a guide dog. His expectations, constraints and risks will be analysed through a deep-depth interview, in which questions are organized from the literature review. Finally, it is expected that this exploratory research helps to find new avenues for the study of organizational risks, more precisely, hospitality risks for disabled people.

Although scholars in strategic management have identified innovating and exit as firms’ two sequential strategic responses to long-run crisis, the potential interdependency has yet remained implicit. Specifically, in the context of Chinese Privately Owned Enterprises (POEs), this study investigates the interrelationship of these two strategic responses during long-run crisis. Building on resource redeployment perspective, the authors propose that firms tend to simultaneously leverage innovating and exit responses.

The authors use the data from the 2010 Chinese POEs survey to verify how firms in the long-term crisis made strategic responses after the 2008 financial crisis. Besides, the authors utilize Probit regressions as the basic analysis and further employ bivariate Probit regressions to conduct robustness tests.

This study provides empirical evidence confirming that firms in the long-run period of the crisis tend to adopt both exit and innovating strategies at the same time, that is, the strategy of resource redeployment. Moreover, this study further finds that government subsidies, the degree of marketization and firm’s organizational capability could all accentuate the decision-making of firms’ resource redeployment.

The authors thus contribute to the study of strategic responses to crisis in strategic management by dynamically find out the interdependency of two responses and enrich the research on resource redeployment perspective by identifying three influential positive antecedents, adding to the ongoing investigation on positive drivers of resource redeployment.

Blockchain is an innovative and emerging technology that allows the structuring of open data in a secure and decentralized manner. This technology, coupled with artificial intelligence (AI), is a driver of digital transformation that permeates all sectors of the economy. In this context, it becomes relevant to understand the applicability of AI and blockchain in education, more specifically their use in higher education. Thus, the following problem arises: how can blockchain technology and AI be applied to higher education? To answer this problem, the following objective was set: to map by means of a scoping review how AI and blockchain can be applied in education as a technology for higher education. To this end, a bibliometric search was conducted in the Web of Science (WoS) and Scopus databases, adopting the PRiSM methodology for scoping review. The results showed that blockchain and AI can be used in higher education through a smart contract that serves to motivate teamwork and student involvement in activities performed in the school context and also to increase machine reliability by establishing a chain of information. It is also concluded that these technologies will help form a generation ready to work in a more collaborative way, adopting attitudes of sustainability in its local and global context for solving complex problems of everyday life in the 21st century.

This article aims to understand the influences surrounding the consumption of fragrances, especially if these products fit as a brand extension of luxury brands. More specifically, it aims at identifying the main reasons behind the process of buying fragrances and the main features associated with the consumption of fragrances.

This research adopts a qualitative approach in the form of 15 in-depth interviews with consumers of fragrances, seeking to assess attitudes and influences in the consumption of fragrances as a brand extension of luxury brands.

This research shows that the emotional use of fragrances as a luxury product is much more important than their functionality, the relationship between the studied consumers and fragrances depends on the occasion of consumption (season of the year; day or night) and the aroma and the durability of the aroma is the main decision criterion for the purchase of fragrances. Respondents have also mentioned comfort, elegance and sophistication as attributes to choose a fragrance as a luxury product.

This article adds to the current knowledge on the topics of luxury brand management and buying behaviour by providing a better understanding of attitudes and influences towards the use of fragrances. This research recognizes the importance of a brand extension strategy for luxury brands, especially in the case of fragrances.

Brand equity (BE) can be strengthened by the strategic association of brand heritage (BH) with social media (SM) in business-to-business (B2B) markets.

Qualitative research using cognitive maps.

BH empowers BE and should be explored within B2B communications.

Brand image and other BH dimensions should be measured in next studies.

BH strongly influences SM, especially the fan loyalty, and impacts BE in all dimensions.

Research shows marketing mix impacted, BE reinforcement and willingness to pay a premium price.

Interaction between BH, SM and BE in B2B has not been evaluated yet.

This research assesses the Know, See, Plan, portions of the Know, See, Plan, Do (KSPD) model for curriculum design in leadership education. There were 3 graduate student groups, each taught using 1 of 3 different curriculum designs (KSPD and 2 control groups). Based on apre- test, post-test design, students’ performance was measured to assess their knowledge, and application skills of the course material. Results indicated MBA students taught based on a KSPD curriculum (Group 1) performed significantly better than students in the two control groups on 3 post-test dependent measures designed to capture the effectiveness of the Know, See, Plan curriculum design model, (basic leadership information (K1), recognition of leadership concepts in practice (S1), and developing a plan of action (P1)). Group 1 also performed significantly better on all 3 post-test measures than they performed on the 3 pre-test measures. The non-MBA control group (Group 2) improved significantly from pre-test to post test on P1 but not on S1 or K1. The MBA control group (Group 3) had no significant changes in performance from pre-test to post-test on any of the three dependent measures. These findings are discussed in terms of their support for the KSPD model and in regard to limitations of this study.

At one end, family farming is seen as important for incentivizing local ­development. At another end, the Brazilian National School Feeding Program (PNAE) is a social assistance policy that provides food and nutrition for students enrolled in public schools. In 2015, the program fed 41.5 million students across the country. In 2009, these two worlds – family farming and school feeding – were connected through a public policy implemented by law. This law defines that 30% of the financial resources for the acquisition of school feeding, transferred by the federal government to states and municipalities, must be spent on items produced by family farming. However, even considering the legal requirement and many of the changes it has brought, many municipalities still do not meet this minimum requirement. In 2015, more than half of the 5,570 Brazilian municipalities, about 54%, did not reach the 30% minimum; that is, over 3,000 municipalities failed to meet that legal threshold. This context raises some questions: Why is the law not effective? What are the social structures that hinder the implementation of this public policy as it was conceived? One of the theoretical frameworks that could sustain such questioning is Structuration Theory (ST; Giddens, 2003). It brings the concept of structure duality, stating that there is no prevalence between social structure and human action, but rather a reciprocity. In this theory, the structure can be distinguished into three dimensions (signification, domination, and legitimation) and the interaction of these dimensions can lead to either transformation or continuity. Using the lenses of ST, our aim is to identify, analyze, and understand the reverberations of this public policy on social practices and how these reverberations could explain this state of things. For this, we conducted a preliminary field research, based on interviews with key agents involved in the school feeding program in a municipality in the Midwest of Brazil. The preliminary results revealed that the change induced by the law reflected on those agents, altering social practices. New procedures were adopted that transformed social practices pertaining to the dimension of signification. Nevertheless, challenges related to logistics (transport and storage), trust, training, and bureaucracy are still hindering the effectiveness of the intended public policy. As a limitation, we were not under conditions to grasp the changes while they occurred because our point of attention is the scenario after the enforcement of the relevant Law. Beyond that, our study uses ST to deal with the resistance of social structures to change even in a scenario of mandatory law enforcement.