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The phenomenon of the ethnically homogeneous middleman group (EHMG) or ethnic trade network – the Chinese merchants in Southeast Asia, the Gujarati-Indians merchants in East Africa, the Jewish merchants in medieval Europe, etc. – is ubiquitous in stateless societies, pre-industrial and in less-developed economies (Curtin, 1984). Neoclassical (Walrasian) theory of exchange cannot explain the existence of merchants let alone the phenomenon of the EHMG. This is because Neoclassical theory of exchange is a static theory of frictionless, perfectly competitive markets with the Walrasian auctioneer costlessly coordinating the plans of anonymous producers (sellers) and consumers (buyers) so as to achieve equilibrium. There is no role for merchants in the Neoclassical theory of exchange.

Despite the existence of a variety of approaches to the understanding of behavioral and managerial ethics in organizations and business relationships generally, knowledge of organizing systems for fidelity remains in its infancy. We use halakha, or Jewish law, as a model, together with the literature in sociology, economic anthropology, and economics on what it termed “middleman minorities,” and on what we have termed the Landa Problem, the problem of identifying a trustworthy economic exchange partner, to explore this issue.

The article contrasts the differing explanations for trustworthy behavior in these literatures, focusing on the widely referenced work of Avner Greif on the Jewish Maghribi merchants of the eleventh century. We challenge Greif’s argument that cheating among the Magribi was managed chiefly via a rational, self-interested reputational sanctioning system in the closed group of traders. Greif largely ignores a more compelling if potentially complementary argument, which we believe also finds support among the documentary evidence of the Cairo Geniza as reported by Goitein: that the behavior of the Maghribi reflected their deep beliefs and commitment to Jewish law, halakha.

Applying insights from this analysis, we present an explicit theory of heroic marginality, the production of extreme precautionary behaviors to ensure service to the principal.

Generalizing from the case of halakha, the article proposes the construct of a deep code, identifying five defining characteristics of such a code, and suggests that deep codes may act as facilitators of compliance. We also offer speculation on design features employing deep codes that may increase the likelihood of production of behaviors consistent with terminal values of the community.

With the rising of “religious fever” in China rural area, the authors inquire the reason why it happened. First, the authors explore the group characteristics which could affect both happiness and the religion belief of Chinese rural elderly. The authors analyze the micro-data of “thousand village surveys” data of Shanghai University of Finance and Economics by using Order Logit and Propensity Score Matching (PSM) method. These results show that when the elderly people have the following features related to health such as: feeling psychological loneliness, not obtaining the good management of chronic disease in the village, and not being participated in new rural cooperative medical system are more likely to believe in religious in the rural areas. And the authors also find these Chinese rural elderlies who believe in religion are less happy than atheism elderly actually (by PSM). Believing in religion is not the solution and maybe the way these elderly resorts to when they encounter health problem.

This paper aims to explain the development of the dialogical conference, develop a framework for understanding the social construction of the dialogical conference and provide research priorities for further developing the practice in the services marketing discipline.

The growing challenge for service researchers is to generate new theory and knowledge to solve complex problems. Dialogical conferences offer an avenue to develop solutions in response to this challenge. Value co-creation provides a useful lens through which to view dialogical conferences. We draw on Ranjan and Read’s (2016) value-in-use and value co-production and Ramaswamy and Ozcan’s (2018) interactive engagement platforms for value co-creation. Mindful of the contributions of both, the paper presents an integrative framework that describes the relationships between the concepts to provide a firm grounding for developing dialogical conferences.

By mapping value co-creating activities in dialogical conferences according to the APPI framework – artifacts, persons, processes and interfaces – on to value-in-use and value co-production, we propose a new category of value-in-use, equality, to the conceptualisation of value co-creation outcomes. Equality in contribution, attribution and effort is under-represented in value co-creation.

Dialogical conferences are increasingly important for knowledge generation and creating potential for action, yet are underexplored in service research. This paper contributes to the literature by using service logic and dialogical conferences to extend our knowledge of value co-creation interactive platforms and outcomes. Second, we demonstrate the value of dialogical conferences for facilitating meaningful service research and knowledge development. Finally, the authors identify research priorities to encourage further work on extending the understanding and application of dialogical interactive platforms and value co-creation to enable the service community to be responsive in solving complex problems through service offerings.

The cognitive sciences, having emerged in the second half of the twentieth century, are recently experiencing a spectacular renewal, which cannot leave unaffected any discipline that deals with human behavior. The primary motivation for our project has been to weigh up the impact that this ongoing revolution of the sciences of the mind is likely to have on social sciences – in particular, on economics. The idea was to gather together a diverse group of social scientists to think about the following questions. Have the various new approaches to cognition provoked a crisis in economic science?¹ Should we speak of a scientific revolution (in the sense of Kuhn) also in contemporary social sciences, occurring under the growing influence of the cognitive paradigm? Above all, can a more precise knowledge of the complex functioning of the human mind and brain advance in any way the understanding of economic decision-making?