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This paper deals with the coupled mechanical‐electrostatic analysis of a shunt capacitive MEMS switch. The mechanical and electrostatic parts of the problem are modelled by the FE and BE methods, respectively. The fast multipole method is applied to reduce the storage requirements and the computational cost of the BE electrostatic model. An adaptive truncation expansion of the 3D Laplace Green function is employed. The strong interaction between the mechanical and electrostatic systems is considered iteratively.

This study aims to identify demographic characteristics, personal attributes and attitudes and social support factors that adversely or favourably affect the likelihood of career persistence amongst women workers of the Indian IT sector.

The research, grounded in the social cognitive career theory, analyses primary data collected from 850 women working in IT via a survey. Based on an original definition of career persistence, the sample was segregated into 427 persistent and 423 non-persistent women. Logistic regression was performed to test for the effect of various determinants on the likelihood of women being career persistent versus non-persistent.

Being married, having children, as well as high levels of belief in gender disadvantage and work–family conflict lowered the likelihood of career persistence amongst women. While being a manager, possessing high career identity, high occupational culture fit, positive psychological capital and family support boost the likelihood.

The study examines women's actual continuance in an IT career vis-à-vis exit from the workforce/IT field, rather than women's stated intent to persist/quit as previously investigated. It uses logistic regression to identify both hurdles and aids on the path of women's career persistence. The findings can help recognize women more likely to struggle, thus be a first step in targeted organizational interventions to plug a leaky talent pipeline.

There are substantive disagreements about whether encouraging deliberative thinking increases consumer preference in low-involvement product categories. The authors draw on dual-process theory to add rare experimental evidence to this debate. They also investigate whether the effect of deliberative thinking increases with familiarity of the stimuli, as different theories of memory yield different predictions on this point. Finally, they provide evidence on whether the effectiveness of the Fairtrade logo arises more from mere exposure or attention to the ethical claim.

The context for the research is the use of ethical logos in packaged coffee, as this provides a realistic setting for the desired experimental manipulations. The fieldwork consists of two sets of trade-off experiments – rankings based conjoint analysis (n = 360) and best-worst scaling with a balanced incomplete block design (n = 1,628). Deliberative thinking is manipulated in three ways: by varying logos between visual (Type 1 processing) and lexical (Type 2 processing) treatments, by post hoc classification of time taken, and by imposing either time constraints (Type 1) or cognitive load (Type 2) on the completion of the task. Familiarity is manipulated by varying logos between the Fairtrade and a fictional Exchange Ethics logo.

Consumers do have higher preferences in the deliberative treatment conditions; thinking more results in an 18 per cent increase (Cohen’s d = 0.25) in the preference for choices that display an ethical cobranded logo. Surprisingly, the impact of deliberation is not greater for the more familiar Fairtrade logo than the fictional Exchange Ethics logo. This result is inconsistent with strength-based theories of memory, as these predict that deliberation will have a greater effect for more familiar stimuli. However, it is consistent with newer theories of memory that acknowledge familiarity can lead to activation confusion, reducing retrieval of pre-existing knowledge into working memory. The research also shows that the Fairtrade logo has substantial utility to consumers, and that this is approximately 59 per cent due to the ethical claim and 41 per cent due to the familiarity of the logo.

In field conditions, attempts to manipulate deliberation may not be effective or may simply result in reduced attention. Also, the costs of increasing deliberation may outweigh the benefits obtained.

The research confirms the heuristic value of the Fairtrade logo and shows that the effectiveness of ethical logos may increase with additional deliberation by shoppers.

There is relatively little work in marketing that applies dual-process theories to investigate consumer behaviour. The present study extends the use of dual-process theories in marketing, demonstrates a new method to investigate the effect of deliberation on brand choice and shows how deliberation magnifies the effect of endorsing logos, including unfamiliar logos.

The purpose of this paper is to explain why fashion companies would “go green” and to evaluate business models and sustainable supply chains. By applying the Five‐R framework, the authors further evaluate the initiation, implementation and institutionalization journey of a local fashion company and generate important insights and findings.

It is an exploratory qualitative study. The Five‐R conceptual framework is reviewed, proposed, and applied for a real case analysis.

From the studies, data and literature gathered and analyzed hitherto, it is evident that fashion companies can seize competitive advantage through strategic management of environmental challenges. In their greening initiatives, fashion companies should strongly consider the product development process and extend stewardship across the multiple life‐cycles of products. The Five‐R framework, together with its future extensions, can offer an opportunity to clearly display what has been achieved by the company at present and also succinctly demonstrate what area the company is lacking in or where there is room for further beneficial development.

This research focuses on examining the scenario of one real company. The findings need not be generalized and applicable to all companies: this is a major research limitation of this study.

The research findings can help explain and conceptualize fashion companies’ journal of going‐green. Some specific recommendations are given and managerial insights are generated.

This paper undertakes a qualitative real case analysis to study green supply chain management (SCM) challenges by applying the Five‐R framework. The authors believe that this study belongs to the first group of research works which specifically examine this area in the domain of fashion marketing and management.

The purpose of this paper is to review traditional hermeticity test methods when applied to typical micro‐electro‐mechanical systems (MEMS) cavity volumes and to propose potential solutions.

Standards for traditional testing have been applied to typical MEMS cavity volumes and the resulting issues of range and sensitivity discussed. In situ test structures have been designed and fabricated with access to the internal cavities to allow characterisation of the structures as a function of pressure.

The ultra low leak rates necessary to guarantee hermeticity of MEMS cannot be measured using traditional methods. Optical test methods are possible although in situ test structures currently provide the greatest sensitivity. A portfolio of test techniques is required to allow accurate hermeticity testing of MEMS.

This paper provides a starting point for further investigation into several methods of MEMS hermeticity testing.

This paper provides a review of the limitations of traditional testing and proposals for future testing as the trend towards smaller volume packaging continues.

Investors are looking for the organizations which have robust strategy and planning method meeting the current and future guidelines and policies on environmental regulations to improve sustainability. Thus, most of the business units have been striving to incorporate sustainability into process and product or service design in such a way that carbon footprint should be minimized. Sustainable product and service design remain a challenge for industrial organizations because of the involvement of multifaceted factors in the design endeavor. The purpose of this paper is to develop a methodology to include sustainability functions at the design phase of the product or process.

The authors have modified the house of quality concept, and grey relational analysis-house of sustainability process is proposed in this paper, which includes consideration of all sustainability dimensions including environmental at the design phase of the product or process development. The process has been explained with an example of retail service design.

The proposed approach incorporates the specific business environment and the type of product to be designed with all three levels of sustainability by design. By capturing all sustainability dimensions in the design stage itself, various issues may be taken care of at the initial stage of operations, which are likely to affect sustainability in all activities of the supply chain and the organization as a whole. Thus the proactive sustainable designing considerably eases and improves the sustainability reporting and meeting the legislative guidelines prescribed by the governmental agencies of the country.

A novel methodology has been proposed to include sustainability functions at the design phase, which is strategically useful for sustainable operations and to develop a sustainable product or process.

With limited local demand, the Hong Kong clothing industry is traditionally export‐oriented for developed country markets. Local entrepreneurs, with the impetus of international trading experience, have led the industry to prosper and gain continually number one status in global clothing trade during the 1970s and 1980s. After the number of clothing factories and work‐force peaked in 1984, the industry contracted and demonstrated a slow rate of growth in domestic exports. On the other hand, the re‐exports counterpart has shown significant increases since the 1980s and has allowed Hong Kong to maintain the leading trading status with total clothing exports. This paper reviews the development trend and current scenario of the Hong Kong clothing industry and identifies the future strategy that the industry is likely to pursue.

The pressing problem of resource allocation between subject areas within education in Britain was further emphasised by the publication at the end of May 1985 of the Government's Green Paper on the future of higher education. The Green Paper predicts that some departments, and perhaps whole universities, will have to close as demand and resources decrease in the next decade. The Green Paper does not say which subjects, which departments or which universities will close. Nor as yet do we have an adequate or satisfactory mechanism for making such choices. The current Green Paper is the latest step in a series of moves designed by Government to force educational establishments to select some subjects for priority in resources, and some subjects for diminished resources. The University Grants Commission (UGC) advised Government on how to allocate large cuts in funding among British universities. Some universities suffered cuts of up to 30 per cent, while others were granted small increases in funds. The criteria on which such judgments were made by UGC were never published. In the absence of published criteria, the judgments themselves were fiercely attacked:

This study aims to test the effect that the perceived legitimacy of influencers has on the attitude toward the brand from the consumer point of view, as well as the mediating effect brand trust has on the relationship between the perceived legitimacy of influencers and attitude toward the brand.

By using Google Forms to distribute links on various social media platforms, data were collected between January 15, 2021, and February 20, 2021. The population participants were all over 18 and had social media accounts. In the questionnaire, participants were asked to write down three influencers that they followed. They were then asked to answer the other statements in the survey with these three influencers in mind. Participants were included through convenience sampling from the population. A total of 514 people answered the questionnaire. These questions were then subjected to a statistical analysis using PLS-SEM.

The results showed that cognitive, moral and pragmatic legitimacies significantly affect brand trust. Moreover, the moral and pragmatic legitimacies significantly affect the attitude towards the brand. Regarding the mediation effect, results showed that brand trust has a mediating effect between the perceived legitimacy of influencers and attitude towards the brand.

One of the main limitations of this study is that the data were collected by convenience sampling. Therefore, the research results cannot be generalised. Another limitation is that the study measures general perceptions of influencers' legitimacy, so it has not been addressed in terms of a specific product group, follower or influencer self-branding issues.

The managerial contribution of this research centers on the ability to evaluate the influencers and their legitimacy in society; not only by their follower count but also by the legitimacy factors that can be named under the name of primary legitimacy norms. Managers will then be able to use this framework to determine which influencers they want to work with.

When the literature was reviewed, no study was found that examined and measured the perceived legitimacy of influencers in terms of social norms, values and morals. This research aims to add the concept of the perceived legitimacy of influencers to the discussion in the literature, embody the legitimate framework of influencers' activities and provide a more general conceptual basis for persuasiveness in influencer marketing.