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The failings of a typical appraisal scheme are discussed, and then a revised approach is described, with principles and details worked out by line managers and not the personnel function. The new approach was reviewed and modified after one year. The result is improvement in other management practices, a positive response from the staff appraised, and a significant impact on the employee relations climate.

Besides the technological challenge of flying a space probe for ten years before arriving at the final mission destination, one is confronted with a potential loss of knowledge during this period. The purpose of this paper is to give an overview of the general knowledge management applied for such a mission. It aims to give details for a new approach, the video approach, to capture expertise knowledge of engineers and scientists.

The video approach included the visit of all instrument teams for several days, executing interviews with engineers, technicians and scientists. During the interviews a table of content (/toc/) with attached keywords was generated. The final video was transferred into a computer‐readable form and connected with the table of content. The methodology that was used to prepare and execute the interviews, the final video material and the storage and structure of the table of content and keywords is presented.

The experimenter interviews and the follow‐up work are finished. The paper finds that feedback received so far is positive and some experimenter teams use the approach for internal work.

The existing videos are not integrated into the existing standard office environment. Another technology step needs to integrate video capture, search and play into the existing, e.g. document processing, environment. The quality of the approach is difficult to estimate as the captured information might only be used in the years to come.

Proof of concept is given and lessons‐learned listed.

An new approach is documented giving technical implementation, setup, execution and approach details. Suitable as a reference paper for any organization with similar knowledge management requirements.

Much qualitative research is interview based, and this paper provides an outline of qualitative interview techniques. This paper explains the rationale for using interviewing as a qualitative technique. Various types of qualitative interviews, seven stages of interviewing, preparations needed for conducting interview as well as the skills of interviewers are discussed.

After studying and analyzing this case, students will be able to: understand and evaluate the integrated marketing communications (IMC) strategy for online businesses; understand and create the various components of an IMC plan; determine the challenges of scaling up a business and how social media marketing can help in that; learn how to assemble the positioning statement of a startup; determine and differentiate the different business models (revenue models); and understand and create the social media marketing strategy.

It was late April 2021, and Mr Srinivas Rao, the co-founder and director of Mentorrd EduTech, India, was contemplating the journey of more than five years. Much had changed since the startup Mentorrd Education Technologies Pvt. Ltd. (Mentorrd EduTech) was launched in 2015. From being an online artificial intelligence (AI)-based tool for analyzing and building resumes, Mentorrd expanded to specialized premium services for career development catering to MBA aspirants from India to international markets. However, during the same time, many problems had also started showing up. The competition had increased, and conversions became difficult. Mentorrd generated 95% of its leads through Google Ads pay per click (PPC) advertising. However, now, the increased competition made PPC costlier, where Mentorrd started at INR 10 per click but was now paying INR 50 per click. The customers also were only limited to searching for keywords; hence, actual lead conversion was minimal. Mentorrd was present on different social media platforms and had developed an audience: LinkedIn (close to 10,000 followers), Facebook (1,600+ followers) and Twitter (numbers), but conversions from there were only contributing to 5% of the total revenue.Mr Rao wondered that with a change in demand from general review services to specialist resume and interview preparation services such as MBA, he would have to develop a sound social media strategy integrated with the current Google Ads usage to reach the audience and generate conversions. He had a limited marketing budget which he wanted to use most effectively but was not sure how to spend across platforms.

This case can be used as an IMC strategy case for MBA courses in marketing. In a marketing course, the focus should be on components of IMC strategy, customer perception, company positioning and marketing channels. The case can also be applied as a strategy case for courses in entrepreneurship or digital marketing strategy. In an entrepreneurship course, the focus should be on the business model, growth and scaling decisions a startup needs to make to grow the business. In a digital marketing strategy course, the focus should be on social media marketing and search engine marketing decisions and the implications for revenues and profits. The case can also be used in executive-level courses to illustrate IMC, growth and digital marketing strategies for a startup.

Teaching notes are available for educators only.

CSS 8: Marketing.

I present a way of conducting open-ended interviews that I have used in my own research. Good preparation for interviews includes learning about the interviewee and their context beforehand, developing a list of potential follow-up themes, and various hygiene factors. During the interview, key practices include building psychological safety and earning professional respect, phasing questions appropriately, using various types of elaborating questions, tolerating long pauses, and recognizing that managers are rarely naïve interviewees. Analyzing interview data requires being mindful of the content rather than coding it mechanically, using theories to aide interpretation, and getting deeply engaged with the data.

A number of studies, most of which have been carried out in the US, examine the appraisal interview by adopting the general research strategy of examining the relationship of one (or more) interview process characteristic(s) to one (or more) interview outcome.

Consists of a series of nine articles under the same title. Each article provides a different slant on the hiring process. Outlines the legal position when hiring employees and concentrates on providing a framework for managers. Covers areas including job analysis and descriptions, where to advertise and recruit, selection criteria, the interview, testing, negotiating the offer of employment and references. Briefly describes trends in employment practices and ways to minimize potential litigation through best practice.

In the last decade, Australia has seen a series of high‐profile criminal cases come under court and public scrutiny due to improper interviewing practices, prompting a need to review and revise training in interviewing skills. This pattern echoes that seen in the UK in the 1970s and 1980s. What followed in the UK was a plethora of research examining different aspects of police interviewing. To date, there has been limited research in Australia on interviewing suspects. The purpose of this paper is to provide insight into a large sample of current Australian police officers' attitudes and practices regarding investigative interviewing.

This study involved a survey of current police officers from the Queensland Police Service (n=2,769), collecting data on attitudes with current training and supervision, importance of investigative interviewing and operational skills and competence.

These are discussed in relation to the need for further systematic research into police interviews, improved training and the need for law enforcement organisations and agencies in Australia to implement organisational investigative interviewing strategies.

The paper shows that further systematic research is required to examine “operational” investigative interviewing practices (as opposed to perceptions) in Australia. Consideration also needs to be given to the development of investigative interviewing training frameworks that focus on the experience, skills and previous training of each officer. Moreover, interviewing needs to be recognised as a skill requiring regular maintenance, monitoring and evaluation.

In this article Alec Hughes looks at interviewing, with a close concentration on appraisal and selection. This is an attempt to provide an improved service to readers, and could be provided for other film subject areas. Write to the editor and tell him whether you have found this article useful, and what other areas of film would interest you.