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THE INTRODUCTION of the pre‐recorded tape cassette in the 1970's made many predict that within ten years there would be no gramophone records or gramophones being marketed, and that the cassette would be the supreme means of distributing recorded sound. Just how wrong that prediction was can be seen in any audio shop in the country, where huge displays of the latest record albums are to be found next to racks of similar cassettes. Far from sounding the knell for records, cassettes have probably been instrumental in furthering their popularity, by way of the spin‐off in technical advances, marketing, and the ease of distribution.

Traces the development of video technology and predicts the future for the medium by using a diffusion model. Defines the diffusion process and analyses four key elements: The innovation; Communication of the innovation among individuals; The social system; Time. Outlines different types of innovation which can be adapted to the diffusion process. Examines factors determining the growth in popularity of video, including the lowering of price, and the increase in rental availability. Explores the advantages and disadvantages of video cassettes versus video discs. Concludes that the market is still in its infancy, and as such is volatile. Asserts that manufacturers need to adopt careful marketing plans to continue attracting customers.

Paper presented to Interactive Video Conference: Eastbourne, England, 1st June, 1983. Three main considerations in developing interactive video are: (1)Application. (2) The system. (3) The resources available. All three feature significantly and they are interdependent. Logically the starting point is the application because it sets the criteria for the system and indicates the resources which are needed. Because interactive video can do a lot of things, applications exist in abundance: from teaching and training to exhibition advertising and surrogate travel. But on this occasion I consider something very necessary and a common requirement of many industries at the moment ‐ training.

Randy Pitman, an eloquent critic of librarians' print bias, has publicly noted a fact that should be obvious: referring to audiovisual materials in terms of what they are not (e.g., “non‐book materials”) automatically affords them second‐class status. Another media activist, Don Roberts, asserts that many selectors of multimedia library materials consider them to be “frivolous, secondary, or just plain negligible in content by comparison with printed materials.” In an article published twelve years ago which offered practical suggestions for overcoming “ingrained and inherent ‘printism,’” he listed alternative media producers and distributors, noted review sources outside the standard library literature, and provided other ideas for countering “the mistaken belief that you are required to leave your high‐fidelity, sensory‐aware self at home, or in your car, or at the concert hall, when you go to work at the library.” Today, he still finds “people who continue to specialize in formats, sentimentalize them, and try to perpetuate this or that medium as the pinnacle of consciousness…sometimes denying others access to formats which might be more appropriate to them in the process.” We are all multimedia beings, Roberts says: There is no way that books alone will enable us to “transform, inspire, and enliven.” Compiled with those thoughts in mind, the following annotated list of media producers and distributors which specialize in social issues—ethnicity, labor, peace, environment, and human rights, to name a few—primarily emphasizes independent and less well‐known media productions. Also worth noting are review sources like Angle—a publication covering work by women filmmakers (P.O. Box 11916, Milwaukee, Wl 53211, 414–963–8951; $20 individual, $30 institutional), Black Film Review (P.O. Box 18665, Washington, DC 20036; $12 individual, $24 institutional), and the lesbian/gay‐oriented Out in Video (Persona Press, Box 14022, San Francisco, CA 94114; $10).

Tony Crocker follows the progress of the cassette war and suggests a defence strategy for education.

The purpose of this paper is to gain insight into learners’ behavioural intention to use the video lectures as their learning material. The behavioural intention construct is measured in terms of perceived ease of use and perceived usefulness of video lectures. It is hoped that the findings of this study will provide feedback as to learners’ intention to use as well as guidelines on how to improve the development of video lectures as the university gears to offer more courses in the fully online mode in the near future.

A total sample of 392 questionnaires were collected for this study using technology acceptance model model. Descriptive and inferential statistics are used as the main analytical tool to study the learners’ behavioural intention to use the video lectures as their learning material. The behavioural intention construct is measured in terms of two dimensions: perceived ease of use and perceived usefulness of video lectures.

In conclusion, the findings from this research study seem to suggest that OUM learners have a positive perception of video lectures with reference to the two dimensions of “ease of use” and “usefulness”, where ease of use is concerned, OUM learners rate content relevancy, appropriate language and viewing flexibility as the strongest points of video lectures. The aspects ranked lowest are technical (ability to play the video lecture smoothly from the beginning to the end) as well as objective of usage (video lectures are not rated high as revision material for exam preparation).

Future studies can be conducted pertaining to issues on the context in which learning is taking place within higher education, various definitions of video, and ways of categorising and presenting these different types, teaching “with” and “through” video from the perspective of the lecturer and the educational institution, approaches to didactically embedding and integrating video into a course that results in effective learning and the process and support needed by the (traditional) lecturer to create and deploy various types of video content.

Over the last ten years, the production of video has gone from a complicated and technical process to one easily done by the general masses. It is now possible for anyone with a mobile phone to make a video recording. The question lies on whether the students have deeper meaning of learning via video lectures and the perception of students on using video lecture as teaching tool in the open and distance learning.

This publication is based on a research thesis which examined self‐help ethnic minority organisations and their activities in order to construct an accurate picture of the library and information needs of their members. It identified the kinds of co‐operation that existed between self‐help ethnic minority organisations and public libraries and other relevant official agencies. A series of models for co‐operation that could take place between public libraries, other relevant agencies and self‐help organisations was constructed.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.

If you can't amuse them, you lose them … which is why actors like John Cleese — seen here in the making of a management training film — are in demand for audio visual presentations. With the style and content of the old blackboard lecture inappropriate for today's sophisticated AV equipment, producers — and their company sponsors — are looking for ways to inform and entertain audiences.

The objective of this paper is to understand innovators' pursuit of strategies in securing the benefits from an innovation. The study develops a methodological framework of platform for analysing three case study innovations – Windows‐operating system for PC, plain paper copier and video cassette recorder. This paper examines the process of innovators creating platform advantage (the capability to engender an increasing future and continuing success of new innovations or businesses) in order to understand why innovators pursue collaborative or competitive strategies in managing technological innovations. It is argued that collaboration is motivated by risk considerations as much as by a search for profit. The results indicate that the use of strategies (whether collaborative or competitive strategy) depends on how innovators see the benefits from using particular strategies to exploit the innovation.