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The paper reviews some basic themes in postmodernism and argues for a moderate incorporation of these themes in organization studies and methodology. This approach, named interpretive unpacking, takes issues of multiple and fluid meanings, ambiguities and fragmentation seriously without the a priori privileging of these qualities over assumptions of stable meanings and coherence in social phenomena. The suggested position is illustrated in the fields of identity and image in organization studies through a critical reading of a key text. Assumptions around identities, identification, beliefs, perceptions and images are here problematized and seen as themes for critical exploration and careful interpretive inquiry rather than as robust starting points for the formulation of hypothesis for testing.

While qualitative work has a long tradition in the strategy field and has recently regained popularity, we have not paused to take stock of how such work offers contributions. We address this oversight with a review of qualitative studies of strategy published in five top-tier journals over an extended period of 15 years (2003–2017). In an attempt to organize the field, we develop an empirically grounded organizing framework. We identify 12 designs that are evident in the literature, or “designs-in-use” as we call them. Acknowledging important similarities and differences between the various approaches to qualitative strategy research (QSR), we group these designs into three “families” based on their philosophical orientation. We use these designs and families to identify trends in QSR. We then engage those trends to orient the future development of qualitative methods in the strategy field.

This chapter explores how Cypriot lecturers perceive and experience fear while being at work. Drawing on the lens of interpretive inquiry, data were collected through interviews with 19 lecturers. Analysis focused on experiences of workplace fear offering rich insights into characteristics of fear, eliciting events, and coping ways. Findings help to unveil the specific events that lead to fear in the Cypriot universities, and the ways lecturers manage their fearful experiences. The study contributes to the study of discrete emotions, by empirically examining fear’s own storyline through the workers’ own perspectives, within a specific context.

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

Our aim in this chapter is twofold: first, to review briefly the history of the hermeneutic traditions; second, to examine its influence in organization studies. We begin with a review of hermeneutic philosophy including ancient Greek origins and Biblical hermeneutics. We then delve more deeply into the work of 20th-century hermeneutic philosophy, particularly Heidegger, Gadamer, and Ricoeur, to demonstrate how hermeneutics became a field that is concerned not only with texts but also with verbal and nonverbal forms of action and the preunderstanding that makes any interpretation possible. Finally, we explore how hermeneutic philosophers claim that interpretation is the mode by which we live and carry on with one another. In the third section, we suggest that the field of organizational studies has discovered the relevance of hermeneutic theory, a rarely explicitly acknowledged debt. In particular, we outline the influence of hermeneutic theory on several figural areas, including culture, sensemaking, identity, situated learning, and organizational dialogue.

The purpose of this paper is to forward an extension of reception analysis as a way to incorporate and give insight to social media mediations and big data in a qualitative marketing perspective. We propose a research method that focuses on discursive developments in consumer debates for example on YouTube – a large-scale open-access social media platform – as opposed to the closed and tightknit communities investigated by netnography.

Online reception analysis

Using a combination of qualitative and quantitative methods, we find that big data can enrich online reception analyses by showing new aspects of weak tie online networks and consumers meaning making.

The potential of online reception analysis is to encompass a discursive perspective on consumer interactions on large-scale open-access social media and to be able to analyze socialities that do not represent shared cultures but are more representative of transitory everyday interactions.

Our method contributes to the current focus to define levels of analysis beyond research centered on individuals and individual interactions within groups to investigate other larger socialities. Further, our method also contributes by incorporating and investigating the mediatization of interaction that social media contributes with and therefore our methods actively work with the possibilities of social media. Hence, by extending the advances made by netnography into online spaces, online reception analysis can potentially inform the current status of big data research with a sociocultural methodological perspective.

A comparative analysis of the results of two longitudinal studies conducted a decade apart, among research post-graduate students, with the purpose of understanding the progress in their information literacy (IL) skills, forms the content of this report. The analysis is based on the application of the Research and Information Search Expertise (RISE) model, which traces students’ progression across four stages of expertise. Such progression was measured across two dimensions of knowledge: that of information sources/databases and that of information search skills. Both studies adopted basic interpretive qualitative methods involving direct observation, interviews, think-aloud protocols, and survey questionnaires, during each of the five interventions, which were spread over a one to one-and-half year period. Scaffolding training was provided at each meeting and data were collected to assess the influence of such training on development of search expertise. A comparison of the findings reveals that students in both studies advance in their IL skills largely in a similar manner. Scaffolding support was found to help both dimensions of knowledge and that lack of one or the other type of knowledge could hinder their ability to find relevant sources for their research. The studies make evident the need for training programs for higher education students, to improve both their knowledge of information sources and their search techniques, tailor-made to closely correlate to their specific information needs. The studies provide insights into student behaviors in the development of IL skills, and the RISE model offers a framework for application to other similar research.

This is an interpretive study in the sociology of literature that explores Aeschylus’s trilogy of dramatic plays known as the Oresteia. The plays dramatize a normative argument that exemplifies the dialectical struggle between domination and democracy. Social relations are characterized by agon (struggle), domination, and contradictions brought about by learning through suffering. These social realities reflect the primary theoretical claim of radical interactionism (RI) that domination and conflict are profound, pervasive, and perennial. On the interpersonal level, the plays dramatize structure, agency, role-taking, and the Thomas Axiom. As the first drama to interrogate an inchoate polity as an object of the public’s gaze, the Oresteia anticipates the sociological importance of critical consciousness, collective decision-making, political institutions, moral and, ultimately, cultural transformation. Despite a social context of slavery, imperialism, xenophobia, ostracism, misogyny, exclusivity, and constant warfare, the Oresteia foreshadows Western civilization’s ideals of legal-rational domination, citizenship, human rights, persuasion, and justice that have been imperfectly institutionalized to reduce surplus domination. The West still struggles to realize those ideals.

Purpose – The purpose of this study is to find out the perspectives of students and English teachers on English Lingua Franca (ELF) at a tertiary level in one of the public universities in Lhokseumawe Municipality in Aceh and to find out the possibility of adopting the concept of teaching English as ELF to raise the students’ awareness of their identity as part of the ASEAN Economic community and as a means of communication among the Community.

Design/Methodology/Approach – The research employs basic interpretive study by delivering questionnaires to 40 students from different disciplines and conducting interview to 6 English teachers from targeted research university in Lhokseumawe, Aceh, Indonesia.

Findings – The study addresses that the majority of the students are aware that English is no longer possessed by an inner circle of English users and realize the use of English as means of communication in globally context. However, the students do not understand the English as ILF. Besides, they do not enable to envisage themselves as part of the global community of English users as their identity. The research also indicates that majority the interviewed English teachers do not realize the concept of teaching ELF in the university.

Research Limitations/Implications – The findings of this research may shed light for other English teachers in Aceh to improve their teaching method in order to improve students’ speaking skill and their awareness of their identity as a part of global imagined community of English users within the ASEAN Community Economic context.

Practical Implications – The solutions offered in the paper could improve the teaching method of English teachers particularly in Aceh, Indonesia.

Originality/Value – The research of students’ and teachers’ perspective of ELF in Lhokseumawe, Aceh, has not yet been published.