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The purpose of this paper is to describe two case studies conducted at the University of Canterbury (UC) which demonstrate the potential of blogging as an internal and external communication tool. The internal blog was used to communicate and manage information for service staff across the library system, while the external blog communicated content and service updates to the academic community.

The paper relates the experience of setting up an internal and external library blog. Selecting blog software and staff training issues are mentioned. The advantages of blogging and the challenges of developing and maintaining readership are discussed, as are criteria for success. A survey of academic staff on their use of information and information technology was also conducted.

Blogs are a successful strategy for disseminating internal information to library staff working in public services. They provide a convenient medium for the transfer of day‐to‐day communication, facilitate best practice and create an archive of institutional knowledge. Blogs are also a valuable tool to communicate targeted subject specific library information to academic staff.

The experience at UC Library suggests that, although faculty are heavy users of the internet, this does not necessarily generalise to their use of blogs, and librarians need to take a leadership role in promoting blog technology as a way of transforming internal communication and external relationships with library users.

The aim of this paper is to provide an overview of the “state of art” of organisational blogging. It also aims to provide a critical review of the literature on organisational blogging and propose recommendations on how to advance the subject area in terms of academic research.

A systematic literature review is used to illustrate the different aspects of research currently associated with organisational blogging and how these studies have advanced the field of organisational learning.

The results of the systematic literature review indicate that though research into organisational blogging is increasing, research in this subject area is still in its infancy.

Though this paper reviews empirical research related to organisational blogging it does not provide empirical evidence of Web 2.0 use within an actual organisation. The paper does, however, advocate and provide recommendations for further research to be undertaken within this subject area.

This paper contributes to the “state of art” of organisational blogging by providing a current synopsis of the area and provides the academic community with further recommendations for conducting future research into the subject. The paper also provides value to management practitioners in terms of how organisational blogs can be applied in an internal corporate context.

This paper aims at contributing to the knowledge regarding the use of social software in corporate environments. It analyses, in an exploratory way, the perceptions of social software managers (specifically blogs and wikis) regarding the implementation processes and actual usage of this type of applications within their companies.

The paper follows a qualitative approach, with exploratory nature. Semi-structured interviews were conducted to collect social software manager's perceptions, and the resulting data were subjected to qualitative content analysis, from which several issues emerged and were analyzed.

According to managers' perceptions, social software applications are helping companies regarding, in particular, knowledge management, project management, and internal communication issues. On the other hand, it seems clear that companies (and managers) need to adopt participation incentives, establish usage rules, implement monitoring and evaluation instruments, and broaden the scope of usage beyond core business areas.

The analysis reflects the managers' perceptions expressed in semi-structured interviews made on a limited number of companies where most application users have technological academic formation or experience. Further research efforts should overcome these limitations by including a wide variety of companies (from other activity sectors), with a wider diversity of application user profiles. Also, input from application users should be taken into account in the analysis, as well as some quantitative indicators (regarding actual usage, for instance).

The paper contributes to the knowledge regarding the use of social software, namely blogs and wikis, in corporate environments, an area where further research is needed. The analysis and reported findings can be of value to managers responsible for social software implementation processes within corporations, helping them to reflect upon the issues that emerged.

The aim of this paper is to address and discuss usage and implications of a weblog in a corporate communication context from an employees' perspective.

The paper is a case study of a government agency's corporate blogging activity, traced through focus group interviews with the organizational bloggers and analyzed using situational analysis and thematic network analysis.

The study problematizes the predominant focus on the promises of interactivity and dialogue as a repeated positive motivation for corporate bloggers by shedding a light on blogging as experienced from inside an organization. The study shows that employee bloggers use the blog platform in a varied way and do not agree internally on the appropriate corporate blog usage. Four main positions that encapsulate the variation in blog usage – the official, the debater, the engineer and the passionate blogger – are identified, and the implications (opportunities and barriers) of blogging for the blogging employees' behavior and motivation are unfolded and discussed.

The findings are useful for managers to get insight into the challenges, barriers and opportunities, which employees experience when acting as bloggers on behalf of an organization, as well as when acting on other transparent Web 2.0 mediated communications platforms for corporate purposes. The findings also indicate and give recommendations to the internal resources required to support the employees when letting them out into the blogosphere.

The paper provides a documented, nuanced and deep insight and understanding into blog usage in a corporate context from the perspective of the employee bloggers. This insight is as critical to our understanding of blogging and social media in a corporate context, as it is to our understanding of transparent and participatory organizational culture.

The purpose of this paper is to examine how corporate executives of companies are using blogging as a new communications channel.

The paper presents an overview of the blogging phenomenon, placing it in context of the larger growth of Web 2.0 and user‐generated content. The paper provides the reader with a primer on blogs and how they can be used effectively by executives, as well as looking at the importance of monitoring the blogosphere for what is being said by and about a company.

Over 50 corporate CEOs were found who are presently engaged in blogging. The research also identifies companies where employees have been fired for blogging and presents best practices in blogging and blog policies.

The principal limitation of the research is that as blogging is a rapidly growing and evolving area, the present results on executive blogging are accurate only for the moment. The implications of this research are that it provides the foundation for surveying not only the status of blogging by managers but also an agenda for blogging research, which might examine blogging behaviours, develop blog metrics and look toward the return on investment of blogging.

The paper reveals the benefits of managerial blogging for both the company and the individual. It also examines issues concerned with human resources, financial disclosure and policy development that have arisen because of the rise of blogging within companies.

The paper represents a timely review of a rapidly evolving social network and its associated communications technology, providing both management practitioners and academicians with insights into managing in a new age.

The aim of this paper is to examine the subject area of implementing Web 2.0 tools in organisations to identify from the literature common issues that must be addressed to assist organisations in their approach towards introducing Web 2.0 tools in their workplace. Based on the findings of the literature a Web 2.0 tools implementation model is presented.

A general scoping review of the literature will be conducted to identify potential issues that might impact on the implementation of Web 2.0 tools in organisations to provide an overview of examples of empirical evidence that exists in this subject area with a view to examining how to advance this particular field of research.

The findings of the scoping literature review indicate that while certain conceptual models and frameworks exist on how to implement Web 2.0 tools in organisations there is a lack of evidence to suggest that they have been empirically tested. The paper also notes that though organisations are unique, based on the literature common features can be found regarding “best practice” on how to introduce Web 2.0 tools in organisations.

This paper does not present any findings based on an empirical study involving the implementation of Web 2.0 tools in organisations. The paper does however provide scope for both academic and management practitioners to adopt and test the models and frameworks identified in the literature review when implementing Web 2.0 tools in their organisations.

The contribution to knowledge that this paper provides is that it reviews an area where there is a lack of empirical evidence, namely, in the approaches that organisations can adopt when implementing Web 2.0 tools. Based on the findings from the literature and through the creation of a Web 2.0 tools implementation model, this paper provides practical guidance to management practitioners who might find introducing Web 2.0 tools into the workplace a challenge.

This study aims to investigate the emerging new phenomenon of corporate blogging and its objectives. In particular, this study focuses on how Fortune 500 firms attempt to maintain control, while supporting employee autonomy in corporate blogging.

Using the framework of corporate blogging strategies proposed in this study, corporate blogging practices of the 2005 Fortune 500 companies were analysed.

Most organisations maintain high levels of control by implementing top‐down blogging strategies, while few support employee autonomy by applying a bottom‐up blogging strategy. Because of the inherent limitation of each strategy, many organisations attempt to take advantage of the complementary mechanism that balances autonomy and control. Organisations emphasising bottom‐up blogging tend to focus on product development and customer service content strategy, while those practising top‐down blogging focus on thought leadership or promotional content strategy.

This study reports leading blogging firms among the Fortune 500 companies. However, the study sample accounts for only 3.6 percent of the 500 firms. The results of the study shed insights on newly emerging corporate blogging in terms of its trends, issues, and possible future direction.

Companies that adopt blogs must realise that developing a candid dialogue with customers is the best way to build a meaningful customer relationship.

This study is the first attempt to systematically investigate the corporate blogging phenomenon.

The purpose of this paper is to examine how major corporations in the USA utilize corporate blogs for building and maintaining relationships with various publics.

Applying the relationship management framework, a longitudinal content analysis of corporate blogs is conducted in 2006 and 2008. The blogs are identified by a thorough search of blogs operated by corporations listed on Fortune 500 companies or Interbrand Top 100 global brands. A systematic coding scheme is developed based on the existing research on relationship maintenance strategies and corporate communication.

A growing number of major corporations in the USA have adopted blogs as a corporate communication tool and the popularity of topic‐oriented blogs appears to have increased over time. While corporate blogs tend to apply various relationship maintenance strategies, the application of such strategies tends to be concentrated on a certain type of strategies.

Despite the increasing adoption of the corporate blogging practice, many corporations still do not seem to harness the unique potential of a blog to the fullest extent. To maximize the relationship management efforts, practitioners should consider expanding the scope and level of relationship management strategies. For researchers, this paper proposes a new approach for examining corporate blogs as a public relations tool by applying the relationship maintenance strategy framework.

This paper is the first attempt to provide a longitudinal overview of the state of corporate blogs and strategies. In addition to offering descriptive information about the corporate blogging practice, this paper proposes a new research framework for studying corporate blogs.

This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.

A qualitative case study in a global corporation was conducted to illustrate the main uses of social media and to describe the related service portfolio.

The main uses of social media were identified and conceptualized based on the case company data. Internally, social media was used to for internal communication and knowledge transfer, to reach personnel and to conduct internal idea crowdsourcing. Externally, social media was used to enhance communications related to the company brand, to enable dialogue with customers, to build communities with various stakeholder groups and to engage external stakeholders in idea generation via a crowdsourcing platform. A categorization of social media uses for communication, collaboration and connecting vis‐à‐vis external and internal uses was created. Idea creation practices were further conceptualized as the main enactment of Web 2.0 social media technology.

This study is a single case study and thus the results cannot be generalized.

As Web 2.0 technologies and social media have become a topic of interest for many companies, it is essential to understand how social media can be used in a business context. The classification of social media uses is deployed to highlight the possible implications for company operations, and the human factor is emphasized in system adoption and use. Challenges related to social media implementation are described.

As of to date, there is a lot of anecdotal evidence on uses of social media. This research is based on a case study, allowing an in‐depth insight into the phenomenon and related issues.

The purpose of this paper is to provide a number of examples of how Web 2.0 technologies and approaches (Library 2.0) are being used within the library sector. The paper acknowledges that there are a variety of risks associated with such approaches. The paper describes the different types of risks and outlines a risk assessment and risk management approach which is being developed to minimise the dangers while allowing the benefits of Library 2.0 to be realised.

The paper outlines various risks and barriers which have been identified at a series of workshops run by UKOLN (a national centre of expertise in digital information management based in the UK) for the cultural heritage sector. A risk assessment and risk management approach, which was initially developed to support use of Web 2.0 technologies at events organised by UKOLN, is described and its potential for use within the wider library community, in conjunction with related approaches for addressing areas such as accessibility and protection of young people, is described.

Use of Library 2.0 approaches is becoming embedded across many libraries which seek to exploit the benefits which such technologies can provide. The need to ensure that the associated risks are identified and appropriate mechanisms implemented to minimise such risks is beginning to be appreciated.

The areas described here should be of relevance to many library organisations which are making use of Library 2.0 services.

The paper should prove valuable to policy makers and web practitioners within libraries who may be aware of the potential benefits of Library 2.0 but have not considered the associated risks.