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Literature and textbooks about intercultural communication and management often feature cultural differences rather than similarities. Japanese culture is frequently distinguished in business and management contexts from Western culture. This process arguably leads to an overemphasis of the uniqueness of Japanese culture. A review of relevant literature, however, reveals that the tendency to overemphasise the uniqueness of Japanese culture is one shared by both Western and Japanese scholars. This paper discusses how the discourse has emerged in business and intercultural literature by tracing the influence of historical and economic factors. It also explores the implications of describing Japanese business culture in relation to practices in the West for both managers and students internationally. International students of business, who are grappling with intercultural communication literature as it pertains to Japan and the West, need to engage in critical ways with the discourse adopted in the literature. The intention therefore of the paper is to illuminate how a “differences‐focused” approach in texts could promote a stereotypical and potentially facile view of Japanese culture rather than one that encourages a more meaningful and informed understanding that appreciates the context in which the uniqueness of Japanese culture has hitherto been presented.

The purpose of this paper is to present a framework based on lessons learnt from a recently completed project aimed at developing intercultural online communication competencies in business students.

The project entailed collaboration between students and staff in business communication courses from an Australian and European university. The project was designed as a response to calls within the literature to equip business graduates with intercultural expertise for global online collaboration.

Based on theoretical perspectives, staff experience and data based on student evaluations of the project, a framework has been constructed based on the issues that emerged. The issues include: institutional support, project and course goal alignment, interpersonal and intercultural relationship management and technological capabilities.

The paper is limited to the experiences and responses from the Australian university. Future research should aim to collect data from both organizations involved in the collaboration.

The framework has been constructed to assist business educators in creating collaborative international projects in the future.

Research in international education suggests the need to create collaborative projects that provide students with real life opportunities in intercultural collaboration. However, little guidance exists for academics in terms of creating and coordinating such activities. The current paper provides a framework towards the development of such pedagogic activities.

Literature on face‐to‐face intercultural business communication (IBC) suggests that language, culture, business culture, and interpersonal context variables lead to misunderstandings, but these predictors have not been studied with regard to e‐mail communication. This exploratory study identifies variables that cause e‐mail miscommunication, reduce work accomplishment, and harm business relationships. We conducted a survey to capture the effect of common predictors and asked respondents to share the most commonly employed strategies when communication problems arose. We offer a multi‐dimensional model for further research.

To provide information regarding international/intercultural communication problems, along with management tactics for coping and handling such problems occurring in the international business work setting in foreign companies operating in Thailand.

Exclusive 14 in‐depth interviews with expatriate executives and Thai senior employees were conducted in four Japanese, two German, and two multinational companies in Thailand. Both expatriates and Thai employees were asked to identify communication problems and describe how they managed such problems with international/intercultural partners, supervisors, or subordinates.

The sample was quite small. The subjects reacted to the interview protocol based upon their own personal experience working in eight foreign companies in Thailand, which might not represent the entire intercultural/international viewpoints.

This study provides guidelines for prospective expatriates who will be assigned to work in the Thai host country and for Thai newcomers who are interested in working in foreign companies and must prepare to cope with the problems they may have in working with foreign managers.

It is hoped to be beneficial for both expatriates and Thai employees to perceive and learn each other's understandings, needs, and expectations. Also, it is hoped that information presented in this paper can trigger more thoughts and generate further discussions in international/intercultural business communication classrooms. The study also provides a framework for further investigation of commonalities and differences in tactics for dealing with international/intercultural communication problems at work in other countries compared with those found in Thailand.

This conceptual paper aims to present a research paradigm for international business communication research, with special reference to the problems of Japanese corporations.

To develop a paradigm, international business communication first is defined, and the obstacles Japanese corporations face in international business are described, as are the methods used to deal with obstacles and foster better global management and intercultural communication. The key issue of developing training programs is emphasized. To systematize international business communication research with reference to Japanese companies, a research agenda is offered involving study of: correct usage of English, the meanings of international business terms, and the relationship of English as an international business language to its various users. The guiding theories in this research will come from semiology.

English will be the agent of globalization, and Japanese companies must accept this reality and deal with it. So far, they have not yet developed a satisfactory way of doing so. However, appropriate methodologies are available, as presented in the paper.

Japanese companies have lagged behind European and US companies in coping with the communication problems fostered by globalization. This paper sets out a methodology for developing the research needed to yield practical steps to solve the problem.

The paper offers a model of ways to systematize international business communication research so that Japanese companies can develop ways of coping with the communication problems of globalization.

The purpose of this paper is to demonstrate that creating shared meanings in dialogical communication is a “must” for diversity management if it wants to fulfill the double promise of promoting both business and ethical goals. By way of meeting this challenge, the authors introduce the negotiating reality theory and education program developed by Victor Friedman and Ariane Berthoin Antal, and examine its ethical underpinnings.

The paper is a theoretical exploration which combines ethical and intercultural communication perspectives in the context of diversity management. Excerpts from ethnographic research data are used to illustrate the deficiency of intuitive processes in negotiating reality in practice.

The negotiating reality program, originally developed for international business, is equally relevant to diversity management, as it serves to deconstruct value hierarchies embedded in diversity categorizations, and hence enhances seamless and productive cooperation. Learning such communication skills involves personal emotional-cognitive growth, which can be analyzed in terms of Aristotle’s notion of virtue. The authors also argue for the interconnected nature of performance and ethical goals in diversity management.

Since this is a theoretical paper, empirical research is needed to investigate the pedagogical and rhetorical means which inspire people to develop their intercultural communication skills in various diversity contexts.

This paper challenges managers to introduce means to develop negotiating reality skills and practices for the benefit of the staff and the whole organization.

This paper suggests that the focus of diversity management should shift to meanings and intercultural communication, and that ethical considerations are an important part of that.

Functionalist models of intercultural interaction have serious limitations relying on static and decontextualized culture views. This paper sets out to outline newer developments in anthropological theory in order to provide inspirations to a more dynamic and contextual approach for understanding intercultural communication research in cross‐cultural management (CCM).

The paper analyzes the established approaches to the cultural underpinnings of intercultural communication in CCM and examines how newer developments in anthropology may contribute to this research.

The standard frameworks for classifying cultures in CCM are based on a view of culture as static, formal mental codes and values abstracted from the context of valuation. However, this view, underwriting the dominating research stream, has been abandoned in the discipline of anthropology from which it originated. This theory gap between intercultural communication research in CCM and anthropology tends to exclude from CCM an understanding of how the context of social, organizational and power relationships shapes the role of culture in communication.

The paper proposes to substitute the view of culture as comprising of abstract values and codes as determinants of communication with concepts of culture as dynamically enfolded in practice and socially situated in specific contexts, in order to give new directions to theories on intercultural communication in CCM.

Scant research has compared intercultural communication research in CCM with new anthropological developments. New insights from anthropology are analyzed in order to open up analytical space in CCM.

Intercultural communication problems are most often argued to be caused by differences in cultural values. This exploratory paper aims to argue that attention should not only be directed at national differences. Alternatively, it aims to argue that more interest should be paid to the actual use of those differences in communication.

The paper is an ethnographic field study including 12 interviews and observations. It uses a short case on interaction between expatriates and local managers in a Chinese subsidiary of a Danish multinational corporation.

The paper illustrates how individuals and groups may essentialize cultural differences during intercultural business encounters and how this fixation of cultural traits can be used in social stratification.

Only scant extant research has focused on the active use of cultural differences in an intra‐subsidiary context.