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As the hospitality business adapts to the digital age, the importance of using Virtual Design (VD) to create memorable visitor experiences has grown. This study aims to investigate the potential of VD in the hospitality sector, particularly regarding the improvement of guests' overall experiences.

The research study examines how Virtual Reality (VR), Augmented Reality (AR) and other digital technologies are currently used in VD firms. It explores how these simulated architectural features are implemented in other facets of the hospitality experience, like the decor of guest rooms and restaurants and staff responsiveness to guests' needs.

The study also examines VD's potential outcomes and advantages for the hotel industry and its clients. It investigates the potential of VD to help hospitality businesses offer more customised services, boost customer loyalty and gain an edge in the market. VD implementation in the hospitality business may face several obstacles, some of which are discussed in this study.

Methods include both qualitative and quantitative techniques, such as interviews with experts, guest surveys and an examination of the use of VD in specific hotels. This study intends to help the hotel industry benefit from a VD by analysing real-world case studies and gathering empirical data that can be used to draw conclusions and formulate recommendations.

As the tourism industry continues to evolve and adapt to changing consumer demands, automated systems and artificial intelligence have gained significant attention. However, concerns related to ethical, social and environmental aspects have arisen alongside the benefits offered by these technologies. This chapter explores the emerging challenges surrounding the integration of robots and self-service technology in responsible and creative tourism.

With the progress of the education system, many technological inventions have been found to develop the learning and teaching process. Several factors contributed to the advancement of education, from computer-based materials to web-based programs and technical tools. All these have revolutionized the whole education system and changed it from a monotonous and traditional teacher-centered approach to a motivating and interactive learner-based approach. Recently, digital technology has been implemented in many educational processes to increase teacher–learner interaction. The main feature characterizing digital learning is the active engagement that transforms learners from passive attendants to active participants in the learning process. From this perspective, teachers and learners are considered educational technologists. The purpose of this chapter is to shift the role of creativity and critical thinking from teachers to learners and show how the latter could create authentic writing by employing technology that is used and needed in the workplace. In doing so, learners become ready for their career life, and they learn to be more creative and collaborative individuals.

Augmented reality (AR), which is a variation of virtual reality, is a technology that can appeal to a number of senses with its sound, video, image or touch sense features, take the information created by computers or digital environments and adapt it to the real environment, thus allowing the user to see and explore the real world. Although AR technology has the potential to be used to develop all senses in general, it is widely used today. AR, which is the subject of many scientific research, is turning into a subject that is especially curious and excited by the tourism sector and that consumers are very interested in. In particular, within the scope of examining consumer behaviours and searching for solutions, businesses have started to benefit from AR technologies in order to respond to the demands of consumers who spend the majority of their time with technology and to offer different, unforgettable and unique experiences. Moreover, promotional activities are very important in terms of preferability among competing destinations. At this point, the effect of AR on the persuasion efforts carried out within the marketing process for all kinds of messages and destinations conveyed to consumers cannot be denied. Therefore, AR technologies constitute one of the most effective steps in facilitating consumers' travel, creating a rich experience, speeding up their decision-making processes, enabling them to revisit the destination and increasing their satisfaction. In this chapter, what AR is, why it has an important place in destinations and marketing and the use of AR in destinations, hotels, cafes, bars and restaurants, and finally in recreation areas, are discussed.