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Although extensive studies have examined the link between tourism and carbon emissions, the impact of tourism on carbon emissions remains controversial. In contrast to prior studies, this study aims to investigate the effects of tourism on carbon emissions at the city level and the underlying moderating mechanism.

This study designs an econometric model drawing on panel data for 313 city-level regions in China from 2001 to 2019. This study also performs rigorous robustness tests to support the regression results. In addition, the temporal and spatial heterogeneity is analyzed based on which this study discusses the moderators of the effects of tourism on carbon emissions.

The results show that both tourist arrivals and tourism revenue significantly impact carbon emissions. Also, there exists a significant temporal and spatial heterogeneity of these effects. Economic development significantly enhances while green technology and tertiary industry development suppress the positive relationship between tourism and carbon emissions. Moreover, regarding the impact on carbon emissions, an explicit substitution exists between tourism and tertiary industry development.

For the first time, this study quantitatively estimates the moderators of tourism’s impact on carbon emissions and concludes the moderating effects of economic growth, technological progress and industrial structure, thus furthering the theoretical understanding of the heterogeneity of tourism’s association with carbon emissions. The study also fills a technical gap in previous studies by demonstrating the reliability of the findings through various robustness tests. This is also the first empirical study to systematically examine the relationship between tourism and carbon emissions in China.

尽管已经有大量的研究考察了旅游和碳排放之间的联系, 但旅游对碳排放的影响仍有争议。与之前的研究相比, 本研究旨在研究城市层面上旅游业对碳排放的影响以及潜在的调节机制。

本研究基于2001-2019年中国313个城市层面的面板数据, 设计了一个计量经济学模型。本研究还进行了各种严格的稳健性检验以支持基准回归结果。本研究还分析了时空异质性, 并在此基础上讨论了旅游对碳排放影响的调节因素。

研究结果显示, 旅游者人次和旅游收入都对碳排放有明显影响。同时, 这些影响存在明显的时间和空间异质性。经济发展明显增强但是绿色技术和第三产业发展抑制了旅游业与碳排放之间的正向关系。此外, 旅游业和第三产业发展在对碳排放的影响方面存在显著的替代关系。

本研究首次定量估计了旅游业对碳排放影响的调节因素, 并总结出经济增长、技术进步和产业结构的调节作用, 从而进一步推动了对旅游业与碳排放关联的异质性的理论认识。文章还填补了以往研究的技术空白, 通过各种稳健性检验证明了研究结果的可靠性。本研究还是第一个系统地研究中国旅游业与碳排放关系的实证研究。

Este estudio diseña un modelo econométrico basado en datos de panel para 313 regiones a nivel de ciudad en China desde 2001 hasta 2019. Este estudio también aplica rigurosas pruebas de robustez para apoyar los resultados de la regresión. Además, se analiza la heterogeneidad temporal y espacial en base a la cual este estudio discute los moderadores efectos del turismo en las emisiones de carbono.

Aunque numerosos estudios han examinado la relación entre el turismo y las emisiones de carbono, su impacto sigue siendo controvertido. A diferencia de los estudios anteriores, este estudio pretende investigar los efectos del turismo en las emisiones de carbono a nivel de ciudad y el mecanismo moderador subyacente.

Los resultados muestran que tanto las llegadas de turistas como los ingresos por turismo influyen significativamente en las emisiones de carbono. Además, existe una importante heterogeneidad temporal y espacial de estos efectos. El desarrollo económico aumenta significativamente, mientras que la tecnología verde y el desarrollo de la industria terciaria suprimen la relación positiva entre el turismo y las emisiones de carbono. Además, en lo que respecta al impacto sobre las emisiones de carbono, existe una sustitución explícita entre el turismo y el desarrollo de la industria terciaria.

Por primera vez, este estudio estima cuantitativamente los moderadores del impacto del turismo en las emisiones de carbono y concluye los efectos moderadores del crecimiento económico, el progreso tecnológico y la estructura industrial, lo que permite avanzar en la comprensión teórica de la heterogeneidad de la asociación del turismo con las emisiones de carbono. El artículo también resuelve una carencia técnica de los estudios anteriores al demostrar la fiabilidad de las conclusiones mediante diversas pruebas de solidez. Este es también el primer estudio empírico que examina sistemáticamente la relación entre el turismo y las emisiones de carbono en China.

The purpose of this paper is to propose and empirically test a model where different motivational drivers are used to stimulate the intention of individuals to purchase green energy.

The goal-framing theory was used as the theoretical basis to design motivational statements that activate different self-goals driving the intention to adopt green energy. A field experiment was performed to investigate the influence of three different goal triggers on the intention of purchase green energy, specifically solar systems, among households living in a major city located in the central part of Mexico. The effect of demographics, environmental consciousness and perceived risk associated to the technology functionality was also considered in explaining the probability of purchase of a photovoltaic system in a short (one year) and medium (five years) terms.

The goal trigger grounded on normative motivations is the most influential on the probability of adoption of a photovoltaic system. However, the socioeconomic level of the household moderates the effect this type of goal trigger has on the intention of purchase a photovoltaic system. Individuals with a high socioeconomic level significantly increase their intention of purchase this green technology if motivated by a normative goal. On the contrary, individuals with a medium socioeconomic level are mostly motivated by goal triggers grounded on economic benefits.

This study was circumscribed to a particular city of Mexico. Replication of the experiment in cities of other developing countries with contrasting sociotechnical contexts and the consideration of other green behaviours and explanatory variables is relevant to confirm and complement the results of this research.

The cost of photovoltaic systems represents a major barrier to the growth of the Mexican market of this renewable energy. Therefore, the promotion strategy for solar energy must be accompanied by the design of appropriate motivational drivers depending on the socioeconomic level of the segment and the time for the investment. Additionally, public and private strategies to decrease the cost of the technology and financing programs for individual and community projects are recommended.

The willingness to use green energy and contribute to the protection of the environment should spring from within consumers. To upscale the solar energy market, it is relevant to understand the dominant goals of individuals when taking the decision to purchase green energy.

This study contributes to the extant research in green marketing by proposing and testing a new interpretative framework to examine how the benefits of green energy activate the self-goals of consumers, thus influencing their intentions of adoption of green energy. A theoretical model is proposed by constructing “goal-triggers” grounded on the goal-framing theory and empirically testing in the specific case of explaining the intention of purchasing photovoltaic systems in Mexico.