Search results

1 – 7 of 7
Article
Publication date: 20 July 2022

Hyung-Min Kim, Minseong Kim and Inje Cho

Home-based workouts via fitness YouTube channels have become more popular during the pandemic era. However, few studies have examined the role of social media personae related to…

1451

Abstract

Purpose

Home-based workouts via fitness YouTube channels have become more popular during the pandemic era. However, few studies have examined the role of social media personae related to intention to exercise. The purpose of this study was to investigate the structural relationships between fitness YouTuber attributes: perceived physical attractiveness (PPA), perceived social attractiveness (PSA), perceived similarity (PS), parasocial relationships (PSRs), wishful identification (WI), physical outcome expectations (POEs), and continuous intention to work out with fitness YouTubers (CIWFY).

Design/methodology/approach

This study considered fitness YouTube channel viewers as the unit of analysis. An online survey was conducted to empirically develop and test the research model using structural equation modeling (SEM).

Findings

The SEM empirical findings revealed that the PSRs were significantly influenced by PSA, PPA, and PS. Also, WI was significantly affected by PPA and PS. Furthermore, POEs were significantly impacted by PPA and PSRs. POEs affected the CIWFY. Lastly, PSRs and POEs mediated the influence of PSA and PPA on the CIWFY.

Originality/value

The psychological impacts of exercising to online fitness videos in the era of COVID-19, with its untact (no contact) social norms is timely. The study model demonstrated the fitness YouTube viewers' cognitive path from perceptions toward fitness YouTubers' attributes to behavioral intention. To be specific, the current study demonstrated how three attribution types (i.e. PPA, PSA, and PS) of fitness YouTubers affect viewers' PSRs and WI with fitness YouTubers, along with POEs and CIWFY. Along with health practitioners, fitness YouTubers who want to captivate viewers on their channels might need to consider self-attributes from their viewers' standpoint and should build psychological bonding with viewers.

Details

Internet Research, vol. 33 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 19 September 2019

Inje Cho, Minseong Kim and Kiki Kaplanidou

The purpose of this paper is to examine the relationships between sport team authenticity, fan identity and citizenship behaviors, and how the link between sport team authenticity…

Abstract

Purpose

The purpose of this paper is to examine the relationships between sport team authenticity, fan identity and citizenship behaviors, and how the link between sport team authenticity and fan identity is moderated by sponsor philanthropy.

Design/methodology/approach

A web survey was distributed to baseball fans in an online community in South Korea. A total of 383 valid answered questionnaires were collected and tested with confirmatory factor analysis and structural equation modeling.

Findings

The findings suggested interrelationships between sport teams’ brand authenticity and fan identity and between fan identity and citizenship behavior. This work also confirms the moderating effect of a title sponsor’s philanthropic activities on the relationship between sport team authenticity and fan identity.

Practical implications

A sport team’s effort to maintain authenticity would intensify fan identity levels. Action plans that relate to team’s authenticity among fans are necessary. For example, the team could create a plan for the players to give back to the community by volunteering in community projects with the support of the sponsor. Building a team’s authentic culture with well-integrated philanthropy programs of a title sponsor would benefit the team in sustaining competitive advantages in a market.

Originality/value

The findings contribute to the literature by demonstrating the role of title sponsor’s philanthropic behavior on the sport industry. The relative importance of the team’s authenticity (congruency and fan orientation) for fan identity was increased when the perception of the sponsor’s philanthropy was high.

Details

International Journal of Sports Marketing and Sponsorship, vol. 21 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 29 September 2021

Mona Mirehie and Inje Cho

The coronavirus disease 2019 (COVID-19) pandemic and consequent economic shutdown have had severe impacts on the tourism industry. Acquiring an understanding of the impacts and…

1241

Abstract

Purpose

The coronavirus disease 2019 (COVID-19) pandemic and consequent economic shutdown have had severe impacts on the tourism industry. Acquiring an understanding of the impacts and ongoing response procedures is crucial to recovery planning. The purpose of this study is to explore the management procedures undertaken by sport tourism stakeholders during the COVID-19 pandemic in Indiana, USA, a state that relies heavily on sport tourism for its economic vibrancy.

Design/methodology/approach

A constructivist grounded theory approach was adopted. In-depth semi-structured interviews were conducted with 14 high-rank managers in sport tourism organizations.

Findings

Continued uncertainty, psychological and financial distress were found to be the main challenges. Contingency planning, adaptability and focus on doable tasks were the core elements of the strategic response plan. Resilience management, particularly social and financial, appeared to be key in the recovery process. A stronger return was predicted with technological advancements and new collaborations. Intra-destination collaboration and creative programs were found to be key in the long-term resilience of the destination.

Originality/value

Findings shed light on the challenges faced, response actions undertaken, and the projected future which helps to understand the stories behind decisions and proposals, identify the gaps, and plan the best possible practices. Recommendations for leveraging sports to revitalize the destinations and help businesses survive the crisis are provided that can guide sport tourism communities on their path to recovery from COVID-19.

Details

International Journal of Sports Marketing and Sponsorship, vol. 23 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 14 December 2017

Sohee Park and Sung Jun Jo

In the current business environment, no organization is assured of survival without continuous innovation. Employees’ innovative behavior is critical to enhance the innovation of…

2257

Abstract

Purpose

In the current business environment, no organization is assured of survival without continuous innovation. Employees’ innovative behavior is critical to enhance the innovation of an organization. While most literature on innovative behavior has focused on employees in the private sector, the purpose of this paper is to explore the factors that affect innovative behaviors in the government sector. In particular, it examines how proactivity, leader-member exchange (LMX), and climate for innovation affect employees’ innovative behavior in the Korean government sector, which is generally characterized as highly hierarchical, structured, and formalized.

Design/methodology/approach

The authors selected a sample of government employees in the Ministry of Education in Korea. Through the researchers’ contacts, ten government agencies agreed to recruit their employees to participate in the study. Data from 1,011 respondents were analyzed in two steps using structural equation modeling. First, to examine the construct validity of the measures, the authors examined the measurement model using the confirmatory factor analysis. Second, the interrelationships among the four variables were assessed. The hypothesized structural model was examined and compared to several alternative models to explore the best model fit to the data. The authors then examined the regression coefficients to determine the hypothesized relationships in the final structured model.

Findings

The results revealed the following: proactivity and climate for innovation had positive relationships with innovative behavior; LMX had a positive relationship with proactivity although it did not have a direct relationship with innovative behavior; and organizational climate for innovation did not ensure proactivity of employees.

Originality/value

The antecedents included in this research have been studied in relation to innovative behavior in several studies, but studies have called for further study. Few studies have examined innovative behavior in the public sector and they have examined innovation in the public sector which has mostly been focused on environmental factors surrounding government organizations or policy choices of government leaders while ignoring the individual traits of public workers, relational dynamics among people, and the cultural aspects of the organizations. This study investigated the interrelationships among the antecedents in the process of impacting innovative behavior in the public sector in Korea. In addition, little research has examined the antecedents of innovative behavior together. This study expands our knowledge of the roles and interrelationships of proactivity, LMX, and organizational climate for innovation as they relate to innovative behavior.

Details

Leadership & Organization Development Journal, vol. 39 no. 1
Type: Research Article
ISSN: 0143-7739

Keywords

Article
Publication date: 29 April 2020

Dae Woong Lee

This study aims to provide an analysis and evaluation of infrastructure resilience, one of the components of disaster resilience, to natural hazards.

Abstract

Purpose

This study aims to provide an analysis and evaluation of infrastructure resilience, one of the components of disaster resilience, to natural hazards.

Design/methodology/approach

The analysis of this study consists of four stages. First, descriptive statistical analyses were carried out on the soft and hard infrastructure resilience and natural hazard index. Second, the spatial data were visualized through the exploratory spatial data analysis to understand the spatial distribution and spatial characteristics of variables of the data. Third, the local indicators of the spatial association method were used to identify areas in clusters where infrastructure resilience is weak. Fourth, comparisons were made between the soft and hard infrastructure resilience and natural hazard index: the level of natural hazard is high but the soft and infrastructure resilience remain very vulnerable to disaster.

Findings

The study found that infrastructure resilience varies from community to community, particularly in the same community, in terms of hard infrastructure and soft infrastructure. In addition, the comparative analysis between infrastructure resilience and disaster risk levels resulted in communities that were likely to suffer greatly in the event of a disaster.

Originality/value

This study is meaningful in that infrastructure resilience of Korean local governments was discussed by dividing them into soft and hard infrastructure and comparing them to natural disaster risk levels. In particular, the comparison with the natural disaster risk level identified local governments that are likely to experience significant damage from the natural disaster, which is meaningful in that it serves as a basis for policy practitioners to actively build infrastructure and respond to disasters.

Details

International Journal of Disaster Resilience in the Built Environment, vol. 11 no. 4
Type: Research Article
ISSN: 1759-5908

Keywords

Article
Publication date: 14 June 2018

Kyoo-Man Ha

The purpose of this paper is to improve the role of emergent Korean non-governmental organizations (NGOs) in disaster management by comparing general-goal NGOs and specific-goal…

Abstract

Purpose

The purpose of this paper is to improve the role of emergent Korean non-governmental organizations (NGOs) in disaster management by comparing general-goal NGOs and specific-goal NGOs, and ultimately goal provide lessons for international NGOs.

Design/methodology/approach

This study used quantitative research to analyze the issue through an international perspective. The hypothesis drafted was that if general-goal NGOs do not perform as well as specific-goal NGOs under actual conditions, their performance will have international implications. The two types of NGOs were systematically contrasted with reference to their social and political practices or culture through three variables: stakeholders, finance and strategies.

Findings

The main finding or recommendation is that general-goal NGOs have to be transformed into specific-goal NGOs for effective disaster management, not only in Korea but also in the international community.

Originality/value

When reflecting that almost no research has dared to look into the topic on the role or the type of disaster management NGOs in Korea, this paper has potential value as a pioneer study.

Details

Journal of Organizational Change Management, vol. 31 no. 4
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 30 November 2010

Kyoung‐Hwan Kim

The purpose of this paper is to analyse whether internet experience, process quality, outcome quality, customer satisfaction, and post‐use expectations affect the consistent use…

1094

Abstract

Purpose

The purpose of this paper is to analyse whether internet experience, process quality, outcome quality, customer satisfaction, and post‐use expectations affect the consistent use of health information online by Chinese internet users and how these factors are related to one another.

Design/methodology/approach

Data were collected from 219 Chinese university students who are currently using, or have used, the health information services available on the internet. Tertiary students were selected because they are active internet users who frequently use the internet to search for information.

Findings

Internet experience affects process quality, but it has no direct relation to outcome quality or customer satisfaction. Process quality determines customer satisfaction toward health information available on the internet and influences the outcome quality; however, the outcome quality is not related to customer satisfaction. The decision to reuse health information found on the internet is influenced by both customer satisfaction and post‐use expectations. The customers' post‐use expectations are primarily influenced by customer satisfaction.

Practical implications

For a successful internet business, internet marketers should recognise that service quality includes both process quality and outcome quality and plan new campaigns that take this factor into consideration. Tracking post‐use expectations can help predict, with reasonable accuracy, the relationship between customer satisfaction and retention of health information found on the internet.

Originality/value

This study provides a better understanding about the users of health information found on the internet in China by taking into account the above‐mentioned factors: internet experience, post‐use expectation, process quality, and outcome quality.

Details

Online Information Review, vol. 34 no. 6
Type: Research Article
ISSN: 1468-4527

Keywords

1 – 7 of 7