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A survey of information services in university libraries also obtained details of the methods used to publicize these services. A distinction is made between active and passive forms of publicity, and it was found that the latter predominated. Active publicity was used most frequently by the technological university libraries and less by those of the civic and new universities, although the former compared favourably in some respects. The lowest level of publicity was found in the libraries of the London colleges.

This paper aims to explore the concept of public relations in the progressive era to gain a greater understanding of the historical development of corporate public relations in the USA.

The paper provides historical analysis of 87 magazine articles dating from 1900 to 1917, which discussed press agentry, publicity, and public relations.

In the early 1900s, publicity meant both legal requirements of corporate disclosure and press exposure of secret corporate activities. The purpose of publicity was to reveal excess and corruption. The term press agent was used in two ways. First, it was used to refer to literary and theatrical press agents, and second, it was used interchangeably with publicity agent to signify individuals hired by corporations to respond to the publicity and explain corporate policies to the public. By the second decade of the twentieth century, corporations, specifically the railroads, were using the term public relations to refer to the practice of developing relationships with the public.

Most historical studies of public relations in the USA have described the development of the field as a linear progression or evolution from press agentry, to public information or publicity, to two‐way communication. This study suggests that that linear evolutionary model is only partially accurate. At least some corporations in the progressive era had a greater understanding of the two‐way street than corporations in this period normally are given credit for.

This study aims to investigate the responses of young Chinese consumers with different cultural characteristics to negative brand information about electric vehicles.

The current study is quantitative research with an experimental method. It shows two different levels of severity for negative publicity and asks participants to self-report through questionnaires.

Chinese young consumers, being collectivist and of high uncertainty avoidance, tend to search for and spread information; consumers with low power distance search and share information more under low information severity. In addition, information search positively affects brand attitude under lower severity; negative word-of-mouth intention negatively affects brand attitudes at both severity levels.

The current study examines the influence of personal cultural values on information searching and negative information dissemination among young consumers, providing insights to complement previous studies. Furthermore, it explores how such exposure influences young consumers’ brand attitude and intention to purchase. Limitations include simple sample scopes and single-product stimuli.

This research highlights the importance of cultural dimensions in shaping young consumers’ responses to negative publicity. Marketers worldwide should consider cultural influence and develop specific strategies to address negative information about different products. Understanding customers’ unique characteristics and preferences can help marketers effectively tailor their approaches to counter negative publicity.

This study originally provides a supplement to prior studies on cultural dimensions and consumer behavior and provides suggestions to marketers on young Chinese consumers.

The objective of this study is to examine Chinese consumers' behavioural intentions to reduce restaurant food wastage (i.e. intentions to order moderate meal size, and to pack leftovers) in a group context from both psychological and cultural perspectives.

This paper used an online self-administered survey for data collection. The measurements were either adopted or adapted from prior studies on pro-environmental behaviours. Using data from 311 Chinese consumers, the authors analysed restaurant food wastage in China by utilising PLS-SEM.

By applying an extended value-attitude-behaviour (VAB) hierarchy with information publicity, it is found that materialism, frugality consciousness, information publicity and environmental concern are important factors in influencing individuals' behavioural intentions to reduce food waste in a group dining-out context.

Drawing upon perspectives of Chinese consumers, this paper outlines key promoters and barriers to food waste mitigation, and provides meaningful insights to policymakers, NGOs, industry stakeholders and even consumers on how to effectively overcome the food waste challenge at the consumption stage in the context of Chinese culture.

The aim of this paper is to investigate the factors influencing citizens' willingness to participate in the development of smart cities.

Citizens drawn from 30 second-tier cities in China were chosen as the research object for this empirical research. Based on citizenship behavior theory, research hypotheses were tested and analyzed using structural equation modeling (SEM).

The results indicated that information publicity has a direct and positive effect on residents' participation behavior. Perceived benefits, personal responsibility and subjective norms are positively associated with residents' citizenship. Additionally, citizenship was found to affect residents' participation intention positively. Finally, the moderating effect of information credibility in this context was also verified.

As one of the first empirical studies on this topic, this paper offers important guidance for future research regarding residents' participation in the development of smart cities. On this basis, the implications of this research with respect to policies that aim to encourage residents to participate in the construction of smart cities are discussed.

The purpose of this study is to study the impact of relationship marketing orientation (RMO) and relationship quality on customers' commitment and pro-marketer behavior (positive word of mouth and external attribution) after negative brand publicity by using the combined lens of relationship marketing theory and the theory of cognitive dissonance.

A survey was conducted among banking customers in India using an online questionnaire. Data were analyzed using structural equation modeling and the bootstrapping procedure using the SPSS process macro.

Contrary to conventional wisdom, findings of this study suggest that RMO and relationship quality are positively correlated to commitment even after negative publicity. The path between RMO, relationship quality and pro-provider behavior is found to be mediated by commitment. This indirect path is moderated by customers' cognitive dissonance arising out of the negative publicity.

The study establishes the combined roles of RMO and relationship quality in pre-empting the detrimental effects of negative brand publicity. Further, it establishes interactions of cognitive dissonance with these relationship variables, thereby bringing together literature from relationship marketing theory and cognitive dissonance theory.

This study aims to understand households’ adoption of small-scale solar energy to reduce carbon dioxide emissions that cause due to conventional energy consumptions.

This study is quantitative in nature and households were selected as unit of analysis. Online data has been collected from seven main cities of Pakistan to understand households’ intention to use small-scale solar energy for domestic consumption. A total of 370 valid data were analyzed through partial least square structural equation modeling.

The study findings reveal that publicity information, attitude green norm and perceived behavioral control are the strongest predictors of households’ intention to use small-scale solar energy.

The considered model practically contributes to the literature by understanding households’ intention to adopt solar technologies that are viable means to conserve conventional energy and preserve the environment through less emission of carbon dioxide. In addition to this, understanding the green norm of households is imperative in a developing country, Pakistan where climate risk is high. Understanding household’ green norms would help marketers and practitioners to design and introduce new and more efficient renewable technologies that maintain environmental sustainability.

This study has contributed to theory of planned behavior (TPB) by the inclusion of publicity information and green norms. Previous studies focused on the environmental benefits of using renewable energy sources. This study added novel antecedents into TPB that help to understand the adoption of small-scale solar energy for domestic consumption.

This paper aims to showcase the range of historical records held at The National Archives of the UK which are potentially highly useful to researchers in marketing and advertising history, but have so far been under-appreciated in these fields.

By taking key record collections, primarily intellectual property records and records of government publicity, and examining them from the perspective of different fields of study, the potential of these collections is brought to light. This paper also draws out key examples of past research with these collections to show both the effectiveness of these records as sources for research and at the same time the limited way they have so far been approached by academics.

This review of the records demonstrates how researchers working in advertising and marketing history fields might supplement their research or open up new research avenues with the benefit of new sources. It shows how assumptions about government archives need to be reconsidered to avoid missing research opportunities.

Sharing knowledge and increasing connections between government archives and academics in these fields may encourage archives to improve their own approaches to archival practice and academic engagement, to make records more accessible to these new research audiences. This would of course be beneficial both to researchers and government archives.

This paper provides a detailed examination of government records in the specific context of the field of marketing history. This unique focus makes a valuable contribution to the literature exploring historical sources for this field.

A brief examination of the internal reasons for setting up publishers' bibliographic databases, followed by a fuller examination of the external reasons including: —Making information available to the trade generally. —Whitaker, Bowker & Book Data. —Electronic data exchange. —Towards the next generation of systems. —The importance of the publisher in record supply. The paper then describes several systems including MDMS (Pergamon), VISTA (Macmillan) and Star (OUP); their relationship to other systems in house; some of the problems encountered; and some notable achievements.’ Finally, the speaker discusses the next generation system; The effect on record supply; The customer's needs; The composite catalogue online; A model for information supply; Initiatives for progress; Concerned bodies; and asks is another industry umbrella/organisation required?

This paper discusses some issues and challenges which library information systems in developing countries have faced in planning, implementing and managing CD‐ROM services. It focuses on the measures taken to solve these challenges in terms of planning, funding, hardware, software, database selection, installation, staff and user training, publicity, use policies and procedures, document non‐availability and evaluation. The paper concludes that the implementation of CD‐ROM in developing countries will continue growing, and that users will increasingly become more sophisticated and will keep demanding better CD‐ROM resources and services. In order to cope with these demands, institutions involved in implementing CD‐ROM services will continue pursuing the current trend of adopting resourceful, creative and innovative approaches in tackling the challenges posed by the implementation of CD‐ROM. Finally the paper recommends, among other things, that it is crucial to develop a new vision based on a thorough needs assessment to guide library information systems in planning, implementing and developing user‐oriented CD‐ROM. It is also strongly recommended that a partnership approach between library information systems and relevant departments (like information technology departments), funding organisations, CD‐ROM publishers and vendors is crucial for developing sustainable CD‐ROM services.