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Previous research studies assume that influential consumers (“influentials”), who play a powerful role in the marketplace, are persuasive (or not) based on innate, static personality traits. By contrast, this paper proposes an emergence-based view of influentials. Grounded in dynamic self-concept theory, this research establishes that individuals possess an “influential” self-concept that can be activated by firm-originated communications. Specifically, the authors examine the impact of firm feedback on the three dimensions of influentials (and the corresponding traits and behaviors): who they are (propensity to connect with others), who they know (WOM) and what they know (expert power).

The study tests whether an influential self can be evoked by marketers using a longitudinal experimental test with data collected in three periods. The data are analyzed using a multi-mediation model and partial least squares structural equation modeling.

The results reveal that even after controlling for the extroversion trait, firm-originated positive feedback increases perceived expert power of participants, which increases word-of-mouth behavior in a subsequent period, both directly and indirectly via an enhanced propensity to connect with others.

Cultivating the influential self-concept requires time to ensure that the self-concept is sufficiently realized to become an enduring self-concept.

By cultivating influentials, practitioners are able to leverage diffusion mechanics and reduce costs and inefficiencies associated with traditional customer relationship management marketing strategies focused on finding them.

These findings have implications across all domains that rely on the diffusion and adoption of ideas or products via influentials, including but not limited to public policy, politics, public health and sustainability, in that influentials can be evoked and leveraged to diffuse ideas in these important social domains.

This paper provides empirical evidence that firms can evoke influential consumer behavior challenging existing views of influence as a static personality trait. It casts a line to connect influential consumers to the nascent study of social emergence.

This paper aims to study individuals in international relations especially private individuals in global politics. Therefore the paper focuses on analyzing the case of Mark Zuckerberg the founder and chief executive of Facebook who affects the international arena. The paper illustrates Zuckerberg’s strategies to assert wide influence and power within Facebook’s network and through multiple networks.

The paper follows new theories of studying the human agent in international relations, concentrating on private individuals as new actors in international relations (IR). Thus, depending on “network making power theory” and the “three-dimensional power perspectives; (discursive, structural and instrumental)”, the paper illustrates the case of Mark Zuckerberg as a private entrepreneur and his authority in the era of social media dominance with a focus on: Zuckerberg's discursive/ideational power strategy. Zuckerberg’s strategy to work as a switcher through multiple networks. The most obvious one is the Facebook network, through which he can assert global influence.

Formal state officials are not the only type of individuals who can affect international relations. Technological evolution has empowered private individuals as influential actors in international relations (IR). Interdisciplinary approaches became essential tools in studying new actors affecting IR. There are new patterns of power linked to individuals without formal positions. Zuckerberg, CEO of Facebook and global philanthropist, is considered an influential actor in IR depending on programming and switching strategies to assert his power in a networked world.

This paper is able to prove that there are new forms of power which belong to private individuals in a networked world.

The purpose of this study is to look into Italian PR practitioners' opinions on whether or not specific social networks, the personalised networks of influence, are perceived to be one of the main strategic resources and the degree of relevance they give to such networks. Personalised networks of influence are also tested with Italian journalists.

The data of the study were gleaned from a survey on PR practitioners' and journalists' self‐perceptions and perceptions of each other that was conducted in Italy from March to October 2007. The survey was based both on qualitative data collected through personal interviews with senior PR practitioners and journalists and on quantitative data gathered through an online, close‐ended questionnaire. The study is based on the analysis of the survey data on personal influence.

The findings show no statistical difference between PR practitioners and journalists. PR practitioners and journalists did not perceive the importance of having personalized networks of influence differently with regard to their professional activities, although they valued more significantly having strong professional skills than personalised networks for their career advancement.

The study offers new insights into the personal influence model and the concept of influence and power in relation to public relations practitioners' career advancement and professional activities.

The purpose of this paper is to examine the importance of a balanced or versatile linear and nonlinear pattern of thinking style in contributing to effective innovative capability of individuals and their organizations.

The relationship between these individual thinking style dimensions and the development of an innovative corporate culture that encourages linear/nonlinear thinking style balance and versatility, and how their mutual interaction may contribute to successful innovation management within organizations are considered.

The paper discusses how organizational leaders and other employees through collective development to a balanced linear/nonlinear thinking style can develop a corporate culture that in turn is supportive of organizational innovation.

Implications for future research on organizational innovation are discussed involving composition of organizational executives and work group members relative to linear/nonlinear thinking style.

Individual linear/nonlinear thinking style balanced skill development and the formation of a supportive and reinforcing organizational culture have important implications for developing organizational intrapreneurship and innovation in medium‐sized and larger organizations leading to increased productivity.

This paper explores how the collective development of individual linear/nonlinear thinking style balance can contribute to a more supportive corporate culture for organizational innovation.

Teacher discretionary behaviors are considered to be organizationally beneficial and ways to develop and support such behaviors are sought after. Discretionary behaviors have, in the main, been considered from an individual level of analysis. However, using the group as the level of analysis, and viewed through Social Identity/Social Categorization theory (SIT/SCT) respectively, data from this longitudinal, mixed-method, case study of teachers during a curricular reform suggest that teacher discretionary behaviors may be the means to teacher socialization and the outcome of teacher social identification. Implications and applicability of the findings to other settings are discussed.

This paper aims to specifically analyze the interrelationships of employee political skill and personal reputation with both workplace and non-workplace outcomes. The study further focuses on performance and career development as workplace outcomes and entrepreneurial intentions as a non-workplace outcome, while analyzing employee political skill and personal reputation.

The study uses a survey method, where multi-source data were collected in a time-lagged fashion from the employees working in the textile sector in an under-researched emerging economy setting of Pakistan.

The findings establish that political skill is a significant predictor of employee job performance, career development and entrepreneurial intentions. Moreover, the mediating role of personal reputation was confirmed for the proposed relationships. Hence, the findings highlight the contributory role of personal reputation in the enhancement of workplace and non-workplace outcomes, such as entrepreneurial intentions linked to political skill.

Despite some limitations, this paper offers theoretical implications both for political skill and indirect reciprocity literature. A vital theoretical contribution is extended by studying the mediating role of personal reputation in the main relationships analyzed in this paper. The scope of indirect reciprocity is expanded by identifying personal reputation as a vital mechanism for indirect reciprocity.

Organizations should focus on developing political skill amongst their employees, as these skills are salient for amassing a favorable reputation, that eventually leads to performance, career growth and development of entrepreneurial intentions. Organizations should put in place careful selection and coaching and mentoring programs that equip employees with such skills that eventually lead toward the alignment of employees’ personal goals and organizational goals. Employees, then, could focus on priming both organizational and personal goals.

This paper is one of the pioneering studies that specifically link employee political skill with job performance, career development and entrepreneurial intentions, especially in the relatively volatile and under-researched context of Pakistan. Another novelty of this research is the investigation of personal reputation as a psychological mechanism underlying the primary relationships proposed in this research.

There is no strong empirical confirmation for theoretical claims that high levels of teacher participation in school decision making would improve schools. This inconsistency between theory and observation impedes the formation of well‐justified policies concerning the role of teachers in school governance. In order to resolve this inconsistency, researchers will require a common framework for their efforts. The framework presented in this essay includes an analysis of the concept of “teacher participation in school decision making” a set of empirically‐based hypotheses concerning the current scope and extent of teacher participation, and an outline of a program of research which has the potential to provide information for policy develoment.

A growing literature has recognized the importance of mental simulation (e.g., imagining alternatives to reality) in sparking creativity. In this chapter, we examine how counterfactual thinking, or imagining alternatives to past outcomes, affects group creativity. We explore these effects by articulating a model that considers the influence of counterfactual thinking on both the cognitive and social processes known to impact group creative performance. With this framework, we aim to stimulate research on group creativity from a counterfactual perspective.

This research systematically analyzed the effect of leadership (coaches and owners) on organizational performance in the National Football League (NFL) during the 1970 through 1992 seasons. In addition, it examined the relation of stable individual differences in personality of NFL leaders with performance outcomes for both coaches and owners. Results revealed that leadership added substantially to the prediction of performance in the NFL, even after controlling for non-leadership variables such as quality of competition and year. Furthermore, one facet of Conscientiousness – Deliberateness – showed strong linear relations with all performance measures. The results of both studies also revealed that hierarchical level of leadership was an important moderator, with coaches having greater impact than owners. The desirability of studying leadership in the context of the NFL was recognized and suggestions were provided on the direction that research might take.

This study integrates previous research on the intention to use Airbnb to determine which antecedents provide a parsimonious explanation.

Meta-analyses based on 61 samples estimate how 8 antecedents are associated with the intention to use Airbnb. Subsequent analyses utilize meta-analyses to estimate a regression model to simultaneously estimate the relationship between the antecedents and the intention to use Airbnb. Relative weight analysis then determined each antecedent’s utility.

A parsimonious model with only four antecedents (hedonic motivation, price value, effort expectancy and social influence) was nearly as predictive as the full eight-antecedent model. Ten moderating variables were examined, but none were deemed to consistently influence the relationships between the antecedents and the intention to use Airbnb.

Relatively few measures (i.e. four) effectively explain customers’ intentions to use Airbnb. When these measures cannot be readily influenced, alternatives are also presented. Implications for the travel industry are considered and straightforward approaches to increasing users are presented.

This is the first integrative review of customers’ intentions to use Airbnb. We integrate what is currently known about customers’ intentions to use Airbnb and then provide a robust model for Airbnb use intentions that both researchers and practitioners can utilize.