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Advertisers frequently use social media for interactive and customer-oriented relationship marketing (RM) purposes. Moreover, sports clubs and players have been using their social media accounts to post content of their sponsors and other advertising companies. Such posts create visibility and have value for these advertising companies, something which has not been empirically quantified in the existing literature. Hence, this paper's purpose is to identify the factors or attributes that influence the value of such advertisement posts.

A discrete choice approach is used to empirically estimate the utility that sponsorship managers derive from a post advertising their company or product on football clubs' and players' social media.

The results indicate that more followers, better on-field performance and a lower price significantly increase the advertising company's utility. Moreover, the used social media channel has a significant influence too, since Facebook and Instagram are preferred over Twitter, due to the latter's limited degrees of freedom for advertisers.

Considering additional factors such as the image fit between sponsor and sponsee and presence on the Chinese social media market offers an interesting avenue for future research.

The empirical estimates allow commercial managers of clubs and players to derive companies' relative willingness to pay (WTP) for changes in characteristics of advertisements on their social media from the calculated utilities. This information can be used in the pricing decision when social media posts are sold or included in sponsorship packages.

This is the first study applying discrete choice modelling to link social media marketing (SMM) and sports marketing.

This study aims to examine the association of social media advertising with deposit contracts and consumers joining a fitness club/gym.

This paper surveyed 745 college students. Three deposit contract options were presented with goals of losing 5% of your original weight, losing 10 pounds from your weight and exercising for 75 min.

This paper found that consumers chose deposit contracts at higher rates than no contract or regular contract options. This paper found that behavioral control was positively associated with choosing a deposit contract. This paper found that presence of a weight problem was positively associated with choosing a deposit contract with very concrete goals of losing 10 pounds or exercising for 75 min while no association occurred for the less specific concrete goal of losing 5% of your original weight.

In conclusion, marketers can consider a novel advertising approach on social media of advertising deposit contract information to possibly interest consumers to join a fitness club/gym.

Recent failures and scandals in the banking and financial services industry have served as catalysts for anxiety about operational risk. In particular, the Basel II accord emphasises the need to develop methodologies for assessing and managing this category of risk. However, operational risk is said to be an elusive and problematic concept. This paper aims to examine how certain events in the banking and financial services industry become enframed and constructed as operational risk and how such risk is managed.

The paper draws on the sociology of risk literature to analyse how an “unauthorised trading” event (and associated losses) that occurred in the currency options trading desk of the National Australia Bank (NAB) was enframed and constructed as operational risk. Data are gathered through metadiscourse analysis of textual materials relating to this event.

The analysis reveals the social and institutional mechanisms underlying the construction of risk and the contested nature of risk knowledge. In particular, it highlights the significant role of media discourse in articulating risk claims and dominating public discourse about risk. It also highlights the moral character of the concept of risk and how the moralising of risk discourse leads to the creation of particular forms of subjectivities and the operationalisation of certain risk management rationalities in NAB.

The paper will be helpful in improving researchers' and practitioners' understanding of how, in a given field of possibilities, particular events become constructed as operational risk.

This paper aims to provide details of a collaborative campus effort that created a Media Commons at an undergraduate library at a major research university to provide students and faculty opportunities to experiment with emerging technologies, with expanded opportunities to learn of best practices in educational technology.

This is a case study that used a web survey, focus groups, usage statistics, and interviews to determine the needs and best practices for creating and maintaining the Media Commons.

Preliminary results indicate that this program provides value to students and faculty seeking to learn about and use multimedia for coursework and projects. It confirms the gap on campus for places students can go for loanable technology and consultation services in the production and editing of multimedia.

Because the Media Commons just launched there has not had a programmatic evaluation yet to assess the impact of this program. However, based on initial feedback, suggestions for improvements in the program are included.

The rationale, process and efforts described in this paper can be replicated by other institutions that are interested in creating a Media Commons.

Although there are many articles written about Learning Commons and Information Commons, there is not much available that documents the efforts of creating a Media Commons at a library and the rationale for centralizing and freely making available campus multimedia expertise and equipment.

This paper aims to discuss the role of social media during the Gezi Park protests (2013) in Turkey in facilitating and promoting the expression of what matters to the protestors in a communicative environment where most traditional media turned away from reporting the events. Furthermore, the role of social media in promoting “interspaces” (Arendt, 1955/1983) and constructing “communicative dwellings” that maintain public conversation of diverse ideas during the Gezi Park events (Arnett et al., 2014, p. 14) is highlighted.

The authors use the framework of communication ethics and conflict offered by Arnett et al. (2014) that highlights the importance of recognizing “the goods that matter to oneself and others” (p. 17) in a conflict situation.

Notwithstanding its potential for misinformation, social media was the only reliable option for Gezi Park protesters. During the Gezi Park protests, social media facilitated the creation of interspaces through which people could make sense of, share, and interactively negotiate meanings about the protests through dialogue. During the Gezi Park protests, social media served both as an alternative source of information and a platform for sharing what people protect and promote that allowed for the construction of multiple narratives of resistance. Social media revealed the many components of the protests collected under the label of Gezi Park. In this historical moment of narrative and virtue contention, it becomes crucial for leaders to sense what matters to oneself and others if conflict is to be constructively engaged, allowing for increased insight and productivity.

Although there are various studies on Gezi Park protests and the use of social media, there is no discussion related to communication ethics. In this paper, the authors used the communication ethics framework offered by Arnett et al. (2014) that underlines the “interplay of ethics and conflict” (p. 2) highlighting ethics as “the good that one seeks to protect and promote” (p. 7) that generate conflict because of “multiplicity of ‘goods’” (Arnett et al., 2009, p. 9) and contrasting ethical positions. Thus, given the multiplicity in terms of what is considered as that which matters, and the contrasting ethical positions that are at odds with each other, conflict and tension can be generated. There are no other studies in the literature that use the abovementioned communication ethics perspective for discussing the Gezi Park protests in Turkey.

This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of violent commercials.

The authors collected data for this paper using two studies. In Study 1, they collected data from the internet. Comments related to “violent ads” or “violent commercials” were collated and analyzed. For Study 2, they conducted in-depth interviews with mothers on their views on parental mediation and impact of media on their children.

The internet data helped develop a parental definition of violent ads and identify that parents lie on a continuum regarding their concerns about violent commercials. Further in-depth questioning of parents on the above finding led to the identification of four clusters of parents. “Media managers” attempt to control and restrict their child’s media environment while educating their child about the effects of violent commercials. “Enablers” spend abundant time co-viewing primetime TV while engaging their child in conversations on violence, but not on violent ads. To maintain harmony in the household, “Harmonizers” merely restrict viewing of violent commercials without educating their child about its effects. Finally, “Agent evaluators” are likely to co-view violent commercials, without discussing them with their child.

First, several of the parental segments (media managers, enablers and harmonizers) tend to note some concerns with violence in advertising. Importantly, this concern for violence appears to be limited to gore and use of physical weapon. Second, while parents do not have homogenous views on violent ads, those who are concerned also have differing roots of concern. This influences their mediation efforts. Third, socialization is bi-directional at times.

Many parents do not approve are the use of physical violence, use of weapons and depiction of blood/gore even in ads for movies or videogames. Advertisers might be wise to avoid such content in ads directed to children. Second, if media and marketing managers could plan to sponsor TV shows (vs placing violent ads) that offer ad-free program time, parents might respond positively. Third, as socialization is bi-directional, advertisers could consider using ad scenarios where parents and children engage with the pros and cons of a certain product or content, thus enabling parent-child conversations to make an informed decision.

Many parents notice violence in ads; policymakers could consider developing ratings for ads that consider the amount and type of violence while rating an ad. Second, a focus on increasing parental awareness on the harms of constantly exposing children to violent commercials might change the views of some parents who currently believe that a few or no violent commercials are being aired during children’s programs. Finally, parents envisage a greater role for media in their lives, and policymakers will have to suggest ways to effectively integrate media content in one’s lives rather than just suggest bans or restrictions.

The contributions of this paper include viewers’ (vs researchers’) definition of violent commercials, showcasing that parents are likely to manage media using new media options such as Netflix, and some parents are likely to co-create rules with their children.

The purpose of this study was to investigate the extent to which academic librarians in Nigerian universities use self-archiving options to make their research papers visible globally.

An online survey was designed using SurveyMonkey software to collect data from 394 academic librarians in Nigerian Universities.

The study revealed that the academic librarians in Nigerian universities know and actually use self-archiving options such as ResearchGate, institutional repository and Academia.edu to self-archive their publications. While other promotional tools such as kudos, Mendeley.com and personal websites/servers are not popularly used by the academic librarians. Increased exposure of previously published work, broadens the dissemination of academic research generally, and increases institutions’ visibility were among the factors the academic librarians indicated as very important that motivate them to contribute their scholarly output to self-archiving options.

One major challenge to the study is that many academic librarians in Nigeria do not check their e-mails regularly to enable them to respond to a request to participate in an online survey; some of them do not have stable internet facilities, whereas others are reluctant to respond to an online questionnaire. These reasons led to a low response rate which makes it difficult to generalize findings.

Findings from the study will create awareness for academic librarians in developing countries to see the need to self-archive their pre-print and accepted version of their papers in different self-archiving platforms.

Self-archiving of papers by authors will lead to an increased visibility of the author and possible citation of the work and chances of collaboration with international colleagues for research projects.

The communication environment for buyer‐seller interfaces is being transformed by a variety of new communication choices. The use of electronic mail in business today is especially prevalent. This investigation explores buyer and seller reactions to electronic mail use in buyer‐seller relationships. Two studies conducted explore themes perceived by buyers and sellers regarding electronic mail use. From in‐depth interviews of sellers, some initial themes are developed. Second, a survey from a sampling frame of business‐to‐business sales people and organizational buyers advances the questions of benefits and barriers perceived to be associated with electronic mail use from both the organizational buyer and seller perspectives. From a sample of 103 buyers and 107 sellers, questions are raised about the communicative and relationship aspects that potentially influence the buyer‐seller interface. Findings suggest sellers need to be attuned to individual buyers’ views in order to benefit from the new communication options regarding communication choices.