Search results

1 – 10 of 33
To view the access options for this content please click here
Article
Publication date: 11 March 2014

Peter Knight, Ina Freeman, Stephen Stuart, Gerald Griggs and Norm O’Reilly

– The purpose of this paper is to review Olympic mascots in the electronic and traditional communications environments.

Abstract

Purpose

The purpose of this paper is to review Olympic mascots in the electronic and traditional communications environments.

Design/methodology/approach

Olympic mascots from 2006 to 2012 are analyzed using a descriptive semiotic analysis technique.

Findings

Results found that none of the 2006-2012 mascots clearly represented the two most recognizable icons of the Olympic movement, the Olympic Rings and the Olympic Flame. The association of the London 2012 mascots with the Olympic Games are found to be limited.

Research limitations/implications

This research sets the stage for a number of future studies to further assess the management issues, social benefits, and potential missteps regarding mascots at the Olympic Games and other mega-events.

Practical implications

The practitioner of today working for a mega-event like the Olympic Games needs to be aware of the potential benefits and inherent risks of developing and implementing a mascot.

Originality/value

This research is the first to look specifically at Olympic mascots in the electronic age and contrast their use to traditional communications.

Details

International Journal of Event and Festival Management, vol. 5 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

To view the access options for this content please click here
Article
Publication date: 6 March 2007

Patrick Low and Ina Freeman

The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan.

Abstract

Purpose

The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan.

Design/methodology/approach

Literature review formed the basis of the questions asked to several focus groups and in‐depth interviews of 48 Kazakhs representing the average age of Kazakhstan. The approach of the paper is exploratory as there is not a lot of research concerning the Kazakhstani marketplace.

Findings

Kazakhstani women are becoming aware of their rights to choose clothing and location of purchase. They expect to be treated with respect. The women are value conscious, thinking brand names enhance the value of clothing and will shop sales regardless of the actual discount. Kazakhstani women are extremely fashion conscious and look to the media for current fashions. They are wary of anything coming out of China. There are five market segments into which these women can be divided.

Research limitations/implications

The study was done in Almaty and may not reflect people outside urban Kazakhstan.

Practical implications

Kazakhstan is opening as a marketplace. In order to understand how to market in Kazakhstan, firms must understand what is wanted and this paper begins this exploration.

Originality/value

This market is unexplored both academically and by many clothing manufacturers. This market is opening and thus information concerning the marketplace is necessary.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 11 no. 1
Type: Research Article
ISSN: 1361-2026

Keywords

To view the access options for this content please click here
Article
Publication date: 1 March 2005

Ina Freeman and Michael Thomas

With the emergence of the knowledge economy different countries are responding with changes within their tertiary education systems. Education is increasingly recognized…

Abstract

Purpose

With the emergence of the knowledge economy different countries are responding with changes within their tertiary education systems. Education is increasingly recognized as a cornerstone to the continued growth of a country but with the globalization of business is education becoming a commodity?

Design/methodology/approach

This paper examines educational policies and their implementation within the UK and Canada.

Findings

This paper finds that education in the UK has become a commercial product within the international arena, unlike Canada where tertiary education has remained a domestic pursuit.

Originality/value

This paper engages in a controversy that questions whether the economic value to a nation of education is found only in the numbers of students or can be enlarged to include the results of the education for the students.

Details

International Journal of Educational Management, vol. 19 no. 2
Type: Research Article
ISSN: 0951-354X

Keywords

To view the access options for this content please click here
Book part
Publication date: 3 August 2007

Ina Freeman and Nancy Higginson

Microcredit programs, which provide unsecured credit to individuals or groups, have often been viewed within the development field as a panacea for empowering women in…

Abstract

Microcredit programs, which provide unsecured credit to individuals or groups, have often been viewed within the development field as a panacea for empowering women in developing countries and improving their families’ socioeconomic status. Some of these programs, such as the Grameen Bank in Bangladesh, have made great strides toward improving the living conditions for the poorest of the poor. However, the beneficial outcomes of many of these programs to participants, and especially women, are often constrained by local cultural values/traditions and the imposition of masculine business models derived from the developed world's conceptualization of capitalism.

In this paper, we explore some of the root causes of the inability of many microcredit programs to deliver on their expected benefits, specifically to women borrowers in developing countries. We focus on universal shortcomings of microcredit programs that impede the success of all borrowers and on gender-specific shortcomings that negatively impact women borrowers. We highlight these shortcomings with the use of examples from our own experiences with microcredit programs in developing countries. Based on our critique, the final section of the paper presents five key recommendations for improving the structure and delivery of microcredit programs targeted at women in developing countries that recognize their unique needs and opportunities.

Details

Product and Market Development for Subsistence Marketplaces
Type: Book
ISBN: 978-1-84950-477-5

To view the access options for this content please click here
Article
Publication date: 8 June 2010

Sylvie Rolland and Ina Freeman

The purpose of this paper is to design, develop and evaluate a reliable and valid scale for the measurement of online retail service quality, specifically in the French context.

Abstract

Purpose

The purpose of this paper is to design, develop and evaluate a reliable and valid scale for the measurement of online retail service quality, specifically in the French context.

Design/methodology/approach

Study 1 derived scale items from the literature by content analysis. Study 2 extracted items from two quantitative data sets, gathered by questionnaire from 172 and 125 online shoppers, by exploratory factor and reliability analyses. Study 3 applied psychometric testing and confirmatory factor analysis to data from a survey of 178 e‐shoppers.

Findings

The outcome is “E‐tail SQ”, a 15‐item scale to measure five key user values (labelled ease of use, information content, fulfilment reliability, security/privacy and post‐purchase customer service). These scale items derived from French data are found to be similar to those identified in previous international studies, except that French e‐shoppers place more emphasis than their English‐speaking counterparts on internet security and privacy of personal information.

Research limitations/implications

The sample profiles place limits on the applicability of the scale across markets and service categories. Further research must be conducted to improve its external validity.

Practical implications

“E‐tail SQ” can help online retailers in the French marketplace to measure service quality delivered, and thereby to improve it, and may be transferable to other national markets.

Originality/value

This new scale for the measurement of service quality in a specific cultural environment offers online retailers a framework within which to manage their web‐based relationships with a growing number of online shoppers.

Details

International Journal of Retail & Distribution Management, vol. 38 no. 7
Type: Research Article
ISSN: 0959-0552

Keywords

To view the access options for this content please click here
Book part
Publication date: 3 August 2007

Abstract

Details

Product and Market Development for Subsistence Marketplaces
Type: Book
ISBN: 978-1-84950-477-5

Content available
Article
Publication date: 8 June 2010

Neil Towers

Abstract

Details

International Journal of Retail & Distribution Management, vol. 38 no. 7
Type: Research Article
ISSN: 0959-0552

To view the access options for this content please click here
Book part
Publication date: 3 August 2007

We are grateful for the privilege of editing this book and organizing the conference that it celebrates. We thank our universities, departments, and organizations for…

Abstract

We are grateful for the privilege of editing this book and organizing the conference that it celebrates. We thank our universities, departments, and organizations for their generous support, the many people who helped organize the conference, and the reviewers acknowledged below. Most of all, we thank our presenters, participants, and authors for their interest and energy.

Details

Product and Market Development for Subsistence Marketplaces
Type: Book
ISBN: 978-1-84950-477-5

Content available
Article
Publication date: 28 July 2021

Jens Laage-Hellman, Frida Lind and Andrea Perna

This paper aims to explore the role and meaning of openness for the purpose of enhancing the understanding of collaborative innovation from an industrial network perspective.

Abstract

Purpose

This paper aims to explore the role and meaning of openness for the purpose of enhancing the understanding of collaborative innovation from an industrial network perspective.

Design/methodology/approach

The theoretical framework is based on the Industrial Network Approach, and the concepts of activity links, resource ties and actor bonds are used as a starting point for capturing the content and dynamics of the interaction. The empirical part consists of five case studies: two historical and three contemporary cases dealing with collaborative innovation projects. The cases are analyzed with regard to openness in business relationships and their connections in the network.

Findings

The main contribution is a conceptualization of openness in business relationships and relationship connections. The paper describes various forms and contents of openness – and closeness. It is postulated that the concept of openness can be used as an analytical tool for digging deeper into relationship and network-related issues of relevance to firms’ behavior in the context of collaborative innovation. Openness, as it is defined in this paper, is also put forward as an explanation of why (or why not) collaborative innovation projects become successful.

Originality/value

The conceptualization of openness differs from openness as it is commonly described in the open innovation literature. There, openness is the opposite of closeness, that is, a pattern where the innovation activities take place internally within the company. In this paper, openness, instead, has to do with how firms interact with other network actors in the context of collaborative innovation.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 13
Type: Research Article
ISSN: 0885-8624

Keywords

To view the access options for this content please click here
Article
Publication date: 1 April 1984

Robert G. Lanquar

Les mutations importantes observées depuis une quinzaine d'années dans tous les domaines de la vie se reflètent dans le tourisme, ses services et ses produits. De…

Abstract

Les mutations importantes observées depuis une quinzaine d'années dans tous les domaines de la vie se reflètent dans le tourisme, ses services et ses produits. De nouvelles formes de vacances, de voyages et de loisirs émergent et prennent le pas sur les types les plus classiques. Face à cette montée de nouvelles conceptions, dont le tourisme alternatif est devenu le symbole le plus évident, se font entendre ceux qui estiment qu'il ne faut plus considérer le patrimoine de manière élitiste, qu'il existe de nouvelles formes de patrimoine à protéger, mettre en valeur et montrer aux touristes et aux populations.

Details

The Tourist Review, vol. 39 no. 4
Type: Research Article
ISSN: 0251-3102

1 – 10 of 33