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Article
Publication date: 1 June 1997

Richard P. Vlosky, David T. Wilson and Robert B. Vlosky

The adoption of communication technologies that link marketing channel members has modified the way buyers and sellers interact. These technologies, termed…

Abstract

The adoption of communication technologies that link marketing channel members has modified the way buyers and sellers interact. These technologies, termed interorganizational systems (IOS), are electronic buyer‐seller information exchanges that are implemented to facilitate business transactions and increase efficiency, competitiveness and profitability for participant companies. Shows how differences in buyer and seller perceptions and benefits IOS exist in early stages of implementation. Describes the IOS induced “Relationship Satisfaction Gap” and then offers thoughts and recommendations on how to close this gap. Believes that this gap is minimized when exchange partners are co‐operative and exhibit a high degree of understanding and commitment to the other party as implementation occurs. Additional factors that minimize the gap include trust that has evolved in the relationship over time, the existing mutually accepted power balance, the level of importance that the exchange partner represents from a strategic perspective and the general relationship structure.

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Journal of Marketing Practice: Applied Marketing Science, vol. 3 no. 2
Type: Research Article
ISSN: 1355-2538

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Article
Publication date: 3 March 2021

Santanu Mandal and Ritesh Kumar Dubey

This study explored the role of inter-organizational systems (IOS) appropriation in the form of five key IOS usage-based capabilities, namely, IOS use for communication…

Abstract

Purpose

This study explored the role of inter-organizational systems (IOS) appropriation in the form of five key IOS usage-based capabilities, namely, IOS use for communication, intelligence, integration, collaboration and coordination in the development of tourism SC agility and resilience. Furthermore, the inter-relationship among these IOS usage-based capabilities were explored.

Design/methodology/approach

The study collected perceptual measures from hotel managers and tour managers having sufficient experience in the tourism sector. With 209 completed responses, the data were analyzed using partial least squares.

Findings

The study found IOS use of communication and intelligence as prominent enablers of IOS use for integration, collaboration and coordination. Furthermore, IOS use for integration, collaboration and coordination was found to have a prominent influence in the development of tourism SC agility and resilience. However, the influence of IOS use for communication on collaboration was not supported. Also, the impact of IOS use for collaboration in tourism resilience development was not supported.

Originality/value

The study is the foremost to explore the role of IOS appropriation in the development of dynamic capabilities like agility and resilience in tourism. Furthermore, the study also contributed to extant literature on IOS appropriation through suggesting two additional factors, namely, IOS use for collaboration and coordination to the existing IOS usage-based capabilities.

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Benchmarking: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1463-5771

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Article
Publication date: 5 March 2021

Adriana Andrea Amaya, Wann-Yih Wu and Ying-Kai Liao

Although previous studies noted the importance for organizations in establishing an innovation strategy, few have examined innovation orientation as a multidimensional…

Abstract

Purpose

Although previous studies noted the importance for organizations in establishing an innovation strategy, few have examined innovation orientation as a multidimensional knowledge configuration. Therefore, this study draws on the valuable theoretical underpinnings of the resource-based view and information processing theory to examine the mechanism through which an organization's innovation orientation (IO) and team unlearning (TU) can impact new product development (NPD) success.

Design/methodology/approach

A causal model was developed in order to analyze the role of innovation orientation and team unlearning on NPD success. This proposed model and several hypotheses were gauged using data from 255 NPD team members from Taiwanese high-tech and traditional companies.

Findings

The results indicate that both IO and TU relate to outcomes. Specifically, this study demonstrates that it is insufficient that firms simply establish the configurations needed to enhance their IO and TU, firms also need to find out the correct mechanism to enhance NPD success. The relationships between IO, TU and NPD success were fully mediated by team information processing.

Originality/value

This report sheds light on the importance of innovation orientation and team unlearning in today's NPD process and uncovers the underlying mechanism through which IO and TU contribute to NPD success. It also offers precise advice for the assessment of management of team information-processing to boost the performance of new products.

Details

European Journal of Innovation Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1460-1060

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Book part
Publication date: 26 October 2011

Gustavo A. Marrero and Juan G. Rodríguez

Purpose – Our ultimate goal is to characterize three methodological issues. First, compare the relative performance of alternative estimation methods for long time series…

Abstract

Purpose – Our ultimate goal is to characterize three methodological issues. First, compare the relative performance of alternative estimation methods for long time series, second, estimate the degree of correlation between effort and circumstances, and, third, decompose total inequality into inequality of opportunity and inequality of effort according to an ideal tree.

Methodology – We estimate parametrically and nonparametrically the ex-ante inequality of opportunity in the United States between 1969 and 2007. The degree of correlation between effort and circumstances is computed following the proposal in Björklund et al. (2011). In addition, we decompose total inequality based on an ideal tree with three levels of disaggregation by applying the natural decomposition of the squared coefficient of variation and the Nested Shapley value.

Findings – We find significant differences between the nonparametric and parametric approaches. In particular, our results reveal that considering cross-effects between circumstances may be relevant. Moreover, the degree of correlation between effort and circumstances which has significantly increased over the period 1969 and 2007 in the United States, explains between 5% and 20% of total IO. In addition, race is the main circumstance during the 1970s and 1980s, accounting for more than 50% of the direct IO, while parental education take the lead in the last two decades.

Originality – We modify the parametric specification by considering cross-effects between circumstances. We estimate the degree of correlation between effort and circumstances for long time series. We decompose total inequality according to a three-level hierarchical model.

Details

Inequality of Opportunity: Theory and Measurement
Type: Book
ISBN: 978-1-78052-035-3

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Abstract

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The Creation and Analysis of Employer-Employee Matched Data
Type: Book
ISBN: 978-0-44450-256-8

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Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

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Abstract

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Contingent Valuation: A Critical Assessment
Type: Book
ISBN: 978-1-84950-860-5

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Book part
Publication date: 23 April 2005

S. Hoti and Michael McAleer

Abstract

Details

Modelling the Riskiness in Country Risk Ratings
Type: Book
ISBN: 978-0-44451-837-8

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Article
Publication date: 4 March 2020

Ibrahim Alnawas and Allam Abu Farha

This study aims to: first, examine the effect of interaction orientation (IO) and brand orientation (BO) on marketing capabilities and small and medium enterprises'…

Abstract

Purpose

This study aims to: first, examine the effect of interaction orientation (IO) and brand orientation (BO) on marketing capabilities and small and medium enterprises' (SMEs') performance, and second, assess the complementarity effect of IO and BO on marketing capabilities and SMEs' performance.

Design/methodology/approach

A model was developed and tested using a survey methodology. Data were collected from 538 SMEs located in Qatar and analysed by structural equation modelling with AMOS.

Findings

First, IO affects SMEs' performance only indirectly via marketing capabilities, whereas BO affects SMEs' performance both directly and indirectly. Second, contrary to expectations, the complementarity between IO and BO produced a destructive/suppressive effect, rather than a synergistic effect, on both marketing capabilities and SMEs' performance, reflecting the importance of a trade-off to enhance both marketing capabilities and SMEs' performance.

Originality/value

To the authors' knowledge, this is the first paper to examine the complementary effect of BO and IO on marketing capabilities and performance.

Details

Marketing Intelligence & Planning, vol. 38 no. 7
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 11 November 2019

Yoel Asseraf and Aviv Shoham

Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in…

Abstract

Purpose

Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and inside-out (IO) strategic approaches on international strategic performance.

Design/methodology/approach

A survey-based quantitative study was used. The final sample consisted of 202 internationally active SBUs of Israeli firms. Data were analyzed using structural equation modelling.

Findings

OI approach to strategy enhances international performance more than IO does. OI is antecedent of exploratory marketing capabilities (MCs), while IO is antecedent of exploratory technological capabilities (TCs). The direct positive effect of exploratory MCs on performance is twice as strong as exploratory TCs are. Additionally, exploratory MCs positively impact performance through product adaptation.

Practical implications

To enhance international performance, managers should devote attention to an OI approach by incorporating a market orientation with responsive flexibility. Managers should be aware that exploratory MCs are more important in an international context than exploratory TCs are. Stakeholders such as venture capitalists can use the OI–IO model to predict which international venture is more promising.

Originality/value

This paper contributes to the international marketing field by shedding light on the OI–IO debate, its transformation into exploratory capabilities and how it relates to the standardization–adaptation debate. New and broad OI–IO’s conceptualizations are developed and new viewpoints for understanding how international marketing should work and what motivates firms to adapt are offered. Overall, an OI–IO typology helps to bring order to an otherwise confusing conceptual landscape.

Details

International Marketing Review, vol. 36 no. 6
Type: Research Article
ISSN: 0265-1335

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