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Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners

Review of Marketing Research

ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1

ISSN: 1548-6435

Publication date: 1 January 2008

Citation

Singh, J. and Saatcioglu, A. (2008), "Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Bingley, pp. 148-182. https://doi.org/10.1108/S1548-6435(2008)0000004010

Publisher

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Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited