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This study focuses on tourists’ perceptions of a capsule hotel, a budget form of accommodation with a unique appearance and the small size of a sleeping pod. The data were obtained in Bangkok from 402 foreign travellers from over 30 countries. The results indicate that room size, sleep ambient control system and in-room television were the three main attributes that were positively correlated with decisions to stay in such hotels. Tourists with previous experience of staying in capsule hotels had more positive perceptions regarding room size and indicated higher intentions to stay than those without such experience. The researchers also found that budgetary considerations negatively moderated the relationship between room size and intention-to-stay. Additionally, the relationship between intention-to-stay and three other hotel attributes, including room size, the service scape and perceived security, was weaker for female travellers than for male travellers. Lastly, risk avoidance also positively moderated the relationship between intention-to-stay and location and security.

In the era of globalization, we have large market. Here, each one has to offer something for its survival or sustenance. Now, to capture the market of any product, the customer's satisfaction is essential. Government supported higher education institutions or the knowledge providing sectors day by day facing challenges both from nation's private institutions and global academic institutions. Students satisfaction obtained from the outcome or services provided by the institution is essential for its sustenance. Given that education is an experienced good, its efficacy can be measured by evaluating its effect on users, that is, students. Under these circumstances, it becomes very important to measure the level of satisfaction from the angle of the students of higher education institutions specially financed by government. An attempt has been taken in this chapter to measure students' satisfaction in master's level students of the University of North Bengal. This study is completely based on primary data collected from the structured questionnaire. Logistic regression model is used in this study as methodology.

While the need to respond to the wide-ranging challenges posed by climate change has been widely emphasized, there is still a relative lack of attention being given to the type, scale, and nature of responses that are taking place in different economic sectors and parts of the world. This chapter provides a review of the tourism-related responses to the implications of climate change in the context of New Zealand. This is a country where tourism is a very important sector of the economy that depends heavily on the credibility of its green and unspoilt destination image. However, due to its relative isolation in the South Pacific, New Zealand requires most international tourists to travel long distances, which results in considerable greenhouse gas emissions. The chapter outlines the private and public sectors' responses to these challenges with particular attention to their collaboration.

The aim of this chapter is to present in a pedagogical way the main digital tools used by tourism-related businesses, especially by hospitality businesses. The main purpose of this chapter is to illustrate our discussion with concrete examples and to give a set of advices for efficient use of those tools.

Literature review was conducted on conceptual issues, as well as managerial and marketing aspects of digital tools, their value and use in the hospitality industry.

This chapter highlights the fact that needs in terms of digitalisation depend on the size of the hotel. The main differences can be explained by differences in terms of hotel capacity, and digital technologies should be customised to different types of structures.

This chapter is exploratory in nature, based on a literature review.

It provides clear and practical guidance about the way independent hospitality businesses could use digital tools for marketing purposes. It also suggests the most efficient digital technologies to improve their performance in the field of marketing and customer relationship management.

The chapter demonstrates the huge gap between best practices in the hospitality industry and the way independent enterprises really use, in practice, the digital tools for marketing purposes. It shows how digital technologies could be used in a more efficient way, to take advantage of their full potential.

The play text, You Strike the Woman, You Strike the Rock, (Klotz, 1994) takes its title from a protest slogan ‘Wathint Abafazi’Wathint’. This slogan is associated with the Women’s Protest March in 1956, the largest mass gathering of women in South African herstory where women gathered to demonstrate peacefully against the imposition of pass laws on black South African women. The play recalls the story of the Women’s March and their courage as they fought against the imposition of the pass laws and is based on the lives of three women, Sdudla, Mampompo and Mambhele who sell chickens, vetkoek and oranges near a taxi rank in the squatter camp of Crossroads in Cape Town. Sdudla is the political activist who tries throughout the play to politicise both Mampompo and Mamphlele by making frequent references to the Women’s March and recalling the defiance and strength of the women who went on that March. What You Strike the Woman You Strike the Rock does is firstly to emphasise and explore the personal experiences, and perspectives of three women and, importantly, to represent a break from tradition, secondly to use consciousness-raising as a way for the women to talk about their experiences; to offer their testimony and, thirdly, to use the process as a bonding experience.

A country image is a generic construct created by a wide range of factors as representative products, national characteristics, economic and political backgrounds, history and traditions. In times when environmental protection and performance have become two of the world’s most important priorities, such a general view of a particular country should include green dimensions as well. Literature review suggests a lack of literature on the coexistence of country image and green orientation. The goal of the chapter is to bridge the gap in the research literature about the green image of a country and to explore the level of awareness of its existence among tourists. Therefore, after secondary (desk) research, primary (field) research in two stages was conducted. Both qualitative and quantitative techniques were used in both stages. Firstly, group interviews were conducted among tourists in the capital of Croatia. Then, a survey was carried out with 250 tourists who shared their perception of the environmental practices in Croatia. The research results indicate that Croatia has a green image mostly because of its unspoiled nature and natural food assortment. However, the implementation of environmentally responsible activities is lacking, especially those related to waste and energy management, as well as fundamental knowledge and experience of Croatian citizens on how ecological awareness contributes to higher quality of life.