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This paper aims to investigate the nature of the public–private dialogue (PPD) initiatives and how PPDs are being used in the tourism and hospitality sector as the tool for reforming the business environment (e.g. set policy priorities, inform policy design, improve legislative proposals and incorporate feedback into regulatory implementation).

The study adapted a descriptive-qualitative method through desk research and in-depth interviews based on the explorative research design. The respondents included tourism and hospitality stakeholders from the public and private sectors in the Arusha, Kilimanjaro and Dar es Salaam tourist destinations in Tanzania.

The findings revealed numerous PPD initiatives which various actors in the tourism value chain rely on to address their matters. While some initiatives are not regular forums, few have been institutionalized in the Tourism Act of 2008, while others have been prescribed from the global level (UNWTO). The well-known PPD platforms include the Tourism Facilitation Committee, Technical Advisory Committee to the Minister, Tanzania National Business Council (the Tourism Task Force) and Public–Private Partnership in Tourism under the Ministry. However, most of the existing platforms overlap in terms of subject matter, mandates, participants and timing. The key success stories and factors of the PPD initiatives and the associated challenges have been discussed.

The study provides insight to the conclusion that public policies that are designed through PPD are better conceived and more effectively implemented because they result from mutual understanding between government and the business community. This knowledge is important to the least developed countries (LDCs), like Tanzania, as research has shown that stronger and more constructive dialogue between government and the private sector leads to better business environment, and countries with better business environments grow faster, attract more investment and reduce poverty more than the opposite.

Although several PPD initiatives are taking place in the tourism sector in most developing countries, little about them has been documented in the tourism literature. Hence, this study, which focuses on Tanzania, aims to fill this knowledge gap.

Management Strategy.

Management Graduates and Post-Graduates.

Today, tourism is one of the fastest growing industries throughout the world. The tourism industry plays a very crucial role in the country’s economy, as it not only contributes towards the national income but also brings beneficial spillover directly or indirectly on the other industries. Tourism is the most important source of income for many emerging countries. India, a newly emerging economy, also depends, to a great extent, on tourist income. However, this sector continues to not make optimal contribution in India. In today’s competitive arena, the state tourism corporations must use all possible means to maximise growth and profitability through pegging up the rate of tourist arrivals. There is a general agreement in the tourism industry at the theoretical level about the imperative of a public – private partnership (PPP) in serving this objective. PPP aims to synergise the efforts of the two components in the general development of society and increase in competitiveness. The public–private partnership in tourism industry is at an emerging stage and could be developed in various ways. This case study highlights the key learning from Delhi Tourism’s experience on how PPP can be implemented in the tourism sector. This case study discusses an opportunity for Delhi Tourism which can alter the landscape of the tourism industry of India and also the rejuvenation of Delhi Tourism, a public sector corporation, through PPP.

The case will give a clear understanding of the dynamics and environmental factors governing a mixed economy like India. The reasons for the PPP can be analysed through the case. Students can understand the strategic choice of taking a private partner by a public sector in a very dynamic industry, i.e. the tourism sector.

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Observes that there has been considerable recent interest in evolving forms of network organizations, and notes the suggestion that organizations are developing increasingly fuzzy external boundaries as ongoing relationships with external subcontractors are developed. Identifies a number of network models that have been proposed which combine systems theory, resource dependency theory and strategic contingencies theory, but notes there has been little empirical analysis of the effects of an organization’s external relationships on its internal relationships, or vice versa. Summarizes briefly recent theoretical developments in the network literature and then reports on a case study analysis of a number of public‐private sector tourism marketing collaborative organizations. Looks at the reasons why public and private sector organizations collaborate to market a local tourism destination and the benefits that can be obtained from this process when compared to in‐house marketing. Concludes that the organizations studied had developed structures and processes which had the characteristics of an emerging network organization.

Crompton (1979) has stated that the raison d'être of leisure service delivery Systems is to ensure that adequate opportunities exist through the provision of recreation activities and programs for members of the community to enjoy. It is not important who provides these opportunities as long as they are provided at an equitable price. This may be true in the abstract, however, in the U.S.A. today, like most western nations, there is a mixed economy in which public and private sectors co‐exist, co‐operate and compete in recreation/tourism development. Today, there are many issues and much controversy regarding the appropriate roles which should be taken by public and private suppliers of tourism/recreation.

While the need to respond to the wide-ranging challenges posed by climate change has been widely emphasized, there is still a relative lack of attention being given to the type, scale, and nature of responses that are taking place in different economic sectors and parts of the world. This chapter provides a review of the tourism-related responses to the implications of climate change in the context of New Zealand. This is a country where tourism is a very important sector of the economy that depends heavily on the credibility of its green and unspoilt destination image. However, due to its relative isolation in the South Pacific, New Zealand requires most international tourists to travel long distances, which results in considerable greenhouse gas emissions. The chapter outlines the private and public sectors' responses to these challenges with particular attention to their collaboration.

The purpose of this paper is to examine the entrepreneurial behaviour of small tourism businesses and their ability to contribute to regional development in the context of a transitional economy.

The research, by combining in‐depth interviews and a survey, reports on a case study of Wairarapa, a region of New Zealand that has recently seen a large expansion in the tourism sector.

The paper identifies a number of important criteria for the effective interaction of private‐public sectors as well as illustrating how small tourism firm owners are facing challenges in one of the most liberal economic environments whilst taking action to ensure periphery endurance.

Inductive theory or a bottom‐up model for regional development provides the conceptual structure for the research. The paper argues that the related paradigm is increasingly underpinned by entrepreneurial behaviour of a multiplicity of stakeholders in rural localities where tourism is seen as a key agent for regional rejuvenation on the demise of traditional economic activities.

The present paper aims to analyse who actually benefits from the policies to promote international trade in healthcare services through medical tourism in India. It also assesses the implications of unfettered and unchecked medical tourism for public health policy-making.

The research methodology adopted in this paper is inter-disciplinary (socioeconomic and legal) and includes a mix of doctrinal and empirical qualitative research.

The present paper argues that in the absence of any baseline data in the public domain on inbound traffic of tourists visiting India on medical tourism, it is difficult to assess and evaluate the private sector claims and that the absence of any format for data collection, management and analysis results in questionable accountability and institutional fragmentation and non-coordination. Furthermore, it results in asymmetrical policy-making in areas like international trade, which may have unintended negative effects for public health.

The research findings of the present paper will also assist other developing countries considering to promote medical tourism to learn lessons from India’s experiences.

The present paper uses the qualitative empirical research conducted by the author to analyse the state of affair of medical tourism in India.

This paper examines the leadership practices of two Brazilian regional tourism organisations (RTOs) using an exploratory case study.

The research adopts an embedded case study approach, permitting the comparison of the leadership phenomenon in the “Instituto Estrada Real” (the IER) and the “Associação Circuito do Ouro” (the ACO). Semi-structured interviews (n=14) were undertaken to gather information from the RTOs' executives and actors/followers influenced directly by RTO leadership in order to obtain their perceptions about leadership practice.

Four leadership themes emerged: capacity to produce results, capacity to mobilise followers, articulation and communication of goals and actions, and articulation of roles and responsibilities. The findings are discussed in regards to the hierarchical and market governance structures of the two RTOs and the implications for leadership practice. The interviewees identified that transactional forms of leadership dominated the hierarchical governance structure of the ACO and that it was able to mobilise effectively other levels of government. However, this leadership does not deliver results at the speed required by the private sector. The IER is a market-led governance structure and its leadership practices effectively mobilised the private sector. However, it was found to operate in isolation from government and other key tourism stakeholders.

This paper draws together the regional tourism management and leadership literature, making both theoretical and applied contributions to regional tourism leadership.

The aim of this paper is to identify reasons for current quality problems in tourism and possible ways of enhancing tourism quality. To attain this goal, recent initiatives directed at quality improvement in tourism are first presented. Primary and secondary data have been utilised to achieve this. Systems theory is utilised in order to recognise the reasons for current quality problems. Evaluation of quality management processes is based on Dale and Plunkett’s model of levels in the evolution of quality management. The SERVQUAL model and the benchmarking technique are critically evaluated. The existence and inability of closing the tourism quality perception gap and the tourism quality control gap have been identified as chief causes of private sector tourism quality systems ineffectiveness. Three conditions of tourism quality enhancement have been formulated and a new tourism quality system that complies with these requirements has been proposed. A need for establishing a Total Quality Tourism Consortium as a formal body is emphasised.

The purpose of this study is to investigate the link between history (heritage) and tourism marketing (destination branding). More specifically, the paper focusses on how heritage is used by private- and public-sector tourism organisations of post-colonial, post-conflict and post-disaster (PCCD) destinations in their branding strategy. In particular, the paper investigates how these organisations use heritage in their branding and logo design.

Within the paradigm of theory building and exploratory approach, this conceptual study is based on a narrative literature review and analysis of research and secondary data on Haiti. The study uses visual research methods to examine and reveal the basis and composition of logos of both private- and public-sector organisations in Haiti.

The findings of this paper suggest that capturing the essence of the destination is critical for any visual identification (i.e. logos), and that the visual identification can either adjust representation of past events to the time being (heritage) or move away from the past with clear expectations for the future. Such findings are reflected within the new marketing strategies adopted by the Haitian destination marketing organisation (DMO) and a private resort that we used as examples. Both moved from an idiosyncratic identity-based logo to a universal “sea-and-sun” stereotyped one that goes against heritage for which authenticity is the most important criterion.

The findings of this research may help destination managers in general, and DMOs in PCCD destinations in particular, to design logos aligned with their marketing and branding strategies. The findings of the paper may also assist industry experts in designing logos that communicate with potential tourists, by leveraging heritage to influence their emotion and decision making.

This paper represents one of the first papers in tourism research that examines branding strategies of both public and private sectors in the context of Haiti. The research contributes to the body of knowledge on heritage and destination marketing by exploring the role of heritage in the Caribbean area’s branding and marketing strategies.