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The purpose of this paper is to address the on-going debate in research on how a luxury brand ' s image of exclusiveness and uniqueness may be preserved in the ubiquitous mass medium internet. Specifically, the study aims to provide insights on how luxury brand homepages should be designed to evoke perceptions of luxury.

First, desk research on 81 existing luxury brand homepages and expert interviews are used to empirically detect specifics of luxury homepage design. Second, a randomised laboratory experiment is conducted to analyse the effects of luxury versus conventional homepage design on perceived luxury.

First, luxury homepage design differs from conventional homepage design in four main aspects: the use of darker background colours, the use of a larger or full screen space to present the stage content, a horizontal navigation bar, and a substantial reduction of elements. Second, experimental results indicate that luxury homepage design significantly affects consumers ' perceptions of conspicuousness and uniqueness.

The experiment was conducted in a laboratory setting. Future research could use this work as a framework and extend it to a field environment, analysing the effect of luxury homepage design on key performance indicators, such as site traffic and conversion rates.

The results of the study provide luxury managers with guidance for designing luxury brand homepages.

While previous research has mainly addressed luxury homepage design conceptually, this paper is the first to empirically identify key characteristics of luxury homepage design and empirically examine the effect of luxury homepage design on consumer perceptions of luxury.

Website design guidelines which have proven effective throughout the commercial sector could be adapted for library homepage design. Acceptance of industry standards for homepage usability, specifically Nielsen and Tahir's criteria, would give library users recognizable features and increase their confidence and comfort levels when using library websites. The paper aims to present a comparison of library homepages with these criteria to provide an assessment of how libraries fare in comparison with the commercial sector.

Little research has been undertaken to evaluate the appeal and efficacy of homepages of libraries associated with medium‐sized universities, which have different audiences than do larger universities. The dataset of 80 academic libraries associated with medium‐sized universities (8,000‐13,000 students) was compiled with data from the National Center for Education Statistics and Peterson's College Bound. Data on 14 variables derived from Nielsen and Tahir were examined on these 80 library homepages. Variables are grouped into four categories: search, navigation, design, and general features.

Based on Nielsen and Tahir's criteria, library homepages fared well in comparison to business homepages. Statistical analysis of the findings revealed that library homepage designs were significantly different from businesses for only four variables: the ability to search the website, the use of a search box or a link, the use of animation, and a change of link colors to indicate viewed links. A greater amount of business homepages used a search box as opposed to a search link. Fewer libraries facilitated navigation by creating links that changed color after use. Library homepages generally had fast download times, and avoided animations and automatic music.

A comprehensive review of all of Nielsen and Tahir's design characteristics for homepage usability cannot be fully considered in a study of this size.

Information‐seeking behaviors of college students and internet users within this age range suggest that design conventions established on the web and tested by usability experts may provide a framework for effective library homepage design.

The World Wide Web has become an important resource of timely information for the information professional. Unlike previous (traditional) formats of information, especially paper‐based publications, the Web has also brought the concept of electronic publishing within reach of any person who has browser access to this Internet navigator. It therefore implies that the information professional can also take part in the publishing process by creating and maintaining a homepage on the Web. Although a few articles have been published on homepage maintenance by information services, not much has been made available about the requirements for homepage design, or guidelines for the planning and structuring of a complete homepage environment. This article provides a few basic guidelines on homepage design, arguing that the physical appearance of a homepage is similar to that of a good graphical user interface (GUI). In designing a complete homepage file, the premise is that basic hypertext design principles could also be applied in the World Wide Web environment.

In early 2013, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip1 (MMT), summoned a meeting to discuss about redesigning the MMT Homepage2. It was a three-hour meeting at the Hindustan Conference Room at the company's head office in Gurgaon, India. Theis meeting was attended by key members of the homepage website redesign team comprising the CBO, Analytics head, User Experience (UX) head, Product head and the Tech head (CTO). As a pre-read for the meeting, Ajay Singh, Product Head, shared his findings3 that could help in defining the issues faced by visitors to the homepage of MMT.

As Internet usage continues to grow, the desire of individuals to create Web sites has also increased. This has led to the publication of materials on the various uses of Web pages and how to develop them. This annotated bibliography is a sampling of items published concerning HTML and homepages. The audience ranges from educators to businessmen to individuals who want to create a homepage. Materials that were selected for inclusion are in both traditional paper formats and those available on the Web.

In mid-2013 Deepak Kumar, Chairman and Group CEO of MakeMyTrip (MMT), was headed to the Hindustan conference room of the company's head office in Gurgaon, India, for deciding the new homepage design. A day earlier, Ajay, Product Head, had shared the consolidated results of the trials of different options (see Exhibit 1 for the results of testing the options) with the homepage website redesign team, responsible for the entire project. The team consisted of the head of business (CBO), the Analytics Head, the user experience (UX)head, the Product Head and the Tech Head (CTO).

Looking at the results, Deepak Kumar reflected that there were a lot of surprises in how the different options had performed. While the tracking tools in online businesses had a huge advantage over traditional businesses in that almost every customer interaction could be measured, there was still a lot of reading between the numbers that had to be done. Deepak was looking forward to a fruitful discussion to evaluate the options and finalise the new homepage design to be rolled out. As he opened the door to the conference room, he heard an excited chatter.

One week since the first meeting, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip (MMT), called a second meeting of the homepage website redesign team for redesigning the Home Page (see Exhibit 1 for the current Home Page)¹. This team comprised of the CBO, Analytics Head, User Experience (UX) Head, Product Head and the Tech Head (CTO). The second meeting was called to discuss and finalise the options of the Home Page design to be tested, the criteria to be used for choosing the best option, and the testing methodology.

The vision for Telecom New Zealand's intranet – “one company working together online” – is being realised, thanks to the decision to move the entire intranet to a content management system. The challenge was to move over 220 disparate sites to a single platform and develop a strategy for future development. This article outlines how a governance model was developed and standard intranet architecture aligned to business objectives; 35,000 pages of content were migrated and delivered on the vision, while building a solid foundation for the future of the intranet in the organisation.

The Internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The Internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twentieth century. Participants of the economy from households to foreign markets have found this dynamic phenomenal system to be a way to reach the masses with a large percentage of the Earth’s composite knowledge. Examines the revolutionary impact of the Internet on the discipline of marketing for the next decade and next century.