MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
Publication date: 13 October 2017
Abstract
In early 2013, Mr. Deepak Kumar, Chairman and Group CEO of MakeMyTrip1 (MMT), summoned a meeting to discuss about redesigning the MMT Homepage2. It was a three-hour meeting at the Hindustan Conference Room at the company's head office in Gurgaon, India. Theis meeting was attended by key members of the homepage website redesign team comprising the CBO, Analytics head, User Experience (UX) head, Product head and the Tech head (CTO). As a pre-read for the meeting, Ajay Singh, Product Head, shared his findings3 that could help in defining the issues faced by visitors to the homepage of MMT.
Keywords
Citation
Jain, A.K. and Misra, K. (2017), "MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page", . https://doi.org/10.1108/CASE.IIMA.2020.000113
Publisher
:Indian Institute of Management Ahmedabad
Copyright © 2017 by the Indian Institute of Management, Ahmedabad