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Holy cities in India are seeing tremendous gentrification. This study aims to investigate the effect of the changing lifestyle of people towards spirituality and the changing lifestyle's impact on consumer buying behavior on properties in Indian holy cities which has not been studied anecdotally.

The research is exploratory in nature. A questionnaire has been sent to collect primary data through SurveyMonkey. Simple random sampling was used to collect a sample of 450 respondents which was also verified using G* software. The data were analyzed using descriptive statistics and partial least square–structured equation modeling (PLS-SEM).

Findings obtained through the structural model using bootstrapping technique suggest that intrinsic and extrinsic factors are attracting tourists leading to an increase in the demand for real estate in holy cities.

The research findings may vary as per the cultural differences and belief in spirituality, which is subject to perceptual biases in different holy cities.

The traditional determinants of property buying behavior are considered inadequate to attract real estate investments. The inclusion of these behavioral aspects – intrinsic and extrinsic factors may improve the investment inflows in India.

Spirituality connects to the concept of behavioral real estate, where the decision to buy property is largely affected by the emotional attachment of people.

This research adds value to fill the gap by finding out the latent determinant – emotional reasons impacting transnational gentrification in India.

The Islamic Holy days are among the most celebrated spiritual traditions in the world and are observed by more than 1.5 billion Muslims. This study aims to investigate the effect of these events on the regular returns of stock exchanges in selected Muslim countries.

This study examines data from eight Asian and African stock exchanges from 2001 to 2019. Isolating the effect of Gregorian calendar anomalies, it aims to evaluate the effect of Islamic Holy days on stock returns by running a pooled random effect panel regression on all the stock exchanges examined.

The results reveal the positive impact of Eid-ul-Fitr on Asian markets, the negative impact of Eid Milad-un-Nabi on the African stock market’s returns and the positive effect of the Holy month of Ramadan on both markets. Some Gregorian calendar anomalies also were found in these markets.

The research has significant implications for marketing professionals to recognize business opportunities and investors to efficiently manage their stock portfolio during Islamic events of Eid-ul-Fitr, Eid Milad-un-Nabi and Ramadan in relevant Muslim countries.

Given the research gap between Gregorian and Islamic calendar anomalies, this paper contributes by combining the effect of Islamic Holy days on the returns of selected Muslim-dominated financial markets.

The purpose of this paper is to investigate and compare the meanings, rituals, and the celebration context related to Holy Feasts and New Year, to determine consumption patterns of female consumers during these occasions and compare the results for urban and rural areas.

A qualitative research technique was followed and in‐depth interviews were chosen as data‐collection method. A total of 60 in‐depth interviews were held with females in urban and rural areas of Turkey and the respondents were selected according to Family Life Cycle (FLC) categories. Data were analyzed through content analysis.

The findings indicate that six meanings were associated with Holy Feasts and New Year. All meanings except for those which are neutral or negative are more intensely observed for Holy Feasts. Besides, rigidly ritualized Holy Feast celebrations were observed in rural areas whereas these consumers do not have deep inspirations to celebrate New Year. Urban consumers display westernized rituals specifically for New Year and it is also seen that consumption patterns differ for urban and rural consumers.

The generalization of findings is limited to the selected urban and rural areas. The second limitation lies in the fact that this exploratory study also makes a preliminary attempt to develop a deeper understanding for only two specific occasions.

The study has significant implications as to how the investigation of transformation and reinterpretation of meanings, rituals and consumption patterns offers an opportunity to identify the marketing strategies without disregarding the differences and similarities between urban and rural areas in the case of sacred and non‐sacred occasions which may also be a reference to analyze the secular‐religious tensions.

Assessing the changing natures of both sacred and Christian oriented non‐sacred occasions in Turkey as a hybrid society, emphasizing the similarities and differences in urban and rural areas and generating suggestions for marketing practitioners by analyzing the consumption tendencies constitute the originality of this study.

This study aims to examine the impact of social advertising (informative, entertainment, credibility, ease of use, privacy and contents) on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan along with the moderating role of brand image. Precisely, it focuses on the marketing techniques and strategies in social advertising to enhance buying behavior.

Using the convenience sampling technique, data was collected from 304 Muslim consumers during the Holy Month of Ramadan. Questionnaires were self-administered, and data was analyzed via Smart partial least square structural equation modeling.

Social advertising (informative, entertainment, credibility, privacy, ease of use, contents) and brand image have a positive relationship with the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan, while the brand image has nonmoderating effects. Furthermore, social advertising has a positive and significant relationship with the brand image.

This study is only limited to fashion clothing brands in the Malaysian Muslim community and is based only on the few dimensions of the theory of reasoned action and technology acceptance model (TAM).

Results clarified the impact of social advertising and brand image on the buying behavior of Muslim consumers toward the fashion clothing brands during the Holy Month of Ramadan and the moderating role of brand image in achieving the business objectives.

This study has evaluated the effects of social advertising and brand image in enhancing the buying behavior of Muslim consumers during the Holy Month of Ramadan toward the fashion clothing brands along with the moderating role of brand image based on the theory of reasoned action and TAM model. Precisely, this study examined the unique characteristics of social advertising and the relative importance of informative, entertainment, credibility, ease of use, privacy and content in enhancing the buying behavior of Muslim consumers during the Holy Month of Ramadan, where consumers are emotionally involved in buying fashion clothing brands due to Eid al Fitr celebration.

The pilgrimage and tourist industry, which brings just under two million people from around the world to Israel and the Occupied Territories every year, is both a microcosm and perpetuator of the political tensions which divide Jews and Palestinians. This paper investigates the detrimental impact of religious tourism to the Holy Land. Different types of western Protestant pilgrimage are highlighted, as well as categories of tour operator. The consequences of this kind of tourism for the indigenous Palestinian Christians are examined, together with the ethical issues determined by the dominant political force in the region ‐ the Israeli Government. Tour operators and tour group leaders face significant ethical dilemmas in seeking either political balance or religious solidarity, and these are explored. The conclusions address some of the characteristics of what might be termed “responsible pilgrimages” to the Holy Land. This research is based on 12 years’ experience of leading pilgrimages and five years as a director of a travel company, Highway Journeys. The empirical data is drawn from surveys of tour groups, together with interviews with tour group leaders and operators.

The notion of deeper experiences of Hindu devotees inspired by divine images and sacred places has roots in the historical past, going back to the Vedic period (ca. 2500 BCE), where we find rich literature on performances, rituals and merits of pilgrimages. Considered the bridge between human beings and divinities, the experiences received are the resultant ‘blissful fruit’ (phala) that helps the spiritual healing of pilgrims through awakening conscience and understanding the manifested meanings, symbolism, purposes and gains. This system can be viewed concerning the ‘texts’ (the mythology, ancient text and related narratives) and the ‘context’ (contemporality and living tradition). These rules and performances have regional perspectives of distinctions, but they also carry the sense of universality, i.e. locality (sthānic) and universality (sarvavyāpika) interfaces. The devout Hindus reflect their experiences in conception, perception, reception and co-sharedness – altogether making the wholistic network of belief systems, i.e. the religious wholes in Hindu society. This chapter deals with four aspects: the historical and cultural contexts, the meanings and merits received, the motives and the journey and interfacing experiences. The study is based on the experiential and questionnaire-based exposition and interviews of pilgrims at nine holy places during 2015–2019 on various festive occasions and is illustrated with ancient texts and treatises. The sacred cities included are Prayagraj, Varanasi, Gaya, Ayodhya, Vindhyachal, Ganga Sagar, Chitrakut, Mathura Vrindavana and Bodh Gaya.

The purpose of this paper is to explore the synergic effect of wild turmeric (Curcuma Aromatica Salisb.) and holy basil (Ocimum Tenuiflorum L.) combination herbal extracts treatment on the moisture management properties of cotton, lyocell and micro-denier single jersey knitted fabrics and the factors affecting it, which is intended for the development of healthcare apparel products.

The pre-treated single jersey knitted fabrics of cotton, lyocell and micro-denier polyester fabrics were given finishing treatment with the wild turmeric (Curcuma Aromatica Salisb.) and holy basil (Ocimum Tenuiflorum L.) combination herbal extract proportions of 100%:0%, 75%:25%,50%:50%; 25%:75% and 0%:100%. The D-optimal factorial design developed using Design Expert software was used for the study. The finishing treatments were carried out using the pad−dry−cure method. The aim of the work is to find out the influence of combination herbal extract proportion, textile material and their interaction effect on the moisture management properties.

The ANOVA results revealed that the overall moisture management properties of single jersey knitted fabrics are influenced by the material type, combination herbal extract proportion and the interaction between material type and the combination herbal extracts proportion. The overall moisture management properties of combination herbal extracts treated cotton single jersey fabrics are found to be better than that of lyocell and micro-denier polyester fabrics due to their excellent accumulative one-way transport capability after the finishing treatment. Among the combination herbal extract proportions, 50:50 per cent combination herbal extract proportion was found to be better than other proportions.

The study on the moisture management properties of combination herbal extracts of wild turmeric (Curcuma Aromatica Salisb.) and holy basil (Ocimum Tenuiflorum L.) is a novel attempt to explore the synergic effect of active constituents in both the herbs.

Significance of Knowledge The functional name of the Holy Quran is ‘huda’, the guiding light. It focuses divine light on each and every object separating thereby the right from the wrong' (al‐furqan). As this is accomplished by dint of knowledge (al‐ 'ilm). All these three guiding elements namely huda, furqan and ilm, are lined‐up by Allah, the Lord Providence (Rabb‐ulalamin), for earthly welfare (hasanah) and other‐worldly salvation (falah) of human beings. In Quranic context, knowledge, therefore, carries a great significance.

Analyses ICL (formerly International Computers, Ltd), founded in 1968, which was taken over (90.1%) by Fujitsu, that operates in over 80 countries and employs 21,000 people — mostly in Europe. Believes that implementing knowledge management — as a key business process — can aid in organizational learning. Comments on Elizabeth Lank, programme director, knowledge management at ICL, whose mission (Holy Grail) is to focus management attention on identifying, managing and sharing knowledge ideas and expertise as a key asset throughout ICL. Further discusses the programme to implement a knowledge management programme in ICL, plus possible hurdles. Warns there are major traps on the way to grasping this particular Holy Grail.

Man has been seeking an ideal existence for a very long time. In this existence, justice, love, and peace are no longer words, but actual experiences. How ever, with the American preemptive invasion and occupation of Afghanistan and Iraq and the subsequent prisoner abuse, such an existence seems to be farther and farther away from reality. The purpose of this work is to stop this dangerous trend by promoting justice, love, and peace through a change of the paradigm that is inconsistent with justice, love, and peace. The strong paradigm that created the strong nation like the U.S. and the strong man like George W. Bush have been the culprit, rather than the contributor, of the above three universal ideals. Thus, rather than justice, love, and peace, the strong paradigm resulted in in justice, hatred, and violence. In order to remove these three and related evils, what the world needs in the beginning of the third millenium is the weak paradigm. Through the acceptance of the latter paradigm, the golden mean or middle paradigm can be formulated, which is a synergy of the weak and the strong paradigm. In order to understand properly the meaning of these paradigms, however, some digression appears necessary.