Search results

1 – 10 of over 1000
To view the access options for this content please click here
Article
Publication date: 7 October 2014

Suwastika Naidu, Anand Chand and Paul Southgate

– The purpose of this paper is to examine the determinants of innovation in handicraft industry of Fiji and Tonga.

Abstract

Purpose

The purpose of this paper is to examine the determinants of innovation in handicraft industry of Fiji and Tonga.

Design/methodology/approach

Data for this study was collected via face-to-face interviews with handicraft sellers in Fiji and Tonga. In total, 368 interviews were conducted in Fiji and Tonga out of which, 48 was from Tonga and 320 was from Fiji.

Findings

The results of this study show that eight factors; namely, value adding, design uniqueness, new product development, cultural uniqueness, advanced technology, experience of owner, ability of owner to adapt to trends in market and quality of raw materials have significant impact on level of innovation in handicraft industry of Fiji and Tonga.

Originality/value

To date, none of the existing studies have examined determinants of innovation in handicraft industry of the Pacific Island countries. This is a pioneering study that examines determinants of innovation in handicraft industry of Fiji and Tonga.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6204

Keywords

To view the access options for this content please click here
Article
Publication date: 1 December 2020

Mohsin Shafi, Lixi Yin, Yue Yuan and Zoya

This study aims to examine issues affecting the growth and survival of traditional handicraft enterprising community in Pakistan, and analyzes their strengths, weaknesses…

Abstract

Purpose

This study aims to examine issues affecting the growth and survival of traditional handicraft enterprising community in Pakistan, and analyzes their strengths, weaknesses, opportunities and threats, as well as develops strategic solutions to overcome the problems identified for their revival.

Design/methodology/approach

This exploratory study is based on a descriptive approach because it attempts to investigate the critical issues faced by traditional handicraft enterprising community. To operationalize the theoretical approach, this paper used a SWOT analysis of craft enterprising community. After thoroughly reviewing relevant literature, this study put forward strategic solutions for the revival of the traditional enterprising community. Moreover, secondary data on employment and gender wage gap were used to provide empirical evidence of the issues identified and emphasize the importance of strategic solutions.

Findings

This study found that traditional handicraft producers are facing many problems that hinder their survival and growth. This paper, therefore, makes some essential strategic recommendations on how to overcome these issues. The current research argues that Pakistan’s handicraft industry must be revived; else, centuries-old traditional culture and patrimonial knowledge will vanish. Moreover, there is a need to attract foreign investment to overcome resource limitations and improve the competitive capability of the enterprising community. Notably, government intervention is necessary for the revival of the traditional handicraft industry.

Originality/value

This study provides in-depth knowledge of issues faced by the Pakistani traditional handicraft enterprising community and suggests possible strategic solutions for the problems identified. Unlike previous studies, this research also discusses the essential characteristics of traditional handicrafts that differentiate them from identical mechanized products.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 15 no. 4
Type: Research Article
ISSN: 1750-6204

Keywords

To view the access options for this content please click here
Article
Publication date: 8 September 2021

Sriparna Guha, Anirban Mandal and Fedric Kujur

First, this study aims to focus on the promotional part of the Indian handicraft products through various social media platforms such as Facebook, Twitter, Instagram and…

Abstract

Purpose

First, this study aims to focus on the promotional part of the Indian handicraft products through various social media platforms such as Facebook, Twitter, Instagram and YouTube. Second, the study measures the effectiveness of social media marketing activities (SMMA) relating to handicraft products on brand awareness, brand image and brand equity. Third, this study also measures the impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products.

Design/methodology/approach

This study used an offline questionnaire to conduct empirical research and collected and analyzed data of 609 samples by using the structural equation modeling approach.

Findings

The findings of this study showed that SMMA relating to handicraft products had a very strong impact on creating both brand awareness and brand image in the social media environment. Additionally, this study also exhibited a positive and significant impact of brand awareness and brand image on brand equity and consumers’ purchase intention and further brand equity on consumers’ purchase intention of handicraft products in the social media environment.

Practical implications

The outcome of this research will definitely motivate the handicraft industry to have a strong social media presence on various platforms for promoting their products across India and outside. Further, the promotional activities in various social media platforms will help in creating awareness about the handicraft products and give brand recognition among other industrial competitive brands which will consequently lead to an increase in the demand for these products.

Originality/value

The novelty of this study is that it has made an initial attempt to study the marketability of handicraft products using various social media platforms and also has measured the probable impact of SMMA relating to handicraft products on brand awareness and brand image and their impact on brand equity and purchase intention.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 23 no. 2
Type: Research Article
ISSN: 1471-5201

Keywords

To view the access options for this content please click here
Article
Publication date: 17 July 2020

Mohsin Shafi

Despite their economic and cultural significance, the growth of handicraft micro firms is vulnerable, given their small size and resource limitations. By examining the…

Abstract

Purpose

Despite their economic and cultural significance, the growth of handicraft micro firms is vulnerable, given their small size and resource limitations. By examining the impact of cooperation on firm performance via innovation capability, this study shows how micro firms can address constraints and achieve sustainable development by acquiring and utilizing external resources, complemented by innovation capability, through internal development.

Design/methodology/approach

Data were collected from 164 handicraft micro firms in Pakistan via a questionnaire. Structural equation modeling was employed to estimate interrelations of various constructs simultaneously and control measurement errors.

Findings

The impact of cooperation with customers and suppliers on firm performance via innovation capability was positive and significant. Contrarily, competitor cooperation did not significantly affect innovation capability. Furthermore, there was a positive and significant interaction effect of customer and competitor cooperation on innovation capability. Thus, micro firms must reinforce their customer and supplier relationships through innovation capability and internal transformation for sustainable development. Moreover, a balance must exist between cooperation and competition to achieve optimal innovation returns for the sustainable development of firms.

Originality/value

This study emphasized that micro firms must strengthen their customer and supplier relationships via innovation capability and internal development to achieve higher performance. Moreover, the study introduced a new dimension for measuring firm performance.

Details

International Journal of Emerging Markets, vol. 16 no. 8
Type: Research Article
ISSN: 1746-8809

Keywords

Content available
Article
Publication date: 9 December 2019

Luong Anh Thu, Sun Fang and Sham Sunder Kessani

The purpose of this paper is to investigate the factors that affect handicraft export from Vietnam to trading partners in the period 2007–2017, and how those factors…

Downloads
2175

Abstract

Purpose

The purpose of this paper is to investigate the factors that affect handicraft export from Vietnam to trading partners in the period 2007–2017, and how those factors influence the export of handicraft products of Vietnam.

Design/methodology/approach

The research uses the approach of gravity model based on panel data to evaluate the export of Vietnamese handicraft to 50 main trading partners, covering the period from 2007 to 2017.

Findings

The estimated results reveal that Vietnam’s GDP, importer’s GDP, trading partner’s population, Vietnam’s inflation, the economic distance between Vietnam and importer, the openness of Vietnam, importing country’s common language and the issue that both Vietnam and importer are member of APEC are the main factors affecting Vietnamese handicraft export.

Research limitations/implications

This study also has some limitations. It is limited in the data, as some other areas in the world have not been observed and included in the research. In the future, a study with large-scale data of space and time should be conducted, which will certainly give a universal result and fewer errors. However, this paper, in our opinion, provides a significant result and may help the government and policy makers to undertake appropriate measures to improve and promote the export of Vietnamese handicrafts to the world markets.

Practical implications

The research describes the current situation, and it studies factors influencing Vietnam’s handicraft export using the qualitative analysis. The result should be useful for the policy maker and enterprises to promote export activities of Vietnamese handicrafts to international markets.

Social implications

Handicraft export of Vietnam plays an important part in retaining the culture value and social development as well as encouraging sustainable development for the rural poor within the country.

Originality/value

The past research related to Vietnamese handicraft export almost analyzed the situation to promote export handicrafts. This research is based on the study of factors affecting trade and the gravity model to elaborate and supplement the factors that affect the export of handicraft in accordance with the actual conditions of Vietnam.

Details

Journal of Economics and Development, vol. 21 no. 2
Type: Research Article
ISSN: 2632-5330

Keywords

To view the access options for this content please click here
Article
Publication date: 6 July 2018

Sudip K. Tiwari and Tor Korneliussen

Relying on the theoretical lens of a knowledge-based view, the purpose of this study is to explore the sources and roles of experiential knowledge in the rapid…

Downloads
1035

Abstract

Purpose

Relying on the theoretical lens of a knowledge-based view, the purpose of this study is to explore the sources and roles of experiential knowledge in the rapid internationalisation of an emerging market-based micro export firms (EMMFs).

Design/methodology/approach

This is an inductive theory building study, which attempts to understand the “how” and “why” questions. In so doing, the study used nine micro export firms operating in the handicrafts sector of Nepal.

Findings

The findings suggest that internationalisation of resource-poor EMMFs relies on the entrepreneurs’ experiential knowledge, which is mainly acquired through prior experience, social networks and participation in international trade-fairs.

Research limitations/implications

This study contributes by formulating a number of propositions on the sources and roles of experiential knowledge, which could be tested in pursuit of theory building on micro firms’ internationalisation based in emerging markets.

Originality/value

The paper advances an understanding on the patterns of firms’ internationalisation, and discusses EMMFs’ possibilities to emerge as a faster internationalising firm, so-called “born globals”.

Details

International Marketing Review, vol. 35 no. 5
Type: Research Article
ISSN: 0265-1335

Keywords

To view the access options for this content please click here
Case study
Publication date: 13 April 2017

Sanjay Verma and Shubhi Thakuria

Okhai was the name attributed to the people of the Okhamandal region2 that covered the area from Dwarka to Okha town in the Gujarat state of India. Okhai-Centre for

Abstract

Okhai was the name attributed to the people of the Okhamandal region2 that covered the area from Dwarka to Okha town in the Gujarat state of India. Okhai-Centre for Empowerment (see Exhibit 1) was conceived by the Tata Chemicals Society for Rural Development (TCSRD) (see Exhibit 2) in 2002 as an innovative social enterprise to empower women of Okhamandal by providing them opportunities to work and earn. In FY 2015, Okhai recorded revenue of nearly INR 10 million (see Exhibit 3 and Exhibit 4). The management team of Okhai now wanted to achieve a turnover of INR 1 billion by FY 2025. Was this target achievable? What could be the best strategy for Okhai to move to the next level? These were the key concerns of the leadership team at Okhai.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

Keywords

To view the access options for this content please click here
Article
Publication date: 29 April 2020

Gloria Sraha, Revti Raman Sharma, Dave Crick and James M. Crick

This study aims to contribute to the existing understanding of export practices in sub-Saharan African firms with a contextual focus on Ghanaian exporters operating in…

Abstract

Purpose

This study aims to contribute to the existing understanding of export practices in sub-Saharan African firms with a contextual focus on Ghanaian exporters operating in business-to-business (B2B) markets. Underpinned by resource-based theory and its association with the relational view, it examines how the interplay between various decision makers’ international experience, export commitment and distribution adaptation decisions influence firms’ performance.

Design/methodology/approach

The study uses a mixed methods approach, using survey data from 116 internationalising Ghanaian businesses across three sectors, supplemented with qualitative insights from 18 follow-up interviews.

Findings

The study establishes a full mediation effect of export commitment on the association between international experience and export performance; also, the moderating effect of distribution adaptation on export commitment – performance relationships. Unique insights are provided into the perceived role of trustworthy, intermediaries as “stakeholders” that add to a respective firm’s resource base; that is, in building capabilities in overseas markets and informing evolving business model decisions to overcome potential export barriers.

Originality/value

The insights from sub-Saharan African firms provide contextual value given the relatively under-represented existing research from the region. Original insights highlight ways in which decision makers build capabilities and that they do not always follow a forward moving internationalisation process, so use different measures of performance regarding B2B product-market ventures over time.

Details

Journal of Business & Industrial Marketing, vol. 35 no. 11
Type: Research Article
ISSN: 0885-8624

Keywords

To view the access options for this content please click here
Article
Publication date: 17 August 2021

Augusty Tae Ferdinand and Siti Zuhroh

This study aims to build a conceptual model based on socio-aesthetic value accentuation (SAVA), positional advantage and sales-network power as the bridging process for…

Abstract

Purpose

This study aims to build a conceptual model based on socio-aesthetic value accentuation (SAVA), positional advantage and sales-network power as the bridging process for enhancing sales performance in the context of small- and medium-sized enterprises (SMEs).

Design/methodology/approach

A structural study methodology is adopted. In all, 200 owner– managers of SMEs were involved in the study and voluntarily spent time for an interview in the data collection process. To test the model and hypotheses, the authors used the analysis moment structure structural equation modeling (AMOS SEM structural model software to analyse 178 usable questionnaires.

Findings

The results demonstrate three strategic pathways to enhanced sales performance, namely, anchors on SAVA, positional advantage and sales-network power and are the basis of the separate contribution of our proposed strategic equilateral triangle model for conceptual bridging.

Research limitations/implications

The rejection of the hypothesis provides a room for further research. The sample frame of Indonesian SMEs limits the generalisation power of SAVA concept, which then calls for replication to achieve a broader generalisation. The theoretical implication of the study relates to strengthening the applicability of the theory of service-dominant logic in marketing studies.

Practical implications

There are several practical managerial implications for SME entrepreneurs seeking to improve sales performance.

Originality/value

This pioneering study explains the role of SAVA – positional advantage and sales-network power to bridge innovation capability and enhanced marketing performance.

Details

International Journal of Innovation Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-2223

Keywords

To view the access options for this content please click here
Article
Publication date: 1 October 2006

Wolday Amha and Gebrehiwot Ageba

With the objective of trying to understand and assess the status of delivering business development services (BDS) and identifying the constraints, the Ethiopian…

Downloads
3211

Abstract

Purpose

With the objective of trying to understand and assess the status of delivering business development services (BDS) and identifying the constraints, the Ethiopian Development Research Institute conducted a survey of randomly selected 974 MSEs (551 micro and 423 small enterprise operators) in 2003.

Design/methodology/approach

Random, anonymous survey of MSE operators in BDS in Ethiopia.

Findings

The results of the survey indicated that there were very limited BDS providers in the sector, which delivered limited services to few MSE operators (very low outreach). MSE operators had very limited vocational and technical training (before starting business), received few short‐term training, extension and counselling, and marketing services. The most important constraints were mainly related to access to markets and finance. Networks or associations in the MSE sector were not used as useful instruments to promote joint marketing. The results of the survey reveal that there is not significant difference based on size (micro and small) and gender in accessing BDS in the MSE sector. Addressing the constraints of delivering BDS requires clarity regarding the roles of facilitator and providers and the use of subsidies during the transition phase. The interventions should focus on delivering BDS on sustainable basis by responding to the needs in the market and providing incentives to the BDS providers, particularly the private sector.

Originality/value

Very few systematic studies of this nature have been carried out in developing countries. The paper offers clear implications for policymakers involved in economic development and poverty reduction.

Details

International Journal of Emerging Markets, vol. 1 no. 4
Type: Research Article
ISSN: 1746-8809

Keywords

1 – 10 of over 1000