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Revival of the traditional handicraft enterprising community in Pakistan

Mohsin Shafi (Center for Trans-Himalaya Studies, Leshan Normal University, Leshan, China)
Lixi Yin (Center for Trans-Himalaya Studies, Leshan Normal University, Leshan, China)
Yue Yuan (Center for Trans-Himalaya Studies, Leshan Normal University, Leshan, China)
Zoya (Sichuan University of Science and Engineering, Yibin, China)

Journal of Enterprising Communities: People and Places in the Global Economy

ISSN: 1750-6204

Article publication date: 1 December 2020

Issue publication date: 27 July 2021

969

Abstract

Purpose

This study aims to examine issues affecting the growth and survival of traditional handicraft enterprising community in Pakistan, and analyzes their strengths, weaknesses, opportunities and threats, as well as develops strategic solutions to overcome the problems identified for their revival.

Design/methodology/approach

This exploratory study is based on a descriptive approach because it attempts to investigate the critical issues faced by traditional handicraft enterprising community. To operationalize the theoretical approach, this paper used a SWOT analysis of craft enterprising community. After thoroughly reviewing relevant literature, this study put forward strategic solutions for the revival of the traditional enterprising community. Moreover, secondary data on employment and gender wage gap were used to provide empirical evidence of the issues identified and emphasize the importance of strategic solutions.

Findings

This study found that traditional handicraft producers are facing many problems that hinder their survival and growth. This paper, therefore, makes some essential strategic recommendations on how to overcome these issues. The current research argues that Pakistan’s handicraft industry must be revived; else, centuries-old traditional culture and patrimonial knowledge will vanish. Moreover, there is a need to attract foreign investment to overcome resource limitations and improve the competitive capability of the enterprising community. Notably, government intervention is necessary for the revival of the traditional handicraft industry.

Originality/value

This study provides in-depth knowledge of issues faced by the Pakistani traditional handicraft enterprising community and suggests possible strategic solutions for the problems identified. Unlike previous studies, this research also discusses the essential characteristics of traditional handicrafts that differentiate them from identical mechanized products.

Keywords

Acknowledgements

The authors are very grateful to the Editor-in-Chief Prof Dana, Leo-Paul and two anonymous reviewers for their constructive comments and suggestions on the earlier version of this article. The authors are also thankful to Mr Ahmed Farooq for providing his expert suggestions related to the revival of the Pakistani handicraft enterprising community.

Citation

Shafi, M., Yin, L., Yuan, Y. and Zoya (2021), "Revival of the traditional handicraft enterprising community in Pakistan", Journal of Enterprising Communities: People and Places in the Global Economy, Vol. 15 No. 4, pp. 477-507. https://doi.org/10.1108/JEC-07-2020-0129

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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