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1 – 10 of over 1000
Article
Publication date: 21 May 2020

Monica Law

This study aims to propose a model for examining different effects of attitude, continued intention to use Facebook and habitual usage on social-information seeking and…

Abstract

Purpose

This study aims to propose a model for examining different effects of attitude, continued intention to use Facebook and habitual usage on social-information seeking and self-disclosure. Specifically, the proposed model aims to enhance continued intention to use and strengthen specific social networking behaviour.

Design/methodology/approach

This study involved a group of undergraduates, between 20 and 25 years. Most measurement items in this study came from relevant prior studies, and the questionnaire was prepared in English. On the basis of over 400 data points, all items were tested with structural equation modelling.

Findings

Two major findings emerged: attitude, continued intention to use and habitual usage affect self-disclosure; and habitual usage is the only factor that affects social-information seeking.

Research limitations/implications

The proposed model amplifies the significance of attitude, continued intention to use and habitual usage. The model also affords researchers an enhanced understanding of the Facebook usage of young adults. The key limitation of this study is that it only involves undergraduate students.

Practical implications

This study suggests that online marketers should prepare diverse kinds of strategies, particularly to understand different behaviours of their fan pages’ followers. Specific communication strategies should be used.

Originality/value

To the best of the author’s knowledge, this study is the first to investigate the impacts of the three factors in one study. It enriches the extent to which prior studies identified and acknowledged the roles played by attitude, continued intention to use and habitual usage.

Details

Young Consumers, vol. 21 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 16 March 2022

Christine Nya-Ling Tan, Muhammad Ashraf Fauzi and Adedapo Oluwaseyi Ojo

This study aims to posit the extended version of the technology acceptance model to explain the psychological factors of Muslim university students’ smartphone addictive behaviour…

Abstract

Purpose

This study aims to posit the extended version of the technology acceptance model to explain the psychological factors of Muslim university students’ smartphone addictive behaviour and neglect of studies. In particular, this research conceptualised addictive behaviour as smartphone dependency and proposed process usage, flow, habitual smartphone behaviour and preference for online social interaction (POSI) as the associated factors. Besides, this study investigated the effect of smartphone dependency on the neglect of studies.

Design/methodology/approach

Following the quantitative research design, this research tested the proposed model using data collected from Muslim students’ smartphone users in Malaysia. The analyses were based on the partial least squares–structural equation modelling technique.

Findings

The results revealed that flow has the most significant influence on smartphone dependency. Habitual behaviour and process usage were also significant predictors, but POSI was not significantly associated with smartphone dependency. Also, smartphone dependency was significantly related to the neglect of studies.

Research limitations/implications

This study provides empirical support to guide university management in preventing Muslim students’ over-dependence on smartphones. The Muslim community is synonymous with time management, where overdependence would diminish students’ religious and academic responsibilities. Such overdependence can cause neglect of studies; thus, the research findings can assist the university in introducing policies and campaigns that can educate students on the negative consequences of this pervasive digital addiction and ways to overcome them. This study contributes to the body of knowledge in understanding Muslim students coping mechanisms through smartphone usage.

Originality/value

This study contributes to the literature by demonstrating the psychological factors of smartphone addiction and the resultant effect on the neglect of studies among Muslim university students.

Details

Global Knowledge, Memory and Communication, vol. 72 no. 8/9
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 25 April 2022

Ling Long Tsai

Most previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service…

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Abstract

Purpose

Most previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service and remain “non-users.” This study aims to understand free platform users' intention to switch to paid subscription platforms.

Design/methodology/approach

This study utilized push-pull-mooring (PPM) theory to investigate free OTT platform viewers' switching intentions toward paid OTT platforms. A research model was established and examined via a two-stage partial least square (PLS) method. A total of 446 free users were collected from Facebook and Line for data analysis.

Findings

Results show that perceived intrusiveness is the push factor and alternative attractiveness is the pull factor and that both have a positive impact on the switching intention of non-subscribers. Habit represents the mooring factor and negative affects switching intention. Perceived convenience and perceived enjoyment are shown to be two significant habitual antecedents. Furthermore, habit is revealed to moderate the effect of users' perceived advertisement intrusion and alternative attractiveness on switching intention to strengthen positive impact when the habit is strong.

Originality/value

This study is one of the pioneering studies to consider free-to-paid switching behavior on media services using PPM's structural equation model. Contrary to previous research, the study found that, in the context of the free-to-paid transition, highly accustomed users' perception of pull factors and push factors were strengthened, thus generating the tendency to switch platforms.

Details

Information Technology & People, vol. 36 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 22 March 2024

Muhammad Azmi Sait, Muhammad Anshari Ali, Mohammad Nabil Almunawar and Haji Masairol Haji Masri

This exploratory study aims to investigate and identify the factors influencing discontinuance intention among past users of local digital wallets in Brunei Darussalam.

Abstract

Purpose

This exploratory study aims to investigate and identify the factors influencing discontinuance intention among past users of local digital wallets in Brunei Darussalam.

Design/methodology/approach

This study uses a mixed-method approach that integrates quantitative and qualitative research method. An online survey is distributed via widely used social media platforms, using purposive sampling to target previous users of local digital wallets. Structured questionnaires capture demographic data, whereas open-ended inquiries delve into reasons for discontinuation. Descriptive analysis will extract the demographic profiles of the samples. Inductive thematic analysis, guided by Braun and Clarke's framework, will extract and analyze qualitative responses to unveil emergent themes. Data saturation, anticipated beyond 12 responses, will signify sample adequacy.

Findings

Demographic profiles based on gender, age and payment preferences of discontinuers supplement the justification for identified themes influencing digital wallet discontinuation in Brunei Darussalam. These themes include “Acceptability Challenge,” highlighting limited vendor acceptance; “Financial Management and Security Issues,” revealing concerns over impulsive buying behavior and security robustness; “Limited Benefits,” referring to short-term interest driven by promotional benefits; “Technological Inertia,” emphasizing reluctance to change from conventional payment methods and “Technical Challenges,” encompassing internet connectivity and operational functionality issues.

Research limitations/implications

This study acknowledges few limitations, including a limited number of respondents, comprising majorly of the younger age groups and females. Self-reported data usage introduces potential response bias, impacting result validity. The qualitative approach limits comprehensive understanding, suggesting validation through quantitative correlational studies. Additionally, the cross-sectional design restricts insight into the dynamic nature of digital wallet discontinuance in Brunei, suggesting the need for longitudinal studies.

Practical implications

The findings of this study offer valuable insights for digital wallet providers, policymakers and businesses operating within the realm of Brunei Darussalam. By tackling pertinent issues such as vendor acceptance, financial security and promotional incentives, stakeholders can effectively improve user experiences and mitigate intentions of discontinuing usage. Recommended strategies encompass the enlargement of vendor networks, the implementation of stringent security measures and the customization of promotional campaigns. Furthermore, comprehending demographic inclinations enables the tailoring of offerings, thereby fostering enduring adoption rates.

Social implications

This study’s findings hold social significance for financial inclusion, technological literacy and consumer empowerment in Brunei Darussalam. Overcoming barriers to digital wallet adoption, such as limited vendor acceptance, promotes financial inclusion in the long run. Improved understanding of digital wallets enhances technological literacy and empowers users to make informed decisions. By catering to diverse demographic needs, stakeholders can promote social equity and ensure widespread access to digital payment benefits, thus positively impacting Brunei Darussalam’s socioeconomic landscape.

Originality/value

This study contributes to the existing knowledge gap on digital wallet discontinuance in Brunei Darussalam. By uncovering key themes and factors influencing past users’ decisions, it advances understanding in the context of postadoption dynamics. The study provides valuable insights for local and global fintech adoption strategies.

Details

Journal of Science and Technology Policy Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2053-4620

Keywords

Open Access
Article
Publication date: 18 August 2022

Eugine Tafadzwa Maziriri, Brighton Nyagadza, Miston Mapuranga and Tafadzwa Clementine Maramura

This study aims to examine the impact of habitual Facebook use (HFU) on life satisfaction and psychological well-being. In addition, the study examined the impact of life…

1779

Abstract

Purpose

This study aims to examine the impact of habitual Facebook use (HFU) on life satisfaction and psychological well-being. In addition, the study examined the impact of life satisfaction on psychological well-being. Moreover, the study investigates the impact of social safeness in moderating the relationship between HFU and life satisfaction.

Design/methodology/approach

The study employed a quantitative survey design, using a sample of 261 Generation Y students based in Mthatha, in the Eastern Cape Province of South Africa. Scales for data collection were operationalized from prior studies. The collected data were analyzed using structural equation modeling.

Findings

The study’s results disclosed that HFU positively and significantly impacts life satisfaction and psychological well-being. In addition, life satisfaction positively and significantly impacted psychological well-being. Moreover, the results showed that social safeness had a positive and significant moderating effect on the nexus between HFU and life satisfaction.

Originality/value

This study contributes to understanding HFU as a precursor to life satisfaction and psychological well-being among Generation Y students. Also, evaluating the moderating effect of social safeness contributes to a more thorough understanding of the link between HFU and life satisfaction. Furthermore, this research aims to add to the body of knowledge in Africa’s communication psychology and social media literature, a field that has received little academic attention in developing countries.

Details

Arab Gulf Journal of Scientific Research, vol. 40 no. 2
Type: Research Article
ISSN: 1985-9899

Keywords

Article
Publication date: 11 January 2021

Amr Soror, Zachary R. Steelman and Ofir Turel

The current work builds on the dual process theory of habituation and sensitization to empirically investigate theory-based mechanisms through which social media use habit…

1540

Abstract

Purpose

The current work builds on the dual process theory of habituation and sensitization to empirically investigate theory-based mechanisms through which social media use habit influences continued social media use intentions in the context of problematic social media use (SMU).

Design/methodology/approach

We build on the dual process theory of habituation and sensitization and test our model with structural equation modeling technique applied to survey-based data collected from 337 social media users.

Findings

Findings suggest that SMU Habit may increase user's perceived Habituation and directly reduce user's experienced SMU related Exhaustion. Furthermore, Habituation and SMU related Exhaustion are negatively associated in a nonlinear fashion. Also, SMU Habit may promote higher level of SMU Dependency through Sensitization. Increased level of SMU Dependency is associated with increased level of SMU related Exhaustion. Thus, SMU Habit simultaneously shapes two opposing forces driving continued use decisions.

Practical implications

The current work can serve as a basis for developing effective interventions especially given the increase in problematic uses of IS fostered by the development of technology use habits.

Originality/value

Although separate strands of research independently examined the role of “pull” forces such as SMU dependency and the role of “push” forces such as SMU related Exhaustion in influencing users' inclination toward future SMU, a unified theoretical framework considering the triad of SMU Habit, “pull” and “push” forces together is yet to be offered. Deploying Habituation–Sensitization theory will shed new light on dual mechanisms through which habit drives continued use decisions in SMU context. Thus, the current work can serve as a basis for developing effective interventions given the increase in problematic uses of IS.

Details

Information Technology & People, vol. 35 no. 1
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 27 September 2011

Nai‐Ching Yeh, Judy Chuan‐Chuan Lin and Hsi‐Peng Lu

Virtual worlds are a typical form of social network syndication. Although the future of the virtual world phenomenon seems bright, not all efforts have succeeded. Therefore…

2272

Abstract

Purpose

Virtual worlds are a typical form of social network syndication. Although the future of the virtual world phenomenon seems bright, not all efforts have succeeded. Therefore knowing how to motivate users and keep them continually engaged and visiting is an important challenge for those who create and manage virtual world websites. This paper aims to address these issues.

Design/methodology/approach

The present study proposes a conceptual model from technological, entertainment and social perspectives to examine the determinants affecting users' intentions in their virtual worlds usage. Recognising that human behaviour varies according to different social roles, this study investigated four social roles (habitual, active, personal and lurker), and 729 valid data samples were collected from the Chinese virtual world, i‐Partment. Partial least square and multi‐group analysis were performed to measure the research model.

Findings

The results of this study indicate that ease of use, usefulness, social presence and enjoyment are important factors of virtual worlds usage. This study also confirms that social presence and enjoyment are influenced by platform‐based and sociability‐based interactive quality, with sociability‐based interactive quality having a much higher impact on social presence than platform‐based quality. Moreover the proposed model demonstrates different intensities of explanatory power for users' usage intentions according to four social roles, and the results of this study indicate different but insightful findings for each of the four social roles.

Practical implications

The virtual worlds practitioners should strive to launch creative and new recreational information or functions on a regular basis to make users' experiences enjoyable. In addition practitioners should initiate special activities or festivals to promote social interaction and devise rules to encourage users to spend more time on the virtual world websites. Moreover virtual world websites must be easy to use – with a user‐friendly interface, smooth moving lines and clear and understandable information – and provide useful functions.

Originality/value

This paper is one of the few studies that compares and analyses the behavioural models of different social roles, and suggests that virtual world website practitioners should make use of these findings and provide flexible services to fulfil different users' special needs.

Details

Online Information Review, vol. 35 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 21 November 2016

Keliang Zhang, Qingfei Min, Zhenhua Liu and Zilong Liu

The purpose of this paper is to explore the factors affecting users’ continuous microblog usage intention. In recent years, the number of microblog users has gradually declined…

2421

Abstract

Purpose

The purpose of this paper is to explore the factors affecting users’ continuous microblog usage intention. In recent years, the number of microblog users has gradually declined. This research can reveal microblog users’ needs and provide the improvement direction of microblog services.

Design/methodology/approach

By integrating Wixom and Todd’s theoretical framework, the Uses and Gratifications Theory and the DeLone and McLean Information System Success Model, a conceptual model is proposed. In this model, gratification is defined as a kind of behavioral attitude, and satisfaction is viewed as an object-based attitude. The survey data were collected online and analyzed using the partial least squares method.

Findings

The results suggest that users’ continuance intention (behavioral intention) is jointly determined by users’ gratification (behavioral-based attitude) and their habitual microblog usage behavior. Likewise, gratification is positively affected by satisfaction (object-based attitude) which is a joint function of system quality and information quality (object-based beliefs).

Originality/value

In this research, Wixom and Todd’s principle is applied as the basic theoretical framework; gratification is viewed as a behavior attitude and user satisfaction is identified as an object-based attitude. This research model is a new lens for continuance usage research.

Details

Aslib Journal of Information Management, vol. 68 no. 6
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 2 August 2013

Chechen Liao, Pui‐Lai To and Chuang‐Chun Liu

There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog activities. The purpose of this…

2624

Abstract

Purpose

There has been an explosive growth of blog usage recently. However, little research has explored the forces motivating people to engage in blog activities. The purpose of this paper is to suggest that the driving forces to engage in blog participation not only includes utilitarian motivation (i.e. perceived usefulness) and hedonic motivation (i.e. perceived playfulness) but also habitual behaviour and social identity (blog identification). The quality of the blog is included as an antecedent to perceived usefulness and perceived playfulness.

Design/methodology/approach

In total, 225 valid questionnaires were collected from blog users. Structural equation modelling was used to test the research hypothesis.

Findings

The results show that blog users' intentions to participate in blogs are determined by all four key drivers: habit, perceived playfulness, blog identification, and perceived usefulness. Blog quality has an effect on perceived usefulness and perceived playfulness.

Research limitations/implications

Previous studies emphasise the importance of perceived usefulness as the key determinant for user acceptance of technology. However, in the blog context this study finds habit, perceived playfulness, and blog identification have more significant effects on users' intention than perceived usefulness.

Practical implications

Blog hosts should encourage habitual blog usage (habit), pay more attention to the hedonic nature of the blog (perceived playfulness) and establish a stronger sense of blog identification among participants, in order to retain active users.

Originality/value

This study articulates and empirically validates a motivational research model of blog usage, helping researchers to better understand such behaviour.

Details

Online Information Review, vol. 37 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 13 July 2022

Manimay Ghosh

This paper aims to investigate the effect of factors that inhibit adoption of mobile payments service in India.

Abstract

Purpose

This paper aims to investigate the effect of factors that inhibit adoption of mobile payments service in India.

Design/methodology/approach

Based on the extant literature on mobile payment service and other related literature, factors were identified that drive consumer resistance toward its adoption. It engaged “innovation resistance theory” framework for understanding consumer resistance. The framework addressed five categories of barriers, namely, usage, value, risk, image and tradition that lead to negative perception of innovation, and therefore, induces positive impact on its resistance. Additionally, the study considered a few lesser investigated barriers (habitual use of cash, surveillance, technology) for the study, thus extending the existing theoretical framework. Hypotheses were framed, field data were collected and then analyzed using multivariate techniques.

Findings

Few interesting observations were made from the study. Usage, image and value barriers hindered adoption of mobile payment service. In case of men, usage, value and image were the primary barriers. For women, usage, image, habitual use of cash and technology acted as barriers that curbed mobile payments service adoption. Additionally, except risk, tradition and surveillance barriers, relationships of all other constructs with adoption intention were moderated by gender.

Research limitations/implications

This research was limited to the views of the urban population in India who used mobile payments service. The results may vary across geographical contexts because of culture or socioeconomic differences.

Practical implications

The growth of mobile payment service has remained sluggish in India despite high levels of digitization. The study results will offer valuable insights to the Indian business managers and policymakers to identify what action plan needs to be instituted to make mobile payments service more attractive and acceptable to users.

Originality/value

This empirical study extended and tested the classical innovation resistance theory framework by adding three less studied barriers (surveillance, habitual use of cash and technology) in a developing nation, thus enriching the current literature on consumer resistance toward mobile payments. It also examined the moderating effect of gender on mobile payments service adoption.

Details

Journal of Science and Technology Policy Management, vol. 15 no. 1
Type: Research Article
ISSN: 2053-4620

Keywords

1 – 10 of over 1000