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Luxury branding, in the context of tangible luxury consumables, has received academic attention. But the notion remained inconclusive in the context of consumption of luxury intangibles. The travel setting provides an excellent backdrop to explore the complex cognitive process of assigning meaning to the relationship between travellers and luxury travel brands. The shifting image of luxury consumption from elitism to mass aspirational, too, needs to be studied for its transformative implications. The chapter focused on developing a brand relationship scale, namely, TraveLux, in the context of luxury travel consumption and tested its robustness to explain the shared sentiments and emotions of travellers, engaged in luxury travel, across social media. The chapter identifies a four construct instruments capturing the essence of immersive experience, ethnocultural acculturation, passion and excitement and self-congruence as a seedbed of luxury brand affinity for travellers. TraveLux was also found to capture the shared experience of travellers consuming luxury travel brands, thereby establishing a synch between the instrument constructs and manifested human cognition in real-life situations. The study expanded on the volume of literature pertaining to luxury branding in the context of product-oriented industry and addresses the existing void in understanding traveller–brand relationships in luxury travel contexts. The study implicates a theoretical change in branding concept in perceiving luxury brands as price-based exclusivity to a transformative cultural experience. Further extrapolations of the study could be made by incorporating subtle behavioural patterns of travellers in perceiving luxury and subsequent evocation and predisposition towards decision-making.

This chapter studies communication during a longitudinal crisis by exploring the Irish airline Ryanair’s use of Twitter (now X) in early 2022 when the coronavirus disease 2019 (COVID-19) pandemic had already been affecting the airline industry for almost 2 years. It studies the airline’s approach to interacting with its passengers online and their reaction to its posts, at times, rather provocative posts. A corpus linguistic methodology is used to study tweets posted by and addressed to Ryanair between January and March 2022, a period that saw unprecedented peaks in COVID-19 infection numbers and the simultaneous lifting of travel restrictions. The analysis is based on the Ryanair 2022 Corpus which includes 27,089 tweets and more than half a million words. The findings of this case study show that Ryanair reappropriates instructing and adapting information on crisis-related topics as promotion and takes a political stance in its tweets to encourage consumer engagement. While the corporate tweets are successful in generating reactions online, the airline’s followers do not always perceive them in a positive manner. This case study makes an important contribution to crisis communication research as it shows how established communicative strategies, such as instructing and adapting information, may be reappropriated during a longitudinal crisis. At the same time, it demonstrates how these communicative strategies may – as a consequence – no longer be aligned with the core values of a legitimate organisation that is expected to act responsibly and ethically.

This chapter seeks to investigate the role of student emotional intelligence (EI) in countering in-class cyberloafing behaviour by students, by exploring the mediating role of boredom proneness through a quantitative approach. A sample of 163 postgraduate university students in India was selected. The authors assessed the mediation model using PROCESS macro. The authors found that students who are more aware of their emotions are better equipped to handle internal and external distractions and work towards a desired goal or outcome and therefore are less likely to experience boredom. Results from this study revealed a significant direct and indirect negative relationship between students’ EI and cyberloafing behaviour. This chapter contributes to the body of literature by highlighting the positive effects of EI as an important antidote to student cyberloafing behaviour. On the practical front, the findings of this study can be used by academicians who are charged with the responsibility of understanding and enhancing student learning by diminishing cyberloafing behaviour among them. The proposed framework could provide a foundation for countering cyberloafing behaviour in educational settings.

Purpose – Purpose of the research is to make a comprehensive study to elucidate the existing landscape of scientific production of disease outbreaks, pandemics and tourism research. In doing so, authors analyzed scientific production of pandemics and tourism-related studies such as year-wise publications, productive authors, institutes, funding sponsors, thematic areas of research and citation analysis.

Design/methodology/approach – Authors analyzed the research papers indexed in the online Scopus database over 50 years of time starting from 1971 to 2020 by using bibliometrics, and the data are visualized by using data visualization tools like VOSviewer and the Tableau.

Findings – The understanding of disease outbreaks and pandemics in tourism has increased over the years in terms of number of papers, citation, networks and collaborative themes of research.

Research limitations/implications – Data for the study were generated from Scopus online database and limited to English-written journal articles that were produced with search strategy of specific keywords associated with tourism, virus, pandemics and disease outbreak.

Practical implications – Findings of the research provide insights into academia and practitioners on the understanding of disease outbreaks, pandemics and tourism research, coherent development of the concept and understanding the research gap and focussed area of research.

Originality/value – As per authors' understanding, this paper would be one of the first attempts to provide greater understanding of disease outbreaks, pandemics and tourism as a research topic by examining the growth and evolution in an academic context through bibliometric analysis.

Paper type – Review paper.

In this chapter, Mousumi De presents the principles and implications of CRT in the context of Asian and Asian American experiences including the perspective, features, strategies, and new directions on how to facilitate the preparation of teacher candidates and work with all teachers to understand the complexity of the Asian and Asian American identity, their racialized experiences, and their sociohistorical, transnational contexts that continue to influence their lived experiences. This chapter highlights the important issues and challenges facing Asians and Asian Americans that have been camouflaged by their stereotypical treatment as model minorities. It also shares the work of many scholars on approaches for promoting diversity and inclusion, such as implementing anti-racist, anti-oppressive, and inclusive history curricula, cultural citizenship education, teaching for social justice, and culturally responsive and culturally sustaining teaching for addressing the marginalization of Asians and Asian Americans.

The main problem addressed by this research is the current debate between the negative and positive effects of industrial clusters. This debate is a result of gaps between theoretical implications and empirical evidence in both the classical agglomeration theory and the agglomeration lifecycle theory. The purpose of this study is to propose a framework for developing an index measuring both organizational cluster involvement and organizational supply chain including the three pillars (economic, social, and environmental). Furthermore, the index acts as a quantitative predictor of the stages of the life cycle of industrial clusters. Adopting a case study methodology, the applicability of the index development framework is demonstrated. First, cross-sectional exploratory interviews are performed to locate items measuring the three pillars of organizational sustainability within Egyptian communication industry. Second, an explanatory, cross-sectional approach is applied gathering data from eight professionals related to involvement and supply chain sustainability of their organizations. Analytical hierarchical process is used for weighting and aggregating individual item metrics into two indicators (Saaty, 1980). Measuring, managing, and controlling capabilities of organization's supply chains outweighs the need to manage risks. The proposed framework aids firms within a cluster in making timely decisions about what needs addressing to improve supply chain sustainability performance. Hence, all environmental, social, and economic capabilities can be effectively monitored and controlled.

This chapter explores how the dominance of a profit-oriented “take-use-dispose” economic model presents challenges to sustainable development. Globalization’s role in accelerating consumerism is analyzed, along with its potential to exacerbate social inequalities, concentrating economic power within multinational corporations. The environmental consequences of globalization include overexploitation and resource depletion, highlighting the need for balanced and responsible approaches to global governance. The chapter also investigates the impact of globalization on territorial identities, ranging from the risk of cultural homogenization to the emergence of hybrid cultural forms. Finally, it considers diverse perspectives on managing globalization and consumerism’s effects.

In this chapter, we draw on social science theoretical and empirical literatures to discuss the factors that influence buying and using an electric vehicle (EV), as well as how adopting an EV can impact on other travel choices or broader sustainability behaviours. We provide an overview of theories of technology adoption, which expose the interplay of individual, technological, and societal factors that dictate how rapidly a technology will spread throughout society. From the empirical literature, we show that far from being a purely economic or pragmatic decision, choosing an EV is also deeply grounded in social, moral and personality factors, such as self-presentation, norms and values, and appetite for risking the novel. Furthermore, since running an EV is not the same as running an internal combustion engine vehicle (ICEV), we explore how adopters adjust their behaviour to the technology, and also how EV ownership may trigger or undermine broader shifts in lifestyle required to achieve climate change and other sustainability goals. We therefore provide a critical reflection on the drivers, barriers, and behavioural implications of choosing an EV.