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The purpose of this paper is to understand consumer preferences for green vehicles with low fuel consumption and emission. It will examine six important vehicle attributes, including fuel efficiency and CO₂ emissions, and determine the impacts of increasing demand for green attributes on the domestic car industry in Sweden.

Responses to an adaptive choice-based conjoint experiment from a sample of 100 residents in Northern Sweden were analyzed using monotone regression and market simulation.

The authors found that consumer preferences were sensitive to changes in fuel efficiency and emission levels. However, engine power was the most important attribute for existing owners whereas price was the most important one for potential customers, while both market segments valued emission more than fuel efficiency. Also, the domestic producer will benefit from both an increase in market size and market share if all new vehicles have higher fuel efficiency but its market share will decrease if all new vehicles have lower CO₂ emissions.

Although promoting green vehicle purchase is beneficial for the environment, policy makers also need to balance this benefit against any potential adverse effect on the domestic industry and the economy. This study will provide evidence-based recommendations to increase the share of green cars in new vehicle purchase, and thus contribute to improving the environment. Moreover, it will also predict the changes in the market shares of different vehicles, and the potential impact on the domestic automobile manufacturing sector and the economy.

This study will contribute significantly to the understanding of consumer preferences by exploring the preferences of a sample of consumers from a country with a well-established alternative fuel and green car market but has adverse weather and driving conditions and a domestic automobile manufacturing industry. It will also examine the differences in preference between existing owners and potential green car buyers. Finally, it will simulate the effects of changing fuel efficiency and emission levels on consumer utility and preference shares to predict changes in market share of different vehicles, and thus the potential impact on the domestic automobile manufacturing sector and the economy.

Automakers are engaged in manufacturing both efficient and inefficient green cars. The purpose of this paper is to categorize efficient green cars and inefficient green cars followed by improving efficiencies of identified inefficient green cars for distribution fitting.

The authors have used 2014 edition of secondary data published by the Automotive Research Centre of the Automobile Club of Southern California. The paper provides the methodology of applying data envelopment analysis (DEA) consisting of 50 decision-making units (DMUs) of green cars with six input indices (emission, braking, ride quality, acceleration, turning circle, and luggage capacity) and two output indices (miles per gallon and torque) integrated with Monte Carlo simulation for drawing significant statistical inferences graphically.

The findings of this study showed that there are 27 efficient and 23 inefficient DMUs along with improvement matrix. Additionally, the study highlighted the best distribution fitting of improved efficient green cars for respective indices.

This study suffers from limitations associated with 2014 edition of secondary data used in this research.

This study may be useful for motorists with efficient listing of green cars, whereas automakers can be benefitted with distribution fitting of improved efficient green cars using Monte Carlo simulation for calibration.

The paper uses DEA to empirically examine classification of green cars and applies Monte Carlo simulation for distribution fitting to improved efficient green cars to decide appropriate range of their attributes for calibration.

Knowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine the determinants of green curtailment behaviors and consumer adoption of innovations marketed as green (eco‐innovations), and to analyze factors explaining these two types of green behaviors.

The results from a survey on adopters and non‐adopters (n=1,832) of alternative fuel vehicles (AFVs) are reported. Regression analysis on willingness to curtail car use and willingness to adopt a so‐called environmentally friendly car are used to identify significant determinants across the behavioral categories.

The results show that values, beliefs, norms, and habit strength determine willingness to curtail and willingness for eco‐innovation adoption. Personal norms have a strong positive influence on willingness for the behaviors and habit strength has a negative influence. The other determinants have varying influence depending on type of behavior.

A limitation of this study concerns the focus on only one eco‐innovation. However, since the adoption of AFVs is a high involvement behavior, the results carry implications for other high involvement products as well.

Attitudinal factors and habits in combination prove to be effective determinants for curtailment behaviors and willingness to adopt eco‐innovations. In addition, previous adoption is found to be a strong determinant of future willingness to adopt.

The contribution of the paper is the two‐sided approach on green consumer behavior and the result that values, beliefs and norms not only predict low involvement post‐purchase behaviors but also adoption of high involvement eco‐innovations.

The purpose of this paper is to provide new ways of thinking about what motivates consumers to choose the green alternative, ideas that will be helpful in reducing the unsatisfactory green attitude-behaviour gap. Consumers have many self-aspects. This paper shows why it is necessary to activate consumers’ pragmatic selves if we want to predict purchase behaviour. The pragmatic self is concerned with costs and reference prices. When researchers activate consumers’ idealistic selves, they get idealistic answers which deviate from actual behaviour. The study also distinguishes between green alternatives with desirable green or non-green self-benefits, and green alternatives with other-benefits that are difficult to comprehend.

This study is based on a consumer survey and the data is analysed with structural equation modelling. The concept environmental colour is introduced to understand purchase differences between different consumer segments on the market.

This study shows that consumers buy benefits, which is why dark brown consumers choose the green alternative when it has a competitive advantage. It also shows that the propensity to choose the green alternative is highest among consumers who in addition see green as a benefit and have the habit of buying other green products. Another result is that the green consumers have higher self-awareness than brown consumers and are very cost conscious.

Good decisions are based on what consumers actually do, not what they say they would like to do. This paper offers practical help on understanding consumers’ purchase criteria and how to activate their pragmatic selves. Much more could be done to promote the pro-self and pro-social benefits of making sustainable choices.

To get a sustainable world, it is urgent to understand what motivates consumers to pay extra for environmentally friendly alternatives.

This paper offers new theoretical insights on how researchers can reduce the green gap.

The purpose of this paper is to focus on investigating and benchmarking green operations initiatives in the automotive industry documented in the environmental reports of selected companies. The investigation roadmaps the main environmental initiatives taken by the world's three major car manufacturers and benchmarks them against each other. The categorisation of green operations initiatives that is provided in the paper can also help companies in other sectors to evaluate their green practices.

The first part of the paper is based on existing literature on the topic of green and sustainable operations and the “unsustainable” context of automotive production. The second part relates to the roadmap and benchmarking of green operations initiatives based on an analysis of secondary data from the automotive industry.

The findings show that the world's three major car manufacturers are pursuing various environmental initiatives involving the following green operations practices: green buildings, eco‐design, green supply chains, green manufacturing, reverse logistics and innovation.

The limitations of this paper start from its selection of the companies, which was made using production volume and country of origin as the principal criteria. There is ample evidence that other, smaller, companies are pursuing more sophisticated and original environmental initiatives. Also, there might be a gap between what companies say they do in their environmental reports and what they actually do.

This paper helps practitioners in the automotive industry to benchmark themselves against the major volume manufacturers in three different continents. Practitioners from other industries will also find it valuable to discover how the automotive industry is pursuing environmental initiatives beyond manufacturing, apart from the green operations practices covering broadly all the activities of operations function.

The originality of the paper is in its up‐to‐date analysis of environmental reports of automotive companies. The paper offers value for researchers and practitioners due to its contribution to the green operations literature. For instance, the inclusion of green buildings as part of green operations practices has so far been neglected by most researchers and authors in the field of green and sustainable operations.

The aim of this study is to identify and describe the factors associated with Nissan Company's electric vehicle (EV) development. In addition, Nissan's different commercialization strategies toward EV and HEV development will be discussed.

This study uses a descriptive case study approach to provide a deep understanding of successful or failed projects of Nissan. In this term, the company's green car development between 1996 and 2012 will be analyzed. Based on the market presence, Nissan's electric vehicle production trend is divided into two different generations with different characteristics. The gap between these two generations has a structural effect on the current state of Nissan's EV development.

One key factor behind Nissan's success and lead in the current electric vehicle market is the long-term experience with specific type of market structure, which has nurtured the company with a strong green vehicle development capability. The study shows that the electric vehicles market gap acted as a catalyst for later Nissan's successful cases. Also, the authors demonstrate how the dramatic shifts in Nissan strategies helped the company to revitalize its leadership as an electric car guru.

This study provides a better insight into the importance of early stage commercialization strategies in the re-born market of eco-friendly vehicles.

This paper discusses motorsport from the viewpoint of environmental sustainability amid growing concerns about the impact of human activity on the environment. It reviews the literature that positions motorsport in a global environmental context and explores the often used but rarely defined concept of sustainability. The author suggests that while motorsport is a significant sporting activity for economic and social reasons, there are considerable doubts as to whether it is currently managed and marketed in an environmentally sustainable way.

Abstract

Sustainable city logistics solutions must be considered in accordance to develop lively and accessible city centres where we can all move around safely, and where trade and culture are flourishing. This requires delivery of goods on a daily basis considering these aspects:

• The transport must be geographically concentrated,

• Large amounts of volume of parcels or goods

• High exploitation of capacity

The transport must be geographically concentrated,

Large amounts of volume of parcels or goods

High exploitation of capacity

The purpose of this paper is to determine the role of environmental concern on brand preference. The authors also examine whether the proposed relationship is contingent upon the individual’s income.

A conceptual model is proposed based on the theory of buyer behaviour and environmental concern. Model is empirically validated by conducting a survey using self-administered questionnaire. Measurements for each construct were adapted from literature. Partial least square based structural equation modelling is used for the hypotheses testing and confirmatory factor analysis is used for the validation of measurement model.

The authors found that brand preference is influenced by environmental concern and attitude towards the environment-friendly product. Further, social influence indirectly affects brand preference via environmental concern and attitude towards the environment-friendly product. The authors also found that income significantly moderates the relationship between social influence and environmental concern.

This paper provides useful guidance for the marketers of environment-friendly products for marketing to people with different income.